Online media kit 2019 - vision-mobility.de - VISION mobility
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Online media kit 2019 vision-mobility.de Price list valid from 1 January 2019 Version dated 11 June 2019
Profile Profile, reach Website Profile and target group Website • Banner 54,490 unique user and 57,600 page impressions The magazine VISION mobility reports on all the latest per month • Online advertorial developments in new concepts of mobility with a particular focus on sustainable solutions for transportation, connectivity and Ø April to June 2019 (google analytics) • Native text ad infrastructure for all types of vehicles, including cars, cargo bikes, industrial trucks, commercial vehicles and omnibuses. Increasing reach VISION mobility targets fleet managers and other people who • Banner are professionally involved in the procurement of mobility Newsletter • Native text ad solutions and their related products. 6,202 recipients and 21.73 % unique opening rate Newsletter Some of the features we offer our online readers: 5/2019 (publisher information) • Banner o News, dates, videos, photo series, specialist articles • Stand-alone mailing o Magazine app Contact Social media o An extensive archive of articles and a digital version of the 4,799 followers Media kit print ➚ | GTB ➚ complete magazine 5/2019 (publisher information) page 2
Banner forms of advertising Profile, reach Super (or full) Large mobile Half-page Skyscraper Half-page left Billboard banner Rectangle (or half) Website right (sticky) (sticky) (partly sticky) content banner • Banner Visualisation • Online advertorial (desktop and partly tablet) • Native text ad up to max. 980 300 x 250 (up Increasing reach Size in pixels, width 728 x 90 (or 300 x 100 (or x 300 (standard 300 x 600 160 x 600 300 x 600 to max. 300 x x length 468 x 60) 234 x 60) 850 x 250) 300) • Banner Placement on directly below Content • outside right, Native text ad desktop, partly navigation, outside right above, (partly) Left sidebar Left sidebar Left sidebar above the fold tablets above the fold content top Newsletter Placement on in content in content Content top, Content top, • Banner - - - smartphones below below above the fold above the fold • Stand-alone mailing Max. display of Contact monthly total 50 90 90 35 55 90 90 impressions in % Media kit print ➚ | GTB ➚ highly present largest and on the Additional remains most eye- remains fixed remains fixed highly present in content billboard space information partially fixed catching form while scrolling while scrolling in content when viewed when viewed while scrolling of advertising mobile mobile Rate: CPM in EUR 80 70 60 50 60 60 40 plus VAT Data delivery: Three working days before placement to: anzeigen@vision-mobility.de as GIF (static or animated), JPG, 3rd-party JavaScript redirect tag, HTML5 (via redirect only) with a max. size of 200 KB (HTML5 subload up to max. 500 KB). page 4
Online advertorial → page 1 of 2 Profile, reach Profile Services provided Rules and data delivery Website o You can place your advertisement directly in o Advertorial with max. 3,500 keystrokes + The contents must be agreed upon with the the editorial section images, backlinks, videos, documents and publishing house in advance. • Banner much more, depending on customer o Advertising format has the look and feel of an • Online advertorial requirements o Headline max. 85 keystrokes (all including editorial article (native advertising) spaces) • Native text ad o Optimised display on all end devices , even if o You can address our target group in their ad blocker is enabled o Teaser text max. 150 keystrokes Increasing reach familiar reading environment and create an outstanding level of attention (i.e. high CTR o Guaranteed exclusiveness (always only one o Advertorial text max. 3,500 keystrokes • Banner and reading time*) advertorial at a time) o At least 1 image (min. 1,000 pixels wide, • Native text ad o Highly suitable for content marketing o Reporting at end of campaign caption max. 200 keystrokes) + further images (optionally with captions) Newsletter o Further 6 months' placement of the website • Banner Booking period after placement has ended o Links within the text (backlinks) + a corresponding link below the text (to your 4 weeks or by prior agreement • Stand-alone mailing landing page) Placement Contact o Videos may only be embedded via a YouTube Impressions (teaser) and rates o Header teaser (run of site) above the link, i.e. your video must be available on Media kit print ➚ | GTB ➚ Period Rates in € Impressions navigation bar, see page 2, package B YouTube o Teaser placement fixed on home page as 2nd 4 weeks 3,440 approx. 40,000 news (above the fold), see page 2, package C *Compared to CTR and visibility of conventional display advertising o Placement in the editorial newsletter once a Tips and visualisations on the week with image, headline, teaser text (see next page page 2, package D) Rates do not include VAT. page 5
Online advertorial → page 2 of 2 Profile, reach Tips for a successful online Teaser in newsletter (package D) Sample view of an online Website advertorial advertorial (package A) • Banner o Added value must be available • Online advertorial for the reader, e.g. new study • Native text ad results, specialist articles, user D reports or similar Increasing reach o Headline or teaser image should Header bar (package B, in green, run of site, above the A • Banner fold) + teaser on home page (package C, above the arouse interest and not appear • Native text ad too much like advertising fold) Newsletter o Time-limited incentives such as discounts and test phases • Banner increase the click rate B • Stand-alone mailing o Call to action (CTA) with a corresponding link to prompt the Contact reader to take action, e.g. "Get Media kit print ➚ | GTB ➚ your free offer now" C o For more clicks or the SEO of your website, you can also use the option to link relevant keywords in the text page 6
Native text ad → page 1 of 2 Profile, reach Profile Services provided Rules and data delivery Website o The text banner with image is a native form of o Text banner with image with maximum 350 o 1 image (JPG, PNG, GIF, size will be adjusted, • Banner advertising, which is placed directly in the keystrokes + image (see page 2, package A) min. 750 pixels wide, optimal in horizontal editorial section of our website and guarantees • Online advertorial o Advertising format has the look and feel of an format) above-average attention* editorial article (native advertising) • Native text ad o Headline with max. 85 keystrokes o Especially well suited for generating traffic and o Optimised display on all end devices (including spaces) Increasing reach leads o Exclusiveness (no rotation on your space, a o Text for teaser with max. 265 keystrokes • Banner total of only two spaces of this form of (including spaces) Booking period advertising) • Native text ad o Link (optionally, the anchor text of the link Newsletter o Reporting at end of campaign can be determined, max. 15 keystrokes 4 weeks or by prior agreement including spaces, otherwise the anchor text • Banner contains more information>>). Impressions and rates Placement • Stand-alone mailing Period Rates in € Impressions o Native text ad 1 Contact o On the home page as 4th news Media kit print ➚ | GTB ➚ 4 weeks 1,900 approx. 20,000 Tips and visualisations on the o Within each news full view directly next page below the news text o Native text ad 2 o On the home page as 7th news *Compared to conventional display advertising Rates do not include VAT. o Within each news full view directly above the news text page 7
Native text ad → page 2 of 2 Profile, reach Tips for a successful native Native text ad 1 (A) + 2 (B) on home page Native text ad 2 (C) + 1 (D) in news view Website text ad • Banner o Added value or advantage for • Online advertorial readers must be clearly • Native text ad recognisable Increasing reach o Headline or teaser image should arouse interest, interesting • Banner images are clicked more • Native text ad frequently than logos, for example Newsletter o Time-limited incentives such as • Banner exclusive discounts or test phases C • Stand-alone mailing increase the click rate A o Call to action (CTA) with a Contact corresponding link to prompt the Media kit print ➚ | GTB ➚ reader to take action, e.g. "Get your free offer now” B o Direct the reader to a special landing page tailored to your campaign (with further instructions) D page 8
Reach: Banner CPM Profile, reach Profile Services provided Data delivery Website Reach out to visitors to our website on other o Additional reach, up to 244,000 Deliver at least three of the following forms of websites, too ad impressions per month possible banner. The more banner forms you deliver, the • Banner better for the success of your campaign (banners o Increased attention: Reach visitors to our • Online advertorial Booking options in pixels, L x W): website in other reading environments Package bookings with 50,000, 100,000 or Rectangle 300 x 250 • Native text ad o Individual control: You decide how often a o 150,000 impressions o Skyscraper 160 x 600 Increasing reach user sees your ad and during which period of o Leaderboard 728 x 90 Rate time • Banner o Billboard 970 x 250 CPM €35 (plus VAT) for all banner types o Reporting with ad impressions, clicks and o Half-page 300 x 600 • Native text ad CTR as well as the top 10 of the partner o Mobile format 300 x 50 websites on which your campaign has been Newsletter Placement Please note: displayed • Banner On our partner websites (AGOF-tested, o Image GIF, JPG, 40 KB or 3rd-party tag premium environment) depending on Please note: Our service provider is a German company based in • Stand-alone mailing o Banner animations must finish after 30 availability, e.g. see the following logo carpet: Germany and all services (re-targeting) comply with German data protection regulations. seconds at the latest Contact . Media kit print ➚ | GTB ➚ And many more page 10
Reach: native ad CPC Profile, reach Profile Services provided Teaser text (all variants must be supplied) All keystrokes including spaces: Website Reach out to visitors to our website on other o Advertising with a native form of advertising o Short: 70-90 keystrokes websites, too using the CPC model, i.e. invoicing (text banner with image) and thus plenty of • Banner o Medium: 140-200 keystrokes according to clicks (not impressions) attention in the editorial content o Long: 250-350 keystrokes • Online advertorial o Invoicing per click (CPC model) Booking options Image sizes (all) required in (pixels, W x L): • Native text ad o Reporting of ad impressions, clicks and CTR Package bookings with 200, 350 or 500 clicks o 400 x 400, 600 x 300, 600 x 400, Increasing reach as well as the top 10 of the partner websites 600 x 450, 300 x 250, 400 x 225, Rate on which your campaign has been displayed 1200 x 628 • Banner €12 per click (plus VAT) Data delivery Image formats: • Native text ad o GIF, JPG, PNG Placement Headline (please supply all variants) Newsletter o Logo 128 x 128 pixels All keystrokes including spaces: On our partner websites (AGOF-tested, • Banner o Short: max. 25 keystrokes and a target URL premium environment) depending on o Medium: 30-45 keystrokes Caution: No text may be displayed in the images • Stand-alone mailing availability, e.g. see the following logo carpet: o Long: 60-70 keystrokes Contact Media kit print ➚ | GTB ➚ And many more… page 11
Newsletter
Newsletter forms of advertising Profile, reach Newsletter profile VISION mobility provides its readers with up-to-date news, Website dates, background reports, an event calendar, photo series and videos • Banner A • Online advertorial Frequency Newsletter • Native text ad Twice weekly, Tuesdays and Fridays 6,372 recipients and 22.94 % unique Increasing reach opening rate Data delivery 2/2019 (publisher information) • Banner At least 3 days before publication, images as GIF (not animated) or JPG, target URL, text if applicable • Native text ad Newsletter Booking options, creative guidelines and rates B • Banner Size (W x L in Text (including Illustration • Stand-alone mailing Description Rates in EUR pixels) spaces) (similar) Contact Full banner 468 x 60 - 360 A Media kit print ➚ | GTB ➚ Graphic banner up to max. 620 - 440 B x 170 Text banner - 500 keystrokes 380 - without image C Text banner Image with 350 keystrokes 380 C with image 240 x 160 Alle Preise zzgl. MwSt. page 13
Stand-alone mailing Profile, reach Profile Creative guidelines Website Send an individual, personalised mailing to our o The data must be submitted prior to order newsletter recipients confirmation to enable the editorial team or • Banner the publisher to check the contents • Online advertorial Rate o Header, imprint and sender of the editorial € 5,450,- plus VAT (max. 6 times per year) newsletter must (for legal reasons) remain • Native text ad unchanged Increasing reach Services provided o Delivery • Banner o Creation and sending of a personalised* individual mailing to our newsletter o Subject of the newsletter with max. 75 • Native text ad keystrokes (including spaces) recipients Newsletter o Text (max. 3,500 keystrokes) with o The mailing is sent in cooperation with the (max. 3) images (JPG, GIF, PNG) and • Banner editorial team and with the editorial target URLs of linked text passages newsletter branding • Stand-alone mailing o No videos or animations o 2 correction loops during creation o Your design ideas are subject to Contact technical feasibility o Exclusiveness: Only a limited number of Media kit print ➚ | GTB ➚ these mailings are sent per year Tips o The mailing must offer readers added value o Reporting on the opening rate and clicks/CTR per newsletter link after sending** o Subject should arouse interest o Time-limited incentives such as discounts increase the click rate *If the data (form of address, etc.) of the recipient are available **For data protection reasons, the personal data of recipients o Place any calls to action (CTA) with a and/or interested parties cannot be viewed or passed on at any time corresponding link in the text page 14
We will be happy to advise you... Profile, reach Website • Banner • Online advertorial • Native text ad Increasing reach • Banner • Native text ad Newsletter Michel Frey Michaela Pech Silvio Mende Susanne Stephan • Banner Advertising Manager Advertising Manager of the Media Consultant Advertising Processing VISION mobility magazine Transport Vans • Stand-alone mailing (VISION mobility: responsible for Contact commercial vehicles) Media kit print ➚ | GTB ➚ T: +49 89 32391 285 T: +49 89 32391 251 T: +49 89 32391 256 T: +49 89 32391 282 F: +49 89 32391 163 F: +49 89 32391 163 F: +49 89 32391 163 F: +49 89 32391 163 michael.frey@huss-verlag.de michaela.pech@huss-verlag.de susanne.stephan@huss-verlag.de silvio.mende@huss-verlag.de page 15
HUSS-VERLAG GmbH Joseph-Dollinger-Bogen 5 80807 München Telefon: +49 89 32391-0 Telefax: +49 89 32391-163 management@huss-verlag.de www.huss-verlag.de More information about this and our other publications ➚ © 2018
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