The eHarmony of Online Recruiting - Kevin Hoppes VP Sales & Marketing Phone 570-497-5762
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The eHarmony of Online Recruiting
Kevin
Kevin Hoppes
Hoppes
VP
VP Sales
Sales &
& Marketing
Marketing
Phone
Phone 570-497-5762
570-497-5762 or
or
khoppes@thejobnetwork.com
khoppes@thejobnetwork.com
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• Industry Trends
• Competition
• The Job Network
– Background
– Job seekers
– Employers
– Revenue Streams
– Networks
– Implementation
3
• Industry Trends
4
How Do HR Executives Assess the
Effectiveness of Recruitment and Selection Processes?
Quality of New Hires 63
Source: IBM Global Human Capital Study, 2005
Cost per Hire 42
Cycle times 36
Number of candidates per position 35
Voluntary turnover of new hires 32
Candidates by source 23
Online application rate 20
Do not evaluate 17
Other 15
0 20 40 60 80 100%
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How People Search for Jobs
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($ in Millions)
Recruitment Spending '08-'12
Category 2008 2009 2010 2011 2012 Change
Temporary Help Agencies $23,119 $25,208 $26,995 $27,481 $28,847 24.8%
Full-Service Employment Agencies $21,481 $23,060 $25,614 $26,885 $26,836 24.9%
Online $8,029 $9,402 $9,517 $9,682 $11,522 43.5%
Metro Daily Newspapers $3,048 $2,660 $2,804 $2,935 $2,677 -12.2%
Other Print $1,811 $1,800 $1,812 $1,832 $1,988 9.8%
Suburban/Community Newspapers $517 $518 $554 $623 $759 46.9%
College Recruitment/Job Fairs $185 $191 $195 $199 $202 9.4%
Onsite Materials $67 $70 $71 $72 $75 11.6%
Broadcast $61 $64 $65 $68 $71 16.0%
Outdoor $24 $26 $27 $28 $28 16.6%
Total $58,344 $62,999 $67,655 $69,806 $73,006 25.1%
Source: Borrell Associates, 2007, Q3 update
7
A Recent Survey of over 3400 HR Executives
•Only 6.7% strongly agreed that searching resume databases often
uncovers quality candidates – We have a better way - matching
•Only 15.5% strongly agreed that most job boards provide useful tools
to manage and make hiring efficient – We provide the tools!
•Over 93% said the job boards they use do not have built in applicant
tracking systems and 78% said it would be helpful if it did – We have it
•Over 92% said they are not satisfied with the main stream job boards
and would consider new options – We have a better way that provides
good intelligent results
Source - The Recruiters Lounge
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Gordon Borrell Said:
In the end, newspapers that fled to Monster or
Hotjobs wound up doing exactly what they
shouldn’t:
abandoning a billion-dollar investment in their
own product and building up a brand they have
spent years trying unsuccessfully to degrade.
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• Industry Trends
• Competition
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• Industry Trends
• Competition
• The Job Network
– Background
1920
What Do Others Say About Our RedMatch Technology
Alan Schonberg, a true recruiting industry pioneer, co-founded Management
Recruiters International in 1965 and built it into the world's largest search
firm with close to 1200 offices in 24 countries.
21• Industry Trends
• Competition
• The Job Network
– Background
– Job seekers
22A simple Search and a start of a Match
Post jobs online or
call newspaper
Jobs from recent dates Featured Jobs
2324
Featured Employers
Job Video Clips Virtual Job Fair
Career Tips & Salary Survey
25Search by Radius
26The candidate selects the skills that he has
from a list of skills that are required by the
type of jobs that he is interested in
27Capturing a fully profiled candidates in 3 minutes
28Job Match Result Page
Improve you match by using
a dynamic module
A list of jobs that you are interested in AND qualified for
29Click and open job description
30Easily read job description with all available actions
31Change Search criteria
32Refine your search by modifying 5 categories
33Full candidate information for improved matching
3435
Comprehensive Career Resources
36Featured Jobs
3738
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Featured Employers
4041
Display ads
Clickto
Click toView
View
DisplayAd
Display Ad
42•Candidate online application – allows job seeker & employers
to be instantly matched
•Post your profile only once
•E-mail job alert – when new jobs get posted that match your
profile you get instant email notification
•Candidate management tools – manage your job hunt
•Attend virtual job fairs
43• Industry Trends
• Competition
• The Job Network
– Background
– Job seekers
– Employers
44• Display ads posted
• Local, regional, national network, Hot Jobs - more qualified applicants
• Real-time profile matching – employers get instant QUALIFIED candidates
based on their criteria
• Desktop tools – online candidate management, tracking and reporting
• Employer created qualifying questions – better matching
• Ability to have matching candidates instantly sent to employers and notify
candidates that they have been matched
• Online ad placement
• Jobs scraped from employers site, tuned and placed onto your site in the
network
45As an employer which would you prefer?
A dose of food poisoning
or
Another stack of unqualified candidates that is only increased by the
online job board you are using to get you more unqualified candidates
They are both painful! Experience a new and sophisticated
approach to helping your advertisers easily find someone
incredible to fill their open positions by only presenting them with
candidates that match exactly what they are looking for.
46The Job Network matching technology will take this …
47and turn it into this
48Just Keyword
NO Matching
4950
Back Office Tools
We are saving at least 40 hours per hire with The Job Network. Our job
applicants appreciate that we get back to them faster, and we gain a
competitive edge at obtaining top talent. What more can I say?
Tom Barrett
Vice President, Tooling University
51View your posted Positions
Back Office Recruiter Tools – Simply the best in the business
52Applicants are graded and ranked
53Profile
The advertiser's
Profile
shoes
MatchAnalysis
Match Analysis
Resume
Resume
54You Provide Valuable Tools To Your Advertisers
So They Can Manage The Hiring Process
55Or.. allow advertisers to upgrade their ads
online using a credit card
56Clients select their desired upgrades and
purchase them online
57HR Module
• Advertisers / employers can manage jobs, candidates and the recruitment
process including applicant tracking
• Both matched and non-matched candidates appear on a graded list
• Tools to sort, qualify and communicate with candidates
• Advertisers can create job requisitions, post jobs online or manage and
edit jobs that have already been entered
The end result is the creation of a modular, self-contained system that uses
innovative tools to add a great deal of efficiency to the sourcing process.
Electronic Recruiting Exchange
58Virtual Job Fairs
We are very happy with how
quickly our job site is growing
and how we have increased the
value to our clients. We now
have a database of more than
8,500 resumes that is still
growing. Job matching is the
future of job sites, and South
Bend is already using it to be at
the forefront of the job market.
Mary Zenor,
Classified Advertising Manager,
South Bend Tribune
5960
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Pay-Per-Resume
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Corporate Job Site Scraping
66The Job Network teams up with Yahoo! HotJobs
67Yahoo! HotJobs
1) You can up-sell ads to HotJobs for 7 or 30 days
2) Price of upsell determined by DMA ranking and circulation.
3) HotJobs has implemented two-tiered pricing. They define a 'Take Rate' which is essentially
the percentage of newspaper print job ads upsold to HotJobs. Newspaper starts, by default,
in the "above 75%" Take Rate level. The Take Rate is recalculated each month to set the
pricing for the next month. If the Take Rate for any month is 75% or greater the newspaper
earns a price discount for the following month.
4) Ideally, newspapers should bundle the HotJobs upsell as an "assumptive sale" meaning
that the upsell is included automatically and only after the customer inquires otherwise are
they given the option not to post on HotJobs.
5) HotJobs reserves the right to audit the newspaper periodically to verify the Take Rate
6) Contract is for 12 months (not the 10 years that the newspaper would have to sign up to if
working directly with HotJobs).
7) The Job Network powers the newspaper job site so you maintain your brand and control
of your market
8) TJN technology uploads to HotJobs without any additional work by the newspaper. This is,
again, in contrast with what happens if the paper deals directly with HotJobs. In that case the
newspaper has to develop the technology to preprocess the ad into the special format
required by HotJobs and to upload to HotJobs.
68Revenue Streams
1. Liner ads
2. Display ads
3. Featured – Jobs (Top Jobs)
4. Pay-Per-Resume
5. Online Only Job Posting
6. HotJobs
7. Featured - Employer
8. Video - Job Clips
9. Video - Featured Employer Clips
10. Targeted Banners
11. Virtual Job Fair
12. Job Scraping
69• Industry Trends
• Competition
• The Job Network
– Background
– Job seekers
– Employers
– Revenue Streams
– Networks
70Networks
The Job Network
Hot Jobs
State Networks
7172
• Industry Trends
• Competition
• The Job Network
– Background
– Job seekers
– Employers
– Revenue Streams
– Networks
– Implementation
73Implementation
• Assumptive Sale (all liner & display ads)
• Ad Feeds (ideal feed)
• Training
– Strategic & Operational Planning /Training
– Technical Training & Support
– Typical Implementation
– Sales
– Marketing
– Partnerships – Chamber, SHERM, Child Sites, Widgets
• Sample Sites
• Revenue Projections
• Next Steps
7475
Customized branded site
7677
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Web 2.0 Technology
• All others are using old technology
• World class development team
• Recruitment dating technology
• All next generation technology
• Level 3 hosted (NYC)
“This is a brilliant approach – an e-Harmony for job-
seekers.” --Gordon Borrell, online analyst.
82Choose the type of Widget you want
83• Industry Trends
• Competition
• The Job Network
– Background
– Job seekers
– Employers
– Revenue Streams
– Networks
– Implementation
84The eHarmony of Online Recruiting
Kevin
Kevin Hoppes
Hoppes
VP
VP Sales
Sales &
& Marketing
Marketing
Phone
Phone 570-497-5762
570-497-5762 or
or
khoppes@thejobnetwork.com
khoppes@thejobnetwork.com
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