COMMERCIAL BROCHURE - Brighton & Hove Albion
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CO N T E N T S 04 W E LC O M E 06 T H E 1901 C LU B 10 H O S P I TA L I T Y 18 SPONSORSHIP 26 ADVERTISING 32 N E T W O R K A L B I O N B U S I N E S S C LU B 36 F I X T U R E O N - S A L E D AT E S 3
TOGETHER IN THE PREMIER LEAGUE W E LC O M E After a 34-year absence, Brighton & Hove Albion are back in the top flight of English football. A PREMIER Rubbing shoulders with many of the world’s greatest clubs and players, the 2017/18 season is set to be one of the biggest in the Seagulls’ long and illustrious history. EXPERIENCE The Amex Stadium is the perfect stage to host Premier League football and the club’s award-winning hospitality packages will reflect the high-class action played out on the pitch. Whether you’re after the exclusivity of the 1901 Club, looking to enhance your matchday experience with hospitality in one of our exclusive restaurants, sponsor one of many Premier League football arrives at the American Express Community Stadium high-profile games or advertise at the Amex, a warm welcome awaits... 5
TOGETHER IN THE PREMIER LEAGUE EXCLUSIVITY Your own premium seat The 1901 Club is Brighton & Hove Albion’s exclusive, premium seat matchday experience. With use of the extremely popular HB’s Restaurant and access to your own lounge before and after the match, members are afforded the perfect environment to watch the matchday action in relaxed, luxurious surroundings. The premium padded 1901 Club seats are the best the stadium has to offer, with optimum views of the pitch and are located in the West, East and South West stands. 7 6
TOGETHER IN THE PREMIER LEAGUE YOUR 1901 CLUB MEMBERSHIP BENEFITS Entry to Brighton & Hove Albion Premier League and domestic cup home matches • Wider range of informal dining options available within the lounges which can be purchased on the day • Opportunity to pre-book formal dining in HB’s Restaurant at the seasonal or match by match members’ rate • Complimentary matchday programme • One car parking space for every two platinum seats or every four gold seats you own • Access to free matchday travel services and ‘Park and Ride’ system • Priority access to purchase seats for other selected events at the stadium • You own your seat with the right to transfer your tickets easily to others JOINING F E E S P E R S E AT Five-year term: £500 + VAT Lifetime (50 years): £1000 + VAT S EA S ONA L PRICE S P E R S E AT Platinum membership with central premium seating on the halfway line: SOLD OUT From £1368 + VAT (£114 + VAT per month) Gold membership with premium seating within the 1901 Club levels: SOLD OUT From £1044 + VAT (£87 + VAT per month) 9
TOGETHER IN THE PREMIER LEAGUE H O S P I TA L I T Y FIRST-CLASS DINING Enhance your matchday experience It’s never easy to predict the outcome of a game in the Premier League, but what we can guarantee at the Amex is an exceptional dining experience. HB’s Restaurant, named after the club’s former vice-chairman Harry Bloom, has an all-inclusive pre- and post-match offering, with a three-course pre-match choice menu. Set overlooking the pitch and with private tables, this restaurant is certainly in keeping with the club’s top-level status. The Goldstone Restaurant, which is new to our East Stand, offers a grill menu, with central seats, providing a fantastic view of the matchday action and is the ideal venue to entertain clients with an all-inclusive package. 10 10COMMERCIAL@BHAFC.CO.UK CALL: 01273 878 278 | EMAIL: 11 BRIGHTON & HOVE ALBION FOOTBALL CLUB – 2017/18 COMMERCIAL BROCHURE
TOGETHER IN THE PREMIER LEAGUE H B ’s R E S TA U R A N T Premium seating in the middle tier of the West Stand • Champagne and light snacks on arrival • A three-course pre-match choice menu • Tea and coffee at half-time • Refreshments with tea and coffee at full-time • Inclusive premium wine, beer and soft drinks • Matchday programme • One car parking space per four guests NO N-M E MB E R S P R I CE P E R P E R S O N Category A: £220 + VAT Category B: £180 + VAT Category C: £160 + VAT Seasonal price: £3,400 + VAT M E MB E R S P R I CE P E R P E R S O N ( SE AT IN G N OT I N CLU DE D) Category A: £110 + VAT Category B: £100 + VAT Category C: £90 + VAT Seasonal price: £1,700 + VAT 12
TOGETHER IN THE PREMIER LEAGUE THE GOLDSTONE R E S TA U R A N T Premium central seating in the Lower East Stand with a great view of the action • Champagne and light snacks on arrival • A three-course pre-match meal from the grill • Tea and coffee at half-time • Refreshments with tea and coffee at full-time • Inclusive premium wine, beer and soft drinks • Matchday programme • One car parking space per four guests NON- MEMBERS PRICE PER PERS ON Category A: £220 + VAT Category B: £180 + VAT Category C: £160 + VAT For illustration purposes only. The Goldstone Restaurant Seasonal price: £3,400 + VAT will open at the start of the 2017/18 season. MEMBERS PRICE PER PERS ON (S EATING NOT INCLU DED) Category A: £110 + VAT Category B: £100 + VAT Category C: £90 + VAT Seasonal price: £1,700 + VAT 14
TOGETHER IN THE PREMIER LEAGUE EXECUTIVE BOXES An executive box at the Amex is the height of matchday exclusivity, and the perfect environment for business or pleasure. Exclusive box for up to ten guests with premium padded balcony seating overlooking the south goal • Champagne and light snacks on arrival • A three-course pre-match meal • Tea and coffee at half-time • Refreshments with tea and coffee at full-time • Half a bottle of wine per person • Matchday programme • Three on-site car parking spaces MATC H DAY P R I CE S Category A: Price available upon request Category B: £2,500 + VAT Category C: £2,250 + VAT SE ASO N A L B OX E S T SOLD OU 17
TOGETHER IN THE PREMIER LEAGUE SPONSORSHIP PLAY YOUR PART Be seen on matchday at the Amex Whether it’s a match sponsorship package or ball sponsorship, the reward for your support is greatly enhanced by Albion’s status as a Premier League club. A key benefit is the exposure your company will receive, via the stadium’s matchday advertising boards. More than 30,000 fans will pack each game at the Amex and, along with programme advertising, your business will enjoy incredible exposure. Your support will also be rewarded with exclusive behind-the-scenes matchday access - getting you closer to the team action than ever before. Kit sponsorship packages are also extremely popular, the highlight being a place at the club’s Players’ Awards Evening at the end of the season, where you will meet the first-team squad. 18
TOGETHER IN THE PREMIER LEAGUE M AT C H S P O N S O R S H I P The ultimate matchday experience takes you behind the scenes at the Amex, while your company receives the ideal platform to generate brand awareness regionally thanks to the club’s new advertising system. Twelve hospitality places in HB’s Restaurant with premium central seating to watch the match • Pre-match dressing room tour with photo in the dug-out seats • Pre-match pitch photo with the team captains and officials • Company name on the middle tier LED advertising system • Company logo in the matchday programme • Sponsor’s name in the fixture listing of the matchday programme • Company name on the big screen • Corporate gift for each guest • Signed framed shirt PAC K AGE P R I CE S Category A: £9,500 + VAT Category B: £6,500 + VAT Category C: £4,500 + VAT 21
TOGETHER IN THE PREMIER LEAGUE M AT C H B A L L SPONSORSHIP An exclusive behind-the-scenes day out will make you and your guests really feel a part of matchday at the Amex. Eight hospitality places in HB’s Restaurant with premium central seating to watch the match • Pre-match dressing room tour with a photo in the dug-out seats • Company name on the new middle tier LED advertising system • Company logo in the matchday programme • Sponsor’s name in the fixture listing of the matchday programme • Corporate gift for each guest • Signed ball PACK AGE PRICES Category A: £4,750 + VAT Category B: £3,250 + VAT Category C: £2,250 + VAT 23
TOGETHER IN THE PREMIER LEAGUE KIT SPONSORSHIP One of our most popular packages, there are matchday and seasonal benefits to sponsoring the kit of an Albion player. Four hospitality places with premium seating to watch the match • Pre-match dressing room tour and photo in the dug-out seats • Corporate gift for each guest • Four places at the Players’ Awards Evening at the end of the season, with private drinks reception with the first-team players • Signed shirt PAC K AG E P R I CE S Category A: £4,750 + VAT Category B: £3,250 + VAT Category C: £2,250 + VAT 24
TOGETHER IN THE PREMIER LEAGUE ADVERTISING BE SEEN IN SUSSEX Showcase your business to over 30,000 fans With sell-out matches expected throughout our debut season in the Premier League, there is no better time to advertise your business at one of the country’s premier sporting venues. With a brand new mid-tier LED ribbon, you can engage with our loyal fanbase at the Amex. With three packages available, there will be an offer to suit your business’s marketing objectives. 26
TOGETHER IN THE PREMIER LEAGUE ADVERTISING PAC K AG E S BU S INESS CLU B PREMIU M Two minutes of LED in the middle tier of the East Stand • 12 metre static perimeter board within the stadium • Hospitality for ten guests in HB’s Restaurant for a category A match • Table for ten guests at the end-of-season Players’ Awards Dinner • Network Albion Business Club membership • On-site car parking space for the season • Use of Albion’s official sponsor logo for marketing purposes • Signed home shirt PACK AGE PRICE Business Club Premium: £15,000 + VAT 29
TOGETHER IN THE PREMIER LEAGUE ADVERTISING PAC K AG E S B U SIN E SS CLU B P LU S One minute of LED in the middle tier of the East Stand • Hospitality for ten guests in HB’s Restaurant for a category B/C match • Network My Club membership • On-site car parking space for the season • Use of Albion’s official sponsor logo for marketing purposes • Network Albion Business Club membership • Signed home shirt B U SIN E SS CLU B One minute of LED in the middle tier of the East Stand • Use of Albion’s official sponsor logo for marketing purposes • Membership of Network Albion Business Club PAC K AGE P R I CE S Business Club Plus: £6,500 + VAT Business Club: £3,500 + VAT 30
TOGETHER IN THE PREMIER LEAGUE N E T W O R K A L B I O N B U S I N E S S C LU B NETWORKING Regular networking events for local businesses to mix and share ideas Network Albion Business Club is one of the longest-standing network events in the city. As an evolution of Friends of the Albion and powered by Albion’s business club partner, Network My Club, it provides a monthly opportunity to meet new and existing businesses in Sussex. Members can enjoy a host of benefits, with the opportunity to make new relationships, showcase their business at the American Express Community Stadium and be part of a group of trusted local suppliers for Albion fans. 32 33
TOGETHER IN THE PREMIER LEAGUE MEMBERSHIP BENEFITS Monthly networking events at the Amex Stadium (included in membership) • Company listing in the matchday programme for every Albion home match (approx 9,000 sales per match) • Company profile page on the Network Albion website which can include: Contact details | Social media and website links Business description | Images / videos | Reviews | Offers • Promote offers to other members, local businesses and Albion fans on the Network Albion website • Exclusive use of the Network Albion logo, for shop/office windows, websites or other marketing material • Be part of a group of local trusted suppliers for Albion fans • Monthly members’ e-newsletter • Discounted rate to other events and business club memberships powered by Network My Club throughout the UK MEMBERS H IP PRICES PER COMPA NY Annual: £600 + VAT (1 month FREE) Monthly: £55 + VAT To join the business club, please contact the Network Albion Business Club team at Network My Club. Email: info@networkmyclub.co.uk or visit www.networkalbion.co.uk 35
FIXTURE ON-SALE DATES 2017/18 M E M B E RS N O N - M E M B E RS MEMBER S NON -MEMBER S CAT O N L IN E PH O N E PH O N E CAT ONL I NE P H ONE P H ONE FROM 9 A M F ROM 1 PM F ROM 9 A M FROM 9AM FROM 1PM FROM 9AM AUGU S T 2 0 1 7 JAN UARY 2018 12 MAN CHESTER CI T Y A 1 7 J U LY 1 7 J U LY 1 8 J U LY 1 AFC BOURNE MOUTH B 27 NOVE MBE R 27 NOVE MBE R 28 NOVE MBE R 20 CH E L S E A A 11 DE CE MBE R 11 DE CE MBE R 12 DE CE MBE R SE PTEMBER 2 0 1 7 9 W EST B ROMWI CH ALB I O N C 3 1 J U LY 3 1 J U LY 1 A U G U ST FEBR UARY 2018 24 N EWCASTLE UN I T ED B 1 4 A U G U ST 1 4 A U G U ST 1 5 A U G U ST 3 WE ST H AM UNI TE D B 18 DE CE MBE R 18 DE CE MBE R 19 DE CE MBE R 24 S WANS E A CI T Y C 8 JANUARY 8 JANUARY 9 JANUARY OCTOB ER 2 0 1 7 14 EV ERTON B 2 9 A U G U ST 2 9 A U G U ST 3 0 A U G U ST MAR CH 2018 28 S OUTHAMPTO N B 1 1 SE PT E MB E R 1 1 S E PT E MB E R 1 2 S E PT E MB E R 3 ARS E NAL A 22 JANUARY 22 JANUARY 23 JANUARY 31 L E I CE STE R CI T Y B 5 F E BRUARY 5 F E BRUARY 6 F E BRUARY NOV EMBER 2 0 1 7 18 STOKE CIT Y C 2 5 SE PT E MB E R 2 5 S E PT E MB E R 2 6 S E PT E MB E R APR IL 2018 28 CRY STAL PAL ACE A 9 OCTO B E R 9 OCTO B E R 1 0 OCTO B E R 7 H UDDE RS F I E L D TOWN C 19 F E BRUARY 19 F E BRUARY 20 F E BRUARY 21 TOTTE NH AM H OTS P UR A 5 MARCH 5 MARCH 6 MARCH D ECEMB ER 2 0 1 7 2 LIV ERPOOL A 2 3 OCTO B E R 2 3 OCTO B E R 2 4 OCTO B E R MAY 2018 16 B URN LEY C 6 N OV E MB E R 6 N OV E MB E R 7 N OV E MB E R 5 MANCH E STE R UNI TE D A 19 MARCH 19 MARCH 20 MARCH 23 WATFORD C 1 3 NOV E MB E R 1 3 N OV E MB E R 1 4 N OV E MB E R 36 37
COMMERCIAL TEAM 01273 878 278 commercial@bhafc.co.uk B R I G H TO N & H O V E A L B I O N F O OT B A L L C LU B American Express Community Stadium, Village Way, Brighton BN1 9BL www.the1901club.co.uk / Of f i c i a l _ B H AFC @ O f f i c i a l _ B H A FC
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