COMMERCIAL BROCHURE - Brighton & Hove Albion

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

COMMERCIAL BROCHURE
      2017/18
COMMERCIAL BROCHURE - Brighton & Hove Albion
CO N T E N T S

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                 W E LC O M E

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             T H E 1901 C LU B

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               H O S P I TA L I T Y

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              SPONSORSHIP

                     26
              ADVERTISING

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N E T W O R K A L B I O N B U S I N E S S C LU B

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      F I X T U R E O N - S A L E D AT E S

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

                              W E LC O M E                                                      After a 34-year absence, Brighton & Hove Albion are
                                                                                                       back in the top flight of English football.

               A PREMIER                                                    Rubbing shoulders with many of the world’s greatest clubs and players, the 2017/18 season
                                                                                    is set to be one of the biggest in the Seagulls’ long and illustrious history.

              EXPERIENCE                                                       The Amex Stadium is the perfect stage to host Premier League football and the club’s
                                                                            award-winning hospitality packages will reflect the high-class action played out on the pitch.
                                                                              Whether you’re after the exclusivity of the 1901 Club, looking to enhance your matchday
                                                                               experience with hospitality in one of our exclusive restaurants, sponsor one of many
Premier League football arrives at the American Express Community Stadium            high-profile games or advertise at the Amex, a warm welcome awaits...

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

         EXCLUSIVITY

                        Your own premium seat

 The 1901 Club is Brighton & Hove Albion’s exclusive, premium seat matchday
 experience. With use of the extremely popular HB’s Restaurant and access to
your own lounge before and after the match, members are afforded the perfect
environment to watch the matchday action in relaxed, luxurious surroundings.

 The premium padded 1901 Club seats are the best the stadium has to offer,
      with optimum views of the pitch and are located in the West, East
                         and South West stands.

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

        YOUR 1901 CLUB
      MEMBERSHIP BENEFITS

        Entry to Brighton & Hove Albion Premier League
                and domestic cup home matches
                                 •
        Wider range of informal dining options available
     within the lounges which can be purchased on the day
                                 •
    Opportunity to pre-book formal dining in HB’s Restaurant
       at the seasonal or match by match members’ rate
                                 •
             Complimentary matchday programme
                                 •
      One car parking space for every two platinum seats
                 or every four gold seats you own
                                 •
           Access to free matchday travel services and
                      ‘Park and Ride’ system
                                 •
           Priority access to purchase seats for other
                  selected events at the stadium
                                 •
           You own your seat with the right to transfer
                   your tickets easily to others

                 JOINING F E E S P E R S E AT
                   Five-year term: £500 + VAT
                Lifetime (50 years): £1000 + VAT

              S EA S ONA L PRICE S P E R S E AT
         Platinum membership with central premium
                 seating on the halfway line: SOLD OUT
           From £1368 + VAT (£114 + VAT per month)

           Gold membership with premium seating
                 within the 1901 Club levels: SOLD OUT
           From £1044 + VAT (£87 + VAT per month)

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

                                                                                                   H O S P I TA L I T Y

                                                                     FIRST-CLASS DINING

                                                                                         Enhance your matchday experience

                                                                      It’s never easy to predict the outcome of a game in the Premier League, but what
                                                                              we can guarantee at the Amex is an exceptional dining experience.

                                                                        HB’s Restaurant, named after the club’s former vice-chairman Harry Bloom,
                                                                           has an all-inclusive pre- and post-match offering, with a three-course
                                                                         pre-match choice menu. Set overlooking the pitch and with private tables,
                                                                           this restaurant is certainly in keeping with the club’s top-level status.

                                                                       The Goldstone Restaurant, which is new to our East Stand, offers a grill menu,
                                                                       with central seats, providing a fantastic view of the matchday action and is the
                                                                               ideal venue to entertain clients with an all-inclusive package.

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                                  10COMMERCIAL@BHAFC.CO.UK
        CALL: 01273 878 278 | EMAIL:                                                                         11
BRIGHTON & HOVE ALBION FOOTBALL CLUB – 2017/18 COMMERCIAL BROCHURE
COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

      H B ’s R E S TA U R A N T

Premium seating in the middle tier of the West Stand
                          •
      Champagne and light snacks on arrival
                          •
      A three-course pre-match choice menu
                          •
             Tea and coffee at half-time
                          •
   Refreshments with tea and coffee at full-time
                          •
   Inclusive premium wine, beer and soft drinks
                          •
               Matchday programme
                          •
      One car parking space per four guests

    NO N-M E MB E R S P R I CE P E R P E R S O N
             Category A: £220 + VAT
             Category B: £180 + VAT
             Category C: £160 + VAT
         Seasonal price: £3,400 + VAT

       M E MB E R S P R I CE P E R P E R S O N
         ( SE AT IN G N OT I N CLU DE D)
              Category A: £110 + VAT
              Category B: £100 + VAT
              Category C: £90 + VAT
           Seasonal price: £1,700 + VAT

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

                                                                         THE GOLDSTONE
                                                                          R E S TA U R A N T

                                                                   Premium central seating in the Lower East Stand
                                                                             with a great view of the action
                                                                                            •
                                                                        Champagne and light snacks on arrival
                                                                                            •
                                                                    A three-course pre-match meal from the grill
                                                                                            •
                                                                               Tea and coffee at half-time
                                                                                            •
                                                                     Refreshments with tea and coffee at full-time
                                                                                            •
                                                                     Inclusive premium wine, beer and soft drinks
                                                                                            •
                                                                                 Matchday programme
                                                                                            •
                                                                        One car parking space per four guests

                                                                     NON- MEMBERS PRICE PER PERS ON
                                                                            Category A: £220 + VAT
                                                                            Category B: £180 + VAT
                                                                            Category C: £160 + VAT
     For illustration purposes only. The Goldstone Restaurant             Seasonal price: £3,400 + VAT
                   will open at the start of the 2017/18 season.
                                                                        MEMBERS PRICE PER PERS ON
                                                                         (S EATING NOT INCLU DED)
                                                                             Category A: £110 + VAT
                                                                             Category B: £100 + VAT
                                                                             Category C: £90 + VAT
                                                                          Seasonal price: £1,700 + VAT

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

    EXECUTIVE BOXES

  An executive box at the Amex is the height of
matchday exclusivity, and the perfect environment
           for business or pleasure.

     Exclusive box for up to ten guests with
        premium padded balcony seating
            overlooking the south goal
                          •
     Champagne and light snacks on arrival
                          •
         A three-course pre-match meal
                          •
            Tea and coffee at half-time
                          •
  Refreshments with tea and coffee at full-time
                          •
         Half a bottle of wine per person
                          •
              Matchday programme
                          •
        Three on-site car parking spaces

            MATC H DAY P R I CE S
    Category A: Price available upon request
           Category B: £2,500 + VAT
           Category C: £2,250 + VAT

             SE ASO N A L B OX E S
                            T
                    SOLD OU

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COMMERCIAL BROCHURE - Brighton & Hove Albion
TOGETHER IN THE PREMIER LEAGUE

                              SPONSORSHIP

    PLAY YOUR PART

                     Be seen on matchday at the Amex

Whether it’s a match sponsorship package or ball sponsorship, the reward for your
    support is greatly enhanced by Albion’s status as a Premier League club.

A key benefit is the exposure your company will receive, via the stadium’s matchday
 advertising boards. More than 30,000 fans will pack each game at the Amex and,
 along with programme advertising, your business will enjoy incredible exposure.

  Your support will also be rewarded with exclusive behind-the-scenes matchday
          access - getting you closer to the team action than ever before.

 Kit sponsorship packages are also extremely popular, the highlight being a place
  at the club’s Players’ Awards Evening at the end of the season, where you will
                            meet the first-team squad.

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TOGETHER IN THE PREMIER LEAGUE

   M AT C H S P O N S O R S H I P

The ultimate matchday experience takes you behind the
  scenes at the Amex, while your company receives the
 ideal platform to generate brand awareness regionally
      thanks to the club’s new advertising system.

   Twelve hospitality places in HB’s Restaurant with
     premium central seating to watch the match
                            •
       Pre-match dressing room tour with photo
                  in the dug-out seats
                            •
            Pre-match pitch photo with the
              team captains and officials
                            •
          Company name on the middle tier
                LED advertising system
                            •
      Company logo in the matchday programme
                            •
        Sponsor’s name in the fixture listing of
               the matchday programme
                            •
           Company name on the big screen
                            •
             Corporate gift for each guest
                            •
                  Signed framed shirt

               PAC K AGE P R I CE S
              Category A: £9,500 + VAT
              Category B: £6,500 + VAT
              Category C: £4,500 + VAT

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TOGETHER IN THE PREMIER LEAGUE

              M AT C H B A L L
             SPONSORSHIP

     An exclusive behind-the-scenes day out will
     make you and your guests really feel a part of
               matchday at the Amex.

     Eight hospitality places in HB’s Restaurant with
      premium central seating to watch the match
                            •
          Pre-match dressing room tour with a
              photo in the dug-out seats
                            •
         Company name on the new middle tier
              LED advertising system
                            •
       Company logo in the matchday programme
                            •
         Sponsor’s name in the fixture listing of
              the matchday programme
                            •
              Corporate gift for each guest
                            •
                       Signed ball

                  PACK AGE PRICES
                 Category A: £4,750 + VAT
                 Category B: £3,250 + VAT
                 Category C: £2,250 + VAT

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TOGETHER IN THE PREMIER LEAGUE

     KIT SPONSORSHIP

  One of our most popular packages, there are
  matchday and seasonal benefits to sponsoring
           the kit of an Albion player.

   Four hospitality places with premium seating
                to watch the match
                         •
     Pre-match dressing room tour and photo
              in the dug-out seats
                         •
           Corporate gift for each guest
                         •
   Four places at the Players’ Awards Evening at
the end of the season, with private drinks reception
             with the first-team players
                         •
                   Signed shirt

              PAC K AG E P R I CE S
             Category A: £4,750 + VAT
             Category B: £3,250 + VAT
             Category C: £2,250 + VAT

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TOGETHER IN THE PREMIER LEAGUE

                             ADVERTISING

BE SEEN IN SUSSEX

             Showcase your business to over 30,000 fans

    With sell-out matches expected throughout our debut season in the
 Premier League, there is no better time to advertise your business at one of
                  the country’s premier sporting venues.
 With a brand new mid-tier LED ribbon, you can engage with our loyal fanbase
 at the Amex. With three packages available, there will be an offer to suit your
                       business’s marketing objectives.

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TOGETHER IN THE PREMIER LEAGUE

                 ADVERTISING
                  PAC K AG E S

                BU S INESS CLU B PREMIU M
     Two minutes of LED in the middle tier of the East Stand
                                 •
       12 metre static perimeter board within the stadium
                                 •
          Hospitality for ten guests in HB’s Restaurant
                      for a category A match
                                 •
           Table for ten guests at the end-of-season
                     Players’ Awards Dinner
                                 •
          Network Albion Business Club membership
                                 •
           On-site car parking space for the season
                                 •
              Use of Albion’s official sponsor logo
                     for marketing purposes
                                 •
                        Signed home shirt

                     PACK AGE PRICE
            Business Club Premium: £15,000 + VAT

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TOGETHER IN THE PREMIER LEAGUE

            ADVERTISING
             PAC K AG E S

             B U SIN E SS CLU B P LU S
One minute of LED in the middle tier of the East Stand
                           •
    Hospitality for ten guests in HB’s Restaurant
              for a category B/C match
                           •
          Network My Club membership
                           •
     On-site car parking space for the season
                           •
        Use of Albion’s official sponsor logo
               for marketing purposes
                           •
    Network Albion Business Club membership
                           •
                  Signed home shirt

                 B U SIN E SS CLU B
One minute of LED in the middle tier of the East Stand
                          •
        Use of Albion’s official sponsor logo
               for marketing purposes
                          •
   Membership of Network Albion Business Club

               PAC K AGE P R I CE S
          Business Club Plus: £6,500 + VAT
            Business Club: £3,500 + VAT

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TOGETHER IN THE PREMIER LEAGUE

            N E T W O R K A L B I O N B U S I N E S S C LU B

            NETWORKING

Regular networking events for local businesses to mix and share ideas

   Network Albion Business Club is one of the longest-standing network events
    in the city. As an evolution of Friends of the Albion and powered by Albion’s
   business club partner, Network My Club, it provides a monthly opportunity to
                     meet new and existing businesses in Sussex.
      Members can enjoy a host of benefits, with the opportunity to make new
    relationships, showcase their business at the American Express Community
      Stadium and be part of a group of trusted local suppliers for Albion fans.

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TOGETHER IN THE PREMIER LEAGUE

                    MEMBERSHIP
                     BENEFITS

          Monthly networking events at the Amex Stadium
                      (included in membership)
                                   •
       Company listing in the matchday programme for every
         Albion home match (approx 9,000 sales per match)
                                   •
            Company profile page on the Network Albion
                     website which can include:
          Contact details | Social media and website links
     Business description | Images / videos | Reviews | Offers
                                   •
      Promote offers to other members, local businesses and
             Albion fans on the Network Albion website
                                   •
      Exclusive use of the Network Albion logo, for shop/office
           windows, websites or other marketing material
                                   •
     Be part of a group of local trusted suppliers for Albion fans
                                   •
                   Monthly members’ e-newsletter
                                   •
           Discounted rate to other events and business club
     memberships powered by Network My Club throughout the UK

            MEMBERS H IP PRICES PER COMPA NY
              Annual: £600 + VAT (1 month FREE)
                     Monthly: £55 + VAT

        To join the business club, please contact the Network
           Albion Business Club team at Network My Club.
                  Email: info@networkmyclub.co.uk
                 or visit www.networkalbion.co.uk

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FIXTURE ON-SALE DATES
                                          2017/18

			                                                      M E M B E RS                    N O N - M E M B E RS   			                                              MEMBER S 		               NON -MEMBER S
		                                  CAT        O N L IN E 		 PH O N E                         PH O N E          		                               CAT     ONL I NE 		 P H ONE                  P H ONE
			                                           FROM 9 A M 		             F ROM 1 PM           F ROM 9 A M        			                                      FROM 9AM		         FROM 1PM         FROM 9AM

AUGU S T 2 0 1 7                                                                                                JAN UARY 2018
12     MAN CHESTER CI T Y            A         1 7 J U LY		             1 7 J U LY            1 8 J U LY        1     AFC BOURNE MOUTH           B     27 NOVE MBE R		    27 NOVE MBE R    28 NOVE MBE R
                                                                                                                20    CH E L S E A                A    11 DE CE MBE R		   11 DE CE MBE R   12 DE CE MBE R

SE PTEMBER 2 0 1 7
9      W EST B ROMWI CH ALB I O N    C         3 1 J U LY		             3 1 J U LY          1 A U G U ST        FEBR UARY 2018
24     N EWCASTLE UN I T ED         B        1 4 A U G U ST 		       1 4 A U G U ST        1 5 A U G U ST       3     WE ST H AM UNI TE D        B     18 DE CE MBE R		   18 DE CE MBE R   19 DE CE MBE R
                                                                                                                24    S WANS E A CI T Y           C     8 JANUARY 		       8 JANUARY        9 JANUARY

OCTOB ER 2 0 1 7
14     EV ERTON                     B        2 9 A U G U ST 		       2 9 A U G U ST        3 0 A U G U ST       MAR CH 2018
28     S OUTHAMPTO N                B      1 1 SE PT E MB E R 		   1 1 S E PT E MB E R   1 2 S E PT E MB E R    3     ARS E NAL                   A    22 JANUARY 		      22 JANUARY        23 JANUARY
                                                                                                                31    L E I CE STE R CI T Y      B     5 F E BRUARY 		    5 F E BRUARY      6 F E BRUARY

NOV EMBER 2 0 1 7
18     STOKE CIT Y                   C     2 5 SE PT E MB E R 		   2 5 S E PT E MB E R   2 6 S E PT E MB E R    APR IL 2018
28     CRY STAL PAL ACE              A       9 OCTO B E R 		         9 OCTO B E R          1 0 OCTO B E R       7     H UDDE RS F I E L D TOWN    C    19 F E BRUARY 		   19 F E BRUARY    20 F E BRUARY
                                                                                                                21    TOTTE NH AM H OTS P UR      A      5 MARCH 		         5 MARCH          6 MARCH

D ECEMB ER 2 0 1 7
2      LIV ERPOOL                    A      2 3 OCTO B E R 		       2 3 OCTO B E R         2 4 OCTO B E R       MAY 2018
16     B URN LEY                     C      6 N OV E MB E R 		      6 N OV E MB E R       7 N OV E MB E R       5     MANCH E STE R UNI TE D      A     19 MARCH 		        19 MARCH          20 MARCH
23     WATFORD                       C     1 3 NOV E MB E R 		     1 3 N OV E MB E R     1 4 N OV E MB E R

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COMMERCIAL TEAM
                      01273 878 278
                  commercial@bhafc.co.uk

B R I G H TO N & H O V E A L B I O N F O OT B A L L C LU B
         American Express Community Stadium,
              Village Way, Brighton BN1 9BL
                  www.the1901club.co.uk

           / Of f i c i a l _ B H AFC   @ O f f i c i a l _ B H A FC
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