Make personal phones in the workplace work for your business - Empower employees without putting security, compliance or your brand at risk ...
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Make personal phones in the workplace work for your business Empower employees without putting security, compliance or your brand at risk
How personal phones infiltrated the workplace First came the landline. Twenty Employees are happy using phones This is the personal phone paradox. years ago, that’s what most they know and love and use all the employees relied on when it time anyway — it’s much more Your people want to be able to use came to making business calls. convenient than juggling two different their personal mobile phones for devices. And companies save a lot work; you want a secure, effective Fast forward ten years and most of time and money not having to buy system that you can manage easily. workplaces had gone mobile. handsets or maintain them. Suddenly, employees were juggling The solution? two phones: their own and their On the other hand... Simple. One phone. Two lines. work BlackBerry. It doesn’t come without risks, either. But using their own mobile for work? Keeping business and personal Unthinkable. separate is difficult — it can be difficult to maintain control of Now? Now it’s totally, completely business contacts and make sure normal. Up to 70% of employees communications are compliant and use their personal phones for work.1 secure. Employee reimbursements can be a nightmare. And the Letting employees use their personal customer experience suffers, too. phones for work comes with some definite advantages for both them and the company they work for. 1. Frost & Sullivan 2018 Mobile Business Solutions Survey Sprint Business Multiline eBook 2
Empower them to use personal phones with Sprint MultiLine The main issue with people using It works on any smartphone, their own phones for work is exactly regardless of carrier. You can be that — they own the phone. They sure communications are compliant own the number. and in line with your company standards without infringing on If they leave, they might well take anyone’s privacy. You can transfer your customers with them — or at the number to a different phone if any rate, leave a gaping hole in the the employee leaves the company. customer journey. There’s no disruption to them, or to your customers. But imagine if you could add a second number on their phone — In short, the potential impact is huge. a company-owned, business number. Suddenly, they have a separate work And it all comes down to the four Cs. number on their personal device. One that the company owns. Sprint Business Multiline eBook 3
01 Control The person who owns the number • Put those numbers on your owns the relationship. website without infringing on employee privacy. Say your sales reps are giving out their personal numbers to customers. • Secure both your company’s If they change territories or leave, data and the company image. they take that number with them. At best, your customers can’t reach • Forward calls to a centralized the right resource. At worst, they system outside of office hours for follow your rep to their new job. a more professional experience. But if it were your company-owned • Reassign an employee’s number number, you’d stay in control. to someone else when that employee leaves, no problem. More than that, you can: • Gain visibility into business usage, making employee reimbursement easier. • Get more flexible coverage. Your employees are happy, your customers have a better experience, and you don’t have to buy new hardware. Sprint Business Multiline eBook 5
See it in action: Keeping contacts in the company A large enterprise dealing in That’s not all though. The business credit data and analytics wanted is also saving money on mobility to take back control over their costs, and can train more customer relationships and salespeople using MultiLine’s maintain continuity across call recording capability. their customer experience. This particular client saw a They rolled out MultiLine, so their 90% reduction in per-user employees could use their own mobility costs. phones without having to give out their personal numbers. Instead, they have a separate, company- owned business number — that “What gets me excited is the still reaches their own smartphone, ownership of the number regardless of the carrier or model that clients contact us at.” they’re using. VP of Sales This way, the company was able to assign numbers to particular sales territories — and those numbers never have to change. Customers can always reach them and any sales transitions are smooth and easy. Sprint Business Multiline eBook 6
02 Customer Experience It’s not just you and your employees A separate business line can be getting frustrated — customers managed by someone else when often find themselves on the needed. It will also make your wrong end of your workplace business look a lot more professional device policy too. — which your employee’s casual personal voicemail greeting could We’ve already mentioned be undermining right now. customers struggling to reach the right resource because the number they’re using belongs to someone who’s left the company. But it doesn’t stop there. Customers increasingly expect timely responses, which a single employee can’t always provide. And what about when they’re off on vacation? If you rely on your people’s personal phones, you’re relying on them being available all the time. It just isn’t realistic and it will damage your customer service. Sprint Business Multiline eBook 7
See it in action: Delivering the service your customers expect Happy employees deliver better • Customers could easily get customer experiences — fact. hold of service people while One of our clients, a construction they were in the field. company, was struggling with their own employees having bad • Appropriate redirects ensured experiences and the impact that customers wouldn’t be kept was having on their customers. hanging. Employees were getting calls from • Customer communication customers at all hours of the day. no longer impinged on It was interrupting their work and people’s private lives. their private lives, and leading them to try and restrict communications • Employees could manage all to emails. The employees were of the above — while still only stressed, and the customers weren’t carrying one phone. getting the service they wanted — and going elsewhere to find it. Win-win. By installing Sprint MultiLine, the company managed to transform both the employee experience and the customer experience: Sprint Business Multiline eBook 8
03 Compliance Compliance is another major A separate business line means area where your people using your people can use the tools their personal phones for work best- suited to their job, without can create serious headaches your company risking fines or for your business. suspension from regulators. You’ll have access to the call That’s especially true if you’re in recordings and text logs you a highly regulated industry, like need for compliance — and you healthcare or finance — but it also can use them for training, too. applies to your own corporate or Your people will retain their company policy. privacy, as well as the flexibility and freedom to choose their Texting, in particular, is often own phones and carriers. noncompliant, making it one of the biggest points of exposure for companies. In some workplaces, it’s been banned altogether, even though it’s one of the most effective communication tools available — with 90% of texts opened within minutes.2 2. http://mobilesquared.co.uk/wp-content/uploads/2017/12/Conversational-Advertising.pdf Sprint Business Multiline eBook 9
See it in action: Being responsive and staying compliant are not mutually exclusive A home healthcare service The company was better able to provider needed to track serve their clients and no longer employee communications to had to worry about things like meet compliance requirements. logging communications or sensitive patient data accidentally Enterprise-level security and going astray via text. the right controls — like the ability to record calls and log texts — were required, but impossible on their employees’ personal “Compliance was an added phones. It was a problem that bonus. The staff wants to text, was losing them customers, by but I need to be able to check hampering their staff’s ability to to make sure they’re compliant.” be responsive to patients. Head of Nursing The solution? Adding separate, company-controlled numbers to their employees’ personal phones with the ability to record calls and log texts on the business line. Their employees could go back to responding instantly to patients, without putting the company at risk. Sprint Business Multiline eBook 10
04 Cost containment Many businesses would consider Think about it: paying more for a system that gives them control, compliance, and a • It means you don’t have to buy better customer experience. hardware every time someone is hired. But the good news is they don’t have to. The right system not only • You don’t incur huge maintenance brings those advantages, it actually costs keeping that hardware going. reduces costs, too. • It cuts the administrative costs Using employee-owned phones associated with compliance. can avoid the capital expense of providing company-owned • It makes employee reimbursement handsets, not to mention the simpler and more reliable. time and money that goes into maintaining them. On the flip MultiLine is a good move for small side, employees using their businesses who can’t afford to give personal devices for work can their employees corporate handsets. be an expensing nightmare — It’s a good move for large businesses both for them and the company. who want to reduce the amount they’re already spending on corporate Having a business line on a personal phones and complicated, high- phone is none of those things. maintenance infrastructure. Sprint Business Multiline eBook 11
See it in action: Spend your money on better things than company handsets Working in the education sector means you’re always looking to “The difference between make the most of your budget. issuing a full device with There’s generally not a lot of money service and just paying for to burn on things like expensive Sprint’s MultiLine service is communication systems. [that the] cost is cut in half. It meets the need of having Our clients were paying over $25k on a unique district-owned, cellular services annually in order to district provided contact give their administrators corporate number without the phones. And if that wasn’t enough, additional overhead or the their IT department was spending a additional costs associated lot of time managing and maintaining with providing full service.” those phones. Director of IT MultiLine helped them cut their cellular costs by half. Their employees now have the freedom and flexibility to choose the phone and service that suit their needs. And IT doesn’t have to chase after them managing and updating those phones all the time. Sprint Business Multiline eBook 12
More of the benefits, less of the risk The way people communicate All of the benefits of mobile at work has changed. More communications — better, importantly, the way people want more responsive customer to communicate has changed. experiences, greater flexibility, and more convenience for your The best option isn’t newer, better, employees — and none of the risks. extra phones, or complicated So you no longer have to worry infrastructure. The best option is the about compliance, costs, or who simplest. Let people communicate controls the customer relationship. on their own phones, on the handset and carrier of their choice, but with Beat the personal phone paradox a separate work phone number. and make the most of personal phones at work. Your employees One phone, two lines. and your customers will thank you. Sprint Business Multiline eBook 13
Let’s talk We’re Sprint Business and we help businesses like yours find the solutions they need to the problems that hold them back. Whether you’re a small company looking to empower your people to use their personal cell phones for work, or a big one looking to simplify your infrastructure and make your workforce more mobile — or anything in between. Find out what MultiLine can do for you. Contact your local Sprint representative today to learn more. Call 1-866-287-9926 or see more details on sprint.com/multiline
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