ASDA Enterprise Growth Award - www.bitc.org.uk
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ASDA Enterprise Growth Award www.bitc.org.uk 1
The Responsible Business Awards • Identify and showcase the best of responsible business in action in the UK and abroad – from SMEs to multi-nationals and from all sectors. • Designed for business by business. • Longest-running (now in 18th year). • Rigorously assessed by business and other industry experts. • Perceived as most robust CSR awards “These are hugely important awards in raising awareness about the extraordinary amount of work business does every day”. HRH The Prince of Wales www.bitc.org.uk
Highlights of the Awards • Over 85,000 unique visits to the Awards webpages every year. • National, regional and trade press resulting in over £700,000 advertising value equivalent and reaching over 32 million people. • 5,000 senior business guests attended the UK Award dinners. • Reached 4.1m twitter accounts on 8 July alone. • Over 200 senior business peers involved in the awards assessment and judging process. www.bitc.org.uk
The Enterprise Growth Award • Recognising companies that engage, support and do business with small and medium enterprises to drive local economic growth. Large, medium and small businesses. All BITC members. Any non-member private sector business. x voluntary or public sector organisations that are not BITC members. • We recommend that applicants entering this award have at least a two-year track record, as impacts can be difficult to evidence in the short term www.bitc.org.uk
Some definitions
Statistics
How do we define How will we
them? Turnover Employed refer to them?
£1.1 trillion 11.2 million
Small 0 – 49 employees
(34%) (47%)
Small and medium
enterprises (SMEs)
£450 billion 2.9 million
Medium 50 – 249 employees
(14%) (12%)
£1.6 trillion 9.8 million
Large 250+ employees Large businesses
(51%) (41%)
Businesses with a social
Social
or environmental purpose £24 billion 800,000 Social enterprises
enterprise at their heart
Source: Business population estimates, BIS, 2012; Annual Small Business Survey, 2005 - 2007
www.bitc.org.uk
Why are SMEs important?
SMEs create Employment Community
jobs across the UK is key resilience
Increased employment: We need to have
• Increases skills communities in which
• Raises aspirations different groups –
• Improves health schools, community and
arts organisations, small
• Reduces crime and medium enterprises
• Provides financial – are able to work
independence together to help those
on the edge of society
9 /10 unemployed
feel connected
people who found work
in the private sector
Jobs created by: since 2008 started or
large businesses
SMEs worked in an SME.
Source: Business population estimates, BIS, 2012
www.bitc.org.uk
Why should large businesses be
involved?
Alongside the benefits to communities and to the SMEs,
large businesses see real benefits from working with SMEs
Strengthened supply Engaged Greater innovation and
chain employees creativity
• Diversified supply • Improved retention & • Entrepreneurial spirit
• Secure supply recruitment • New ideas absorbed
• Sector innovation • More loyal employees into the business
Enhanced Expanded business Increased financial
reputation growth returns
• Demonstrate values • New markets • (Due to other five
• Smaller environmental • Speed to market benefits)
footprint • Brand penetration • Greater efficiencies
Source: The business case for working with Enterprise, BITC, 2013, sponsored by Santander
www.bitc.org.ukWhat can large businesses do?
14 Enterprise Inquiries and 3 Meet the Buyers
“Enterprise Growth Checklist”
1 2 3
Access to supply
Skills-based support Access to finance
chain
BITC will: BITC will: BITC will:
• Focus on social • Support large • Collate and celebrate
enterprises as they businesses to enable large business
have highest impact access for SMEs initiatives e.g. supply
• Grow arc nationally looking to enter the chain finance, awards
• Support high streets to supply chain for SMEs
grow local enterprises
www.bitc.org.ukWhat is BITC doing?
High engagement for
Increasing engagement of large business
arcHow the Award will help • Identify and celebrate the best practice examples of businesses supporting SMEs • Use these to inspire others to take action, via our online publications www.bitc.org.uk
What makes a good award entry • Ability to demonstrate positive impact using qualitative and quantitative evidence. • Impact on both SMEs/society/environment and business. • Measurable KPIs, identified target groups. • Engagement with a variety of stakeholders, senior advocates. • Please look at guideline doc for specific criteria. www.bitc.org.uk
The application form
• Section 1: Company and programme details.
• Section 2: What are you doing (20% of total score).
• Section 3: How are you doing it (20% of total score).
• Section 4: What have you achieved? (60% of total
score).
• Additional Requirements - CEO sign off tick box plus a
short quote but must be included for an application form to
be accepted.
www.bitc.org.uk
See participant's workbookQuantifying your evidence
• Wherever possible use quantitative and qualitative
evidence to back up, describe or explain the impacts that
you are detailing in your application.
• Quantitative evidence – 89% of employees are more
motivated to work for the company as a result of this
programme.
• Qualitative evidence – X employee “I am more
committed to the company because of the x programme
and my involvement in it.”
• Images and Info-graphics – used to support the
narrative not replace it.
www.bitc.org.uk
See participant's workbookAssessing your entry
• The panel (90% senior business peers / 10% other industry
experts) will use the scores to decide on which entries:
are Shortlisted
become a Finalist and will be asked to present to a
Judging panel in May (usually around 3 – 6 entries)
Are unsuccessful
• The assessors’ feedback on each entry will be sent to each
entrant when the results are given.
www.bitc.org.ukThe awards process - key dates Open to entries – 5 November to 13 February • Choose category • Speak to BITC colleagues for specific guidance Assessment of all entries – 11-13 March Results revealed to you w/c 13 April • Prepare how you will communicate your achievement Judging the Finalists – 11-13 May • Finalists asked to present to Judging panel in London Results announced publically • The Shortlisted – w/c 20 April during BITC’s Responsible Business Week • The Finalists - end May • Award Winner – 7 July at BITC's Responsible Business Gala Dinner www.bitc.org.uk
Why enter: publically validate your
achievements
Use the independent endorsement brand to communicate
to all stakeholders.
www.bitc.org.ukWhy enter: publically validate your
achievements
Leverage the free profiling provided by BITC:
• Media & PR: national, regional and trade
press (listed in a dedicated supplement in
the FT);
• Digital: Your success featured on our website
and via social media;
• Events: Stage presence at BITC’s
Gala Dinner series across UK in June;
• Public affairs: alerting Local MPs to
your success;
• Membership engagement: Showcased
to our 800 plus member companies.
www.bitc.org.ukWhy enter: enable future growth of your
responsible business activities
• The process encourages an internal evaluation of the
impact of your activities.
• Expert advice from BITC on effectively measuring and
demonstrating impact.
• Free, tailored, expert feedback given to every eligible
award entrant.
www.bitc.org.ukWhat previous entrants think…
For us, trying to champion As an international company,
sustainability and responsible we really appreciate the
business, these Awards are an resonance that the Awards
absolutely essential tool. have around the world.
East of England Co-operative Body Shop
The judges’ comments were so
powerful, they’ve been really
well utilised internally and
This is the most robust process
externally.
compared to other awards. Lakehouse
Alliance Boots
The rigorous assessment
criteria make the BITC Awards
worthwhile as a 'critical friend'.
Mitie
www.bitc.org.ukNext steps… • Download the application form and guidance from http://www.bitc.org.uk/awards/categories/asda-enterprise- growth-award Attend one of our free workshops in Nov and Dec across UK on how to write a great award entry • Attend one of our free workshops in Nov and Dec across UK on how to write a great award entry www.bitc.org.uk/awardworkshops • Submit online at www.bitc.org.uk/awards by midnight 13 February along with your logo • Any questions? Email us on nuno.menezes@bitc.org.uk or vanesa.perezsanchez@bitc.org.uk www.bitc.org.uk
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