Leadership (+ Vision + A-Teams + Innovation + )
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Leadership (+ Vision + A-Teams + Innovation + …) Lessons from Steve Jobs This package contains: o A 7-page guide with 35 key questions for interactive discussion o My presentation slide deck, minus the copyrighted Steve Jobs Interview The Steve Jobs Interview video is available for rent or to buy on Amazon.com: http://dcg.fyi/steve-jobs-on-amazon (note: URL is case sensitive) and (currently) for streaming on Netflix. Did you know that I also offer a variety of Leadership, Innovation and Prioritization (“what to stop doing”) workshops for your executive team? Every month, I have the capacity to personally guide one or two teams through a session where we not only discuss the key lessons learned, but also identify and answer your organization’s most important and most pressing questions. If you’re interested in exploring this opportunity for your team, please contact me at Dave@DialogConsulting.com or call 412-779-2788 (m). Thank you.
Leadership Lessons from Steve Jobs – Innovative Ideas for Your Business and Your Life (The “Lost” Interview - 1995) Download slides: www.dcg.fyi/steve-jobs-download Steve Jobs circa 2010 Clip 1: (Re)Introducing Steve Jobs Key Takeaways / Intended Actions – 0’00”: 1) If you’ve drifted, what was and how can you reconnect with your passion? YOLO! _________________________________________________________________________________________________________ 2) What’s your box? Who’s your Bill Hewlett? What could you do if you just decided to do it? _________________________________________________________________________________________________________ 3) How do you demonstrate to your employees that they are the company’s true value? _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Clip 2: Breaking Rules Key Takeaways – 5’47”: 1) What are the rules in your industry that you could potentially break (Think: Scalability)? _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ 2) What’s the most audacious thing that you would do if you knew you couldn’t fail? _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m) 2018 Dialog Consulting Group
2 Clip 3: What’s Possible + Market Opportunity (Optional) Key Takeaways –10’14”: 1) How can you more broadly explore what’s possible in your market? _________________________________________________________________________________________________________ 2) How can you learn from your potential market (not just from your current customers)? _________________________________________________________________________________________________________ 3) Where are you stuck on a constraint that could be overcome with persistence or creativity? _________________________________________________________________________________________________________ Clip 4: Dream Products / Great Talent Key Takeaways – 14’20”: 1) What is your DREAM product or service? Start with the dream, not with the constraints. _________________________________________________________________________________________________________ 2) Who (or what role) is the single most important person that you could add to your team? _________________________________________________________________________________________________________ 3) “For every one of those …” Where is the greatest opportunity for leverage in your business? _________________________________________________________________________________________________________ Clip 6: Computer Programming - It Teaches You How to Think (Optional) Key Takeaways – 19’49”: 1) “I think everybody in this country should learn how to program a computer … because it teaches you how to think!” Encourage a 4-year-old to 12-year-old child to learn how to program using Apple’s Swift Playgrounds app or www.KhanAcademy.org/computing/computer-programming. Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m) 2018 Dialog Consulting Group
3 Clip 8: Exploring for Innovation Key Takeaways – 23’09”: 1) Where could you go to get great new ideas for your business? _________________________________________________________________________________________________________ 2) How do you and your management team avoid becoming toner heads? What could put you out of business? _________________________________________________________________________________________________________ 3) What can you do to keep your sales, marketing and product people (etc.) better connected? _________________________________________________________________________________________________________ 4) “Companies forget what it means to make great products … They have no conception of the craftsmanship that’s required to take a good idea and turn it into a good product. They really have no feeling in their hearts, usually, about wanting to really help the customers.” Does your team have a feeling in their hearts about truly wanting to help your customers? How do you inspire more of that feeling? _________________________________________________________________________________________________________ Clip 10: Great Products from “A” Players Key Takeaways – 34’50”: 1) “[People make the mistake of] thinking that a really great idea is 90% percent of the work … The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product.” What could you stop doing so that you have more time to invest in polishing your products and services? _________________________________________________________________________________________________________ 2) The rock tumbler metaphor (friction and noise): What’s good conflict vs. bad conflict? _________________________________________________________________________________________________________ 3) Most people are uncomfortable with conflict. How do you encourage truth over harmony? _________________________________________________________________________________________________________ Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m) 2018 Dialog Consulting Group
4 4) “I’ve built a lot of my success off finding these truly gifted people.” Given that A players can work anywhere they want, what are you doing to attract and retain A players (culture, etc.)? _________________________________________________________________________________________________________ 5) How can you use software in your business to increase “dynamic range” (differentiation)? _________________________________________________________________________________________________________ Our Top Business Priorities: ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ ___________________________________________________________________________________________________ _____ After listing in no particular order, identify your team’s top 3 priorities! Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m) 2018 Dialog Consulting Group
5 Things to Stop Doing (Not Aligned with Top 3 Priorities): ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ Clip 11: Demanding Peak Performance (Optional) Key Takeaways – 41’21”: 1) “The most important thing I think you can do for somebody who’s really good … is to point out to them when their work isn’t good enough. Do it very clearly, articulate why, to get them back on track, and you need do that in a way that does not call into question your confidence in their abilities … That’s a hard thing to do.” To whom should you (and/or your management team) be providing more direct feedback? _________________________________________________________________________________________________________ 2) You teach what you tolerate. Are there any B or C players in your organization who need to be moved to other positions, or be made available to industry? _________________________________________________________________________________________________________ Clip 12: Priorities / Focus (Optional) Key Takeaways – 44’37”: 1) What non-core functions could be better delivered by partners (enabling greater focus)? _________________________________________________________________________________________________________ Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m) 2018 Dialog Consulting Group
6 Clip 14: Innovation / Culture / Enlightenment (Optional) Key Takeaways – 53’01”: 1) What actions could you take to more clearly understand your key competitors? _________________________________________________________________________________________________________ 2) List a ‘culture’ or ‘enlightenment’ concept that could make your products/services better. _________________________________________________________________________________________________________ 3) “The way that we’re going to ratchet up our species is to take the best and to spread it around to everybody so that everybody grows up with better things and starts to understand the subtlety of these better things.” What’s your company’s compelling purpose or ‘why’? _________________________________________________________________________________________________________ Clip 15: Software is Infiltrating Every Business (Optional) Key takeaways – 58’39” (ideas for apps / software for your business): 1) What’s your business app (for future employees, customers, partners, …)? _________________________________________________________________________________________________________ Clip 16: Long-Term Vision Key Takeaways – 61’49”: 1) What could you do to develop a better vision of the future of your industry? _________________________________________________________________________________________________________ 2) What are the three biggest trends that are critical to the future of your business? _________________________________________________________________________________________________________ Clip 17: Innovation and Inspiration Key Takeaways – 64’08”: 1) “It comes down to trying to expose yourself to the best things that humans have done and then [trying] to bring those things into what you’re doing. [Mentions musicians, poets, artists, Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m) 2018 Dialog Consulting Group
7 zoologists, historians.] We all brought to this effort a very liberal arts attitude … I don’t think you get [greatness] if you are very narrow.” In what areas or along which dimensions could you increase the diversity of your team? _________________________________________________________________________________________________________ 2) Where could you go to find inspiration or to steal great ideas for your business? _________________________________________________________________________________________________________ Clip 18: Products People Love (Spirit) Key Takeaways – 68’01”: 1) What could you do to add spirit to your products or services to make customers love them? _________________________________________________________________________________________________________ Suggested reading / viewing: • Buy or stream the interview on Amazon or Netflix. Search for: “Steve Jobs Lost Interview” • Read “Steve Jobs” by Walter Isaacson and “Becoming Steve Jobs” by Schendler and Tetzeli • Read “Thank You for Being Late” by Thomas Friedman and “Bold” by Peter Diamandis • Listen to podcasts: “Exponential Wisdom”, “How I Built This”, “The Tim Ferris Show”, … • Visit the Computer History Museum in Mountain View, CA • Watch the 2005 Stanford commencement address: https://www.youtube.com/watch?v=D1R-jKKp3NA Key Takeaways/Actions: ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Presented by Dave Nelsen Dave@DialogConsulting.com +1-412-779-2788 (m) 2018 Dialog Consulting Group
Leadership Lessons In from Steve Jobs n no sio va Vi tio n Leadership A-Teams Co m ily m m un Fa ity Innovative Ideas for Your Business and Your Life 1995
• 1995: Steve Jobs gives his greatest interview … master tape lost forever! • YE95: MSFT $51.8B — AAPL $3.92B (13X) • Sept 1997: Steve Jobs becomes Apple iCEO • YE97: MSFT $157B — AAPL $1.68B (93X) Then ...
MSFT AAPL YE97 $157B $1.68B 10/5/11 $213B $346B
1995 Clip 1 (of 18) (Re)Introducing Steve Jobs (5 minutes, 30 seconds)
“Stories are the most powerful tool you can use to get people to buy, share or follow what you have.” Ryan Avery 2012 World Champion of Public Speaking & Vistage Speaker
Clip 2 Breaking Rules (4 minutes, 30 seconds)
$37.7B $21.5B Airbnb: $31B++
1.What are the rules / norms / standard practices in your industry … that you could potentially break? 2.What’s the most audacious thing that you would do if you knew you couldn’t fail?
Clip 4 Dream Products / Great Talent (3 minutes, 30 seconds) Image credit: takao goto (Flickr)
• Initially lured out of retirement (“adult supervision”) • Over time, he was Apple President, CEO, and Board Chairman Steve & Mike Markkula • Helped force out John Scully (1993) and pave the way for Jobs’ return (1996/7) • According to Steve Wozniak, Markkula has been “more important to Apple’s success" than Woz himself. Clip 6 Computer Programming (1 minute, 45 seconds)
Clip 8 Exploring for Innovation (5 minutes, 15 seconds)
“Exploration is the engine that drives innovation. Innovation drives economic growth. So let’s all go exploring.” • World expert on bioluminescence • Inventor • MacArthur Fellow Edith Widder By Dsmith6239 - CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17098522 “Innovation is taking two things that already exist and putting them together in a new way.” • Long-time CEO of MTV (“I want my MTV”) • Board Chairman, ONE Campaign • Time Top 100 Most Influential People Tom Freston By TomFreston - CC BY-SA 4.0, https://en.wikipedia.org/wiki/Tom_Freston#/media/File:Tom_Freston.jpg
Clip 10 Great Products from “A” Players (6 minutes, 30 seconds)
Clip 15 Software is Infiltrating Every Business (3 minutes, 15 seconds) Clip 11 Demanding Peak Performance (3 minutes, 15 seconds)
Clip 12 Priorities / Focus (2 minutes)
Clip 14 Innovation / Culture / Enlightenment (so that everybody grows up with better things ) (5 minutes, 30 seconds)
www.InternetLiveStats.com > 10X
Clip 16 Long-Term Vision (2 minutes, 15 seconds)
(Technology, Entertainment and Design) [Anything]
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Subscribe to Audio Podcasts Clip 17 Innovation and Inspiration (4 minutes)
Clip 18 Products People Love (4 minutes)
Further Viewing: DVD or Streaming http://www.amazon.com/Steve-Jobs-The-Lost-Interview/dp/B008GJVAW4
Further Reading Further Viewing: Streaming https://www.youtube.com/watch?v=D1R-jKKp3NA
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