Intelligence Portal Analyze markets and competitors - Run an insights-driven business - Market Logic Software
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Run an insights-driven business
Intelligence Portal
Analyze markets and competitors
Analyze markets and competitors Your organization subscribes to many An Intelligence Portal is a super easy syndicated sources that thousands of way to bring all your incoming content employees should be using. As a result, together for a comprehensive view of your you spend your time playing librarian to markets and competitors. Equip thousands many, instead of being the trusted advisor of stakeholders to self-serve the news to key stakeholders and your C-suite. they need, without the noise. Then focus Why not harness all this information expert effort on curating content to help for self-serve access, so experts can stakeholders understand the bigger proactively alert executives about critical picture, so your business can anticipate developments. change. Intelligence Portal Market Logic © 2019 CONFIDENTIAL | 2
Harness the power of AI with the Market Logic®
segments
The Market Logic® is a holistic AI
benefits brands knowledge graph that understands your
business to connect the dots across all
your news and content. Inside your portal,
AI personalizes your user experience
by understanding your interests and
behavior to eliminate irrelevant noise. It
needs
also delivers automated summaries and
effortless content uploads.
A user experience to
engage your millennial
workforce
A beautifully designed user experience is
just as important as software functionality
and speed. That’s why we apply design
thinking principles in a human-centered
approach to software development, with
detailed UX research. The result is Millennial
Design™ – engaging software that reflects
the mobile and social behavior of your
growing millennial workforce, with exclusive
personalized experiences for insights and
business roles.
Intelligence Portal Market Logic © 2019 CONFIDENTIAL | 3
Self-serve intelligence
Intelligent home
A personalized, intelligent homepage with content updates from all your
research sources and industry newsfeeds. AI algorithms learn to prioritize the
information you like to read and need to know about. If you’re interested in
specific types of content, instantly open a dedicated feed.
Self-service news
Anyone can stay up-to-date with industry, competitor and market news
dashboards. Simply define your topic of interest, trigger a search, and select
the best results to get started. The Market Logic® uses AI to understand your
business and learn what good results look like to cut through irrelevant noise,
so you can read less and know more.
Search with content analyzer
Get all the answers to your questions, not just hits to documents. Inside your
portal, the Market Logic® understands your business, and the meaning behind
your search question, to scope all the topics mentioned in the results.
Intelligence Portal Market Logic © 2019 CONFIDENTIAL | 4
Search with auto-summarizer
Search and see key findings from all results without opening and reading
a single document. The Market Logic® understands your business to
automatically extract takeaways inside each document in a summary window
for your review. Repetitions are deleted, and the most important aspects
are selected so your summary is crisp and to the point.
Pre-integrated industry content
Start with relevant news for your industry. Pre-selected bundles of publicly
available industry content are packaged for immediate use.
Connectors to 100+ industry sources
Pre-integrated connectors to paid content you license (Forrester, Euromonitor,
eMarketer, etc.), for fast onboarding. The Market Logic® understands your
business to harmonize content into your taxonomy. Seamless integration
means users don’t have to remember passwords, while your license
agreements are fully honored.
Upload with auto-tagging
No more manual effort, let the machine do the hard work. Simply click to
upload documents, links and videos to share with access permissions. The
Market Logic® understands your business to automatically analyze content,
detect language, generate summaries and tag content with your taxonomy
(brands, categories, markets, etc.)
Market Logic® connected data
The Market Logic® is a holistic knowledge graph that connects the dots across
all your consumer and market data. This provides a unique foundation for
advanced AI capabilities that deliver instant answers, automated summaries and
transcriptions, effortless content uploads and a personalized user experience.
Finance Case Study
Senior market intelligence manager
We tried hard to democratize all our sources on our intranet, but couldn’t get
people to self-serve. Now, we personalize the news content every stakeholder
receives, in line with their own role and interests. Finally, people are happy to help
themselves to highly relevant news, without the noise.
Intelligence Portal Market Logic © 2019 CONFIDENTIAL | 5
Set strategic decisions
News screening
Let the machine automatically organize the mass of incoming news and
published content in defined intelligence areas that meet your business
needs. Then auto-publish, or manually review and select the best items to
publish, based on expert opinions.
Story creation
Add value and context or summarize news items by creating intelligence
stories. Select or upload materials, auto-summarize content and edit. Then
push your story to target audiences.
News channels
Make sure your stakeholders see the news they need to see. Authorized
experts can curate trustworthy newsfeeds with the latest research and push
them to users’ homepages. Easily curate and publish email newsletters.
Intelligence Portal Market Logic © 2019 CONFIDENTIAL | 6
Knowledge zones
Curate and promote market and competitor essentials in easy-to-create,
engaging online magazines, so the most important intelligence facts are
available 24/7. Experts and thought leaders interact with visitors by answering
questions and giving advice.
Partners on a swift journey
to success
Your Market Logic team will get you up
and running in no time with a portal that
showcases your brand and team identity,
connects all your content and sources, and
triggers awareness with an exciting launch
campaign. Going forward, we’ll partner with
you to continuously monitor usage and seek
out opportunities to extend reach across
your business.
Telecom Case Study
Head of prepaid competitive intelligence
Our intelligence portal makes it easy for experts to set strategic directions by
focusing on the big picture. We do this by validating incoming market signals
from all our feeds and subscriptions to edit compelling stories, and by curating
knowledge on strategic initiatives in engaging zones.
Intelligence Portal Market Logic © 2019 CONFIDENTIAL | 7
Protect your data Market Logic portals store, protect and distribute valuable knowledge that drives differentiation in the marketplace, so data security is paramount. All data is encrypted at rest and in transit. We use web applications and enterprise-scale infrastructure firewalls. Certifications include SOC 2, SOC 3, ISO:27001 and ISO:9001 About Market Logic Market Logic helps the world‘s best brands centricity in CPG, healthcare, retail, finance to run insights-driven businesses. We do this & insurance, telecom, travel and media with insights portals to share and promote sectors, where our clients collaborate with knowledge, intelligence portals to analyze 600+ research agencies online. We employ markets and competitors, and market 300+ software developers, data scientists insights platforms to generate insights from and marketing professionals at regional data and inject these in business processes. headquarters in Berlin, Chicago, Pune and Our software is used to drive customer Singapore. www.marketlogicsoftware.com info@marketlogicsoftware.com Intelligence Portal Market Logic © 2019 CONFIDENTIAL | 8
EUROPE NORTH AMERICA APAC INDIA Franklinstrasse 28 223 W. Jackson Blvd, Odeon Towers #02-01 Wing-B, Ground Floor 10587, Berlin, Suite 900, Chicago, 331 North Bridge Road Business @ Mantri Nagar Road, Germany IL 60606, USA 188720 Singapore Pune 411014 Maharashtra, India 2019 © Market Logic AG. The information contained in these documents is confidential, privileged and only for the information of the intended recipient and may not be used, published or redistributed without the prior written consent of Market Logic Software AG, Franklinstraße 28, 10587 Berlin, VAT Nr. DE 249354497
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