GOSPREE TRAINING FOR eGSS 2020
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WHAT IS GOSPREE? GoSpree is a PWA ‘eCoupons’ platform owned and managed by SRA which:- • Enable retailers to leverage on GoSpree vide ‘electronic coupons’ to drive footfall in their stores, and boost spending • Enable SRA to run year round tactical campaigns such as GSS, F1, Christmas, Chinese New Year etc • Collect valuable customer information and statistical mining and promote communications via EDM, and Push Notifications Shop Dine Play
Publish. Browse. Redeem. Track. GoSpree Merchants will be given Brand Account and ID to input eCoupon offer details on the site’s CRM system . Once approved by SRA, the eCoupons will be published in GoSpree site Consumers can browse Cashier will enter Merchant can and download Consumers can the Merchant Code access tracking eCoupons that they head over to into the website to report to monitor would like to redeem in gospree.sg to invalidate the number of eCoupon the merchants’ outlets. browse the deals eCoupon on downloads and They must first register 5 redemption. redemptions. on GoSpree.
eCoupon Characteristics • Manage redemption quantity • Manage validity dates Eg. Valid from 21 Jun 2019 – 28 July 2019 • Manage date for eCoupon release Eg. Fri 16 Jun 2019 • Manage time period for eCoupon Download Eg. 12pm to 2pm • Uniquely serialised • Invalidation of eCoupons by store unique PIN or QR Code 6
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DEDICATED BRAND PAGE current It retrieves all the vouchers belonging to the brand. The new format will be in next page
DEDICATED BRAND PAGE Brand Name (eg Hegen) Add in Brand Name in title Dos98hadsjofjoijoijfyd9yv9hsabf Asdiuajs009asfu09dfs09u Add in a section on the brand About the brand details Dsfdsjoijfsoigjoifdjgoisjdo Sdifidsfdusojdosf Visit us on www.hegen.com Add in a section on web links www.Lazada.sg/gegen www.prime.com.sg/hegen
E-COUPON (MOBILE VIEW)
E-COUPON (DESKTOP VIEW)
32 DAYS OF AWESOME If there are awesome deals, pull and display. If there are no deals display, the next page Awesome Deals
32 DAYS OF AWESOME If there are awesome deals, pull and display. If there are no deals display, the next page Awesome Deals We are stocking in some awesome deals!
ADVERTISEMENT BANNERS Advertisement 1
ADVERTISEMENT BANNERS Advertisement 2
Gamification (only for eGSS) • Player needs to tap on 5 shopping bags of the type within 30 secs to win a prize • Player can accept the prize eg a $5 shopping voucher and the game stops there. Player can play a new game the next day • Player can reject the prize and play again with the hope of winning a bigger prize. When the prize is accepted, the game stops. Player can play a new game the next day
REVISED REDEMPTION FLOW Please select one of the following: Scan Let Redeem QRCode cashier online enter pin If coupon can be redeemed online, the icon “Redeem Online” will be enabled. Else it will be disabled If coupon can be redeemed in-store, the icon “Scan Qrcode” and “Let cashier enter pin” will be enabled. Else , they will be disabled
REVISED REDEMPTION FLOW current current Befoore showing the 4 pin, display the page in the next slide
REVISED REDEMPTION FLOW Online Promo code Please select one of the following: is 1234 Click ok to route you to the site OK Scan Let Redeem QRCode cashier online enter pin
GOSPREE PORTAL – ECOUPON/BACKEND SETUP https://sra-admin.ascentis.com.sg/Login.aspx
CONTENT • Instructions to Merchants • Merchant Login Page • Forget Password Page • Change Password • Brand Page – Mock, Overview, Upload/Edit • Brand Outlet – Create, Retrieve Outlet QRCode • ECoupon Detail Page – Mock, Overview, Upload/Edit, Category • Sample Terms & Conditions • Latitude/Longitude - for Outlet Listing • Reports – Overview, Statistics, Download, Redemption • Frequently Asked Questions 25
INSTRUCTIONS TO MERCHANTS (1/2) • Existing GoSpree Merchants can login to the GoSpree web portal to update & upload brand information and eCoupons o Merchant Web portal URL: https://sra-admin.ascentis.com.sg o Username: o Password: • For new Merchants, you can sign up as a GoSpree Merchant on https://www.retail.org.sg/gospree-for-merchants.php 26
INSTRUCTIONS TO MERCHANTS (2/2) • All brand and eCoupons information are be subjected to SRA for approval • SRA to approve/reject eCoupons o If approved, eCoupon will be automatically published onto the GoSpree Consumer app on the start date of offer period o If rejected, Merchant brand administrator will have to update and re-submit the eCoupon offer to SRA for approval Any updates to the brand and eCoupon information are subjected to SRA approval before it is published onto the GoSpree site 27
GoSpree Portal User Guide (For Merchants) A) MERCHANT LOGIN PAGE ● Merchant can access the GoSpree portal via https://sra-admin.ascentis.com.sg/Login.aspx, using their username and password 28
B) FORGET PASSWORD PAGE ● Merchant can reset their password by clicking Forget your password? link on the Login page ● On the Forget password page, merchants need to enter their username and click on Reset Password. An automated email will be sent to the merchant brand administrator email to reset their password ● If Merchant forget their username, they can contact SRA for support to retrieve their username & reset their password 29
C) CHANGE PASSWORD To change password, user can ● click on the account icon on top right, ● click on Change Password ● On the next screen, enter the current password, new password, verify new password. Then click on the Save button on the top right 30
BRAND PAGE 31
D) BRAND PAGE - OVERVIEW ● Upon login, Merchant will be directed to the Brands page with the below information: o English Name –this is the English name of the Brand o Chinese Name – this is the Chinese name of the Brand o Active – this is the status of the brand page o Last Modified On – shows the last modified date for the brand o Action – by clicking on the brand administrator can edit the brand information NOTE: Brand administrator will not be able to edit the brand information once locked. Brand administrators have to submit a request to SRA for any changes 32
D) BRAND PAGE – UPLOAD/EDIT (1/2) • Brand administrators to provide the below information: 1. Brand Name (English/Chinese)* – Enter Brand Name in 1 English & Chinese 2. Categories – Choose Category that your Brand is under. You 2 can select multiple Brand categories. For eGSS, please select 3 “eGSS Deals” as one of the catagories 3. Brand Page Image – Upload Image of Brand Page in English & Chinese. Image dimension: 705 (length) x 400 (height) in 4 pixels in 72 dpi 4. Brand description (English/Chinese) – Brand can include a short description of up to 400 characters for their brand in 5 English & Chinese 5. Outlet list – Each outlet will have its own unique PIN code, latitude/longitude to determine the location of each outlet. See section E) Create Brand Outlet for more details on creating the outlets. Upon adding new outlet, the system will generate the QRCode for each outlet 33
D) BRAND PAGE – UPLOAD/EDIT (2/2) 6. Brand QRCode – Merchant are encourage to include this QRCode in their marketing collaterals to promote their brand. When GoSpree members scan on this QRCode, they will be direct to the Brand page in GoSpree Consumer Site • Click on SAVE button on the top right to save all updates NOTE: DO NOT INPUT ANY INFORMATION/DETAIL IN THESE SECTIONS o Enable Credit Card Validation o Credit Card List (first 6 digits) o Hide Brand from Listing o Merchant Code – This is a 4 digit code assigned by merchant. This is previously used by brands for eCoupons redemption. The current enhancement is to be able to track each eCoupon redemption by outlet Note: Please do note leave the Chinese content empty. If the Chinese content is not available, please duplicate the English 6 content for Chinese. Do not leave Chinese fields empty 34
BRAND OUTLET 35
E) CREATE BRAND OUTLET In order to track the eCoupon redemption rate at each outlet, the brand administrator will have to create the individual outlets for each brand. Brand administrator can create the outlet by clicking on Add Outlet 36
E) CREATE BRAND OUTLET ● On the brand details screen, the brand administrator will have to 1 provide the below information for each outlet: ● 2 Outlet Location, Outlet Pin* – this is the unique PIN code for each outlet and is in 4 digits , Search Postal – brand merchant can enter the postal code and click on Search to retrieve the latitude/longitude. Alternatively, you can retrieve the latitude/longitude from Google Maps using the instructions on section I) Latitude/Longitude 3 • Latitude* 4 • Longitude* 1. Outlet Address ,Description, Store Manager, Store Manger Email 5 6 2. Outlet Contact Number and click on SAVE 7 8 37
F) RETRIEVE OUTLET QRCODE o Once the outlet is successfully created, the brand administrator can click on to print the unique QRCode for the newly added outlet o The brand administrator to share the outlet PIN and outlet QRCode with the outlet manager for the fulfilment of eCoupons o The brand administrator can edit the outlet information at any point of time 38
ECOUPON DETAIL 39
G) ECOUPON PAGE - OVERVIEW • To add new eCoupon, click on Catalog > eCoupons from the left navigation • Once in the eCoupon section, the brand administrator can click on Add Product to add new eCoupon 40
G) ECOUPON DETAILS PAGE – UPLOAD/EDIT (1/4) • On the eCoupon Details tab, the brand administrator will have to provide the below information to create eCoupon: 1. eCoupon Code* – This code is for internal references for both the brand administrator & SRA. There should not be any spaces in the eCoupon code, example DISCOUNT10 not DISCOUNT 10 2. Valid From/To* – Select the eCoupon redemption start/end 1 date 2 3. Name* – Enter eCoupon Name. This information is an internal 3 references for both brand administrator & SRA 4 4. Brand* – Select your brand page. Some brand administrators 5 might have more than 1 brand to administer 5. Outlets* – Brand administrators can select the outlet where this eCoupon can be redeem. This allows the brand administrators to run different promotions at different outlets based on the member’s demographics/traffic at outlets etc 41
G) ECOUPON DETAILS PAGE – UPLOAD/EDIT (2/4) 6. Download Limit – Set ‘0’ for unlimited downloads 7. Download Count – This is a system generated counter and shows the number of eCoupons that has been downloaded 8. eCoupon Expires – Enter number of day(s) the eCoupon will expire after download. Set ‘0’ for no limit and coupon will be valid between the Valid From and Valid To period 6 9. Redemption Limit – Enter maximum eCoupon redemption 7 quantity for all users. Set ‘0’ for unlimited redemptions 8 10. Redemption Count – This is a system generated counter and this is used to track the number of redeemed eCoupons 9 1 11. Hidden Product – If this is selected, the eCoupon will not be 0 1 listed in the GoSpree Consumer Site. This will be use by SRA to 1 1 2 create hidden shopping voucher 12. Keywords – Allows users to search for deals based on the 1 3 keywords. You can enter multiple keywords and separate each keyword by a comma 13. eCoupon Images – Upload an image of the product that you would like to feature in the eCoupon. Brand administrators will have to upload 2 images. Image dimension 1 - length: 640 pixels, height: 480pixels, in 72 dpi & image dimension 2 - length: 640pixels, height: 480pixels, in 72 dpi 42
G) ECOUPON DETAILS PAGE – UPLOAD/EDIT(3/4) 1 2 • On the eCoupon Page tab, the brand administrator will have to 3 provide the below information: 1. Category* – Select your eCoupon category. Multiple selection of 4 categories can be made. Note: for eGSS, please select “eGSS Deals”. If you are participating in any of the days 32 Days of Awesome, please select “32 Days of Awesome – Monday, Tuesday etc.etc. “ 2. Displayed From/Until* – Enter eCoupon download period 3. Promotion Headline (English/Chinese)* – Enter eCoupon promotion headline in both English & Chinese 4. Promotion Description (English/Chinese) – Enter eCoupon description in both English & Chinese 5. Terms & Conditions (English/Chinese) – Please provide eCoupon T&Cs 5 for GoSpree Site members in both English & Chinese. Refer to section H) Sample Terms & Conditions for samples terms & conditions Note: Please do note leave the Chinese content empty. If the Chinese content is not available, please duplicate the English content for Chinese. Do not leave Chinese fields empty 43
G) ECOUPON DETAILS PAGE – UPLOAD/EDIT(4/4) • Once all the information is provided, the brand administrator can either: o Save Changes – Click on this to save the changes to send to SRA for approval at a later stage OR o Save and Send for Approval – Click on this to save the changes and at the same time send the eCoupon details to SRA for approval. Once the eCoupon is approve by SRA, it will be published onto the GoSpree Site based on the display date 44
H) SAMPLE TERMS & CONDITIONS • Refer is a sample of terms & conditions for adaptation English Chinese • Valid till DD/MM/2017 • 有效至DD/MM/2017 • Limited to the first XXX redemptions • 只限头XXX个兑换 • Maximum X quantity per redemption • 每个兑换只限最多X个数量 • Not valid with other promotions, discounts and vouchers, eCoupons • 不可与其他促销,折扣,立卷以及电子固本同时使用 • Limited to one redemption per transaction per GoSpree Shopper • 每笔交易只限一项兑换 • Images featured are strictly for illustration purposes only • 所示图像只供说明的而已 • Please present eCoupon upon payment to enjoy this promotion • 付款时请出示电子固本以享有这项促销优惠 • Redemptions are based on first-come, first-served basis. While stocks • 数量有限,先到先得,用完即止 last. • 单张收据中需消费满$XX新元可享此优惠 • Valid with minimum spend of $XX in a single receipt • 电子固本不可兑换现金或实物 • eCoupon is not exchangeable for cash or any other items • 独家银联优惠仅适用于以“62”开头的银联卡付款 • Exclusive UnionPay offers are valid exclusively for payment with • 其他条款和条件适用 UnionPay Cards starting with “62” • Other Terms and Conditions apply 45
LATITUDE/LONGITUDE 46
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING • Go to Google Maps via https://www.google.com/maps 47
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING • Enter the outlet address, example postal code 179803 48
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING • Right click on the location pin and select What’s here? 49
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING • Get the coordinates from the information box at the bottom of the screen • The first set of number is the latitude & the second set of number is the longitude, example: latitude = 1.291616, longitude = 103.851346 • Merchant can copy & paste the latitude & longitude values into the outlet page 50
REPORT 51
J) REPORTS - OVERVIEW • Brand administrators can only access the 3 eCoupons reports for their assigned brands o eCoupon Statistics o eCoupon Download o eCoupon Redemption 52
J) REPORTS – ECOUPON STATISTICS • To view the report, click on Reports > eCoupon Statistics • This report shows the below information for each eCoupon: o Brand o eCoupon Code o Promotion Headline o Download Limit – this is the limit that was set up by the brand administrator when creating the eCoupon o Download Count – this shows the number of eCoupon that has been downloaded o Redeem Limit – this is the maximum number of eCoupon for redemption o Redeem Count – this shows the number eCoupon that has been redeemed 53
J) REPORTS – ECOUPON DOWNLOAD • To view the report, click on Reports > eCoupon Download Report • This report shows the below information for each downloaded eCoupon: o Download Date o Card Number o Member Name o Brand o eCoupon Code o Promotion Headline o eCoupon Serial No. o Starts on o Ends on o Redeemed Date 54
J) REPORTS – ECOUPON REDEMPTION • To view the report, click on Reports > eCoupon Redemption Report • This report shows the below information for each redeemed eCoupon: o Redeemed Date o Card Number o Member Name o Brand o eCoupon Code o Promotion Headline o eCoupon Serial No. o Starts on o Ends on 55
J) REPORTS – ECOUPON REDEMPTION BY OUTLET • To view the report, click on Reports > eCoupon Redemption Report by Outlet Report • Once in this view, you will have to select the outlet to see the eCoupon redemption statistics • The report will include the redeemed date, member name & card number, outlet, eCoupon code & serial number and promotion headline 56
THANK YOU For technical enquiries, please email anwar@sra.org.sg and sherlene@sra.org.sg 57
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