NRJ MUSIC TOUR WEX - OFFER 2022 - RMB
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N R J M U S I C TO U R W E X - O F F E R 2 0 2 2
NRJ MUSIC TOUR 2022
For more than 25 years, NRJ has been able to establish itself in
Belgium as the radio station with the most listeners at all these events.
Being a partner of NRJ events means ensuring an impactful presence,
with tailormade actions, at key times of the year.
NRJ offers you the opportunity to be associated with a musical event ;
! THE NRJ MUSIC TOUR !
.DeepL.com/Translator (free version)
It is the biggest free European music tour with almost 10 dates in
France and Germany and 1 date in Belgium. This year, 1 NRJ MUSIC
TOUR event will take place in a covidproof environment :
June 5th (tbc) at the WEX of Marche en Famenne
Date & place announcement: 02/05/2022
Line up announcement : 09/05/2022
Ticketing opening : 16/05/2022
Vip contest : 30/05/2022
Offer subjected to modifications by NRJ or due to COVID19 situation
ASSOCIATE YOUR BRAND
The sponsor will be integrated into the communication plan of the event : Radio, TV, Digital and Social Media
And in addition to the communication, there are several other components in which the sponsor can be integrated
depending on his needs :
• Contests via sponsor channels
• On-site field activation* (photo booth, distribution of goodies, etc.)
At the concert venue, it will also be possible for the sponsor to be present via visual supports (banners, beach flags, spots
on giant screen before the concert...)*
.DeepL.com/Translator (free version)
* Field activation and transport at the expense of the sponsor
Offer subjected to modifications by NRJ or due to COVID19 situation
ARTISTS 2021
Soprano / Amel Bent / Soolking / Alvaro Soler / Ofenbach / JC Stewart
Charles / Kungs / Matt Simons / Delta / Doria D / Maisie Peters
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Offer subjected to modifications by NRJ or due to COVID19 situation
MEDIA OFFER
NMT WEX 05/06 – CO SPONSOR OFFER
NRJ MUSIC TOUR NMT WEX JUNE - CO-SPONSOR
PERIOD From 09/05 to 04/06
RADIO
Trailers radio with advertiser's billboard from Monday to Sunday
80 trailers
between 06:00 and 20:00
Speaks from Animators from Monday to Sunday between 06:00 to
40 speaks
19:00
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DIGITAL & SOCIAL MEDIA
Presence of the sponsor’s logo and website link on the NRJ.be
4 weeks (to be adapted)
website and mini branded NMT website
Presence of the sponsor’s logo on NRJ Instagram, Facebook and
4 weeks (to be adapted)
Twitter communication assets (teasing + aftermovie)
FIELD* (production and transport costs to be paid by the sponsor)
YES
Field Activation
Only PLV and goodies distribution
TOTAL MEDIA VALUE : € 37,300 GROSS
*The F.L.A.S.H team is at the disposal of the advertiser in order to develop field activations.
Offer subjected to modifications by NRJ or due to COVID19 situation
MARKETING EVALUATIONS
TARGETS 25-40 y. 15-34 y. 18-54 y.
Insertions 120 120 120
GRP% 117 132 108
COVERAGE% 19,1 .DeepL.com/Translator
23,2 (free version)
17,6
REPETITION
6,1 5,7 6,1
(OTS)
INDIVIDUALS 204.625 295.658 427.124
CONTACTS 1.256.996 1.675.487 2.614.359
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