Sponsorship Opportunity 2018 - Celtic Manor Resort
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30 JUNE & 1 JULY 2018 CELTIC MANOR RESORT Sponsorship Opportunity 2018
Sponsorship Opportunities
1. 2017 Celebrity Cup Teams
2. Social Media Engagement
3. Media Coverage
4. Title Sponsorship - SOLD £100,000
5. Presenting Sponsor £50,000
6. Team England Sponsor - SOLD £25,000
The Celebrity Cup will return for another star-studded
7. Team Wales Sponsor - SOLD £25,000
8. Team Ireland Sponsor - SOLD £25,000
showdown at The Celtic Manor Resort in 2018.
9. Team Scotland Sponsor - SOLD £25,000
10. Gala Dinner Sponsor £10,00
11. Offical Premier Lounge Sponsor - SOLD £10,000 This is golf with added glamour – a chance for some
12. Official Soft Drink Sponsor - SOLD £10,000 of the biggest names in sport and showbiz to swap
13. Official Driving Range Sponsor £6,000 paparazzi for putters and battle it out in a thrilling clash
14. Other Opportunities of the home nations between teams representing Wales,
England, Scotland and Ireland.
Event Overview
A star-studded celebrity golf tournament expected
to attract around 6,000 spectators over two days
Celebrity Q&A sessions and head-to-heads
Golf trick shot shows
Food and drink village
Hospitality offerings each day
Glittering Gala Dinner with the stars on Saturday
evening for around 800 guests
1 2017 Celebrity Cup Teams
The star names who joined us for last summer glittering player line-up.
Team England Team Wales Team Ireland Team Scotland
Mike Tindall Anton Du Beke PeterJones Rob Brydon Gethin Jones Craig Bellamy Keith Duffy Brian McFadden Ronan Keating Rory Lawson Thom Evans Max Evans
Kelvin Fletcher Denise Van Outen Bradley Walsh Gareth Bale Jonathan Davies Sir Gareth Edwards James Nesbitt George McMahon Keith O’Neill Michael Jamieson Eve Muirhead Allan Wells
2 Social Media
Engagement
#CelebCup
The Celtic Manor Resort currently
@CelebCup followers – 66,000
has 67,400 Twitter followers and
50,000 Facebook fans.
Celtic Manor Twitter posts – 102
Impressions received – 835,457
With 486 posts sent across all 220 posts included #CelebCup,
social media channels it resulted in which had 839,000 impressions
1,006,145 engagement.
Facebook Page fans – 49,500
Posts by Celtic Manor – 31
Engagements received – 30,632
Impressions received – 410,646
Instagram followers – 16,500
Posts by Celtic Manor – 22
Post likes received – 3,715
Video post views received – 17,512
3 Media Coverage
The Celebrity Cup 2017 has achieved 59 pieces of media coverage to
date across both national and regional media titles, giving a combined
reach of 2,198,542,813*.
With coverage highlights including on-location reports on Sky Sports
and S4C’s Heno programme, plus four pieces on Mail Online. Further
coverage was secured on Mirror Online and Wales Online, and newspaper
articles included Wales on Sunday, Western Mail and South Wales Argus.
4 Title Sponsorship Rights and Benefits:
• The event to be known as the Celebrity Cup (or • 10 bedrooms at the five star Resort Hotel
similar if agreed by Celtic Manor Resort) for Saturday and Sunday night inclusive
• Logo to be used on all Celebrity Cup of breakfast
promotion and event literature including • Hospitality for 20 guests on Saturday
emails to Celtic Manor’s database (circa and Sunday
500,000 subscribed email addresses) • 20 guests at the Gala Dinner on Saturday,
including 20 places at the Celebrity Drinks
On Course Signage: Reception. The Celebrity Drinks Reception
• On course boards - 1 per hole will only be available for celebrities, their
• Tee Surround Boards on every Tee Box friends and family and title sponsor’s
(9) not exclusive guests 20 after party tickets
• Logo on each caddie bib (not exclusive)
for each team Exhibition Space:
• Pin flag branding • An exhibition space in a prime location
• Tee markers within the spectator village to engage
with visitors
Off Course Signage:
• Branding in spectator village on the big Resort Benefits:
screen and hospitality areas • Preferential rates on accommodation at
• Recognition on all event related collateral the Resort Hotel (rates to be agreed)
including tickets, badges, car park passes,
scoreboards, drawsheets and official Branding and Marketing Opportunities:
event programme Inclusion of event mark on marketing and
• Title Sponsor’s Logo on all media and TV print materials as follows:
interview backdrops and all media material • Advertising and promotional material
including event literature
Website: • All event related materials such as
Permanent branding on Celtic Manor’s scoreboards and drawsheets
website with a link to sponsor’s website • All event press releases and the
presentation backdrop
Event Official Programme: • Website for the event including links to
sponsor’s website
• 1x full page of colour advertising
• Editorial pages and sponsor’s • Verbal references in any radio campaign
welcome note • Social media mentions throughout the
promotional period
SOLD
Sponsorship: £100,000 +VAT
*All sponsor packages can be tailored with other benefits that can be used
throughout the year, to meet the specific needs and objectives of a brand.
Presenting Sponsor
Rights and Benefits: Event Official Programme:
5 • The event to be known as the Celebrity Cup (or • Editorial page relating to sponsor
similar if agreed by Celtic Manor Resort)
• Logo to be used on all Celebrity Cup Exhibition Space:
promotion and event literature including
emails to Celtic Manor’s database (circa • An exhibition space in a prime location
500,000 subscribed email addresses) within the tented village to engage
with visitors as either prospecting or
customer loyalty
On Course Signage:
• Logo to appear on 2 Tee Boards Resort Benefits:
• 3 Tee Surround Boards for • Preferential rates on accommodation at
Presenting Sponsor the Resort Hotel (rates to be agreed)
• 3 On Course Boards (fairway/green)
Branding and Marketing Opportunities:
Off Course Signage:
Inclusion of logo on marketing and print
• Recognition on all event related collateral materials as follows:
including tickets, badges, car park passes, • Advertising and promotional material
scoreboards, drawsheets and official including event literature
event programme
• Event logo and Presenting Sponsor’s logo • All event related materials such as
scoreboards and drawsheets
on all media and TV interview backdrops
and all media material • All event press releases and the
presentation backdrop
• Website for the event including links to
Hospitality: sponsor’s website
• 50 season tickets • Verbal references in any radio campaign
• 5 bedrooms at the five star Resort Hotel
for Saturday and Sunday night
• Hospitality for 10 guests on Saturday
and Sunday
• 10 guests at the Gala Dinner on Saturday
Website:
• Branding on event website
Sponsorship: £50,000 + VAT
6 Team England Sponsor SOLD 7 Team Wales Sponsor SOLD
Rights and Benefits: Rights and Benefits:
• Rights to the title of ‘Official Team Sponsor’ • Rights to the title of ‘Official Team Sponsor’
Branding and Promotion: Branding and Promotion:
• 4 x on-course advertising boards • 4 x on-course advertising boards
• Logo on team kit on each day • Logo on team kit on each day
• Logo on caddies’ bibs • Logo on caddies’ bibs
• Logo to appear on all event promotional and event literature • Logo to appear on all event promotional and event literature
• Ability to use status as Team Sponsor for marketing purposes • Ability to use status as Team Sponsor for marketing purposes
• Celebrity introduction and photo opportunity • Celebrity introduction and photo opportunity
• Signed caddie bibs as memento • Signed caddie bibs as memento
Mike Tindall Anton Du Beke Rob Brydon Gethin Jones
• Social media mentions and tags • Social media mentions and tags
Exhibition Space: Exhibition Space:
• Exhibition space in retail village for sampling and sales (3m x 2m) • Exhibition space in retail village for sampling and sales (3m x 2m)
Website: Website:
• Permanent branding on Celtic Manor’s website with a link to • Permanent branding on Celtic Manor’s website with a link to
sponsor’s website sponsor’s website
Event Official Programme: Event Official Programme:
• 1x full page of colour advertising • 1x full page of colour advertising
PeterJones Kelvin Fletcher Craig Bellamy Gareth Bale
Hospitality: Hospitality:
• 10 x places at the Players’ welcome and barbecue • 10 x places at the Players’ welcome and barbecue
• 10 x Gala Dinner places • 10 x Gala Dinner places
• 10 x Hospitality places on Saturday • 10 x Hospitality places on Saturday
• 10 x Hospitality places on Sunday • 10 x Hospitality places on Sunday
Resort Benefits: Resort Benefits:
• 5 x bedrooms at the five star Resort Hotel on Friday • 5 x bedrooms at the five star Resort Hotel on Friday
• 5 x bedrooms at the five star Resort Hotel on Saturday • 5 x bedrooms at the five star Resort Hotel on Saturday
• Preferential rates on accommodation at the Resort Hotel • Preferential rates on accommodation at the Resort Hotel
(rates to be agreed) (rates to be agreed)
Denise Van Outen Bradley Walsh Jonathan Davies Sir Gareth Edwards
Sponsorship: £25,000 +VAT Sponsorship: £25,000 +VAT
8 Team Ireland Sponsor SOLD 9 Team Scotland Sponsor SOLD
Rights and Benefits: Rights and Benefits:
• Rights to the title of ‘Official Team Sponsor’ • Rights to the title of ‘Official Team Sponsor’
Branding and Promotion: Branding and Promotion:
• 4 x on-course advertising boards • 4 x on-course advertising boards
• Logo on team kit on each day • Logo on team kit on each day
• Logo on caddies’ bibs • Logo on caddies’ bibs
• Logo to appear on all event promotional and event literature • Logo to appear on all event promotional and event literature
• Ability to use status as Team Sponsor for marketing purposes • Ability to use status as Team Sponsor for marketing purposes
• Celebrity introduction and photo opportunity • Celebrity introduction and photo opportunity
• Signed caddie bibs as memento • Signed caddie bibs as memento
Keith Duffy Brian McFadden Rory Lawson Thom Evans
• Social media mentions and tags • Social media mentions and tags
Exhibition Space: Exhibition Space:
• Exhibition space in retail village for sampling and sales (3m x 2m) • Exhibition space in retail village for sampling and sales (3m x 2m)
Website: Website:
• Permanent branding on Celtic Manor’s website with a link to • Permanent branding on Celtic Manor’s website with a link to
sponsor’s website sponsor’s website
Event Official Programme: Event Official Programme:
• 1x full page of colour advertising • 1x full page of colour advertising
Ronan Keating James Nesbitt Max Evans Michael Jamieson
Hospitality: Hospitality:
• 10 x places at the Players’ welcome and barbecue • 10 x places at the Players’ welcome and barbecue
• 10 x Gala Dinner places • 10 x Gala Dinner places
• 10 x Hospitality places on Saturday • 10 x Hospitality places on Saturday
• 10 x Hospitality places on Sunday • 10 x Hospitality places on Sunday
Resort Benefits: Resort Benefits:
• 5 x bedrooms at the five star Resort Hotel on Friday • 5 x bedrooms at the five star Resort Hotel on Friday
• 5 x bedrooms at the five star Resort Hotel on Saturday • 5 x bedrooms at the five star Resort Hotel on Saturday
• Preferential rates on accommodation at the Resort Hotel • Preferential rates on accommodation at the Resort Hotel
(rates to be agreed) (rates to be agreed)
George McMahon Keith O’Neill Eve Muirhead Allan Wells
Sponsorship: £25,000 +VAT Sponsorship: £25,000 +VAT
10 Gala Dinner Sponsor
As official Gala Dinner sponsor, your name will be linked to one of the
most glamorous high profile events of the year, attracting over 800 guests.
This spectacular ‘Night with the Stars’ in the stunning Caernarfon Ballroom will be
attended by a host of sport and showbiz stars and the team captains will feature in an
entertaining Q&A session. The fantastic evening raises money for a nominated cause
with a glittering charity auction.
Branding and Marketing Event Official Programme:
opportunities: • Branding in official programme
• Branding and imagery on the big
screen behind the Gala Dinner stage Resort Benefits:
• Opportunity to colour co-ordinate • 5 x double/twin bedrooms on
room to company brand Saturday night including breakfast
• Logo to appear on event literature the following morning
• Logo on all advertising, direct mail
and website
Ticket Inclusion:
• Official listing on the sponsors’ page
of programme and website • 10 x Gala Dinner places
• Social media mentions and tags • 10 x hospitality places on Sunday
Signage:
• One 2m x 1m course banner
Sponsorship: £10,000 +VAT11 Official Premier Lounge Sponsor 12 Official Soft Drink Sponsor
As official Premier Lounge sponsor, your brand will be highly visible Rights and Benefits:
on the interior and exterior of the Premier Lounge situated at the final • Rights to the title of ‘Official Soft Drink Sponsor’
hole and in close proximity to the Spectator Village. The Premier Lounge
attracts around 600 guests during the weekend. Branding and Promotion:
• 1 x on-course advertising board
Rights and Benefits: Event Official Programme: • On-course stock and branding
• Recognition in event literature
• Rights to the title of ‘Official Premier • 1x full page of colour advertising
Lounge Sponsor’
Exhibition Space:
Hospitality:
Branding and Promotion: • Exhibition space in retail village for display and sales
• 4 x hospitality places on Sunday
• Internal and external branding of
the Premier Lounge
Website:
Resort Benefits:
• 2 x on-course advertising boards • Permanent branding on Celtic Manor’s website with a link to
• 2 x bedrooms at the five star
• Recognition in event literature Resort Hotel on Saturday
sponsor’s website
• Preferential rates on accommodation
Exhibition Space: at the Resort Hotel (rates to be agreed)
Event Official Programme:
• Exhibition space in retail village • 1x full page of colour advertising
for display and sales
Hospitality:
Website: • 4 x hospitality places on Saturday
• Permanent branding on Celtic Manor’s • 4 x hospitality places on Sunday
website with a link to sponsor’s website
Resort Benefits:
• 2 x bedrooms at the five star Resort Hotel on Saturday
• Preferential rates on accommodation at the Resort Hotel
(rates to be agreed)
SOLD SOLD
Sponsorship: £10,000 +VAT Sponsorship: £10,000 +VAT13 Official Driving Range Sponsor
Rights and Benefits: Event Official Programme: 14 Other Opportunities
• Rights to the title of ‘Official • 1x full page of colour advertising
Driving Range Sponsor’ Maximise your presence on the day with advertising in
Hospitality: our event programme, eye-catching hoarding or on
Branding and Promotion: • 4 x hospitality places on Saturday course signage in strategic locations.
• 1 x on-course advertising board
• Recognition in event literature Resort Benefits: Event Programme (Full Page Advert) £250 +VAT
On-course hoarding boards (3m x 1m) £800 +VAT
• 1 x bedroom at the five star Resort
Exhibition Space: On-course tee boards (4m x 1m) £900 + VAT
Hotel on Saturday
On-course pin flag £500 + VAT
• Exhibition space in retail village • Preferential rates on
8 on-course yardage boards £1,600 + VAT
for display and sales accommodation at the Resort Hotel
(rates to be agreed)
Website:
• Permanent branding on Celtic
Manor’s website with a link to
sponsor’s website
Sponsorship: £6,000 +VATGemma Smith Sponsorship & Hospitality Manager T: 01633 410 487 | M: 07899913908 E: gemmasmith@celtic-manor.com
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