15-16 SEPTEMBER, 2018 - SANTA CLARA COUNTY FAIRGROUNDS 344 TULLY RD, SAN JOSE, CA 95111 - RADIO ZINDAGI
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15-16 SEPTEMBER, 2018 SANTA CLARA COUNTY FAIRGROUNDS 344 Tully Rd, San Jose, CA 95111 “Bay Area’s very own Mumbai style Ganesh Festival”
About Ganesh Utsav Ganesh Chaturthi is a Ten-days Hindu festival celebrated to honor the elephant- headed God Ganesha’s birthday. It’s a time of enjoyment and merriment for Ganesh Devotees. People take a break from their busy lives to immerse themselves in the celebration of the Ganesh Pooja.
Event details Event: Ganesh Festival 2018 Date: 15th - 16th, September 2018 Location: SANTA CLARA COUNTY FAIRGROUNDS 344 Tully Rd, San Jose, CA 95111 Timings: 10am to 11pm Expected Attendees/Devotees: 50,000 -Tri City/Tri Valley, South Bay & Neighboring Cities The Utsav features : • Mumbai/Pune Style Lezhim & Dhol Rally • A 15 Foot Beautiful Ganesh Idol specially • Finale Performance by a well known Artist being shipped from India Group • Grand Central Location • Vendor Merchandise Booths offering • Daily Ganesh Darshan unique traditional and ethnic shopping • Opportunity for attendees to participate options such as clothes, jewelry, home in Maha-Aartis & poojas décor to name a few • A 40x 20 Ganesh stage with viewing area • Kids attractions and contests below • Business Booths displaying their services • Performance stage which will host • Food Booths most sumptuous hundreds of local bay area artists, dance • 3rd Day Visarjan Arrangement to groups & Musical performers San Francisco Bay
Location "This year Radio Zindagi Ganesh Utsav is going grander and bigger ...and much more exciting! SANTA CLARA COUNTY FAIRGROUNDS Silicon Valley’s Most Accessible Venue. A flexible facility perfect for Concerts and Festivals. The Fairgrounds offers 167,000 square feet under roof, 20 acres of lawn and paved outdoor space, plus 40 acres of parking. So along with darshan visitors will get to enjoy the shopping, food, cultural performances and entertainment....making it a day full of family fun and enjoyment!"
Be a sponsor SUPPORT THE COMMUNITY • Radio Zindagi’s Ganesh Utsav Mela (festival) Sponsorship committee invites you to become a partner in celebrating the 4th annual Ganesh Utsav festival on the 15th and 16th September 2018 • The Ganesh Utsav is an annual cultural festival celebrated throughout India for hundreds of years highlighting different styles and traditions followed by people in different regions of India. The festival celebrates the birth and life of Lord Ganesha who is the God of Knowledge and Wisdom • In the San Francisco bay area region, this annual event has come to be known as a significant multi day Ganesh celebration which reflects the diversity of the bay area and features a new city each year. The event boasted of approximately 50,000 plus visitors in the previous year. • The spirit of the festival has transcended beyond the Indian community to San Francisco (Bay Area) residents at large. The festival attracts a wide spectrum of attendees comprised of people aged 5 to 95, men, women, and children; singles, couples, and families who come to pay their respects and enjoy the festivities. • The Utsav (festival) is a large scale outdoor event showcasing celebrity entertainment, Merchandise booths, Food booths, Cultural Events & Activities, Kids Attractions, Games and numerous Community Organizations. This year’s celebration too will consist of many exciting events culminating with regional performances by visiting artists from various states, India and other countries. • Each year the Utsav celebration is an amazing experience for the Attendees, Sponsors, Booth Operators, Volunteers and all those who assist in making it happen.
MEDIA OUTREACH • We have launched our marketing campaign starting with social media and Radio presence. Our advertising plans (to name a few) include banners, posters, community billboards/ calendars, email blasts, distribution of flyers (50,000 pieces) and partnering with local and national media (TV and radio stations) & community conscious organizations, such as yours. PROMOTE YOUR BUSINESS • The festival celebration provides an opportunity for you to reinforce your brand in the fast growing South Asian community in San Francisco (Bay Area). Your participation builds brand awareness; your engagement builds civil allegiance to your business; and your support proves that your business cares about its community. • Become a sponsor today to enjoy the benefits of our fully integrated sponsorship packages. Receive guaranteed visibility in print advertising as well as a presence at the Festival site. Ganesh Utsav sponsorships are priced to encourage participations of business of all sizes. • Radio Zindagi Ganesh Utsav committee looks forward to working with you as a sponsor of the 2018 Ganesh Utsav Celebration. We look forward to answering any questions that you may have regarding potential sponsorship opportunities. Thank you, Radio Zindagi
WHATS IN IT FOR THE SPONSORS • Don’t just witness history in the making – be a part of history in the making. Sponsor Bay Area’s Ganesh Chaturthi Utsav • Instant Brand Recognition - banners and booths/announcements & acknowledgment at the event –the event is estimated to cater to 50K people • Continued marketing through banners, posters, radio/tv, social media • Radio Zindagi will be producing the event ad which will be aired every hour • Live reads/mentions • Become a community leader and conduct the Maha-aarti as an ambassador Media coverage : Ground Marketing: • Print Media - ads/articles/press releases • Ground Marketing: • Invitations to all major TV channels • Posters/Flyers/Banners • Community newspapers/magazines • Client Logos on all publicity material • Social Media & Email Blast: • Facebook/Twitter posts • Email blasts per week
EVENT FOOTPRINT Event footprint : • 2 large stages • Metal overture above idol • LEDs • Vendor Booths / Food Booth • 63,000 attendees over a span of 3 and a half days • Venue was Brand new football stadium at Milpitas Sports Center • Total 100 Vendor booths • 8 food booths • Corporates / Small Business / Mid size Companies • About 20 sponsors - Title/ Diamond/Gold/Silver
EVENT TITLE SPONSORSHIP - $30,000 PACKAGE • Sponsor recognized as Title Partner in event along with Radio Zindagi • Sponsor partner acknowledgment in all advertising associated with the event • Radio ads & live radio mentions • Business name and logo on print ads • Business name and logo on all print banners & flyers • Business name and logo on all online banners/flyers etc. • One LED panel on stage with sponsor logo • Two radio interviews (5 minutes each) during drive time shows on Radio Zindagi • Sponsor to lead ONE Maha-Aarti • Daily stage announcement • 5 minutes of stage time DAILY – to promote Sponsor business • 2 Booths at PREMIUM LOCATIONS will be provided at the event • 1 Sponsor banner at the main entrance • Sponsor can put up to 5 banners at the event ground
DIAMOND SPONSORSHIP - $20,000 (In Association With Radio Zindagi) PACKAGE • Sponsor recognized as Diamond Sponsor in the event • Sponsor acknowledgment in all advertising associated with the event • Radio Ads – 1st placement in end tags • Logo on Print ads • Logo on all Print banners and flyers • Logo on all online banners/flyers etc • Daily stage announcement • 5 minutes of stage time daily – to promote Sponsor business • Booths will be provided at the event – 2 premium booths at premium location • 1 Sponsor banner on main stage • Sponsor can put up to 3 banners at the event grounds • Sponsor to present performance certificates
GOLD SPONSORSHIP - $7,500 PACKAGE • Sponsor recognized as Gold Sponsor in the event • Sponsor acknowledgment in all advertising associated with the event • Radio Ads – 1st placement after diamond sponsor in end tags • Logo on Print ads • Logo on all Print banners and flyers • Logo on all online banners/flyers etc. • Daily stage announcement • 2 minutes of stage time daily – to promote Sponsor business • Booth will be provided at the event – 1PREMIUM BOOTH • 1 Sponsor banner on Performance stage • Sponsor can put up to 3 banners at the event grounds • Sponsor to present cultural performance certificates
SILVER SPONSORSHIP - $5,000 PACKAGE • Sponsor recognized as Silver Sponsor in the event • Sponsor acknowledgment in all advertising associated with the event • Radio Ads – 2nd placement after gold sponsor in end tags • Logo on Print ads • Logo on all Print banners and flyers • Logo on all online banners/flyers etc. • Daily Stage announcement • Booth will be provided at the event – 1 STANDARD BOOTH • 1 Sponsor banner on Performance stage • Sponsor can put up to 2 banners at the grounds • Sponsor to present Art & Creativity certificates IN KIND SPONSORSHIPS Sponsor a Booth Water Bottle Sponsors - $1,000 > Regular Booth - $1,000 Sponsor Games & Activity Area - $2,000 > Premium Booth - $3,000 Sponsor Sitting Area Pavilion - $3,000 > Corporate Booth - $5,000 Sponsor Performance stage - $5,000 Sponsor a Kids Play Area - $2,000 Donations - any amount
contact Become a Sponsor Call : Sehba : 510-387-5381 or Neeraj : 510-565- 9518 sponsors@radiozindagi.com For Booth opportunities Call : Ira : 408-431-7407 booths@radiozindagi.com 40931, Fremont Blvd, Fremont, CA, 94538 510-371-9999 | Ganesh2017@radiozindagi.com www.radiozindagi.com/ganeshutsav
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