Midnight Sun Film Festival : Eurocities
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Midnight Sun Film Festival : Watch a movie under the midnight sun • Territorial attractiveness • Access to culture • Internationalisation • Economic growth • Public/private partnerships • Tourism Context The Municipality of Sodankylä is located in the province of Lapland, the largest and most northern region of Finland and the European Union. The 21 municipalities of Lapland are organised into a single region, where they cooperate via the Lapland Regional Council. The region has two official languages (Finnish and Northern Sami) and a very low population density of 0.75 inhabitants per square kilometre. Lapland is also one of the regions where the Sami people live. These indigenous northern people are also located in northern Sweden, Norway and the Kola Peninsula of Russia. The culture and creative industry (CCI) has developed well in Lapland during the 2000s. It is seen as an emerging industry that acts as an important bridge to wider economic development. Its sectors are recognised in Lapland’s regional development strategies and its Arctic Specialisation Programme (RIS3), in which both creative industries and brand development are seen as enablers, supporting the development of other priority sectors such as tourism and bioeconomy-related sectors. Dedicated strategies, such as the Lapland Design Programme (developing design labs and a regional export brand) and the Lapland Strategy for the Creative Industries (which set up a creative incubator), seek to develop the scale and importance of the creative sectors in Lapland in both public and private spheres. Through these strategies the region has created favourable preconditions and strengthened the role of the CCI. Spillover effects are already visible in the development of the tourism industry (a traditionally strong industry in the region), which earned over €700 million in 2013. The objective is to double that amount by 2020. Challenges The Municipality of Sodankylä is located in a sparsely populated area and is not easy to reach, especially for foreigners. The basic challenge was the lack of cultural infrastructure. The unavailability of cultural services and the low education level regarding film were also a challenge that the initiative addresses.
Midnight Sun Film Festival The Midnight Sun Film Festival (MSFF) was founded in 1986 by Finnish filmmakers, including the Kaurismäki brothers, and the Municipality of Sodankylä. The village of Sodankylä is located in the heart of Finnish Lapland, some 120 kilometres above the Arctic Circle, where in summer the sun never sets. For its atmosphere alone, MSFF is one of the most Today the event is widely recognised and valued unique film festivals in the world. But what’s more, domestically and internationally due to its originality renowned movie directors have attended the festival and unique features. It is a prime example of (such as Jim Jarmusch, Krzysztof Kieslowski, Roger how geographical challenges can be turned into Corman, Terry Gilliam, Francis Ford Coppola, Abbas opportunities through strategic planning and original Kiarostami and Miloš Forman). Emerging talents ideas. Despite its remote location, the festival attracts (usually at least four or five young film directors more than 20,000 people and has a substantial are invited), an international audience and locals impact on the region’s vitality, culture, attractiveness meet under the midnight sun for an international and visibility. programme of 60 to 70 films every year. The festival also proposes packages of European films, the Building on the success of the festival, the Lapland “Gems of New Cinema series” (featuring emerging Film Commission was established to promote film directors) and individual masterpieces that are the region as a national and international filming rarely seen through normal distribution channels. location, providing services to production teams and developing local audiovisual and production service businesses.
Budget and financing Impact The MSFF has been the cornerstone of Lapland’s audiovisual industry development and achieved international recognition. Setting up the Lapland Film Commission has increased the number of audiovisual and film productions in Lapland, securing over €1 million of income annually. The MSFF has also significantly influenced the development of film literacy in Lapland and across Finland; initiated various activities in collaboration with the Ministry of Education, secondary schools, universities and societies; and played a significant role in the distribution and screening of art house cinema and titles that were not released in Finland through traditional channels. Along with the above-mentioned impacts, a boost of summer tourism has been measured (every year The MSFF was initially financed by the Municipality the festival attracts 18,000 to 20,000 visitors, with of Sodankylä, personal funds and sponsors. The 25,000 people attending the 2014 edition) and both main support then came from the European Regional permanent and seasonal jobs have been created. Development Fund (74% of the financing). Later, The Finnish National Council for Cinema awarded several projects were implemented from 2007 to the State Prize for Cinema to the MSFF for the high 2015 and a total amount of €1.8 million supported quality of its programming, for nurturing cinematic nine projects related to the festival. The current art, and for its work in promoting the Finnish culture financial basis of the festival relies on funding from and image. the national administration and the municipality, as well as the European programme Creative Europe (a €41,000 grant for the film festival was obtained for the 2014 edition). The budget for the 2015 festival is €640,000.
Transferability Tips During its early years (1986-1991) the event The MSFF has been a pioneer project experienced difficulties in reaching financial in developing an international event in a sustainability. This was due to various factors such regionally remote area. Sustaining the as the lack of financing of film-related activities at finances and logistics planning has required regional level, and the logistics entailed by Lapland’s considerable labour throughout the event’s geographic location. This also limited interactions history. with the international film industry. Since 1991, the MSFF has been connected to international professionals in the field and its unique features contributed to its success. The event has also completed various cross-regional development projects and developed concepts (strong involvement of emerging film-makers, capacity-building through workshops and practical sessions mixing local and international audiovisual industries, developing a unique offering of films) that can be adapted to other events in similar regional contexts. Sustainability Management level and partners Creative industries are part of the Arctic Programme The ongoing management scheme involves the MSFF Plan 2014-20 and so is the MSFF. The programme Association, Aalto university and the Municipality of seeks to achieve maximum benefit from European Sodankylä. The Kemi-Tornio University of Applied funding programmes and the financial synergies Sciences used to take part in the management they offer in order to promote and support financially process as well. Several partnerships have been innovative actions in the area. initiated (as mentioned above) with the Ministry of Education to enhance the development of film The MSFF has been running for a long time and is education. now a well-established film festival. It also offers a unique experience (due to the midnight sun) that gives it an unparalleled competitive edge and thus contributes to its long-term sustainability. Links : Contact : www.msfilmfestival.fi/index.php/en/ Ari Lehtola, - Executive Director, MSSF ari.lehtola@msfilmfestival.fi www.cultureforcitiesandregions.eu
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