Midnight Sun Film Festival : Eurocities

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Midnight Sun Film Festival : Eurocities
Midnight Sun Film Festival :
                                             Watch a movie under the midnight sun

                                      •   Territorial attractiveness             •   Access to culture
                                      •   Internationalisation                   •   Economic growth
                                      •   Public/private partnerships            •   Tourism

                                      Context
                                      The Municipality of Sodankylä is located in the province of Lapland, the
                                      largest and most northern region of Finland and the European Union.
                                      The 21 municipalities of Lapland are organised into a single region,
                                      where they cooperate via the Lapland Regional Council. The region
                                      has two official languages (Finnish and Northern Sami) and a very low
                                      population density of 0.75 inhabitants per square kilometre.
                                      Lapland is also one of the regions where the Sami people live. These
                                      indigenous northern people are also located in northern Sweden, Norway
                                      and the Kola Peninsula of Russia.
                                      The culture and creative industry (CCI) has developed well in Lapland
                                      during the 2000s. It is seen as an emerging industry that acts as an
                                      important bridge to wider economic development. Its sectors are
                                      recognised in Lapland’s regional development strategies and its Arctic
                                      Specialisation Programme (RIS3), in which both creative industries and
                                      brand development are seen as enablers, supporting the development
                                      of other priority sectors such as tourism and bioeconomy-related
                                      sectors. Dedicated strategies, such as the Lapland Design Programme
                                      (developing design labs and a regional export brand) and the Lapland
                                      Strategy for the Creative Industries (which set up a creative incubator),
                                      seek to develop the scale and importance of the creative sectors in
                                      Lapland in both public and private spheres. Through these strategies
                                      the region has created favourable preconditions and strengthened the
                                      role of the CCI. Spillover effects are already visible in the development of
                                      the tourism industry (a traditionally strong industry in the region), which
                                      earned over €700 million in 2013. The objective is to double that amount
                                      by 2020.
Challenges
The Municipality of Sodankylä is located in a sparsely populated area and is not easy to reach, especially for
foreigners. The basic challenge was the lack of cultural infrastructure. The unavailability of cultural services
and the low education level regarding film were also a challenge that the initiative addresses.
Midnight Sun Film Festival : Eurocities
Midnight Sun Film Festival
The Midnight Sun Film Festival (MSFF) was founded in
1986 by Finnish filmmakers, including the Kaurismäki
brothers, and the Municipality of Sodankylä. The
village of Sodankylä is located in the heart of Finnish
Lapland, some 120 kilometres above the Arctic Circle,
where in summer the sun never sets.

For its atmosphere alone, MSFF is one of the most         Today the event is widely recognised and valued
unique film festivals in the world. But what’s more,      domestically and internationally due to its originality
renowned movie directors have attended the festival       and unique features. It is a prime example of
(such as Jim Jarmusch, Krzysztof Kieslowski, Roger        how geographical challenges can be turned into
Corman, Terry Gilliam, Francis Ford Coppola, Abbas        opportunities through strategic planning and original
Kiarostami and Miloš Forman). Emerging talents            ideas. Despite its remote location, the festival attracts
(usually at least four or five young film directors       more than 20,000 people and has a substantial
are invited), an international audience and locals        impact on the region’s vitality, culture, attractiveness
meet under the midnight sun for an international          and visibility.
programme of 60 to 70 films every year. The festival
also proposes packages of European films, the             Building on the success of the festival, the Lapland
“Gems of New Cinema series” (featuring emerging           Film Commission was established to promote
film directors) and individual masterpieces that are      the region as a national and international filming
rarely seen through normal distribution channels.         location, providing services to production teams and
                                                          developing local audiovisual and production service
                                                          businesses.
Midnight Sun Film Festival : Eurocities
Budget and financing                                     Impact
                                                         The MSFF has been the cornerstone of Lapland’s
                                                         audiovisual industry development and achieved
                                                         international recognition. Setting up the Lapland
                                                         Film Commission has increased the number of
                                                         audiovisual and film productions in Lapland, securing
                                                         over €1 million of income annually.
                                                         The MSFF has also significantly influenced the
                                                         development of film literacy in Lapland and across
                                                         Finland; initiated various activities in collaboration
                                                         with the Ministry of Education, secondary schools,
                                                         universities and societies; and played a significant
                                                         role in the distribution and screening of art house
                                                         cinema and titles that were not released in Finland
                                                         through traditional channels.
                                                         Along with the above-mentioned impacts, a boost
                                                         of summer tourism has been measured (every year
The MSFF was initially financed by the Municipality      the festival attracts 18,000 to 20,000 visitors, with
of Sodankylä, personal funds and sponsors. The           25,000 people attending the 2014 edition) and both
main support then came from the European Regional        permanent and seasonal jobs have been created.
Development Fund (74% of the financing). Later,          The Finnish National Council for Cinema awarded
several projects were implemented from 2007 to           the State Prize for Cinema to the MSFF for the high
2015 and a total amount of €1.8 million supported        quality of its programming, for nurturing cinematic
nine projects related to the festival. The current       art, and for its work in promoting the Finnish culture
financial basis of the festival relies on funding from   and image.
the national administration and the municipality, as
well as the European programme Creative Europe (a
€41,000 grant for the film festival was obtained for
the 2014 edition).
The budget for the 2015 festival is €640,000.
Midnight Sun Film Festival : Eurocities
Transferability                                              Tips
During its early years (1986-1991) the event                    The MSFF has been a pioneer project
experienced difficulties in reaching financial                  in developing an international event in a
sustainability. This was due to various factors such            regionally remote area. Sustaining the
as the lack of financing of film-related activities at          finances and logistics planning has required
regional level, and the logistics entailed by Lapland’s         considerable labour throughout the event’s
geographic location. This also limited interactions             history.
with the international film industry.
                                                                Since 1991, the MSFF has been connected to
                                                                international professionals in the field and its
                                                                unique features contributed to its success.
                                                                The event has also completed various
                                                                cross-regional development projects and
                                                                developed concepts (strong involvement of
                                                                emerging film-makers, capacity-building
                                                                through workshops and practical sessions
                                                                mixing local and international audiovisual
                                                                industries, developing a unique offering of
                                                                films) that can be adapted to other events in
                                                                similar regional contexts.

Sustainability                                            Management level and partners
Creative industries are part of the Arctic Programme      The ongoing management scheme involves the MSFF
Plan 2014-20 and so is the MSFF. The programme            Association, Aalto university and the Municipality of
seeks to achieve maximum benefit from European            Sodankylä. The Kemi-Tornio University of Applied
funding programmes and the financial synergies            Sciences used to take part in the management
they offer in order to promote and support financially    process as well. Several partnerships have been
innovative actions in the area.                           initiated (as mentioned above) with the Ministry
                                                          of Education to enhance the development of film
The MSFF has been running for a long time and is          education.
now a well-established film festival. It also offers
a unique experience (due to the midnight sun) that
gives it an unparalleled competitive edge and thus
contributes to its long-term sustainability.

Links :                                                   Contact :
www.msfilmfestival.fi/index.php/en/                       Ari Lehtola, - Executive Director, MSSF
                                                          ari.lehtola@msfilmfestival.fi

                                                                                  www.cultureforcitiesandregions.eu
Midnight Sun Film Festival : Eurocities Midnight Sun Film Festival : Eurocities Midnight Sun Film Festival : Eurocities
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