EDUCATION BOOK 2019 - Modern Hair & Beauty
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EDUCATION BOOK 2019
SEMINAR
INDEX
WELLA.COM/EDUCATION
4 The ultimate in craftsmanship. Builds your
skills and reputation by igniting your creative
spark, giving you the confidence to push
boundaries. Become part of the Master Craft
Elite by obtaining one of the industry’s most MASTER CRAFT
recognised certifications. EXPERTISE & INSPIR ATION
3 Create the perfect total look for your client,
ADVANCED CRAFT
personalised to their needs and desires.
Become a beauty coach who provides services
that grow the business and drive loyalty.
2 At Wella, we do things the Wella Way. Learn
WELLA CRAFT
the techniques, skills, and knowledge to grow
your craft and achieve beautiful, professional,
and predictable results each time. KNOWLEDGE & TECHNIQUES
1 Designed to give hairdressers all of the
product knowledge, tools, and basic
DISCOVERY
application skills needed to successfully
PRODUCT KNOWLEDGE & BASIC SKILLS
use our Wella Professionals portfolio in
their daily salon routine.
COLOR TOUCH
Discover Color Touch; a mildly oxidising demi-permanent
range. In this session you will learn all about the sub-ranges
within Color Touch. You will leave with great knowledge and
understanding in what all the products in the range are, what
they can do and how to use this fashion forward range to
create low commitment and quick colour services in the salon.
DISCOVERY HALF
DAY
KOLESTON PERFECT ME+ DISCOVERY NEW
Discover everything you need to know about NEW
Koleston Perfect ME+ and understand the value of
Pure Balance Technology. Get to know the experience
changes needed for perfect fit in the salon.
In this session you will discover:
• No habit changes, only experience changes
• Simple-to-mix and easy-to-apply colour formulations
• New Pure Balance services
• Tips and tricks for ease of use
• New shades and shade palettes
DISCOVERY HALF
DAY
ILLUMINA COLOR
Discover ILLUMINA Color, our greatest colour innovation to date.
ILLUMINA Color has redefined the permanent colour category
with its resulting standard of luminous and healthy-looking hair.
01
DISCOVERY DISCOVERY HALF
DAY
DISCOVER THE LATEST NEWS IN PRODUCT HOUSE OF BLONDOR
KNOWLEDGE, COVERING THE WHAT, WHY, Discover Blondor; our multiple award-winning, complete
AND HOW: WHAT IS IT? WHY WOULD YOU lightening range. You will leave this session with an under
USE IT? HOW DO YOU USE IT? standing of the shade portfolios, mixing and application of:
• Blondor
Understand the entire Wella product portfolio • Blondor Freelights
through our Discovery Seminars. Choose • Magma by Blondor
to experience these sessions at one of our
studios or discover on location at your salon.
DISCOVERY HALF
DAY
KOLESTON PERFECT ME+
SHADES OF GREY
Going grey can be one of the toughest beauty
challenges a woman faces. For her, it is not only about
02 looking beautiful, but finding a solution that best
ESSENTIAL
fits her lifestyle and mindset. You will learn how to
personalise your client’s hair colour to embrace and
perfectly enhance her grey hair.
CRAFT You will also:
• Learn new information and specific solutions using
AT WELLA WE DO THINGS THE WELLA Koleston Perfect ME+
WAY. LEARN THE TECHNIQUES, SKILLS AND • Gain an understanding of the key considerations
KNOWLEDGE TO GROW YOUR CRAFT AND when colouring grey/white hair
ACHIEVE BEAUTIFUL, PROFESSIONAL AND • Learn new tips and tricks with Koleston Perfect ME+
PREDICTABLE RESULTS EACH TIME.
ESSENTIAL 1 DAY
Colour is at the core of Wella Professionals CRAFT
craftsmanship. Wella Colour Craft holds the
foundational knowledge of the entire Wella
colour portfolio – use it as a source to ignite your
creativity in colour.
This seminar is a prerequisite for the Master Colour Expert Program
KOLESTON PERFECT ME+
BALAYAGE SPECIALIST
The ability to create a perfect balayage is one of
the skills a hairdresser needs. Statistics show that
more than 12 million balayage colour treatments
were performed in the UK in 2018 alone!
In this workshop you will learn to take the
guesswork out of hand painting hair and
understand how to apply the fundamental
principles of a perfect balayage and how to create
this fashion focussed look in salon-friendly time.
You will also:
• Learn to apply balayage without foils and
separators
• Master the art of seamless blends from root to tip
• Discover tips and tricks with the NEW Koleston
Perfect ME+ to create trend tones for your
balayage clients
This full day seminar includes hands-on experience
guided by a guest artist and a Wella educator.
ADVANCED 1 DAY
CRAFT
03
ADVANCED
CRAFT
CREATE THE PERFECT TOTAL LOOK FOR YOUR
CLIENT, PERSONALIZED TO THEIR NEEDS AND
DESIRES. BECOME A BEAUTY COACH WHO
PROVIDES SERVICES THAT GROW THE BUSINESS
AND DRIVE LOYALTY.
This seminar is a prerequisite for the Master Colour Expert Program
MASTER COLOR EXPERT
COURSE COMMENCES AUGUST 2018
The Master Colour Expert Programme is a
comprehensive business building course strategically
developed to grow your skill, mastery and creativity.
04 Join the four-stage Master Colour Expert Programme
MASTER
and you will be on your way to earning one of the
best recognised colour accreditations in the industry.
Starting out with the essentials, you will go on a
CRAFT
journey of intense learning to develop your creative
and corrective colouring skills to the highest level.
This outstanding program combines face-to-face
coaching with Wella Professionals certified colour
THE ULTIMATE IN CRAFTSMANSHIP: BUILDS YOUR
master trainers, resulting in one of the industry’s
SKILLS AND REPUTATION BY IGNITING YOUR
most recognised certifications.
CREATIVE SPARK, GIVING YOU THE CONFIDENCE
TO PUSH BOUNDARIES. BECOME PART OF THE • Expand your colour business
MASTER CRAFT ELITE BY OBTAINING ONE OF THE • Develop your skills and push your boundaries to
INDUSTRY’S MOST RECOGNISED CERTIFICATIONS. the highest level
• Be ready to change your life.
MASTER 12-MONTH
CRAFT COURSE
MASTER COLOR
EXPERT
LEADERS IN EDUCATION
Global Master Color Expert Programme is one of the apply all of the new skills you have learnt. From unrivalled
highest colour accolades in the industry. It isn’t very often R&D content to a unique business building day, designed
something truly changes your life, but the Master Color to make the most of your new go-to colourist status.
Expert Program is aimed at just that. It will arm you with Every single skill you learn over the 6-month period can
all of the skills, confidence and inspiration to change YOUR easily be re-applied back in the salon, you will have the
life not only professionally but personally, too. confidence to achieve any colour result that you have
ever dreamed of creating.
With a limited intake of colourists each year, you could JOIN THE COLOUR ELITE,
THE INNER CIRCLE OF THE
bag the hottest ticket in town for senior colourists looking Prepare yourself for the 2019 Master Color Expert
BEST COLOURISTS IN THE
to become a true authority in colour. Programme.
WORLD BROUGHT TO YOU
BY AWARD-WINNING
From the very first day you will feel an ignited passion for Go to Wella.com/education #itchangedmylife EDUCATORS –WELLA
colour, you will be itching to get back into the salon to or call the Wella Studio at: 011 268 0447. PROFESSIONALS.
Follow us
/KadusProfessionalSouthAfrica
KADUS PROFESSIONAL EDUCATION
OUR VISION A 360° EDUCATION
Inspiring the salon community and helping elevate skills, confidence, THREE-TIERS OF EDUCATION.
and potential is the most important and rewarding part of our job.
We believe in your talent. That’s why we provide you with a
Because we share the same passion for hair, we have created a fresh complete education program based on three different levels of
and unique approach to help you grow your expertise: expertise, in order to adapt to your individual needs:
LEARN IT, LIVE IT, SHARE IT.
LEARN IT
With education tools that
are simple and intuitive to use,
learning becomes natural.
ADVANCED
LIVE IT CRAFT CRAFT MASTER CRAFT
Put your skills into practice right
away with Trend Directions,
techniques, and service ideas.
FOUNDATION ADVANCED CREATIVE
SHARE IT
Engage in a peer-to-peer
community that embraces
communication, collaboration,
and celebration among stylists
like you.
Learn and understand Elevate your knowledge Get creative! Experience new
the key fundamentals and skills by taking them and exciting techniques
within our programme. to the next level. that you can use in the salon.
STUDIO SEMINARS
ADVANCED COLOUR
WHO SHOULD ATTEND
Experienced colourists who are already confident
with the basics of colour and would like to take
their understanding to the next level.
WHAT YOU WILL LEARN
In-depth colour correction techniques that will
help you obtain the best colour results possible
for your clients.
COURSE CONTENT
Guidance on colour correcton and how to obtain
the best colour results when faced with the
challenges of lightening, darkening or changing
the tone of previously coloured hair.
Available on demand through your Kadus sales
representative.
FOUNDATION COLOUR CREATIVE DIRECTIONS
WHO SHOULD ATTEND Directions are everywhere. On the streets, in
Colourists who are new to the industry or more architecture and exhibitions. Directions are for
experienced colourists who want to refresh their life, not just for catwalks. They’re designed for
colour knowledge. real people ... like you.
WHAT YOU WILL LEARN Our Directions Collection 2019 is designed to
Increase your fundamental understanding of inspire hairdressers with new techniques for
colour and gain the confidence to use it in a way cutting, colouring and styling. Increase client
that is suited to your clients and their lifestyles. loyalty through ‘real life’ inspiration and hair
directions that are wearable; through looks that
COURSE CONTENT will give your clients confidence to express
An understanding of colour theory and how it themselves and their individuality.
applies to Kadus Professional colour.
Available on demand through your Kadus sales
representative.ACCESS EDUCATION
Hesitant to leave your salon? With our “ACCESS”
Education Program, our educators come to you!
Inspired by the idea that learning should happen
on your schedule, we can customise an on-
demand education programme that brings all
the relevancy, interactivity, and discovery right
to your salon. Master on-trend techniques and
learn from our talented education team through
our unique interactive learning styles.
Access Education also covers product
knowledge on the full brand portfolio.
Contact your Kadus Professional sales or
education consultant to make a booking.9068
/EDUCATION
Y O U R O N L I N E L E A R N I N G D E S T I N AT I O N
YOUR
EDUCATION IS IN
YOUR HANDS
FREE ACCESS TO 150 interactive course modules
of around
5 minutes each and a selection
of the best
100 step-by-step videos.You can also read
