2021 Media Kit - 405 Magazine
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2021 Media Kit
W E LCO M E TO 405 We are 405 Magazine, the Authority on OKC Metro Living Since 1997, we have captured our region with influential editorial content and a growing brand. Our business model is simple: ATTRACT high value readers. CONNECT our audience to our advertisers. BUILD our partner’s businesses. Now, see how we can help build yours. OUR AUDIENCE AT A GLANCE* READE RS H I P 120,000+ HHI $112,500 AV ERAGE R E AD E R AG E 45 - 54 SUBSCR I BE RS WH O REGUL AR LY R E AD T HROUGH T H E M AGA Z I NE 100% ATT EN D E D O R GRADUAT E D CO L L EG E 93% FEMAL E 59% MALE 41% *Source: CVC Media Audit 2019
OU R P LAT FORM S
Tap into 405 Magazine’s Brand Footprint
O N E CUSTO M PLA N FOR YOU W I T H MANY TOUC H POINTS.
405 Magazine connects it’s advertising partners to our readers through dynamic multimedia platforms. Whether you’re interested in print,
events, digital or special programs, 405 Magazine can customize a program to attract your desired audience and create an innovative
campaign that aligns your brand with ours.
BON APPE-CHEAT! 18 DISHES FOR FALLING OFF THE DIET WAGON PAGE 32
MainStreet
Oklahoma
PRINT ONLINE NEWSLETTERS
From Ponca City
to Tishomingo,
downtowns in
oklahoma are
120,000+ 15,000+ 48,000+
average unique website
experiencing a
Readership combined opt-in
renaissance
users per month subscribers
4 REVIVING CAPITOL HILL 20,000+
30,000+
New investors join established vibe
MAISON OF MARVELS
Circulation
Fine French dining in Edmond
average monthly
page views
EVENTS SOCIAL
3+ 40,000+
Events and Partner likes/followers on
Activation Opportunities Facebook, Twitter
and Instagram
850+
Attendees
P R I NT
Position Yourself in Print
405 Magazine is the
Studies show that ads seen in print are more memorable. Print is the most powerful medium
for creating relationships and building an emotional connection with your customers.
only publication we’re
advertising in now,
due to the fact that we
OF ALL M EDIA, WH I C H PL AT FO R M D O US IN T E R N E T get a direct response
US ERS SAY T H EY T RUST T H E M OST ? PRINT. almost daily from it –
people are coming in to
ask about the specific
frames pictured in our
PRINT ADS 82%
405 Magazine ads.
– BEN BLASI, ABOC, MANAGER
TV 80% OF PHYSICIAN’S OPTICAL
CATALOGUES 76%
RADIO 71%
65.7%
OUTDOOR 69%
SEARCH 61%
of readers frequently purchase
products or services from ads
POP UP ADS 22%
seen in 405 Magazine
*Source: Marketing Sherpa, 2017 *Source: CVC Audit 2019
P R I NT
Leverage the
Most Influential
Lifestyle Print
Publication in
the Metro
405 Magazine is an award-winning magazine with
compelling content and guides to the best products
and services in the region. 405 Magazine is published
monthly, along with our home and garden title, 405
HOME, published in Spring and Fall.
WH E R E OU R RE A DE RS A R E SPE NDING
A few categories where 405 readers plan to spend in the next 12 months:
LO NGE R SH E LF LIFE
85% DINING & E NTE RTA I NME NT
78%
66%
WO MEN’S A P PA R E L
F URNITUR E & HO ME F U R NI S HI NGS
60%
of readers say they keep 405
62% TRAVEL
Magazine for three weeks or longer
61% MEDICA L S E RV I C ES & P HYS I C I A NS
before discarding.
*Source: CVC Audit 2019
AD
AD MATERIALS PRESS
2021 CLOSE DUE READY EDITORIAL HIGHLIGHTS SPECIAL SECTIONS
Editorial
NOV NOV DEC
Best Doctors
JAN
Doctor Profiles
13 19 1 Get Fit Retirement Living Guide
Calendar FEB
DEC DEC JAN
What Foodies Eat
Best Escapes
Ask the Experts: Doctor Q&As
18 24 5 Summer Travel Exclusively Edmond
Private Schools
Reach 120,000 JAN JAN FEB
Moore/Norman Plus
readers each month MAR 15 21 2
Real Estate/
Neighborhood Guide Top Producer Profiles
State of the Arts in OKC Museum & Gallery Guide
FEB FEB MAR
Spring Fashion Financial Planners
APR 12 18 2 Summer Travel Best Escapes
SPECIAL HOME ISSUE 405 Home Spring Edition (Special Section: Residential Pros to Know)
MAR MAR APR Best of the 405 Winner Section Ads
MAY 19 25 6 Top Dentists
Health & Wellness
Exclusively Edmond
Oral Healthcare Profiles
Top Attorneys Attorney Profiles
APR APR MAY
JUN 16 22 4
Oklahoma Lakes and Water
Sports
Moore/Norman Plus
Ask the Experts: Dentist & Oral Surgeon Q&As
Health & Wellness
MAY MAY JUN Margaritas and Mexican Food
JUL
Ask the Experts: Home Improvement Q&A’s
Top Architects
14 20 1 Travel
Top Architect Profiles
JUN JUN JUL
50 Moments that Defined OKC
AUG 18 24 6 Travel
Faces of the 405
Exclusively Edmond
JUL JUL AUG Organic Life Health & Wellness
SEPT 16 22 3 Fall Fashion
Private School Handbook
Moore/Norman Plus
Private School Profiles
AUG AUG SEPT HER: Women of the Year
Women Who Move the City
OCT 20 26 7 Women’s Health
SPECIAL HOME ISSUE 405 Home Fall Edition (Special Section: Behind the Build Profiles)
SEPT SEPT OCT Restaurant Profiles
Guide to Being an Oklahoman
NOV 17 23 4 Health & Wellness
Holiday Wishes
Exclusively Edmond
Holiday Wishes
OCT OCT NOV The Giving Issue: Philanthropy
DEC 17 23 4 in OKC
Travel
Moore/Norman Plus
Ask the Experts: Attorney Q&A’s
Non-Profit Profiles
D I G I TAL
Get Digital
OUR REACH DOESN’T STOP WITH PRINT, WE CONNECT
WITH LOCAL READERS WHEREVER THEY ARE.
Let us work with you to create a holistic and effective local digital strategy
beyond 405 Magazine.
DIGITAL OFFERINGS TOTAL FOLLOWERS
ACROSS 405’S
• Facebook & Instagram Partnerships SOCIAL MEDIA
+ Targeted Display CHANNELS
• 405magazine.com Display
• Newsletter Display
• Dedicated E-Blasts
• Digital Partner Content
• Google Display 43,378
Facebook - 19,606
Instagram - 16,417
Twitter - 7,355
P R I N T S P ECS For current rates call (405) 842-2266 or email info@405magazine.com AD OPTIONS & SPECS 2 PAGE SP READ FULL PAGE 2/ 3 V E RT ICAL 1 / 3 V E RT ICAL Bleed: 17.25" x 11.375" Bleed: 8.875" x 11.375" 4.75" X 9.875" 2.25" X 9.875" Trim: 16.75" x 10.875" Trim: 8.375" x 10.875" Live Area: 15.75" X 9.875" Live Area: 7.375" x 9.875" 1 / 2 V ERTICAL 1/2 HOR I ZONTAL 1 /3 SQUA R E 1 /4 SQUARE 1 / 6 H ORIZON TAL 3.5" X 9.875" 7.125" X 4.75" 4.75" X 4.75" 3.5" X 4.75" 4.75" X 2.25" AD SUBMISSIONS Ads should be submitted in PDF format for print. PDF’s must be high-resolution. Fonts must be embedded on all PDF files. Digital ads should be submitted in .jpg or .png format only, no PDF.
T EST I M O NIAL S
Let’s work together to grow your brand and
make the OKC metro even better.
I just wanted to call you I’ve been pleased by the 405 Magazine is the Mister Robert + 405 = greater sales! Mister Robert
and confirm why I run response I’ve gotten from only publication we’re Furniture has been associated with 405 Magazine since
with 405 Magazine and running ads in 405 Magazine. advertising in now, its inception and we have always purchased premium
I pulled from others. Their combination of print ads, due to the fact that we space as a part of our advertising plan. As a destination
I’ve gotten numerous engaging editorial features and get a direct response store, we cater to high end customers seeking the best
calls this week about digital promotions has directly almost daily from it – in fine furniture and design service. 405 has helped us
the locket we are resulted in customers coming people are coming in to reach those people and our repeated presence helps
advertising in the May through the door, and an uptick ask about the specific us turn one-time shoppers to long-term clients. We
issue and it’s only been in website traffic. I would highly frames pictured in our could not be more pleased with our relationship with
out a couple of days” recommend!” 405 Magazine ads. 405. Their professional staff and quality product put our
VALERIE NAIFEH, OWNER, AMBER KERN, OWNER. ROSEGOLD BEN BLASI, ABOC, name in front of the type of customer we need to help
NAIFEH FINE JEWELRY MANAGER, PHYSICIANS
OPTICAL our business expand and thrive.
JOHN CARL VICE PRESIDENT, MISTER ROBERT INC.4O5.842.2266 | 4O5MAGAZINE.COM | 1 6 1 3 N . B R O A D W AY | O K L A H O M A C I T Y, O K 7 3 1 0 3
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