SURREY COUNTY CRICKET CLUB AND THE KIA OVAL - SPONSORSHIP OPPORTUNITIES WITH SCCC AT THE KIA OVAL
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SURREY COUNTY CRICKET CLUB
AND THE KIA OVAL
Sponsorship Opportunities
with SCCC at The Kia Oval
The Kia Oval. One of the world’s most iconic sporting
venues. The home of Surrey County Cricket Club and
perennial hosts of international cricket; there is close
Twenty20 Cup Winners 2003 First Home Rugby international (1873)
affinity with both tradition and success.
We are as passionate about becoming the best cricket
First Home Test Match (1880) First England football international (1870)
club in the country as we are about establishing a
robust business culture. Surrey and The Kia Oval
has great heritage. In tandem, we continue to build a
First FA Cup Final (1872)
stronger, more commercially orientated brand which
will form the foundation for our journey to becoming
the best.
3 time Benson & Hedges Cup Winners
More than just a venue, The Kia Oval provides
everlasting memories, none moreso than the urn
paraded around for the third consecutive home series
Clydesdale Bank 40 Winners 2011
which is something nobody here will forget for a very
long time to come. The Kia Oval continues to capture
exhilarating moments and experiences both on and off
the pitch.
18 time County Championship Winners NatWest Trophy Winners
We’ve become the blueprint for setting new standards
in excellence, while at the same time matching
success with commercial stability.
We have forged a shining example of business and
sport united in ambition. We’d love you to become a
HOME OF THE ASHES (CREATED IN 1882)
part of it.
An arena for sporting firsts
Richard Gould Since 1845 The Kia Oval has been home to Surrey County Cricket Club,
Chief Executive one of English cricket’s most successful counties. Its glorious past
Surrey County Cricket Club and Corinthian spirit is packed with historic occasions and firsts.
There are a number of exciting sponsorship opportunities “A commercial department that runs things with panache; they have a superb
available from grass roots to the professional game in 2014. ground in mint condition that would be attractive to anybody with a sense of
Surrey County Cricket Club and the Kia Oval offer a wide range
of rights drawn up to reflect the client’s specific marketing and history and style; and they are enviably situated, a draw card for any player who
business needs. fancies a stimulating time in one of the greatest cities of the world.”
Mike Atherton, The Times
Summary of Benefits
• Affinity with a world renowned sporting venue and Club
• Access to a valuable spectator demographic
• Wide ranging hospitality and client entertainment options
• Association with sporting ambassadors
• Coordinated marketing campaigns
• Product sampling and PR opportunities Membership
• Domestic and International ticketing opportunities • 10,000 members Cumulative Attendance at the Kia Oval 2013
• 86% male • Test Match 110,000
• 53% SW postcode • 2 x IT20s v New Zealand 40,000
• Affluent • Domestic T20 94,500
• ICC Champs Trophy 90,000
• Domestic Cricket (non T20) 20,000
• Total 354,500
Audience Demographics
• 270,000 records
• Av age 41 Social Media Numbers
• 80% male • Facebook Likes, Sept 2013: 15,509
• Majority of customers aged between 25-50 CRICKET INTEREST IN THE UK • Twitter Followers, Sept 2013: 22,665
• 75% of customers in top demographic band –described below • 41% of the adult population express interest.
-Affluent, exclusive or wealthy urban neighbourhoods • 19 million people watch cricket, 12.7 million people define themselves as cricket fans. www.kiaoval.com figures:
-Affluent home owners and families in large houses • 3.6 million people who claim to be cricket fans sit in the desirable 15-34 age group. 1st Aug 2012 – 1st Aug 2013
-Suburban home owners nearing or enjoying retirement • 65% of cricket followers fall into the ABC1 category. • 1,161,564 visits
• Predominantly London Postcodes circa 50%, majority in SW • 603,903 unique visitors
• Over 3 million page views
Wide ranging hospitality and client entertainment options Executive Box
Great sporting moments deserves great hospitality. Your key business contacts and potential customers can benefit from a variety of An Executive Box at the Kia Oval provides
match day opportunities. This ranges from access to domestic and international match days, and from our Corinthian Roof Terrace to a private dining experience and superb
your own exclusive Executive Box. As an official commercial partner you have access to a host of exclusive benefits and opportunities environment to watch Surrey and England.
to entertain your clients. Available on a seasonal and match by
match basis. Boxes are available on an
annual lease from £50,000 + VAT
The Montpelier Club
Gold or Platinum partners can enjoy The
Montpelier Club located directly next to
the players dressing rooms. Here they can
enjoy great views of the cricket and first
class hospitality. It is the pinnacle of Surrey’s
Hospitality portfolio.
The Kennington Club
This Executive season ticket provides a great
opportunity to watch cricket all season at
The Kia Oval. Kennington Club members can
enjoy an exceptional view and exclusive bar
and dining facilities.
Corinthian Roof Terrace
An ode to the Oval’s sporting Play at The Kia Oval
heritage, The Corinthian Roof This once in a lifetime opportunity to play on the
Terrace is situated at the top of hallowed turf of the Kia Oval will be available in
the ground’s iconic OCS Stand, the summer of 2014. Renowned as one of the
with panoramic views of London’s best wickets in Test Match cricket and scene of
major landmarks, the Corinthian many great England triumphs, the Kia Oval is the
Roof Terrace provides spectacular perfect setting to hold a private cricket day
views of the action.
Extensive Brand Marketing and PR
Awareness
• Association with sporting ambassadors
• Coordinated marketing campaigns
Sponsorship is the ideal solution • Product sampling and PR opportunities
to build brand awareness The Kia • Targeted website and email campaign
Oval offers a portfolio of opportunities • Brand awareness
to promote brand identity.
Connect your brand with potential
customers by the following.
• Ground Perimeter advertising
• Posters sites around the Ground
• Media backdrops
• Twenty20 Programme advertising
• Team apparel
Packages
As a commercially driven business, Surrey and The Kia Oval
understands the power of marketing and brand awareness
and have our own clearly defined ambitions for success and
professionalism. All our commercial packages are tailor-made in
order to align ourselves with our partner’s corporate goals.
Official Partner Silver Partner Gold Partner Platinum Partner
From £20,000 per year From £50,000 per year From £100,000 per year From £150,000 per year
International Schedule
GROUND LEVEL advertising *
The Kia Oval benefits from a long term staging agreement,
SECONDARY LEVEL advertising * * *
which guarantees international cricket for many years to
3RD FLOOR EXCLUSIVE advertising * * come.
POSTER SITES AROUND GROUND * * * *
2014
LOGO IN CLUB COLLATERAL * * * * Investec Test Match vs India, Sri Lanka ODI & T20
T20 SPONSORSHIP PARTNER * * *
2015
PRIVATE MATCH DAY * * Investec Ashes Test Match, New Zealand ODI
EXECUTIVE BOX *
2016
INTERNATIONAL HOSPITALITY * Investec Pakistan Test Match vs Pakistan, Sri Lanka ODI
DOMESTIC HOSPITALITY * * *
2017
ACCESS TO INTERNATIONAL TICKETS * * * *
Investec Test Match vs South Africa, West Indies ODI/IT20
ACCESS TO DOMESTIC TICKETS * * * *
2018
INVITATION TO CLUB EVENTS * * * *
Investec Test Match vs India, Pakistan ODI/IT20
ACCESS TO DATABASE/PRODUCT SAMPLING * * *
CONTACT US To discuss all sponsorship opportunities, please contact Steven Blackwood, Corporate Sales Manager 020 7820 5718 Maria Scullion, Head of Corporate Sales 020 7820 5651 sponsorship@surreycricket.com
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