THE BIGGEST DOG FESTIVAL IN THE CZECH REPUBLIC - www.dogfest.cz 28 th - 29 th September 2020 - Prague - Letňany
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www.dogfest.cz
THE BIGGEST DOG FESTIVAL
IN THE CZECH REPUBLIC
28 th – 29 th September 2020 - Prague - Letňany
Recommended by 10 out of 10 dogs
1
Introduction
I am happy to be able to organize another DogFest 2020 for you
again, full of people who share the same values, namely love of
animals and a great feeling of fun. We are committed to providing
a truly special day for the whole family and your four-legged pets.
YES! We are a nation of dog-lovers. Our mutual love is the true
core of our event and at the event we celebrate together with our
four-legged pets, which are an integral part of our families.
You will find several zones at the event - Sports Section, Bull Zone,
Agility Park, and Entertainment Zone. There will also be a large
water sports pool at the event. The program that awaits both the
dog lovers and their four-legged friends is full of fun and
education. We will advise you which dog to choose for the city, or
which dog is suitable for young or older owners. Once again, we
are preparing a gathering of Chihuahuas, fighting breeds, a dog
fashion show and there will also be competitions and a dog photo
corner. Among the exhibition stands you will find the most
modern accessories for dogs or tastings of quality dog food.
Jakub Čížek - event organizer
2 What Is DogFest and What Is It Going to Be About? Entertainment Popular dog sports, dog show and competitions for great prizes. Education and Interesting Things Incredible experiences, interesting performances, lectures by imp tant cynologists and shows of dog professions Program for Families and Friends Competitions, stalls, performances, show and excellent street food refre- shments will offer a relaxed time together with friends and the whole family. B2C Event’s Objectives: - provide instructions for dog owners - deepening of the mutual relationship between man and dog, consideration towards other non-dog owners - help to find new owners for dogs placed in shelters and support these organi- zations through public collections - bring together dog owners from the districts of Prague during a common walk - approach dog owners and lovers B2B -The festival will also include a B2B zone for V.I.P. guests and businessmen - All Czech sellers, influencers, and important guests from the area will be invi- ted to the B2B zone. - For the entire 2 days you can use the B2B zone not only for business mee- tings, but also to present your brand to professionals.
3
Historie
Organizer: Auspices:
Sponsors:
a další...
Thank you partners!
The event is guaranteed by professionals in their field and it is recommended by
prominent veterinarians not only from Prague.
DogFest 2018, took place on 1 st September 2018 in Střížkov in Prague. The event
was attended by over 6,000 visitors, organized by a team of 20 members and it
was planned for approximately 9 months. The organizers are happy especially
about the competitions and sports. These include in particular greyhound races,
for which we thank Věra Malátková or water sports, which were very successful
thanks to Peter Červinka. Also the bull zone was very successful and we would
like to give our special thanks to Daniel Žďárský for his fantastic organization. We
are also happy about the Agility Park, for which we thank Monika Vosyková very
much. We also thank Miroslav Tošnar for perfect defences, Rudolf Desenský for
a great advisory centre. The organizers also consider the other dog zones to be
quite successful and the owners of individual breeds clearly enjoyed them to their
heart's content. The exhibitors were very happy about the event, as they
could offer their services to a large number of new customers. A total of 6,492
participants with 2,480 dogs participated in DogFest.
4
5
More than 720 public events
Experienced 10 years of experience
Organizer! Evens for more than
200, 000 visitors
6 Who Are We Looking For? Sponsors Approach up to 20 000 people in one place: DogFest 2020. Join DogFest to help abandoned dogs and your brand will shine not only on promotional materials. Approach the target group of breeders and animal lovers. Exhibitors Come among your customers and don´t miss the opportunity to increase your sales. Become a part of the event that will make your brand visible and get you into the subconscious mind of new customers. Can you prepare delicious food and drinks? Come to feed hungry visitors and their four-legged friends!
7 Highlighting Your Brand for up to 1,000,000 People? No problem at DogFest! Outdoor advertising, promotional printed materials and digital presentations of your brand.
8
Statistics
In total, DogFest 2018 was visited by 6,492 parti-
cipants and 2,480 dogs.
Men 42% Women 58%
Attendance by Age
10-17 years 6%
18-24 years 30%
25-34 years 35%
35-44 years 18%
45-54 years 9%
55+ years 2%
Map of pre-sales
1-2 hours
spent at the event by a typical visitor
Information obtained from pre-sales, application, and statistics at the entrance of the event
9
YOU CAN B
E PRESENTED
HERE10 Charity Every dog owner can contri- bute to the collection by purchasing a dog scarf co- llar for their four-legged pet. The money collected will be donated to several non-profit organizations which need it most.
11
Exhibition Area and
Construction of the Exhibition
The lease of the exhibition area starts
from CZK 5,000.
Along with the area, you can also order complete construction of
the exhibition stand, including other services.
All-Inclusive Package
Don´t have your own stand and want to save time and
worries? Take advantage of our ALL-INCLUSIVE
package and we will take care of everything for you.
We are able to:
- provide space for your presentation at the festival
- design your stand including its production
- organize and provide staff for the event
- create a package to present your company
- provide accommodation for clients from outside Prague or abroad
- store goods or ensure customs clearance from abroad12
Promotion of the Event
Campaign for 2020 in the media value of
CZK 4,178,000.
We know that wide and high-quality media coverage is very important
not only for the event, but also for its partners! We therefore focus on the
greatest media coverage possible. The promotion of the event is tailor-
-made and based on several years of our experience. Since our goal is
not to keep addressing the same target group, for 2020 we focused 40%
of our activities on the target group and 60% on new potential visitors /
customers. As we are the only big fair focused on dog-lovers, we assu-
me that everyone from the field will arrive at the event, so we decided
to focus on a new group as well.
Sports Promotion Events - in the total value of CZK 460 000
- Sports Day in the shopping centre (Westfield Chodov, Nový Smíchov, Palladium Praha,
Eden shopping centre, Galerie Harfa, Galerie Butovice
- shopping centre)
Social Media - in the total value of CZK 100 000
- influencers
- paid advertisements (Instagram, Facebook)
Web Pages - in the total value of CZK 420 000
- media partners (the largest thematic online magazines and large magazines with
a broad focus)
- paid advertising / Google Adwords
Public Promotion - in the total value of CZK 224 000
- Metro (Ládví, Kobylisy, Letňany)
- 10 selected billboards and CLVs13
Print - in the total value of CZK 64 000
- Vltava Labe Media
Digital Public Promotion - in the total value of CZK 2 190 000
- LedMultimedia - 52 800 spots (Palladium shopping centre, Praha 4 - Pankrác, Praha 14 -
Černý Most, Praha 10 - Shopping Park centre, Europark shopping centre)
- Business centres LED projections - 32 700 spots (Westfield Chodov, Metropole Zličín,
Černý Most centre)
Radio Campaign - in the total value of CZK 480 000
- Praha + Central Bohemia - 420 spots (9 broadcast circuits)
Media Partners - in the total value of CZK 240 00014 Become Our Partner We appreciate every partner who has shown interest in cooperating with us at our events. Here you will find information on promotion at DogFest2020event, which give you a great opportunity to make your brand visible and reach the subconscious mind of new customers. It is also possible to create individual conditions of cooperation for the partner package, or you can just choose additional services. We also offer barter cooperation, in case your goods or services, which are considered as non-monetary gifts and discounts, can be used for that. Partners of the Event general partner of the event l main partners of the event l partners of the event l media partners of the event l barter partners of the event Promotion of the Event Promotion in the Promotion Campaign - exhibition space or stand - logos on billboards, banners, citylight systems, posters - sandblasted logo on glasses and in promotional printed materials - logo on the identification bracelet - social networks in the form of Facebook events and - organizers´ t-shirts sponsored posts - presentation video spot on the LED screen - logo on T-shirts in the Breakfast with Nova TV in 4 located on the mainstage shows and in all promotional channels, including media - presentation of the partner in moderated partners performances during the day - logos on the screen - photo corner with logo on the background and props - tailor-made promotion Service - free tickets for the event and other events organized by us - VIP tickets for the event (VIP areas, refreshments, alcohol)
15 Contact Persons Our team consists of professionals! Do you also want to exhibit at DogFest? Call us on +420 721 000 080 or write to info@dogfest.cz
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