2019 Sponsorship Opportunities - Cultural Diversity Week
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2019 Sponsorship Opportunities
M E SS AG E
FROM THE
CHAIRPERSON
As Australia’s most culturally diverse state,
Victoria has a rich multicultural story
which speaks to the vibrancy of its diverse
communities. Multiculturalism enriches the
state’s social fabric for Victorians from all
walks of life and that’s something to celebrate.
Each year, the Victorian Multicultural Commission
is tasked with one of the best jobs in the state:
promoting our state’s multicultural success story
2 0 1 9 Sponsorship Oppor tunities
and showcasing the best and most inspiring
examples of cultural diversity to all Victorians.
It’s known as Cultural Diversity Week, and among
the calendar of events held across the state are
two flagship events: The Premier’s Gala Dinner
– which is the most prestigious event for our
multicultural communities – and a celebration Our successful ‘Proud to Belong’ theme
simply known as Victoria’s Multicultural Festival will continue in 2019, but with the new tag
– a day for families, for diverse communities, line of ‘Your Generation, Your Stories’ we
and a day for all Victorians to see what we see are evolving the story-telling aspect of our
every day at the Commission: the rich tapestry campaign to appeal to young and old.
of culture interwoven in the Victorian story.
The week runs from 16 to 24 March,
The day begins with a display of cultural alongside hundreds of state-wide events
events – performances, cuisine and activities hosted by community groups, businesses,
– and by early evening we bring to life a more sporting clubs and local councils.
contemporary offering in Culture Waves, a concert
featuring some of the biggest names from the For those sponsors who’ve been part of the
local music scene who share our diverse history. journey to date, we are honoured and privileged
to work with you again, as we continue to
The breadth and talent of those events and promote and champion our state’s cultural
acts means Cultural Diversity Week has an diversity side by side. For those about to embark
enormous reach and broad appeal to all on the journey – welcome! Because in building on
Victorians, including multicultural communities, our shared identity as Victorians, we also believe
new and emerging communities, metropolitan that multiculturalism is ‘everybody’s business’.
and rural Victorians, schools and young people.
We promise you the journey will
be a memorable one!
With best wishes,
Helen Kapalos
Chairperson,
Victorian Multicultural Commission
01
C U LT U R A L D I V E R S I T Y W E E K
AT A G L A N C E
Victoria is Australia’s most culturally
diverse state, and one of the most
multicultural regions in the world. Every
year in March, Victorians of all cultural
backgrounds, faiths, ages and walks of
life come together at events held all over
the state for Cultural Diversity Week.
Cultural Diversity Week is Victoria’s biggest
and brightest celebration of multiculturalism,
showcasing the vibrant sights, sounds and
tastes of our rich and evolving multicultural Premier’s Gala Dinner
community. It’s a chance to learn, share, connect 16 MARCH 2019 — PAGE 9
and enjoy – to honour our differences while
simultaneously uniting in our shared humanity.
When
Cultural Diversit y Week 2 0 1 9
In its 17th year, Cultural Diversity Week will run
from 16 to 24 March 2019. The week coincides
with the United Nations’ International Day
for the Elimination of Racial Discrimination,
which is held annually on 21 March.
What
Cultural Diversity Week kicks off with the
Victoria’s Multicultural Festival
23 MARCH 2019 — PAGE 10
Premier’s Gala Dinner, culminates with
Victoria’s Multicultural Festival and Culture
Waves concert, and is complemented
by the VMC Film Festival in May.
In addition to these flagship events, there
are hundreds of festivals, exhibitions, talks
and performances hosted by community
organisations, business, sporting clubs
and local councils all around the state.
Who
Cultural Diversity Week is presented by the Culture Waves
Victorian Multicultural Commission with 23 MARCH 2019 — PAGE 11
support from the Victorian Government.
But it’s the Victorian community who
really bring the week to life, and who have
succeeded in making it the state’s biggest
and brightest multicultural celebration.
With 45,000 attendees at Victoria’s Multicultural
Festival and Culture Waves concert and 1,400
guests at the Premier’s Gala Dinner – not to
mention more than 200 performers across
the three events – Cultural Diversity Week is a
fantastic opportunity to deepen your engagement
with multicultural and mainstream audiences. VMC Film Festival
MAY 2019 — PAGE 12
02
W H AT ’S N E W
I N 201 9 ?
A new concept for Victoria’s
Multicultural Festival Cultural Diversity Week aims to:
Since it first burst onto the cultural calendar Engage all Victorians in a program
in 2009, Victoria’s Multicultural Festival has of events and activities that promote
solidified its place as the state’s premier and celebrate multiculturalism
multicultural celebration. The event has
gone from strength to strength, and the Promote social cohesion in Victoria
Victorian Multicultural Commission (VMC) is
Encourage Victorians to
exploring opportunities to expand the festival
engage in constructive dialogue
into a bigger, more contemporary offering
about multiculturalism
with enhanced programming in 2019.
Provide opportunities for
At the same time, the VMC recognises it is the
learning about other cultures
passion and talents of the everyday members
of our multicultural community who make the Create opportunities for
festival the great success that it is. That’s why members of Victoria’s new and
2 0 1 9 Sponsorship Oppor tunities
the 2019 festival will have a new feature – the emerging communities to be
Community Stage – which will allow an even part of community events
greater number of Victorians to participate in the
festival not just as spectators, but as performers! Raise awareness of the VMC and its
role in promoting and supporting
This addition has the potential to attract a multiculturalism in Victoria
whole new audience segment to the festival.
Importantly for sponsors, it presents a fresh Develop strong, ongoing and
opportunity for you to engage with multicultural mutually beneficial sponsorships
communities at the grassroots level, with and relationships
Community Stage naming, hosting and talent
judging opportunities for sponsor representatives.
‘Proud to Belong: Your
Generation, Your Stories’
The theme of Cultural
Diversity Week in 2019 will
continue to be ‘Proud to
Belong’ – which reflects
the pride we can all
take in belonging to a
multicultural society, as well
as reaffirming everyone’s
right to belong. However
this year will expand the
story-telling aspect of
our theme to encompass
a new tagline – ‘Your
Generation, Your Stories’ – to
inspire personal stories of
belonging from Victorians
both young and old.
03
T H E O P P O RT U N I T Y
Be part of our journey in 2019 and
deepen your engagement with Victoria’s Benefits of joining the Cultural
large multicultural community. Diversity Week journey*
Culturally and linguistically diverse communities
BRAND ALIGNMENT with Victoria’s
are one of the fastest growing markets in Australia,
premier multicultural celebrations
and nowhere is this truer than right here in Victoria.
AWARENESS RAISING
More than half our population were born overseas
of your commitment to
or have a parent who was born overseas. In 2016,
diversity and inclusion
26% of people in Victoria spoke a language other
than English at home, up from 20.4% in 2006. ENGAGEMENT with culturally and
linguistically diverse consumers
By aligning your brand with Cultural Diversity Week
you will not only be sending a strong message ACTIVATION SPACE at Victoria’s
of support for a diverse and inclusive Victoria, Multicultural Festival
Cultural Diversit y Week 2 0 1 9
you will also have access to a richly diverse
NAMING OPPORTUNITIES for
audience with increasing spending power.
festival areas and attractions
The Victorian Multicultural Commission (VMC)
STAGE APPEARANCE
has a highly engaged audience and network of
OPPORTUNITIES for sponsor
stakeholders. Through our targeted engagement
representatives [NEW!]
model, sponsors will have access to VMC
Commissioners and other community and business VIP TICKETS to key events
leaders through a range of VIP events, as well as
PROMOTIONAL VIDEO SPOTS
opportunities to meaningfully engage with the wider
on event big screens
community at Victoria’s Multicultural Festival.
NETWORKING OPPORTUNITIES
The VMC will also support your marketing
with multicultural community and
campaign to ensure high levels of engagement
business leaders at VIP functions
with both culturally and linguistically
diverse and mainstream audiences. YOUTH ENGAGEMENT through
the Culture Waves concert
and VMC Film Festival
OPPORTUNITIES to involve
the VMC Chairperson or other
Commissioners in your own events
MARKETING SUPPORT to make
the most of your alignment
with Cultural Diversity Week
ONGOING ENGAGEMENT with
the VMC and promotion through
VMC marketing channels
* The benefits of each sponsorship
package vary – please see
details on pages 14-20.
04
Cultural Diversity Week Cultural Diversity Week
Premier Sponsor Collaborative Sponsor
2 0 1 9 Sponsorship Oppor tunities
$60,000 (ex GST) $25,000 (ex GST)
PAGE 14 PAGE 15
Cultural Diversity Week Cultural Diversity Week
Media Sponsor Patron Sponsor
$25,000 (in-kind) $10,000 (ex GST)
PAGE 16 PAGE 17
Premier’s Gala Dinner Victoria’s Multicultural
Event Sponsor Festival Event Sponsor
$5,000 (ex GST) $5,000 (ex GST)
PAGE 18 PAGE 18
Culture Waves VMC Film Festival
Event Sponsor Event Sponsor
$5,000 (ex GST) $5,000 (ex GST)
PAGE 19 PAGE 19
Sponsorship values and levels may change at the discretion of the state, at any given time.
05
C U LT U R A L D I V E R S I T Y W E E K
IN NUMBERS
An average
45,000 25
sponsor activations
attendees at Victoria’s
Multicultural Festival each year in 2018
Cultural Diversit y Week 2 0 1 9
32
cultures represented
1,400
attendees from 43
across food and different cultures at the
market stalls in 2018 2018 Premier’s Gala Dinner
224
artists representing 32 cultures
90
community-organised
performed at the Premier’s Gala
Cultural Diversity Week
Dinner, Victoria’s Multicultural
events registered in 2018
Festival and Culture Waves 2018
70 13
shortlisted films shown at the
short films entered in the
Australian Centre for the Moving
2018 VMC Film Festival
Image for the 2018 VMC Film Festival
06
SBS values the wonderful and important work of the Victorian Multicultural Commission and supporting Cultural Diversity Week initiatives helps us engage with new audiences of all ages through engagement activities such as the Premier’s Gala Dinner and VMC Film Festival. We also value the opportunity to engage with Victorian communities and stakeholders and celebrate cultural diversity in the state. SBS, 2018 CULTURAL DIVERSITY WEEK SPONSOR
MEDIA AND
P RO M OT I O N
On Facebook On Twitter On Instagram
during CDW 2018 during CDW 2018 during CDW 2018
Targeted advertising
resulting in more than
84.6k 1,948
1.4 m organic organic
impressions likes
impressions
2,410 67
2,654
Cultural Diversit y Week 2 0 1 9
total retweets comments
and likes
likes, shares
and comments
580
9,349 clicks
mentions
41k
video views
During CDW 2018
The Cultural Diversity
Week (CDW) website
attracted 33,137 visits
and 51,095 unique
page views
Information on the CDW
website was presented
in 24 languages
Over 40 news stories
about CDW across
national, Melbourne
and regional Victorian
media publications
08C U LT U R A L D I V E R S I T Y W E E K
E V E N TS
2 0 1 9 Sponsorship Oppor tunities
THE PREMIER’S Audience Sponsorship Benefits*
GALA DINNER Senior politicians, business and FANTASTIC networking
community leaders, culturally opportunities
SATURDAY 16 MARCH 2019
and linguistically diverse PREMIUM SEATING located
The Premier’s Gala Dinner is the Victorians, consular corps, close to the stage
most prestigious and highly- corporate sector, not-for-profit
EDITORIAL CONTENT or
anticipated event in Victoria’s sector, community groups
advertisement in gala booklet
multicultural calendar. Hosted
Features ACKNOWLEDGEMENT by
by the Premier and traditionally
the Master of Ceremonies
attended by the Governor GASTRONOMIC three-course
of Victoria as well as other meal especially designed
high-profile leaders from the using all Victorian produce
government, business, community VIBRANT live entertainment,
and multicultural sectors, the showcasing the best
gala is a glittering celebration multicultural performers
of our state’s cultural diversity. in Victoria
Attendees FANTASTIC networking
opportunities
1,400+
*The benefits of each sponsorship package vary - please see details on pages 14-20
09Cultural Diversit y Week 2 0 1 9
VICTORIA’S Features
MULTICULTURAL MUSIC AND DANCE from a When I
wide variety of cultures walked into
FESTIVAL
DELICIOUS FOOD from Victoria’s
SATURDAY 23 MARCH 2019 every corner of the globe
Multicultural
The state’s premier multicultural INTERNATIONAL CRAFT Festival and
festival featuring music, marketplace
performances, food, market
looked around
FREE KIDS ACTIVITIES and
stalls and activities for all ages. immersive experiences
at all the people,
This free, family-friendly festival for all ages participating
provides a fantastic opportunity
Sponsorship Benefits* from diverse
for sponsors to engage one-on-
one with multicultural Victorians
backgrounds
ACTIVATION SPACE
through interactive activations that for engagement with and cultures, I
deepen engagement with their multicultural communities felt extremely
brand. Additionally, the festival’s
NAMING OPPORTUNITIES proud that our
VIP function is an opportunity for areas and attractions
to join in the celebrations organisation
NETWORKING opportunities
with VMC Commissioners could be
at VIP function
and community leaders. involved in
PROMOTIONAL VIDEOS
Attendees and logos on big screen such a terrific
45,000+ STAGE APPEARANCE
initiative for
opportunities for sponsor our state.
Audience representatives
Multicultural and mainstream FOOTBALL FEDERATION
community members, families, VICTORIA,
2018 CULTURAL
international students, “culture
DIVERSITY WEEK
vultures”, music lovers, foodies , SPONSOR
interstate and international visitors
*The benefits of each sponsorship package vary - please see details on pages 14-20
10CULTURE WAVES Features
SATURDAY 23 MARCH 2019 FREE event for young people
MUSIC from some of
Following on from Victoria’s
Victoria’s most acclaimed
Multicultural Festival, Culture
multicultural artists
Waves takes us into the night
with a special music event for Sponsorship Benefits*
young people. Featuring some
ACCESS to young
of Victoria’s most acclaimed
people engaged with
young artists, this free evening of multiculturalism and music
incredible music celebrates how
cultural diversity is influencing NETWORKING opportunities
at VIP function
Victoria’s local music scene.
PROMOTIONAL VIDEOS
Attendees and logos on big screen
2,000+ *The benefits of each sponsorship package
vary - please see details on pages 14-20
Audience
Young people, “culture
vultures” and music lovers
2 0 1 9 Sponsorship Oppor tunities
11VMC FILM Attendees Features
FESTIVAL 250+ STAND-ALONE event
MAY 2019 Audience VIP FUNCTION prior to screening
ONGOING PROMOTION of
Proudly hosted by the Victorian Submission period: film industry, films throughout the year
Multicultural Commission (VMC) film students and university film
in partnership with Swinburne departments, multicultural sector Sponsorship Benefits*
University of Technology, the
Screening and presentation ACCESS to young people
VMC Film Festival encourages
ceremony: shortlisted filmmakers, and film industry
Victorians to use the power of film
to increase our understanding of their friends and family, film INTERACTIVE BRANDING
multiculturalism. Now entering industry, VMC stakeholders opportunities during event
its third year, the 2019 VMC Film Post-screening promotion: BRAND ACKNOWLEDGEMENT
Festival will be an opportunity broader Victorian community with films shown
for filmmakers of all ages — and through VMC’s communication throughout the year
particularly young, emerging channels and networks
filmmakers — to tell inspiring
narratives that promote
understanding and social cohesion.
Cultural Diversit y Week 2 0 1 9
*The benefits of each sponsorship package vary - please see details on pages 14-20
12There were a range of ways (during CDW) to engage with stakeholders that promoted our commitment to CDW and multiculturalism. These included through the various events and festival, a staff event with [VMC Chairperson] Helen [Kapalos] and in the promotions of CDW at stations, on trains and in our offices. METRO TRAINS, 2018 CULTURAL DIVERSITY WEEK SPONSOR
S P O N S O R S H I P PAC K AG E S
CULTURAL DIVERSITY WEEK PREMIER SPONSOR $60,000 (ex GST)
Acknowledgement of Opportunity for Acknowledgement as a
Throughout Cultural
sponsors via VMC social photographs with sponsor by speakers
Diversity Week
media before, during VMC Commissioners, Display of up to three
campaign
and after event government different 30-second
Support of appropriate representatives and promotional videos
Two tickets to the CDW
CDW related sponsor sponsors amongst other on the big screen
campaign launch
social media content key stakeholders Logo featured in
networking event
on the day of event acknowledgement loop
Branded CDW collateral Culture Waves
to distribute to staff Opportunity for photographs on the big screen
and customers with VMC Commissioners, 10 tickets to the exclusive Logo and two page
government representatives VIP Culture Waves function advertisement featured
Logo and
and sponsors amongst in the VMC Film Festival
acknowledgement on Premium position during
other key stakeholders program booklet
the sponsor page of the event for a marquee
CDW website with links or stand. Interactive Acknowledgement of
Victoria’s Multicultural
to your own website displays and activities at sponsors via VMC social
Festival media before, during
Inclusion of sponsor logo on your stand for consumer
home page of CDW website engagement and database and after event
Naming rights opportunity
Inclusion of short sponsor for activities such as collection are possible Support of appropriate
profile or short relevant Acknowledgement as a CDW related sponsor
Cultural Diversit y Week 2 0 1 9
performance stages or
promotion in eDM temporary structures sponsor by speakers social media content
Display of up to two on the day of event
Acknowledgement of 10 tickets to the exclusive
sponsors via two eDMs and VIP Festival function different 30-second Acknowledgement
two social media posts promotional videos of sponsors on VMC
Premium position during
on the big screen Film Festival Youtube
Promotion of sponsor event for a sponsor stand.
Logo featured in Playlist summary
events through CDW Interactive displays
acknowledgement loop throughout the year
website calendar and activities at your
stand for consumer on the big screen Placement of sponsor
Networking opportunities
engagement and database Acknowledgement of banner in VIP function
facilitated by the VMC
collection are possible sponsors via VMC social at the event
A range of digital assets
Acknowledgement as a media before, during Opportunity for
to support your own
sponsor by speakers and after event photographs with
CDW promotion
Support of appropriate VMC Commissioners,
10 tickets to the post Display up to five different
CDW related sponsor government
CDW networking and 30-second promotional
social media content representatives and
supporters event videos on the big screen
on the day of event sponsors amongst other
Opportunities to involve Logo featured in
key stakeholders
VMC Chairperson and/or acknowledgement loop Placement of sponsor
Commissioners in sponsor on the big screen banner in VIP function
Throughout the year
organised CDW activities Logo featured in Victoria’s at the event
Opportunity to nominate Multicultural Festival Opportunity for Access to and networking
ambassadors or talent fold out program photographs with opportunities with
to help promote CDW Acknowledgement of VMC Commissioners, CALD communities
sponsors via VMC social government facilitated by the VMC
Premier’s Gala Dinner media before, during representatives and Engagement of VMC
and after event sponsors amongst other Commissioners for
40 tickets to the key stakeholders
Support of appropriate sponsors events
Premier’s Gala Dinner
CDW related sponsor Access to VMC
Premium seating located VMC Film Festival
social media content Commissioners to attend,
close to the stage
on the day of event 10 tickets to the speak or host community
Acknowledgement as a events or consultations for
Placement of sponsor exclusive VMC Film
sponsor by speakers or on behalf of sponsors
banner in VIP function Festival VIP function
Logo featured in at the event Access to year round
10 tickets to the VMC
acknowledgement loop program of VMC events
Judging opportunities for Film Festival competition
on the big screen creating opportunities to
the community stage awards announcement
Logo and full page advertise and promote
Speaking opportunities and cinema screening
advertorial showcasing brand and activities in
on the community stage of shortlisted films
your commitment to the multicultural space
Opportunity for sponsor Interactive branding
diversity included in the
mascot appearances opportunities to
Premier’s Gala Dinner
on community stage engage with audience
program booklet
throughout the event
14CULTURAL DIVERSITY WEEK COLLABORATIVE SPONSOR $25,000 (ex GST)
Throughout Cultural Acknowledgement of Opportunity for Interactive branding
Diversity Week sponsors via VMC social photographs with opportunities to
media before, during VMC Commissioners, engage with audience
campaign
and after event government throughout event
Two tickets to the CDW Support of appropriate representatives and Acknowledgement as a
campaign launch CDW related sponsor sponsors amongst other sponsor by speakers
networking event social media content key stakeholders
Display of up to two
Branded CDW collateral on the day of event 30-second promotional
Culture Waves
to distribute to staff Opportunity for video on the big screen
and customers photographs with Eight tickets to the Logo featured in
Logo and VMC Commissioners, exclusive VIP Culture acknowledgement loop
acknowledgement on government Waves function on the big screen
the sponsor page of the representatives and
Logo and full page
sponsors amongst other Prime position during
CDW website with links advertisement featured
key stakeholders event for a marquee
to your own website in the VMC Film Festival
or stand. Interactive
Inclusion of short sponsor program booklet
Victoria’s Multicultural displays and activities
profile or short relevant Acknowledgement of
Festival at your stand for
promotion in eDM sponsors via VMC social
consumer engagement
Acknowledgement of and database collection media before, during
Naming rights opportunity
2 0 1 9 Sponsorship Oppor tunities
sponsor via two eDMs and are possible and after event
for activities such as
two social media posts performance stages or Support of appropriate
Acknowledgement as a
Promotion of sponsor temporary structures CDW related sponsor
sponsor by speakers
events through CDW social media content
Eight tickets to
website calendar Display of a 30-second on the day of event
the exclusive VIP
Networking opportunities Festival function promotional video Acknowledgement
facilitated by the VMC on the big screen of sponsors on VMC
Prime position during
A range of digital assets Logo featured in Film Festival Youtube
event for a marquee
to support your own acknowledgement loop Playlist summary
or stand. Interactive
CDW promotion displays and activities on the big screen Opportunity for
Eight tickets to the post at your stand for photographs with
Acknowledgement of
CDW networking and consumer engagement VMC Commissioners,
sponsors via VMC social
supporters event and database collection government
media before, during
are possible representatives and
Opportunities to involve and after event
sponsors amongst other
VMC Chairperson and/or Acknowledgement as a
Support of appropriate key stakeholders
Commissioners in sponsor sponsor by speakers
organised CDW activities CDW related sponsor
Display of up to three Throughout the year
social media content
Opportunity to nominate 30-second promotional
on the day of event
ambassadors or talent videos on the big screen Access to and networking
to help promote CDW Logo featured in Opportunity for opportunities with
acknowledgement loop photographs with CALD communities
Premier’s Gala Dinner on the big screen VMC Commissioners, facilitated by the VMC
Logo featured in Victoria’s government Engagement of VMC
10 tickets to the
Multicultural Festival representatives and Commissioners for
Premier’s Gala Dinner
fold out program sponsors amongst other sponsors events
Prime seating located key stakeholders throughout the year
close to the stage Acknowledgement of
sponsors via VMC social Access to VMC
Acknowledgement as a VMC Film Festival
media before, during Commissioners to attend,
sponsor by speakers speak or host community
and after event Eight tickets to the
Logo featured in events or consultations for
Support of appropriate exclusive VMC Film
acknowledgement loop or on behalf of sponsors
CDW related sponsor Festival VIP function
on the big screen throughout the year
social media content Eight tickets to the VMC
Logo and half page on the day of event Access to year round
Film Festival competition
advertorial showcasing program of VMC events
Opportunity for sponsor awards announcement
your commitment to creating opportunities to
mascot appearances and cinema screening
diversity included in the advertise and promote
on community stage of shortlisted films
Premier’s Gala Dinner brand and activities in
program booklet the multicultural space
15S P O N S O R S H I P PAC K AG E S
CULTURAL DIVERSITY WEEK MEDIA SPONSOR $25,000 (in-kind)
Throughout Cultural Premier’s Gala Dinner Logo featured in VMC Film Festival
Victoria’s Multicultural
Diversity Week
10 tickets to the Festival fold out program Four tickets to the
campaign
Premier’s Gala Dinner Acknowledgement exclusive VMC Film
Exclusive photo Prime seating located of sponsors via VMC Festival VIP function
opportunities with the close to the stage social media before, Four tickets to the VMC
Premier of Victoria, Acknowledgement as a during and after event Film Festival competition
Minister for Multicultural sponsor by speakers Support of appropriate awards announcement
Affairs and Chairperson CDW related sponsor and cinema screening
Logo featured in
of the Victorian social media content of shortlisted films
acknowledgement loop
Multicultural Commission on the day of event Interactive branding
on the big screen
Access to artists, Opportunity for opportunities to
Logo and half page
VMC Chairperson photographs with engage with audience
advertorial showcasing
and other talent for VMC Commissioners, throughout event
your commitment to
interviews and photos government Acknowledgement as a
diversity included in the
Two tickets to the CDW Premier’s Gala Dinner representatives and sponsor by speakers
campaign launch program booklet sponsors amongst Display of up to two
networking event other key stakeholders
Cultural Diversit y Week 2 0 1 9
Acknowledgement 30-second promotional
Branded CDW collateral of sponsors via VMC video on the big screen
to distribute to staff
Culture Waves
social media before, Logo featured in
and customers during and after event acknowledgement loop
Eight tickets to the
Logo and Support of appropriate exclusive VIP Culture on the big screen
acknowledgement on CDW related sponsor Waves function Logo and full page
the sponsor page of the social media content advertisement featured
Prime position during
CDW website with links on the day of event in the VMC Film Festival
event for a marquee
to your own website program booklet
Opportunity for or stand. Interactive
Inclusion of short photographs with displays and activities Acknowledgement
sponsor profile VMC Commissioners, at your stand for of sponsors via VMC
or short relevant government consumer engagement social media before,
promotion in eDM representatives and and database collection during and after event
Acknowledgement sponsors amongst are possible Support of appropriate
of sponsor via two other key stakeholders Acknowledgement as a CDW related sponsor
eDMs and two social sponsor by speakers social media content
media posts Victoria’s Multicultural on the day of event
Display of a 30-second
Promotion of sponsor Festival Acknowledgement
promotional video
events through CDW on the big screen of sponsors on VMC
Eight tickets to
website calendar Film Festival Youtube
the exclusive VIP Logo featured in
A range of digital assets acknowledgement loop Playlist summary
Festival function
to support your own on the big screen throughout the year
Prime position during
CDW promotion Opportunity for
event for a marquee Acknowledgement
Eight tickets to the of sponsors via VMC photographs with
or stand. Interactive
post CDW networking social media before, VMC Commissioners,
displays and activities
and supporters event during and after event government
at your stand for
Opportunity for VMC representatives and
consumer engagement Support of appropriate
live social media sponsors amongst
and database collection CDW related sponsor
coverage of relevant other key stakeholders
are possible social media content
CDW sponsor event on the day of event
Acknowledgement as a
Opportunities to involve sponsor by speakers Opportunity for
VMC Chairperson and/ photographs with
Display of up to three
or Commissioners in VMC Commissioners,
30-second promotional
sponsor organised government
videos on the big screen
CDW activities representatives and
Logo featured in
Opportunity to nominate sponsors amongst
acknowledgement loop
ambassadors or talent other key stakeholders
on the big screen
to help promote CDW
16CULTURAL DIVERSITY WEEK PATRON SPONSOR $10,000 (ex GST)
Throughout government Acknowledgement as VMC Film Festival
representatives and a sponsor by speakers
Cultural Diversity
sponsors amongst Logo featured in Two tickets to the
Week campaign
other key stakeholders acknowledgement exclusive VMC Film
Two tickets to the CDW loop on the big screen Festival VIP function
campaign launch Victoria’s Multicultural Two tickets to the
Acknowledgement
networking event Festival of sponsors via VMC VMC Film Festival
Branded CDW collateral social media before, competition awards
Four tickets to
to distribute to staff during and after event announcement and
the exclusive VIP
and customers Support of appropriate cinema screening
Festival function
CDW related sponsor of shortlisted films
Logo and
Shared space during
acknowledgement on social media content Opportunity for
event for a marquee
the sponsor page of the on the day of event photographs with
or stand. Interactive
CDW website with links Opportunity for VMC Commissioners,
displays and activities
to your own website photographs with government
at your stand for
VMC Commissioners, representatives and
Acknowledgement consumer engagement
government sponsors amongst
of sponsor via two and database
representatives and other key stakeholders
eDMs and two social collection are possible
2 0 1 9 Sponsorship Oppor tunities
media posts sponsors amongst
Acknowledgement as
Promotion of sponsor other key stakeholders
a sponsor by speakers
events through CDW
Logo featured in
website calendar
acknowledgement
Networking loop on the big screen
opportunities facilitated
Logo featured in
by the VMC
Victoria’s Multicultural
A range of digital Festival fold out
assets to support your program
own CDW promotion
Acknowledgement
Four tickets to the post of sponsors via VMC
CDW networking and social media before,
supporters event during and after event
Support of appropriate
Premier’s Gala Dinner
CDW related sponsor
Four tickets to the social media content
Premier’s Gala Dinner on the day of event
Acknowledgement as Opportunity for
a sponsor by speakers photographs with
VMC Commissioners,
Logo featured in
government
acknowledgement
representatives and
loop on the big screen
sponsors amongst
Logo included in the other key stakeholders
Premier’s Gala Dinner
program booklet Culture Waves
Acknowledgement
of sponsors via VMC Four tickets to the
social media before, exclusive VIP Culture
during and after event Waves function
Support of appropriate Shared space during
CDW related sponsor event for a marquee
social media content or stand. Interactive
on the day of event displays and activities
at your stand for
Opportunity for
consumer engagement
photographs with
and database
VMC Commissioners,
collection are possible
17S P O N S O R S H I P PAC K AG E S
PREMIER’S GALA DINNER EVENT SPONSOR $5,000 (ex GST)
Premier’s Gala Dinner Throughout Cultural
Diversity Week campaign
Two tickets to the Premier’s
Gala Dinner Two tickets to the CDW campaign
Acknowledgement as a launch networking event
sponsor by speakers Branded CDW collateral to
Logo featured in acknowledgement distribute to staff and customers
loop on the big screen Logo and acknowledgement on the
Logo included in the Premier’s sponsor page of the CDW website
Gala Dinner program booklet with links to your own website
Acknowledgement of sponsors Acknowledgement of sponsor via two
via VMC social media before, eDMs and two social media posts
during and after event throughout the CDW campaign
Support of appropriate CDW Promotion of sponsor events
related sponsor social media through CDW website calendar
content on the day of event Networking opportunities
Opportunity for photographs with facilitated by the VMC
VMC Commissioners, government A range of digital assets to support
representatives and sponsors your own CDW promotion
amongst other key stakeholders
Cultural Diversit y Week 2 0 1 9
Two tickets to the post CDW
networking and supporters event
VICTORIA’S MULTICULTURAL FESTIVAL EVENT SPONSOR $5,000 (ex GST)
Victoria’s Multicultural Festival Throughout Cultural
Diversity Week campaign
Two tickets to the exclusive
VIP Festival function Two tickets to the CDW campaign
Shared space during event for launch networking event
a marquee or stand. Interactive Branded CDW collateral to
displays and activities at your stand distribute to staff and customers
for consumer engagement and Logo and acknowledgement on the
database collection are possible sponsor page of the CDW website
Acknowledgement as a with links to your own website
sponsor by speakers Acknowledgement of sponsor via two
Logo featured in acknowledgement eDMs and two social media posts
loop on the big screen throughout the CDW campaign
Logo featured in Victoria’s Promotion of sponsor events
Multicultural Festival fold out program through CDW website calendar
Acknowledgement of sponsors Networking opportunities
via VMC social media before, facilitated by the VMC
during and after event A range of digital assets to support
Support of appropriate CDW your own CDW promotion
related sponsor social media Two tickets to the post CDW
content on the day of event networking and supporters event
Opportunity for photographs with
VMC Commissioners, government
representatives and sponsors
amongst other key stakeholders
18CULTURE WAVES EVENT SPONSOR $5,000 (ex GST)
Culture Waves Throughout Cultural
Diversity Week campaign
Two tickets to the exclusive
VIP Culture Waves function Two tickets to the CDW campaign
launch networking event
Shared space during event for
a marquee or stand. Interactive Branded CDW collateral to
displays and activities at distribute to staff and customers
your stand for consumer Logo and acknowledgement on the
engagement and database sponsor page of the CDW website
collection are possible with links to your own website
Acknowledgement as a Acknowledgement of sponsor via two
sponsor by speakers eDMs and two social media posts
throughout the CDW campaign
Logo featured in acknowledgement
Promotion of sponsor events
loop on the big screen
through CDW website calendar
Acknowledgement of sponsors Networking opportunities
via VMC social media before, facilitated by the VMC
during and after event A range of digital assets to support
Support of appropriate CDW your own CDW promotion
related sponsor social media Two tickets to the post CDW
2 0 1 9 Sponsorship Oppor tunities
content on the day of event networking and supporters event
Opportunity for photographs with
VMC Commissioners, government
representatives and sponsors
amongst other key stakeholders
VMC FILM FESTIVAL EVENT SPONSOR $5,000 (ex GST)
VMC Film Festival VMC Film Festival Youtube Playlist
summary throughout the year
Six tickets to the exclusive VMC Opportunity for photographs with By awarding an
Film Festival VIP function VMC Commissioners, government internship to one of
Six tickets to the VMC Film representatives and sponsors
the up-and-coming
Festival competition awards amongst other key stakeholders
announcement and cinema
filmmakers, we are
screening of shortlisted films
Throughout Cultural proud to mentor
Diversity Week campaign and nurture the next
Interactive branding opportunities
to engage with the audience Two tickets to the CDW campaign generation’s talent.
throughout the event launch networking event We believe the (film)
Acknowledgement as a Branded CDW collateral to festival is a vital voice
sponsor by speakers distribute to staff and customers
in opening up the
Display of a 30-second promotional Logo and acknowledgement on the
video on the big screen
conversation about
sponsor page of the CDW website
Logo featured in acknowledgement with links to your own website diversity in dynamic
loop on the big screen Acknowledgement of sponsor via two ways. We look forward
Logo and half page advertisement eDMs and two social media posts to supporting this
featured in the VMC Film throughout the CDW campaign growing event for
Festival program booklet Promotion of sponsor events
years to come
Acknowledgement of sponsors through CDW website calendar
via VMC digital channels before, Networking opportunities
during and after event facilitated by the VMC ARTIFICIAL STUDIOS,
Support of appropriate CDW A range of digital assets to support 2018 VMC FILM FESTIVAL
related sponsor social media your own CDW promotion SPONSOR
content on the day of event Two tickets to the post CDW
Acknowledgement of sponsors on networking and supporters event
19OT H E R
SPONSORSHIP
OPTIONS
The Victorian Multicultural Commission is Contact:
committed to fostering positive and mutually
beneficial partnerships with our sponsors and Annabelle Caldow
would welcome the opportunity to discuss your Senior Events and Sponsorship Adviser
requirements, and where possible tailor a package Ph: (03) 7017 8132
to suit your marketing objectives and budget. E: annabelle.caldow@dpc.vic.gov.au
We also invite collaboration on Cultural
Diversity Week projects including events, If you would like to liaise with the
digital campaigns and media opportunities. VMC Chairperson, Helen Kapalos
directly, please contact:
Amanda Redman
Executive Assistant to the Chairperson
Office of the Victorian
Multicultural Commission
Cultural Diversit y Week 2 0 1 9
Ph: (03) 7017 8166
E: amanda.redman@dpc.vic.gov.au
20PROUD TO BELONG Your Generation Your Stories
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