FESTIVAL INFO + PRESENTERS KIT - 21 FEB-22 MAR 2020 - MORE INFO BRISBANECOMEDYFESTIVAL.COM - Brisbane Comedy Festival
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21 FEB–22 MAR 2020 FESTIVAL INFO + PRESENTERS KIT MORE INFO BRISBANECOMEDYFESTIVAL.COM
THE HOME OF
COMEDY
The reputation of Brisbane Powerhouse as one of • Ross Noble • Hannah Gadsby
Australia’s great comedy venues continues to grow. • Stephen K Amos • Judith Lucy
Each year we deliver a stellar line-up of comedy • Wil Anderson • Arj Barker
experiences, including: • Matt Okine • James Acaster
• Tom Gleeson • Paul McDermott
BRISBANE COMEDY FESTIVAL • Rove McManus • Peter Helliar
Located within the hub of Brisbane Powerhouse as • Tommy Little • Dave Hughes
well as various venues around town, Brisbane Comedy • Ruby Wax • Frank Woodley
Festival is Queensland’s largest comedy festival. The
festival attracts more than 60,000 people to see a OUR STATS
multitude of shows by more than 70 comedians. Brisbane Powerhouse’s audience is diverse, including
high income earning professionals, young adults,
BRISBANE COMEDY FESTIVAL GALA families and children, LGBTI+ audiences and seniors.
Brisbane’s own comedy gala! The Brisbane Comedy The stats say:
Festival Opening Gala showcases a lineup of local,
Australian and international comedians. Proudly
supported by The Lord Mayor and Brisbane City Council. Over 700,000 Over 665,000
local, national virtual visitors
and international interact with our
LIVEWIRED COMEDY visitors every year website annually
An annual program of free live comedy hosted every
Sunday at Brisbane Powerhouse. Showcasing an 114,000 40% of our patrons
ever-changing mix of local favourites and up-and- e-news visit us at least four
subscribers times a year
coming comedians, Livewired Comedy attracts hundreds
of patrons to the venue each week.
165,000 83,000
Twitter Facebook
OTHER YEAR-ROUND COMEDY EVENTS followers followers
To keep the laughs coming year-round, Brisbane
Powerhouse plays host to a range of comedy events
across the year, including Melbourne International Comedy 21,800
Instagram
Festival Roadshow and the Sydney Comedy Festival followers
Showcase. We have also presented international and
Australian comedians, including:
BRISBANE
COMEDY FESTIVAL
Brisbane Comedy Festival is the signature
comedy event in Queensland.
Showcasing four weeks of stand-up comedy,
Brisbane Comedy Festival brings the city together
to laugh, talk and be entertained.
Held in February + March each year, the Festival
hosts more than 70 comedians, including
international and national headliners, and
achieves in excess of 65,000+ ticket sales.
BRISBANE POWERHOUSE + BRISBANE CITY HALL + SUNPAC
BOOK NOW BRISBANECOMEDYFESTIVAL.COM
BRISBANE COMEDY FESTIVAL
AUDIENCE
2019
Overall
attendance:
53, 170+
28% 72%
male female 97% rated
ticket ticket their experience
purchasers purchasers as above average
2% 9%
65 plus 15–24
17% earn 11% 31%
$150k–$199k 55–64 25–34
years old years old
23%
45–54 24%
22% earn years old 35–44
$60k–$99k years old
Editorial media value
generated for Brisbane
$1,674,396 Comedy Festival 2019,
23% earn
$100k–$149k
with a total audience
reach of 13.6M
BRISBANE COMEDY FESTIVAL
ARTIST INFORMATION
1. DATES + DEADLINES • Rooftop Terrace: 100 pax – theatre style, ticketed as
KEY FESTIVAL DATES General Admission
• Pre-sale: select rooms only: • Graffiti Room: 30 pax - theatre style, ticketed as
10am Tue 26 Nov 2019 General Admission
• On sale: 10am Thur 28 Nov 2019
• Opening Gala: Fri 21 Feb 2020 All shows at Brisbane Powerhouse are ticketed via
• Festival runs: 25 Feb–22 Mar 2020 Ticketek. Transaction fee is $6.90
KEY DEADLINES FORTITUDE MUSIC HALL
• Submissions close 5pm Mon 9 Sep 2019 Located in the heart of Brisbane’s entertainment
• The program will be finalised by precinct, Fortitude Music Hall is a brand new venue
Fri 20 Sep 2019 opening in July 2019.
• Ticketing information due by Fri 11 Oct 2019
• Show title, copy and image due by Available venues at Fortitude Music Hall:
Fri 11 Oct 2019 • Main Room: 742 stalls, 331 balcony – theatre style
seated, ticketed as General Admission.
HOW TO SUBMIT A SHOW • Smaller Room: 100pax – cabaret style seated,
• Only new shows will be considered for inclusion ticketed as General Admission.
• Submit acts now for consideration via
www.brisbanecomedyfestival.com All shows at Fortitude Music Hall are ticketed via
Ticketmaster. Transaction Fee is $5.95
2. VENUES THE TIVOLI
Our 2020 Festival sees a shift in focus, from the City, The Tivoli is one of Australia’s most beautiful
to the Valley. No longer presenting festival shows in performance venues and is renowned for its art deco
Brisbane City Hall, we are truly excited to include two features and old-world charm. Originally built as a
new venues to the Brisbane Comedy Festival family. bakery in 1917, The Tivoli was reborn as a performance
space in 1988 and regularly plays host to Australia’s and
BRISBANE POWERHOUSE the world’s musical and comedy heroes.
Located in New Farm, Brisbane Powerhouse is
Queensland’s home for contemporary culture, a Available venues at The Tivoli:
magnificent power station of the 1920’s reborn as an • Main Room: 690pax – theatre style seated, ticketed
arts centre on the Brisbane River. as General Admission.
Available venues at Brisbane Powerhouse: All shows at The Tivoli are ticketed via Ticketmaster.
• Powerhouse Theatre: 716 pax (extended mode) – Transaction Fee is $6.10
theatre style, ticketed as allocated seating
• Visy Theatre: 200 pax – thrust stage, theatre style -
ticketed as allocated seating
• Turbine Studio: 150 pax – theatre style, ticketed as
allocated seating
08—
3. THE DEAL, FEES + CHARGES 12. Conduct a generic Brisbane Comedy Festival
REGISTRATION FEES campaign that will contain a generic ad that lists
• Venues 200 seats and under - confirmed artists as outlined below.
$320 + GST per confirmed act
• Venues 201 seats and over - THE PRESENTER WILL
$420 + GST per confirmed act 1. Cover all costs associated with presenting the
Registrations fees are due upon signing an agreement artist/s (see below for inclusions).
and prior to tickets on sale 2. Manage all marketing and publicity of their own
shows (including all design and printing of posters /
THE VENUE WILL hand bills) excluding the above
1. Provide the room as agreed and retain a percentage mentioned support.
of Net Box Office as outlined below. 3. Include the Brisbane Comedy Festival logo of a
2. Provide production crew and available equipment minimum specified size in all marketing materials.
for every space as outlined below and within 4. Seek approval from Brisbane Comedy Festival
technical specifications. Marketing Manager on all marketing materials prior
3. Provide a listing for all contracted events to going to print.
in the Brisbane Comedy Festival guide (20,000 5. Cover all box office fees and charges as
printed for mailing and distribution). Full page, outlined below.
half page and quarter page advertisements can be 6. Manage merchandise sales (the Venue will retain
bought in the festival guide. Please see Marketing a 10% commission). Four weeks’ notice required if
Extras below. the Presenter wants venue staff to sell merchandise.
4. Include all events in the Brisbane Comedy Festival 7. Provide technical information no later than 02
media kit (presenter/artist to provide December 2019.
media release). 8. Meet all requirements outlined in the Sponsored
5. Include all events on the Brisbane Comedy Festival Venue Agreement to be issued to all confirmed acts
website. by The Venue.
6. Include festival information in Powermail (fortnightly
Brisbane Powerhouse email sent to over 114,000 BOX OFFICE SPLIT (Calculated on Net Box Office)
subscribers) as outlined below. Brisbane Powerhouse
7. Include festival and artist information in the • Powerhouse Theatre: 75% to the Contracting
Brisbane Comedy Festival e-campaign as Party / 25% to the Principal
outlined below. • Visy Theatre: 75% to the Contracting Party /
8. Provide space in the Box Office for a poster 25% to the Principal against a venue guarantee
(maximum size A2). of $320 ex GST per show
9. Provide space for flyers / handbills within the venue • Turbine Studio: 75% to the Contracting Party /
(up to 2,500 flyers). 25% to the Principal against a venue guarantee
10. Provide access to marketing ‘extras’ upon request of $300 per show
(costs listed below). • Rooftop Terrace: 80% to the Contracting Party /
11. Provide a table for merchandise sales 20% to the Principal against a venue guarantee
(staffing not included). of $150 per show
• Graffiti Room: 80% to the Contracting Party /
20% to the Principal
—09
Fortitude Music Hall IMPORTANT: All advertising must state: Transaction fee
• 75% to the Contracting Party / 25% to from $5.95 applies to all ticket purchases.
the Principal
Powerhouse Theatre, Visy Theatre, Fortitude Music Hall
The Tivoli Main Room and The Tivoli shows will be able to access
• 75% to the Contracting Party / 25% to pre-sale.
the Principal
Turbine Studio, Rooftop Terrace, Graffiti Room shows
Net Box Office Definition will go on sale with GP (no access to pre-sale).
If the contracting party is registered for GST, the
following clause applies; COMP TICKET ALLOCATION
Net Box Office is defined as gross box office The Venue will have access to the following comp
(excluding GST) minus ticketing and box office allocations to each show.
charges (excluding GST), which include but are not (Preference will be given to non-peak times)
limited to; inside charges, booking fees, credit card
fees and complimentary ticket fees. Brisbane Powerhouse
Powerhouse Theatre: 20
If the contracting party is not registered for GST the Visy Theatre: 12
following clause applies; Turbine Studio: 8
Net Box Office is defined as gross box office, minus Rooftop Terrace: 8
ticketing and box office charges (excluding GST), Graffiti Room: 2
which include but are not limited to; inside charges,
booking fees, credit card fees and complimentary Fortitude Music Hall
ticket fees. Main Room: 30
The box office split is a taxable supply and GST will be The Tivoli
added to the calculation. Main Room: 20
BOX OFFICE FEES + CHARGES (All Venues)
• Service Charge: for all ticket prices, a $5.95 incl GST
per ticket service charge will be deducted
at settlement
• Ticketek Service Fee: 1.95% (incl GST) will be
deducted at settlement
• GST: all ticket prices must include GST if applicable
• Zero Priced or Complimentary Tickets: charged at
$1.20 per ticket (incl GST)
• Advertised Ticket Price: is to be inclusive of all fees
and charges
10—4. STAFF CHARGES 5. MARKETING
• Box Office Staff: Included with the room GUIDE INCLUSION
• Front of House Staff: Included with the room The BCF guide in 2020 will take on a larger size to
• Merchandise Staff: Charged at $47.00 per hour represent the growth of the Festival. All festival shows
(4wks notice required for rostering) will be included in the guide as a 1/6 page listing
including a photo at no cost. Extra costs apply to
Technical Staff upgrade to a quarter, half or full page (see Marketing
One hour technical rehearsal per show is included. Extras below).
Additional technical rehearsal time can be requested
and will be charged back at $48.00 per hour in MARKETING EXTRAS
normal time. FESTIVAL PROGRAM GUIDE UPGRADE
• All shows will be given a complimentary
Brisbane Powerhouse 1/6 page listing in the festival program guide.
Powerhouse Theatre: One 3 hour call for 1LX, 1Snd, The guide size will increase for 2020. The guide
1SM for each performance day is included. will be distributed mid-January instead of early
Visy Theatre: One 3 hour call for 1LX, 1Snd, 1SM for December. A digital campaign will kick off
each performance day is included. the Festival from on sale to supplement the
Turbine Studio: One 2 hour call for 1LX/SM, 1Snd for January distribution of the guide.
each performance day is included. • A limited number of listing upgrades are
Rooftop Terrace: One 2 hour call for 1LX/SND for available to purchase. Prices are as follows:
each performance day is included. - Full page: $475 plus GST
Graffiti Room: One 2 hour call for 1LX/SND for each - Half page: $350 plus GST
performance day is included. - Quarter page: $250 plus GST
• Bookings are due by Thursday 21
Fortitude Music Hall & The Tivoli November 2019.
Main Rooms: One 3 hour call for 1LX, 1Snd, 1SM for • Brisbane Powerhouse reserves the right to the
each performance day is included. design of all guide pages. You will be provided
with a proof of the copy and page design before
Extra hours required will be charged back to the it goes to print.
presenter/artist at $48.00 per hour in normal time.
MARKETING CAMPAIGN ADVICE
TECHNICAL EQUIPMENT Brisbane Powerhouse’s marketing team will send a kit
Each room comes with a basic equipment allocation with recommended suppliers for distribution, printing,
including a PA system, two radio mics (excluding advertising, publicity and design to assist you in
Rooftop Terrace and Graffiti Room that will have corded executing a successful campaign.
mics) and basic lighting (stage wash + some specials); All venues have signage assets and marketing support
please see technical specifications on request for more services that presenters can purchase.
information.
Any additional or externally hired equipment required
will be charged back to the presenter/artist.
—11BRISBANE COMEDY FESTIVAL HUBS + VENUES 12—
BRISBANE COMEDY FESTIVAL
MARKETING KIT
Welcome to Brisbane Comedy Festival! We’ve put on-sale (114,000+ subscribers)
together this document to: • Dedicated PR agency working on the festival
1. Outline the overarching Brisbane Comedy Festival
campaign (using generic festival artwork). Activity featuring Brisbane Comedy Festival shows:
2. Outline the correct use of the Brisbane Comedy •
Brisbane Comedy Festival website, which traditionally
Festival logo and venue details. receives over 750,000 page views during and in lead
3. Confirm the marketing campaign manager and up to festival period
coordinator details. • Listing in the Brisbane Comedy Festival guide.
You will be provided with a proof of the page before
Brisbane Comedy Festival Marketing + PR Campaign it goes to print
(All Announcements Embargoed Until Tue 26 Nov) • Free access to display flyers, posters and
Brisbane Powerhouse will manage an overarching in dedicated venue stands
festival marketing campaign to spark interest in the • Publicity campaign. Selected shows with strong
overall festival and help generate ticket sales for news angles may be included in media articles
your event within Brisbane Comedy Festival. This pending media interest
campaign will include: •
Brisbane Comedy Festival social media plan.
To be included in this campaign, please contact
Activity using general festival artwork and content: Cathy de Silva on cathyd@brisbanepowerhouse.org
• Brisbane Comedy Festival guide • EDMs targeting Brisbane Powerhouse and Brisbane
• Guide distribution throughout Brisbane’s Comedy Festival patrons from similar events.
entertainment, retail, dining and art precincts Brisbane Comedy Festival will be sending a series
• A dedicated Brisbane Comedy Festival website of EDMs in the lead up to and during the festival
and Brisbane Comedy Festival branded social
media channels
• What's On venue signage
• Venue signage
• Story Bridge light up campaign
• Outdoor signage including GOA billboards plus
flag pole banners
• Radio promotion
• Must Do Brisbane campaign
• Street press promotion including a special
Brisbane Comedy Festival supplement in Scenestr
• Queensland Rail train advertisements
• Facebook advertising campaign
• Google AdWords + Display campaign
• Pre-sale EDM to previous festival patrons
• Powermail feature issue for Brisbane Comedy Festival
—13Brisbane Powerhouse Marketing Support 4. Ticket price and transaction fee
Brisbane Powerhouse offers paid marketing support For example:
services including outdoor signage. This is allocated Tickets: Thu $30, Fri–Sat $44
on a first in first served basis. To book, and for artwork + transaction fee from $5.95 applies
specifications, please contact Cathy de Silva on
cathyd@brisbanepowerhouse.org or 07 3358 8613. 5. Approvals
Before going to print, all materials need to be
Email marketing approved by: Marketing & Communications Manager
Additional email campaigns or list size extensions Cathy de Silva cathyd@brisbanepowerhouse.org.
are subject to the below charges. All costs are Please factor approval times into your print schedule.
excluding GST.
EDM set-up $155 Event Listings
We’d recommend listing this event with these online
Venue + outdoor signage outlets (if you haven’t already):
Wall banner (1 month) $1165 + GST,
• Must Do Brisbane
includes design, print + install • Weekend Notes
A1 oversize poster (1 week slot) $100 + GST • Gourmand & Gourmet
(630mm w x 880mm h), includes print + install • Visit Brisbane
Pillar poster (1 week slot) $145 + GST • Brisbane City Council
(450mm w x 1100mm h), includes print + install • Broadsheet
• The Urban List
INDIVIDUAL SHOW CAMPAIGNS • Concrete Playground
To reference the festival and help patrons find the • Bmag
right information, all of your materials (e.g. flyers • Brisbane Times
and posters) should include: • Time Out
1. Presenting line: • The Weekend Edition
Check your contract for confirmed presenting
line wording
2. Logos:
Brisbane Comedy Festival logo
(style guide attached)
3. Booking call to action:
BOOK NOW: BRISBANECOMEDYFESTIVAL.COM
14—Social media RECOMMENDED SUPPLIERS
Brisbane Powerhouse will offer social media support
through a dedicated Brisbane Comedy Festival website Flyer Distribution: Creative Distribution, Jane Gillett,
and social channels plus across Brisbane Powerhouse jane@creativedistribution.com
social channels. Because of the large amount of shows Poster Distribution: PosterBill, Anthony McCann,
we host each year, the digital schedule is tight and we info@posterbill.com
recommend you make your request early. Printing (flyers and posters): AllClear,
Gary Livingstone, gary@allclear.net.au
Images of rehearsals, video content, updates on the Publicity: Aruga PR, Donna Kramer,
media campaign and general human interest angles 07 3036 2000, dk@aruga.com.au
are popular. Please send content through to Design: Sean Dowling, seanddowling@me.com
cathyd@brisbanepowerhouse.org. We will be in touch Photography: Dylan Evans, dylan@dylanevans.com.au
closer to the festival to organise on-sale social media Atmosphere Photography,
engagement and festival activities. enquiries@atmospherephotography.com.au
The Brisbane Comedy Festival official hashtag is
#BrisComedyFest. Please use this so that we can
find and share your content.
Facebook: /brisbanecomedyfestival
Instagram: @briscomedyfest
Twitter: @briscomedyfest
Youtube: /user/Brisbane Comedy Festival
Electronic direct mail outs
Brisbane Comedy Festival will send the following
EDMs to patrons:
• Pre-sale EDM on Tue 26 Nov
• On-sale announcement Thu 28 Nov
• Ticketek QLD database EDM Thu 28 Nov
•
Brisbane Comedy Festival EDM to full comedy
database profiling all shows Tue 03 Dec
• Brisbane Powerhouse fortnightly EDM Powermail
takoever Mon 09 Dec
• Week 1 artists and offers
• Week 2 artists and offers
• Week 3 artists and offers
• Week 4 artists and offers
—15BRISBANE COMEDY FESTIVAL
LOGO GUIDELINES
Please include the following on all collateral:
LOGOS Brisbane Comedy Festival logo TICKETS When mentioning ticket prices ensure that
(minimum size of 50mm wide) the associated transaction fee is included as:
VENUE Brisbane Powerhouse, Tickets: $25 + transaction fee from $5.95
(please, not ‘The Powerhouse’, ‘Powerhouse’ applies
or ‘The Brisbane Powerhouse’) to meet legal requirements.
The Fortitude Music Hall or The Tivoli DATES Fri 21 Feb–Sun 22 Mar
LOGOS
COLOURS
YELLOW BLUE RED
C 0 M 20 Y 90 K 0 C 67 M 1 Y 20 K 0 C 2 M 83 Y 49 K 0
GREEN GREY
C 68 M 2 Y 87 K 0 C 0 M 0 Y 0 K 88
16—BRISBANE COMEDY FESTIVAL CONTACTS
Phoebe Meredith
Producer
+61 7 3358 8618
PhoebeM@brisbanepowerhouse.org
Cathy de Silva
Marketing & Communications Manager
(Cultural Program)
+61 7 3358 8613
cathyd@brisbanepowerhouse.org
—17You can also read
