2022 PARTNERSHIP OPPORTUNTITIES - JULY 8-10, 2022 SEATTLE, WA - Kirkland Uncorked
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2022 PARTNERSHIP
OPPORTUNTITIES
JULY 8-10, 2022
SEATTLE, WA
Sounds like you’re interested in partnering with Kirkland Uncorked... Participation in the event will provide you the opportunity to: •R EACH an active and social audience. We attract some pretty cool people! •A CTIVATE marketing initiatives. Bring your brand to life! •S AMPLE your products. Our guests are always down to try something new! •H OST private parties, VIP functions, or company shindigs! All you need is your RSVP list, leave the rest to us.
EVENT OVERVIEW
ABOUT THE FESTIVAL Kirkland Uncorked is Washington’s largest summer wine festival, located on the picturesque shores of Lake Washington in Kirkland’s Marina Park. Uncorked welcomes 8,500 guests to three full days of Wine Tasting (70+ Washington varietals) and Foodie Feasts (including the Burger Brawl & Grill Off) + welcomes an additional 20,000 guests to an all-ages Street Fair and Craft Market. OUR WINE LINEUP provides OUR FOODIE FEASTS brings OUR STREET FAIR provide guests with the opportunity the Eastside’s best tastes to guests with an all-ages area to to sample 70+ varietals of Marina Park. Guests can choose shop 40+ craft vendors and Washington Wine in 5oz their favorite taste at the Burger kick-start their dog’s modeling commemorative glasses. Guests Brawls, dig into the area’s tastiest career in the CityDog Magazine can purchase the tastes they mobile kitchens at the Food Cover Dog Model Contest. love in full-size bottles at the Truck Feast, and learn from the tax-free Wine Shop. pros at the Grill-Off.
WHO ATTENDS?
2% 3%
4% BLACK OR AFRICAN
7% NOT LISTED 5% NOT LISTED AMERICAN
11%
8,500
60+ HISPANIC OR
50-59 YEARS LATINO
YEARS
11%
37% ASIAN/
14% 36%
GUESTS
21-29 PACIFIC ISLANDER
40-49 YEARS MALE
YEARS 62%
31% 77%
FEMALE WHITE
30-39
YEARS
EVENT MARKETING STATS (2019)
WEBSITE ADVERTISING PARTNERS
Visitors 80,500+
The Seattle Times
Page Views 125,000+
New Visitors 82% The Stranger
SOCIAL Google Ad Network
Facebook 5,400+ fans
COLLATERAL
Twitter 1,300+ followers
Instagram 1,500+ followers 250 printed and
Posters
distributed
Impressions 146,000+
Digital Programs 5,000 downloads
EMAIL Glassware 8,000 screened
# of emails sent 10
Subscribers 6,700+
Average Open Rate 18.9%
Average CTR 7.5%
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR GLASSWARE SPONSOR VOLUNTEER SPONSOR
AVERAGE COST: $45,000 AVERAGE COST: $10,000 AVERAGE COST: $6,000
Be the exclusive overall event sponsor Each guest receives a commemorative Kirkland Uncorked relies on devoted
with the highest level of exposure. glass for their sample tasting. This glass volunteers to execute the event. Align
features your logo opposite the event your brand with their commitment.
TASTING GARDEN logo and leaves a lasting impression on
SPONSOR
8,000 guests year round.
OFFICIAL EXHIBIT
AVERAGE COST: $25,000 MAIN STAGE SPONSOR SPONSOR
Be the exclusive sponsor of the AVERAGE COST: $10,000 AVERAGE COST: $2,800
Tasting Garden – which includes 70+ On-site space to interact directly
Be the exclusive sponsor of the Main
Washington Wines and a variety of with all festival guests + some
Stage - which is fully programmed with
foodie feasts. marketing benefits
live music and foodie entertainment.
STREET FAIR SPONSOR WINE SHOP SPONSOR EXHIBIT SPONSOR
AVERAGE COST: $25,000 AVERAGE COST: $1,800
AVERAGE COST: $6,000 On-site space to interact directly
Be the exclusive sponsor of the Street Be the exclusive sponsor of the Wine
Fair - which is fully programmed with all festival guests.
Shop. This one-stop-shop is Tax Free
with a Craft Market, Boat Show, Dog and the most popular stop before
Modeling Contest, Food Truck Feast,
and so much more.
ending the day at Uncorked. H CUSTOM
SPONSORSHIPS
Have an idea that you don’t see here?
Matt Kelly We welcome new and creative ways to
WHO TO CONTACT
Event Sales & Operations Director showcase your business in a way that
makes the most sense for your budget
matt@boldhatproductions.com and marketing goals. Let’s talk.
206-940-7293
SPONSORSHIP OPPORTUNITIES
TASTING STREET MAIN WINE OFFICIAL
PRESENTING GARDEN FAIR STAGE SHOP GLASSWARE VOLUNTEER EXHIBIT EXHIBIT
SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR SPONSOR
Exclusivity ✓ ✓ ✓ ✓ ✓ ✓
Logo On Website ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Logo On Print
✓ ✓ ✓ ✓ ✓
Marketing
Logo On Digital
✓ ✓ ✓ ✓ ✓
Marketing
Logo On Printed Event
✓ ✓ ✓ ✓ ✓ ✓ ✓
Materials
Social Media ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Email Marketing ✓ ✓ ✓ ✓ ✓ ✓ ✓
Logo On Event Banner ✓ ✓ ✓ ✓ ✓ ✓
Logo on Glassware ✓ ✓
Logo On
✓ ✓
Volunteer Tee
On-Site Activation ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Event Tickets ✓ ✓ ✓ ✓ ✓ ✓ ✓
Roaming Rights ✓ ✓ ✓
*Sponsorships may include, but are not limited to the above*
WHO TO CONTACT Matt Kelly, Event Sales & Operations Director
matt@boldhatproductions.com • 206-940-7293You can also read
