Is Your Hometown or Region Worthy of Love? - Empathy studies and analy0cs Maria Kausto-Turner, Empathy Evangelist NayaDaya Inc., Finland ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Is Your Hometown or
Region Worthy of Love?
Empathy studies and analy0cs
Maria Kausto-Turner, Empathy Evangelist
NayaDaya Inc., Finland
© 2021 NayaDaya Inc.
Social media
lacks empathy
© 2021 NayaDaya Inc.
© 2021 NayaDaya Inc.
We understand
emo-ons and behavior
through science[1]
[1] Pre-exis,ng scien,fic research independently conducted and published by the Geneva Emo,on Research Group at the University of Geneva.
Interac-on, Inclusion and
Responsible Influence
Emo
Case Asikkala vs. Whole Finland: How People
Feel About Their Home Town or City?[1]
Residents of
Residents municipali-es All Finnish
of Asikkala with less than people
10 000 people
Posi,ve emo,ons
Nega,ve emo,ons
© 2021 NayaDaya Inc.
[1] Finn’s emo,ons and par,cipa,on in the context of municipali,es, ci,es, and councils (2021). NayaDaya Inc.
Case Asikkala vs. Whole Finland:
Emo-onal Value Index (EVI) Predicts
Posi-ve, Engaged, and Prosocial Behavior[1]
Residents of
Residents municipali-es All Finnish
of Asikkala with less than people
10 000 people
64/100 55/100 55/100
© 2021 NayaDaya Inc.
[1] Finn’s emo,ons and par,cipa,on in the context of municipali,es, ci,es, and councils (2021). NayaDaya Inc.
© 2020 NayaDaya Inc.
Case Asikkala vs. Whole
Finland: Predic-ng Behavior[1]
Asikkala Municipali)es < 10 000 residents Whole Finland
ENGAGED
ENGAGED
ENGAGED
Loyals and Loyals and Loyals and
Adversaries Adversaries Adversaries
par-cipants par-cipants par-cipants
2% 0% 2%
41 % 38 % 38 %
DISENGAGED
DISENGAGED
DISENGAGED
Leavers Passives Leavers Passives Leavers Passives
9% 48 % 21 % 41 % 22 % 38 %
© 2021 NayaDaya Inc. © 2021 NayaDaya Inc. © 2021 NayaDaya Inc.
NEGATIVE POSITIVE NEGATIVE POSITIVE NEGATIVE POSITIVE
[1] Finn’s emo,ons and par,cipa,on in the context of municipali,es, ci,es, and councils (2021). NayaDaya Inc.Case Asikkala: Emo-ons and Meanings
Meanings Emo-ons Emo-on percentage
Building close connec,on, interac,on, affec,on, and trust Love
Crea,ng aXen,on, aXrac,on, curiosity, and involvement Interest
Genera,ng unexpected delight or strongly suppor,ng personal goals Joy
Accomplishing extraordinary quali,es and evoking apprecia,on Admira1on
Crea,ng well-being, sensual delight, and enjoyment Pleasure
Building success, self-esteem, and posi,ve social worth Pride
Fulfilling needs and goals sufficiently Contentment
Being in a distress or revealing and relieving distress of others Compassion
Being funny and entertaining or ridiculous (sarcasm) Amusement
Resolving unpleasant or dangerous situa,ons or tackling problems Relief
Viola,ng one’s internal moral standards Guilty
Causing uncontrollable threats, dangers, and worries Fear
Leading to undesirable condi,ons through one’s own ac,ons Regret
Causing unwanted and harmful circumstances directly Anger
Viola,ng one’s external standards or humilia,ng directly Shame
Failing hopes, promises, and expecta,ons Disappointment
Causing a loss of a valuable thing or a person Sadness
Conduc,ng socially or morally reprehensible ac,ons Contempt
Producing unpleasant things or immoral ac,ons Disgust
Arousing strong aversion and hos,lity or genera,ng daily troubles Hate
© 2021 NayaDaya Inc.Love Toward Hometown or
City Among All Finns[1]
Age Family
30-39 years old 8 % Pre family 7 %
5% 50-59 years old 6 % Adult family 4 %
40-49 years old 4 % Senior ci,zens/
18-29 years old 4 % empty nesters 4 %
4% Over 60 years old 3 % Young family 4 %
Ac,ve empty
Educa8on nesters 4 %
University or college 6 %
5% High school or voca,onal 4 % Urbaniza8on,
Primary school 3 % residents
3% Over 100 k 8 %
Poli8cal party Profession 10-50 k 5 %
preference White-collar 7 % Countryside 4 %
Lej 7 % Students 5 % 50-100 k 4 %
SDP 7 % Outside working life 5 % Capital area 3 %
Cen 7 % Blue-collar 4 % Alle 10 k 3 %
SPP 6 % Entrepreneurs 3 %
Green 6 % 6%
MN 4 % Annual household income More love
Finns 4 % Less than 27 k€ 6 %
Ind. 4 % More than 67 k€ 5 %
8% Less love
NCP 2 % 27- 67,5 k€ 4 %
CD 0 % 3%
[1] Finn’s emo,ons and par,cipa,on in the context of municipali,es, ci,es, and councils (2021). NayaDaya Inc. © 2021 NayaDaya Inc.Worthy of love is not
only the one who is
already loved, but the
one who is true.
© 2021 NayaDaya Inc.The Yearly Cycle of Empathy
and Emo-on Democracy in
the Context of Phenomena
Municipal or
city brand
Covid-19
Local
and Climate
CiLet’s Build Empathy,
Inclusion, and Democracy
Maria Kausto-Turner, Empathy Evangelist
maria@nayadaya.com, tel +358 40 353 5851
Timo Järvinen, CEO, Co-founder
,mo@nayadaya.com, tel. +358 40 505 7745
Timo Salomäki, Head of Global Growth
,mos@nayadaya.com, tel. +358 40 709 2399
In collabora-on with
We empower global community to see and
engage people through the eyes of empathy.
© 2020 NayaDaya Inc. www.nayadaya.com © 2020 NayaDaya Inc.You can also read
