2022 Sponsor & Exhibitor Opportunities - Minnesota Defense Lawyers Association 1000 Westgate Drive, Suite 252 | St. Paul, Minnesota 55114 USA ...
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2022 Sponsor &
Exhibitor Opportunities
Minnesota Defense Lawyers Association
1000 Westgate Drive, Suite 252 | St. Paul, Minnesota 55114 USA
p. 651.290.6293 | f. 651.290.2266 | www.mdla.orgWhat is the MDLA?
The Minnesota Defense Lawyers Association (MDLA) is dedicated to serving the needs
of lawyers engaged primarily in defense and trial of civil disputes. For the past 50 years
MDLA has provided information sharing, networking and mentoring opportunities, quality
educational seminars and publications, and developed law improvement initiatives at the
capitol. The strong and rich history of the MDLA speaks to its reputation of fulfilling its
purpose and reflects its continued relevance as a growing association.
Why become an advertiser or sponsor of the MDLA?
• Establish your company with the targeted market of Minnesota’s defense lawyer
community.
• Develop and reinforce relationships with decision-makers at Minnesota’s
leading defense firms.
• Support initiatives that strengthen Minnesota’s legal community.
MDLA in print:
Advertise in Minnesota Defense, a quarterly magazine featuring substantive law articles written by MDLA members,
industry news, event highlights and photos, and notices of upcoming activities. The Minnesota Defense magazine
is distributed to more than 1000 readers and is often retained and referenced several times by members and
nonmembers because of the high relevance of its content. This is a great way to get your company’s information into
the hands of every MDLA member and key decision-makers in the legal community.
MDLA online:
The MDLA website is the most utilized resource for MDLA members. Whether updating their member record or
registering for an event, the MDLA website is the go-to place for defense lawyers to connect with the association.
Advertising opportunities exist in targeted areas of the website as well as on the homepage itself.
MDLA in person:
There are opportunities to sponsor and exhibit at MDLA events throughout the year. By becoming an event sponsor
you will be able to directly interact with MDLA event attendees and have your brand displayed in event promotions.
Annual Sponsorship
Annual Supporter – Law Firm - $5,000 Annual Supporter – Vendor/Exhibitor - $5,000
Show your support to the MDLA all year with one easy Benefits Include:
payment! Benefits include: • 1/6-page ad (3.75” w x 4.5” h) in four issues Minnesota Defense
• Annual Supporter in Minnesota Defense magazine magazine ($560)
• Annual Supporter in MDLA Trial Techniques Seminar and Mid- • Annual Sponsor of Trial Techniques Seminar
Winter Conference brochures and promotions • Annual Sponsor of Mid-Winter Conference
• Use of “MDLA Annual Supporter” Logo for your promotions • One dedicated email to MDLA membership prior to Midwinter
• Profile of your company in the online Vendor Resource Guide Conference and Trial Techniques Seminar
• One-year rotating ad on the MDLA website ($450) • Exhibit booth at the Trial Techniques Seminar
• 1/6-page ad (3.75” w x 4.5” h) in four Minnesota Defense • Exhibit Booth at the Mid-Winter Conference
magazines (4 x $140 = $560) • One-year rotating ad on the MDLA website ($450)
• Two registrations to the Trial Techniques Seminar ($700) • One dedicated email to MDLA membership prior to Midwinter
• Sponsorship credit toward the Trial Techniques Seminar ($1000) Conference and Trial Techniques Seminar
• Two registrations to the Mid-Winter Conference ($750) • Two registrations to the Trial Techniques Seminar ($700)
• Sponsorship Credit toward the Mid-Winter Conference ($400) • Two registrations to the Mid-Winter Conference ($750)
• One registration for the MDLA Diversity Seminar ($175)Mid-Winter Conference January 28-30, 2022
Chase on the Lake | Walker, MN
The Mid-Winter Conference begins with a New Lawyers session on Friday afternoon and then an opening reception in the evening.
The full conference begins on Saturday morning and runs through Sunday noon.
Sponsorship/Exhibitor Levels and Benefits
Diversity Sponsor - $750 (1 available)
• Recognition during the Mid-Winter Conference Exhibitor – $400
• Recognition at the Diversity event • Prominent location of exhibitors
• One complimentary registration to Mid-Winter Conference • Verbal Recognition between sessions
• Company logo on on-site marketing materials • Company logo on website
• Company logo on website through event • Opportunity to give away items and marketing materials
• Company logo displayed on independent signage at event • Opportunity to directly network with attendees during social events
• Verbal recognition during your sponsored event • Recognition in spring issue of MDLA’s magazine Minnesota Defense
• Recognition in the Spring issue of Minnesota Defense • Opportunity to provide branded email to attendees prior to or post event
• Includes one representative registration
Breakfast Sponsor - $500 (2 available; Saturday or Sunday)
• Company logo on all on-site marketing materials
Exhibit Space Specifications
• Company logo on website through event
• 8’ skirted table
• Verbal recognition during sponsored event
• 2 chairs. Please contact libbyb@mdla.org if you need an additional chair.
• Thank you sign during breakfast
• Recognition Spring issue of MDLA’s magazine Minnesota Defense
Assignment of Space
Break Sponsor - $500 (2 available; Saturday or Sunday) MDLA will make final assignment of booth space considering sponsorship and
• Company logo on all on-site marketing materials date registration and payment was received.
• Company logo on website through event
• Verbal recognition during sponsored event Booth Registration
• Thank you sign during break Exhibitor and sponsorship registration must be completed online or by
• Recognition Spring issue of MDLA’s magazine Minnesota Defense mailing or faxing in the last page of this form. Exhibitor registration must be
Saturday Dinner Sponsor - $500 (2 available) received by January 3, 2022 for inclusion in MWC materials.
• Company logo on all on-site marketing materials
• Company logo on website through event Balance Due Deadline
• Verbal recognition during dinner All invoices must be paid in full by January 5, 2022. For exhibitors applying
• Thank you sign during dinner after January 5, applications must be accompanied by full payment.
• Recognition in the Spring issue of MDLA’s magazine Minnesota Defense
• Two complimentary dinner tickets for Saturday evening Registering your Company Representatives
Please fill in the registration form at the end with your representatives. MDLA
Lanyard Sponsor - $450 (1 available)
will request your final company exhibitor/sponsor representatives in January.
Lanyards ordered by MDLA
• Exclusive sponsor of conference lanyards
Exhibit Set-up and Tear-down
• Logo on lanyards
Set-up: January 28 from 2:00 – 3:00 p.m., January 29 from 6:30 – 8:00 a.m.
• Company logo on all on-site marketing materials
Teardown: January 30 from 11:15 a.m. – 12:15 p.m.
• Company logo on website
• Recognition Spring issue of MDLA’s magazine Minnesota Defense
Meals
Saturday Social Sponsor - $350 (1 available) Continental breakfasts, breaks, Friday Welcome Reception, and the Saturday
• Company logo on all on-site marketing materials Evening Event are included. Exhibitors are invited to attend Friday’s Evening
• Company logo on website through event Event.
• Thank you sign during social event
• Verbal recognition during the Saturday social event Logo Submissions
• Recognition in the Spring issue of Minnesota Defense All logos must be submitted to Libby Baxter at libbyb@mdla.org no later than
• Two complementary tickets to the Saturday Social January 5, 2022. All logos are subject to approval. Logos must be in a vector-
Friday Welcome Reception Sponsor - $250 (2 available) based EPS or PDF file format.
• Company logo on on-site marketing materials
• Company logo on website
• Thank you sign during welcome reception
• Verbal recognition at the event
• Recognition in the Spring issue of MDLA’s magazine Minnesota Defense
Law Firm Sponsor – $200
• Company listed on website
• Verbal recognition from MDLA volunteer leader at event
• Company logo on “Thank You Law Firm Sponsors” sign at event
• Recognition in the Spring issue of MDLA’s magazine Minnesota DefenseTrial Techniques Seminar August 18-20, 2022
Duluth Entertainment Convention Center | Duluth, MN
Sponsorship/Exhibitor Levels and Benefits
Annual Meeting Lunch Sponsor - $1,500 (1 available) Service Project Sponsor - $500 (1 available)
• Recognition on signage throughout TTS as Annual Meeting Lunch Sponsor • Recognition on signage as Service Project Sponsor
• Thank you sponsor sign during lunch • Presentation of the Service Project Award to winning law firm
• Two tickets to the Friday Family Event • Listing on the MDLA TTS website
• Verbal recognition during annual meeting • Company name included in event promotions
• Logo and link on the MDLA TTS webpage • Company name listed in all printed materials
• Logo included in all event promotions • Recognition in Fall 2022 Minnesota Defense
• Logo listed in all printed materials
Wireless Internet Sponsor - $500 (1 available)
• Recognition in the Fall 2022 issue of Minnesota Defense
• Recognition on signage throughout TTS as Wireless Internet Sponsor
Family Event Sponsor - $1,500 (1 available) • Ability to select the WiFi credentials
• Recognition on signage throughout TTS as the Family Event Sponsor • Listing on the MDLA TTS website
• Thank you sponsor sign and table tents at the event • Company name included in all event promotions
• Four (4) tickets to the Friday Family Event • Company name listed in all printed materials
• Verbal recognition at the event • Recognition in the Fall 2022 issue of Minnesota Defense
• Logo and link on the MDLA TTS webpage
Lanyard Sponsor – $500 (1 available)
• Logo included in all event promotions
• Exclusive sponsor of conference nametag lanyards
• Logo listed in all printed materials
• Recognition on signage throughout TTS as Lanyard Sponsor
• Recognition in the Fall 2022 Minnesota Defense
• Company logo included on conference lanyards
Diversity Sponsor - $1,000 (1 available) • Listing on the MDLA TTS website
• Recognition on signage throughout TTS as a Diversity Sponsor • Company name included in event promotions
• Company logo displayed on independent signage at event • Company name listed in printed materials
• One complimentary dinner ticket for Friday Family Event • Recognition in the Fall 2022 issue of Minnesota Defense
• Logo and link on the MDLA TTS webpage
Breakfast Sponsor - $500 (2 available)
• Logo inlcluded in all event promotions
• Recognition on signage throughout TTS as breakfast sponsor
• Verbal recognition during your sponsored event
• Thank you sign and table tents at your event
• Logo listed in all printed materials
• Listing on the MDLA TTS website
• Recognition in the Fall 2022 issue of MN Defense
• Company name included in event promotions
Opening Reception Sponsor - $750 (2 available) • Company name in printed materials
• Recognition on signage throughout TTS • Recognition in the Fall 2022 issue of Minnesota Defense
• Thank you sponsor sign and table tents at the reception
Break Sponsor - $500 (2 available)
• Verbal Recognition during the opening reception
• Recognition on signage throughout TTS as Break Sponsor
• Logo on the MDLA TTS webpage
• Thank you sponsor sign during break
• Logo included in all event promotions
• Company name on MDLA TTS webpage
• Logo listed in all printed materials
• Company name included in event promotions
• Recognition in the Fall 2022 issue of Minnesota Defense
• Company name listed in all printed materials
Law Firm Sponsor - $500 • Recognition in the Fall 2022 issue of Minnesota Defense
*Available to Member Law Firms only
• Recognition on signage throughout TTS as a Law Firm Sponsor
• Logo on the MDLA TTS webpage
• Logo included in all event promotions
• Logo listed in all printed materials
• Recognition in the Fall 2022 issue of Minnesota Defense
Exhibitor Opportunity Balance Due Deadline
Booth Rental – $1,000 All invoices must be paid in full by July 20, 2022. For exhibitors applying after July 20,
• Prominent location of exhibitors applications must be accompanied by full payment.
• Verbal Recognition on stage between sessions
• Company name on website Registering your Company Representatives
• Opportunity to give away items and marketing materials Please fill in the registration form on the last page with your representatives. MDLA will
• Opportunity to directly network with attendees during social events request your final company exhibitor/sponsor representatives in July.
• Recognition in the Fall 2022 issue of Minnesota Defense
• Opportunity to provide one branded email to attendees prior to or post event Exhibit Set-up and Tear-down
• Includes one representative registration. Set-up: Friday, August 18 from 6:30 a.m. – 8:00 a.m.
Teardown: Saturday, August 19 from 11:15 a.m. – 12:15 p.m.
Exhibit Space Specifications
• 8’ skirted table Meals
• 1 chair. Please contact libbyb@mdla.org if you need an additional chair. Continental breakfasts, breaks, Friday Lunch, the Annual Meeting, and the Opening
Reception are included. Exhibitors are invited to attend Friday’s Evening Event. A
Assignment of Space nominal fee does apply. You may register for these events on the MDLA Trial Techniques
MDLA will make final assignment of booth space considering sponsorship and date Seminar attendee registration page, which will be live in mid-May.
registration and payment was received.
Logo Submissions
Booth Registration All logos must be submitted to Libby Baxter at libbyb@mdla.org no later than August 1,
Exhibitor and sponsorship registration must be completed online or by mailing or faxing 2022. All logos are subject to approval. Logos must be in a vector-based EPS or PDF file
in the last pages of this form. Exhibitor registration must be received by July 20, 2022 for format.
inclusion in TTS materials.Diversity Seminar Women Lawyers’ Breakfast
Sponsorship: $250 Sponsorship: $250
• Recognition during Diversity event as a Sponsor • Recognition during Women’s event as a Sponsor
• Company logo on all on-site marketing materials • Company logo on all on-site marketing materials
• Company logo displayed on independent signage at event • Company logo displayed on independent signage at event
• Company profile on the sponsor recognition page on website • Company profile on the sponsor recognition page on website
• On Stage verbal recognition during the seminar • On Stage verbal recognition during the seminar
• Logo and thank you on PowerPoint before and after event • Logo and thank you on PowerPoint before and after event
• One complimentary registration • One complimentary registration
• Company listed in an email prior to the event • Company listed in an email prior to the event
Committee Meeting Presentation
Sponsorship: $200
• Presentation to one of MDLA substantive law committee meetings
• Topic specific promotion email and follow up to the full committee list of MDLA committee
• Present live to 10-30 MDLA members
Advertising
Magazine & Website
MDLA Website Advertising Rates
MDLA’s website is the go-to place for defense lawyers Placement Rates:
to connect with the association and learn about • Full Page (b/w)
upcoming events and opportunities. 7.5” w x 10” h $400 1 issue, or $1,300 for all 4
• Half Page/Horizontal (b/w)
Advertising files should be 325 pixels (height) by 725 7.5” w x 4.5” h $200 1 issue, or $640 for all 4
pixels (width). Please send as JPG, PNG or TIFF. • Half Page/Vertical (b/w)
• 6 months - $325 3.5” w x 10” h $200 1 issue, or $640 for all 4
• 1 year - $450 • 1/3 Page/Square (b/w)
4.5” w x 4.5” h $150 1 issue, or $500 for all 4
• 1/3 Page/Vertical (b/w)
MDLA Minnesota Defense Magazine 2.5” w x 10” h $150 1 issue, or $500 for all 4
• 1/4 Page/Vertical (b/w)
Advertising Rates 3.75” w x 4.5” h $140 1 issue, or $460 for all 4
• 1/6 Page/Vertical (b/w)
Magazine issues: Winter, Spring, Summer, Fall 2.5” w x 4.5” h $125 1 issue, or $400 for all 4
A quarterly magazine featuring substantive law articles, • 1/8 Page (Business Card) (b/w)
industry news, event highlights, and notices of 3.5” w x 2” h $100 1 issue, or $250 for all 4
upcoming activities, written by MDLA members. The
Minnesota Defense magazine reaches more than Premium Placement Rates:
1,000 readers. • Inside Front Cover (color)
7.5” w x 10” h $595 1 issue, or $2,000 - 4 issues
Deadlines: • Inside Back Cover (color)
February 11 (spring issue) 7.5” w x 10” h $595 1 issue, or $2,000 - 4 issues
May 10 (summer issue) • Back Cover (color)
August 16 (fall issue) 7.5” w x 10” h $695 1 issue, or $2,500 - 4 issues
November 11 (winter issue) • Outsert (color)
7.5” w x 10” h $1,200 1 issue, or $4,000- 4 issues
Submission Policies
• Advertisements must be submitted as high-resolution,
print-quality, PDF files.
A high resolution (300 dpi minimum) TIFF, JPEG, or
EPS will also be accepted.
• All advertisements are in black and white except
Premium Placements.2022 Sponsorship Registration
Contact Name:____________________________________________________________________________________________________________________________
Association (as it will be listed in promo materials):______________________________________________________________________________________
Address:___________________________________________________________________________________________________________________________________
City:________________________________________________________________________________ State: _______________________ Zip:______________________
Email:_____________________________________________________________________________________________________________________________________
Phone:_____________________________________________________________________________ Fax:___________________________________________________
SPONSORSHIP/EXHIBITOR OPPORTUNITIES
Annual Sponsorship
Annual Supporter – Law Firm - $5,000 Annual Supporter – Vendor/Exhibitor - $5,000
Mid-Winter Conference Trial Techniques Seminar Diversity Seminar
Diversity Sponsor - $750 Annual Meeting Lunch Sponsor - $1,500 Diversity Seminar Sponsor - $250
Breakfast Sponsor – Saturday - $500 Family Event Sponsor - $1,500
Breakfast Sponsor – Sunday - $500
Diversity Sponsor - $1,000
Women Lawyers’ Breakfast
Women Lawyers’ Breakfast Sponsor - $250
Break Sponsor – Saturday- $500 Opening Reception Sponsor - $750
Break Sponsor – Sunday - $500 Law Firm Sponsor - $500 Committee Meeting Presentation
Saturday Dinner Sponsor - $500 Swag Bag Sponsor - $500 Committee Meeting Presentation Sponsor - $250
Lanyard Sponsor - $450 Wireless Internet Sponsor - $500
Saturday Social Sponsor - $350 Lanyard Sponsor - $500
Additional Exibitor Representatives
Friday Welcome Reception Sponsor - $250 Breakfast Sponsor - $500
Mid-Winter Conference
Law Firm Sponsor - $200 Break Sponsor - $500
_____ Representative(s) x $100 = __________
Exhibit Booth - $400 Exhibit Booth - $1,000
Trial Techniques Seminar
_____ Representative(s) x $100 = __________
ADVERTISING
Minnesota Defense Magazine
Regular Placement Premium Placement
Full Page (b/w) $400 (1 issue); $1,300 (4 issues) Inside Front Cover (color) $595 (1 issue); $2,000 (4 issues)
1/2 Page/Horizontal (b/w) $200 (1 issue); $640 (4 issues) Inside Back Cover (color) $595 (1 issue); $2,000 (4 issues)
1/2 Page/Vertical (b/w) $200 (1 issue); $640 (4 issues) Back Cover (color) $695 (1 issue); $2,500 (4 issues)
1/3 Page/Square(b/w) $150 (1 issue); $500 (4 issues) Outsert (color) $1,200 (1 issue); $4,000 (4 issues)
1/3 Page/Vertical (b/w)
1/4 Page/Vertical (b/w)
$150 (1 issue);
$140 (1 issue);
$500 (4 issues)
$460 (4 issues)
Website
6 months - $325
1/6 Page/Vertical (b/w) $125 (1 issue); $400 (4 issues)
1 year - $450
1/8 Page (Bus. Card) (b/w) $100 (1 issue); $250 (4 issues)
PAYMENT INFORMATION
Total Payment $
Method of Payment:
Check enclosed, payable to “MDLA” VISA MasterCard American Express Discover
Register Online at www.mdla.org
If paying by credit card, all of the following information is required.
For questions please contact
Credit Card Number: ______________________________________________________________________________ Libby Baxter at libbyb@mdla.org
3-Digit Security Code:_____________ Exp. Date: __________ Cardholder Phone:________________________
Mail or fax this form with payment to:
Cardholder Name (print):__________________________________________________________________________ MDLA
1000 Westgate Drive, Suite 252
Credit Card Billing Address: Same as Above___________________________________________________
St. Paul, MN 55114
Credit Card Billing City/State/Zip:_________________________________________________________________
Cardholder Signature: ____________________________________________________ Date:__________________
(For office use only)
I have read & agree to abide by MDLA’s Registration Policies (www.mdla.org/page/registration-policies)
initials fin.
Cancellation Policy: All Sponsorship cancellations received at least 15 business days prior to the event will receive a refund date
less a $50 processing fee; cancellations received less than 15 days prior to the event will not receive a refund. CK/CC
To protect your data, the PDF form will not be accepted via email. Please mail or fax your form. amt. paid
Registration and Payment Policy: Exhibit and sponsorship registration must be completed online or via PDF form with full bal. due
payment to be considered complete.Exhibitor Representatives Trial Techniques Seminar Additional Representatives beyond the one included are $100 per person and are exhibit hall passes only. Additional representatives who wish to attend sessions must purchase a full conference attendee registration. Please list your company representative(s) below. If you are unsure at this time, please indicate TBD. If you have any changes in registrants, please contact info@mdla.org. Complimentary Representative Representative 1 Name:__________________________________________________________________________________________________________________________________ Representative 1 Company:______________________________________________________________________________________________________________________________ Representative 1 Title:___________________________________________________________________________________________________________________________________ Dietary Restrictions:______________________________________________________________________________________________________________________________________ Additional Representatives Representative 2 Name:__________________________________________________________________________________________________________________________________ Representative 2 Company:______________________________________________________________________________________________________________________________ Representative 2 Title:___________________________________________________________________________________________________________________________________ Dietary Restrictions:______________________________________________________________________________________________________________________________________ Representative 3 Name:__________________________________________________________________________________________________________________________________ Representative 3 Company:______________________________________________________________________________________________________________________________ Representative 3 Title:___________________________________________________________________________________________________________________________________ Dietary Restrictions:______________________________________________________________________________________________________________________________________
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