2022 Advertising Media Kit - Mercedes-Benz Club of America
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®
Mercedes-Benz Club of America
®
2022 Advertising
Media Kit
®
2 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2022
EDITORIAL FOCUS
The Star is the Mercedes-Benz Club of America's award-winning magazine.
It is published six times a year and is a members-only benefit. Each issue
features over 96 pages of full-color photography and engaging feature
articles on historic and new-model cars; the latest news from Mercedes-
Benz USA; Mercedes-Benz®
racing news; and information on restoration,
club events, new-car road tests, and more.
The Star is widely regarded as an exemplary car club magazine
and has won awards for journalism and photography.
WHO READS THE STAR? EDITORIAL THEMES
The Star provides a perfect backdrop for display advertising Jan/Feb 2022 Jul/Aug 2022
of automotive and lifestyle products and services to the Mercedes Freude, Legends Summertime road trips
Club’s 20,000+ members throughout North America. of the Autobahn East Sep/Oct 2022
Mar/Apr 2022 Monterey Car Week
$159,000+ Average member
household income
The Electric Future,
Columbia Gorge Wine Tour
Nov/Dec 2022
The Mercedes-Benz in
May/Jun 2022
17%
Winter, F1 Season Wrap
own 5 or more cars Mercedes-Benz in World
Sports Car Racing
(Le Mans, IMSA)
48% plan to buy a new or CPO
Mercedes-Benz vehicle
ADVERTISING
70% spend up to $10,000
per year on car care
The Star delivers your advertising message to over
20,000 MBCA members with purchasing power and
influence. As one of MBCA’s most popular member
Want to get to know the MBCA community? Check out benefits, The Star puts your products and services in front
The Star Interest Group, where you will find posts by our of an elite audience of North America’s Mercedes-Benz
editor and news articles related to MBCA’s award-winning enthusiasts.
publication. www.mbca.org/star-interest-group
®
3 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2022
2022 PRINT ADVERTISING
RATES (NET) — THE STAR
1x 1x
2-Page Spread $4,500 1/3 Page $1,300
Full Page $2,400 1/4 Page $1,000
®
2/3 Page $1,900 1/6 Page $750
1/2 Page $1,600 1/12 Page $350
Cover Positions
Inside Front Cover $2,500
Inside Back Cover $2,800
Back Cover $2,900
THE STAR’S INDUSTRY-LEADING
COLLATERAL ADVERTISING ADVERTISERS INCLUDE:
The Star can deliver your inserts, onserts, bind-ins, flyers, 123 Ignition USA, LLC K&K Manufacturing
brochures, and other collateral advertising material with Adsit Company, Inc Kienle Automobiltechnik
our magazine. Contact Advertising Sales Rep for details. Airstream, Inc Lauderdale
Please book early — limited to 3 per issue. Atlantic Import & Export Speedometer
Corporation - Rowe Laurent Nay
Motor Oil Madera Concepts
DISCOUNTS Authentic Classics LLC Mandrus Wheels
Becker Autosound LLC Mecum Auctions
Frequency discounts: BenzShops.com Metric Motors Inc.
3x per year, 10% off posted rates. Beverly Hills Car Club Miller’s Inc.
6x per year, 15% off posted rates. BMWCCA Niemöller - Spare parts
Bud’s Benz for Mercedes-Benz
Special positioning, inserts, bind-ins and related are
Classic Trim Parts Classic Cars 1946-1988
priced upon request.
Drive Line Service of P21S Auto Care
Atlanta Products
Elbe Engineering PCAR Market
2022 CALENDAR
Fairfax Service Center Pelican Parts
Issue Mailing Commit Ads Due GKN Driveline Performance Analysis
Gooding & Company Company
Jan/Feb 2022 1/2 11/5 11/12
GTECHNIQ Ltd. Car Porsche Club of America
Mar/Apr 2/14 1/7 1/14 Care Products RM Sotheby’s Auctions
May/Jun 4/14 3/4 3/11 Gullwing Motor Cars Inc. Roy Spencer Mercedes
Heritage Upholstery & Heritage
Jul/Aug 6/13 5/6 5/13
Trim SLS Spare Parts
Sep/Oct 8/12 71 7/8 Hunter Engineering Sports Leicht
Nov/Dec 10/14 9/2 9/9 Hydro-E-Lectric Restorations
J.C. Taylor Antique Auto Tire Rack - BBS Wheels
Jan/Feb 2023 12/14 11/4 11/11
Insurance Tire Rack - Wheels-Tires-
John R. Olson Springs Brakes-Suspension
for MB
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4 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2022
AD FORMATS FULL COLOR AND DIGITAL WORKFLOW
Advertising submissions should be made by email or The Star is a full-color magazine, and all display
a file transfer service. Files must be sized accurately, advertising is offered in color. Bleeds are only available
press-quality, at a minimum of 300dpi. Flattened PDF for full-page and two-page spreads. Fractional page
files preferred. Ads arriving in an incorrect size will either advertising does not bleed. The Star is printed in a G7
be modified to fit or advertiser
®
will be notified that a certified facility. Do not submit proofs, as we employ a
corrected file is required. full digital process and color information is embedded
in your files. We do not modify the color in your files.
Please submit all advertising by email (for files For precise color management set your layout software
less than 20 MB) or use a file transfer service to to SWOP standards and your photograph and tint
Jean Varn at jean@kalomedia.com. specifications to the CMYK color space.
THE STAR DIMENSIONS Trim size is 8.375" x 10.875"
Full Page
2-Page Spread Full Page
live area/ 2/3 Page
bleed 17" x 11.125" bleed
non bleed 4.625" x 10"
trim 16.75" x 10.875" 8.625" x 11.125"
7.25" x 10"
1/3 Page Horizontal 1/4 Page Standard
1/3 Page 4.625" x 4.875" 3.5" x 4.875"
Vertical
2.25" x 10"
1/2 Page Island
1/2 Page Horizontal 4.625" x 7.5"
7.25" x 4.875"
1/4 Page Horizontal
1/4 Page 4.625" x 3.625" 1/6 Page Horizontal 1/12 Page
Vertical 1/6 Page 4.625" x 2.375" 2.25" x 2.375"
2.25" x 7.5" Vertical
2.25" x 4.875"
®
5 Mercedes-Benz Club of America | ADVERTISING MEDIA KIT | 2022
NEW DIGITAL OPPORTUNITIES FOR 2022!
MBCA e-Newsletter (monthly)
Reach the entire MBCA membership with your advertising
message and special offers.
Rate: $500 per banner ad
Space is limited, so please
®
reserve early.
e-Blasts
Deliver your message directly into the inboxes of MBCA
members. Contact your sales rep for details and pricing.
REGULATIONS AND RESPONSIBILITIES
Cancellations cannot be accepted after closing dates. The
publisher reserves the right to accept or reject any advertising
which may be deemed inappropriate.
The advertiser assumes all responsibility for the entire content
of any advertisement submitted and published in The Star and
assumes responsibility for any claims or cost of litigation arising
from their advertising. All agreements are subject to strike,
accidents, fire, acts of God, or other contingencies beyond
publisher’s control. When no change of ad creative is received
by the advertising closing date, a previously run ad may be
used.
MBCA invoices bi-monthly on the first of January, March, May,
July, September, and November. All invoices are sent by email
and/or mail, along with one tearsheet of the advertisement.
Agency commission: Prices are net. Any agency commission
must be added to The Star's published rates.
MBCA accepts VISA/MasterCard/American Express payments.
Standard credit card processing fees may apply.
Payment terms: Net 30 days.
QUESTIONS?
Contact MBCA NETA Advertising Sales Team:
Charlton Calhoun — charlton@kalomedia.com
Weston Kalogeridis — weston@kalomedia.com
MBCA Sales Rep
® Charlton Calhoun
charlton@kalomedia.com
2022 INSERTION ORDER (404) 964-3961
Date:__________________________________________ Check here if billing info is the same.
Advertiser__________________________________________ Billing Name__________________________________________
Address__________________________________________ Address__________________________________________
Address__________________________________________ Address__________________________________________
Phone__________________________________________
®
Phone__________________________________________
Email__________________________________________ Email__________________________________________
Contact__________________________________________ Contact__________________________________________
The Star Insertion frequency: __________ JanFeb MarApr MayJun JulAug SepOct NovDec
Description of space:_______________________________________________________________________________________
Special positioning:________________________________________________________________________________________
Inserts/onserts: (Belly band, tip-on cover, polybag, etc.):________________________________________________________
Notes/Requests: ___________________________________________________________________________________________
Rate per insertion (net): ____________________________
MBCA e-newsletter insertion frequency:________________________
e-Newsletter issue date(s): ________________________ Rate per insertion (net): ________________________
eBlast date(s):________________________ eBlast Rate:________________________
Invoice: after each insertion contract total
Total:______________________________________________
Materials: New materials to arrive by materials deadline.
Pick up materials from the _____________________________________ issue
Advertiser Authorization:
____________________________________________________________________________________________________________
(PRINT AND SIGN) (TITLE) (DATE)
Publisher’s Sales Rep:
____________________________________________________________________________________________________________
(PRINT AND SIGN) (TITLE) (DATE)
Terms: All invoices are due and payable within 30 days of invoice date in U.S. currency. Any agency commission must be added to net amount shown. Rendering an
invoice to an authorized agency does not release the advertiser from liability in case of non-payment by agency. The advertiser and agency (if any) each represents that
it is fully authorized and/or licensed to use any names, images, trademarks, service marks, copyrighted materials, etc. that appear in the ad materials. The advertiser and
agency each agree to indemnify and safe harmless MBCA, its employees, and its authorized sales reps against any loss liability, damage, or expense whatsoever arising
out of the publishing of the advertisement. No cancellations are accepted after the closing date (See current MBCA Media Kit for closing dates.)
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