NEWS YOU CAN SINK YOUR TEETH INTO - 2014 MEDIA KIT COMING UP
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
520-721-1300 • gourmetnews.com
NEWS YOU CAN SINK YOUR TEETH INTO
2014 Media Kit
COMING UP: GREAT DEALS: AD SIZES:
Editorial Calendar Advertising Rates Ad Specifications
see page 5 see page 10 see page 11
THE Power of news
News for Every Sector
Gourmet News covers the news your
prospects seek. We report news from
the following vertical markets:
Specialty Retailers
Gourmet food/kitchenware shops
Natural food stores
Confectionery stores
Cheese shops
Specialty coffee retailers
Internet retailers
Gourmet gift shops
News you can sink your teeth into. Grocery &
Benefit to You: Enhance credibility and build your brand Department Stores
Upscale supermarket chains,
Fresh-format and natural
Research proves that gourmet retailers prefer reading supermarkets, Independent grocers,
Department store specialty food
trade publications for news, over reading them for “How To” and kitchenware departments,
and product-based information. Gourmet News is the only E-retailing divisions of supermarkets
all-news publication in the industry. We report vital news in an and department stores
easy-to-read format, which allows busy readers to extract the
information they need to be successful. That’s why Gourmet
News is the industry’s preferred publication and the best
investment for your marketing dollars.
Specialty Distributors
Our experienced news reporters go beyond the standard & Brokers
press release to find the story behind the story, providing news DSD distributors to supermarkets,
the whole industry trusts and relies upon. Associating your Specialty retail distributors,
brand with our essential news enables you to build credibility Importers, distributors and brokers
with potential buyers, ultimately increasing your business.
“GOURMET NEWS works!”
- Blane Ah Quin, VP of Sales at Aloha Shoyu Company West, LLC
“We are very happy with the response we’ve received from GOURMET NEWS.” Supplier Business
- Mick Whitlock, Vanns Spices Ltd. Manufacturers
Marketers
e-commerce companies
“Mom’s Originals has received several calls from our ad.
Great response, we are very happy!”
- Taran Hensley, President of Mom’s Originals, Inc.
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 2
Subscriber profile
Capture the attention of 25,000+ gourmet professionals.
Benefit to You: Focused attention of decision makers who have the power to buy your products
Gourmet News delivers the best reach in the industry. Our subscriber base is comprised of top-level decision
makers within the gourmet industry. We have the focused attention of your best prospects, who have the power to buy
your products.
Business Type - 85.3% Retailers
■ 76.2% Gourmet Specialty Retail, including
• Gourmet/Specialty Food Stores & Cheese Shops
• Gourmet Cookware Stores & Gourmet Gift Shops
• Natural/Health Food Stores
• Coffee/Tea Retailers
• Candy/Confections Stores
■ 9.1% Other Retail, including
• Supermarket Chains and Independent Grocery Stores
• Mass Merchandisers with gourmet department
• Department Stores, gourmet department
• Mail Order Companies, Internet Retailers
■ 5.7% Gourmet Distributors, Brokers, Wholesalers and Importers
■ 9.0% Others, allied to field
Title - 95.6% Top-Level Decision Makers
■ Owners/Presidents (66.1%)
■ Vice Presidents/General Managers (13.6%)
■ Division/Store Managers (5.8%)
■ Buyers/Assistant Buyers (10.1%)
■ Others (4.4%)
Source: June 2013 Gourmet News BPA Circulation Statement
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 3
READERship
Your ad will be seen first in Gourmet News.
Benefit to You: Guaranteed visibility that will grow your brand
Which publication is the preferred source for industry news?
57.6%
Specialty Food Magazine 15.7%
The Gourmet Retailer 14.7%
Fancy Food 7.6%
Which publication is read first?
59.3%
The Gourmet Retailer 13.9%
Specialty Food Magazine 13.4%
Fancy Food 8.2%
How much time is spent reading each publication? (> 1/2 hr reading)
73.2%
Specialty Food Magazine 48.9%
The Gourmet Retailer 46.5%
Fancy Food 36.6%
Gourmet News is #1 with Buyers.
* Source: Gourmet News Reader Profile Study, August 2007. Vovici, Herndon, Va.
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 4
EDITORIAL CALENDAR 2014
Issue Supplements Features
January Winter Fancy Food Show Seafood
Digital Editions: Published each month electronically and sent to our email subscriber list prior to the mailed issue. Sponsorships and hotlinked ads are available to advertisers!
Preview
February Gluten Free Vegetarian and Vegan Products
March Naturally Healthy Preserves and Pickles
Winter Fancy Food Show
Wrap-Up
April Spring Cheese Review Summer Entertaining
May Confections Frozen Desserts
June Summer Fancy Food Show Condiments
Preview
July Holiday Update Breakfast Foods
August Summer Fancy Food Show Gourmet Heat & Serve
Wrap-Up
Specialty Meats
September Naturally Healthy Pastas & Sauces
Oils & Vinegars
October Cooking Sauces Desserts
Seasonings & Spices
November Supply Side Beverages & Cocktail
Fall Cheese Review Ingredients
December Buyer’s Guide
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 5
E-MEDIA
Connect directly with your customers.
Benefit to You: Increase brand awareness and stay top-of-mind with prospects
GourmetNews.com is the most up-to-date news
resource that retailers turn to for industry information.
Reach these engaged buyers with an integrated
marketing approach. Combine your print program with
ads on this popular news site to increase your brand
awareness, ultimately growing your market share.
Site features include:
• Breaking news stories
• Searchable articles from current and back issues
• Extensive new products section
• Weekly e-News stories
• Industry blogs
• NewsPolls
• Events Calendar & more
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 6
BONUS DISTRIBUTION
Take advantage of ISSUE Reach your buyers, reach new markets WITH
Gourmet News’ bonus distribution
Gourmet News’ January Fancy Food Show
bonus distribution MARCH Coffee Fest New York
Natural Products Expo West
Reach your buyers, reach new markets.
June Coffee Fest Chicago
Target your audience
Get additional exposure at no extra charge when you
advertise in one of Gourmet News’ monthly issues
distributed at the industry’s major trade shows and JULY Fancy Food Show
conferences. Contact your account manager for
more information.
SeptemBer Coffee Fest Seattle
Natural Products Expo East
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 7
TARGETED MARKETING
Extend your reach with these targeted resources.
Benefit to You: Maximize targeting efforts and increase sales
Gourmet Marketplace Advertisement
Focus readers’ attention on an individual product and generate direct
sales inquiries. This monthly section offers an economical way for you
! 3PECIAL !DVERTISING 3ECTION
White Toque exclusive line of frozen food brings to your Laboratorios Heredia was created in 1996, and from its American Vintage Wine Biscuits are cracker-snacks made
customers’ tables a new appetizer: Raspberry and Brie beginnings was dedicated to the manufacturing of herbal with wine and pepper. The striking flavor combinations
Puff, made with fillo dough in the shape of a puff circle products such as Organic Black, Mate, Peppermint, Earl and eye-catching artwork of framed grapes create customer
that keeps the flavor together until it melts in the mouth. Grey and Lemon Verbena teas. Available through: interest and add rich color to any counter display or gift
White Toque Retail LLC Global Food Source & Co. Inc basket. Contain no preservatives or cholestrol.
to spotlight products in full-color, without incurring creative costs.
800-237-6936 www.whitetoque.com “Your Source for Global Artisan Specialties” American Vintage Wine Biscuits
914-320-9615 www.globalfoodsource.com 718-361-1003 www.americanvintage.com
Supply a color photo and 20 words of descriptive copy, we’ll design
GOURMET MARKETPLACE
An exceptional new goat cheese from a small producer
in Leon, Spain. A natural mold rind encases a beautiful
Demeter’s Pantry strives to find and distribute the finest
quality Greek products. They work with many organic
Austinuts is an Austin, Texas-based company specializ-
ing in dry roasting nuts. Their dry-roasted nuts contain
your ad for FREE!
white paste. The cheese was named a finalist for NASFT farmers and collectives to bring the best to your table. no added oils, additives or preservatives and have more
Gourmet Marketplace: $805/insertion
Outstanding New Product 2006. Demeter’s Pantry natural flavor than oil-roasted nuts.
Forever Cheese info@demeterspantry.com Austinuts
718-777-0772 www.forevercheese.com www.demeterspantry.com 877-329-6887 www.austinuts.com
General Specifications
• Editorial up to 50 words plus company name, phone number and website
Society Hill Snacks’ origins date back to the 1950s Jelly Belly’s Sugar-Free jelly beans are available in 10 Throughout the years, Patsy’s customers urged the
and they still use the original recipes and rotating gourmet flavors. They are sweetened with Splenda, malti- family to bottle their uniquely delicious tomato-based
copper kettles to produce an exceptional line of mouth- tol and polydextrose. Offered in 1 ounce, 1.3 ounces, 3 pasta sauces. Finally in 1994, to commemorate the res-
watering roasted nuts and snack mixes. ounces, 4.25 ounces, with wholesale prices ranging from taurant’s 50th anniversary, Patsy’s began to bottle its
Society Hill Snacks 60 cents to $3.25. famous Marinara sauce.
Jelly Belly Candy Co. Patsy’s Brand
! 3PECIAL !DVERTISING 3ECTION
800-595-0050 www.societyhillsnacks.com
• Full Color Photo: 3” wide x 2” high at 300 DPI, file format perferred: pdf, jpg or tif
800-323-9380 www.jellybelly.com 800-372-8797 www.patsys.com
Say Cheese, Say Halloumi®
• Free creative and layout space
(Complete Ad Space Dimensions: 3” wide x 3” high)
Made from the purest
sheep’s and goat’s milk by
age-old traditions, Hal-
loumi® is a semi-firm white
cheese with a delicious,
Since 1896 Rao’s has been using the finest, freshest all- creamy taste and a surprising hint of mint. So unique,
Champignon’s specialty soft-ripened and blue cheeses natural ingredients. They offer homemade all-natural, Halloumi® has a registered trademark and hails only
are enjoyed by cheese lovers around the world. Made premium quality pasta and sauces, dressings, marinades, from Cyprus. Healthy and versatile, it can be grilled,
from finest ingredients available, each cheese has a olive oils and roasted peppers—perfect for preparing broiled, barbecued and sautéed.
delectable flavor all its own. any classic Italian dish. Halloumi®
Champignon North America, Inc. Rao’s Specialty Foods Inc. 212-842-4900 www.halloumi-cheese.eu
201-871-7211 www.champignon-usa.com 212-269-0151 www.raos.com Project co-sponsored by the EU and the Government of Cyprus
Home Page Spotlight Advertisement
Increase traffic to your Web site with a display ad showcased in the
Home Page Spotlight section of Gourmet News. We produce the ad
using graphics and copy from your Web site, at no extra charge.
Home Page Spotlight: $675/insertion.
General Specifications
• Ad Dimensions: 2” wide x 2.25” high
• Photo Dimensions: 2” wide x 1.6” high at 300 DPI, file format perferred: pdf, jpg or tif
• Editorial up to 30 words plus Web site
• Free creative and layout space
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
8 2014
2008media
mediakit
kit 520.721.1300 • gourmetnews.com 8
added value OPPORTUNITIES
Take advantage of these value-added opportunities.
Benefit to You: Targeted options to sharpen your marketing message
Customized Mailing List Rentals Inserts
Enhance your marketing efforts by sending a direct mail Put your marketing literature directly in the hands of our
piece to our subscribers at these special advertiser rates. readers by inserting it into any issue of Gourmet News.
Price: This enables you to reach more than 25,000 prospective
$140/1,000 names buyers without having to incur your own shipping costs.
Plus $140 selection charge (3,000 name minimum) Creative and printing services are available. Contact your
Contact Lorrie Baumann at 520-721-1300 or account manager for details.
lorrie_b@oser.com.
Advertising Counter Cards
Classified Advertising Advertise in the show issues and you’ll get a mounted and
Use the industry’s only business newspaper to make the laminated “As seen in Gourmet News” counter card that
connections you need. Classified advertising in Gourmet showcases your ad.
News allows you to reach more than 25,000 gourmet
professionals, while staying within your budget. Custom Reprints
Price: If you receive editorial coverage or run an ad in Gourmet
$125/25 words (minimum) News, you can order customized “As seen in Gourmet
Contact Tara Neal at 520-721-1300 or News” reprints. Use on sales calls, in the mail or at trade
tara_n@oser.com. shows. Reprints can also include sales specifications.
Contact Lorrie Baumann at 520-721-1300 or
Bonus Distribution lorrie_b@oser.com.
Get additional exposure at no extra charge. Advertise in
one of Gourmet News’ show issues distributed at the Custom Opportunities
industry’s major trade shows and conferences. See page Contract advertisers are eligible for other special
13 for details. opportunities, ranging from publisher’s letters to focus/
user group moderation. Let us work with you to support
“In the Bag” Show Promo your complete marketing program.
Insert your promotional materials into a polybag with
Gourmet News at major industry events. This guarantees
greater impact with attendees who are looking to buy
products. Contact your account manager for details.
Maximize Your Impact
Advertise in both Gourmet News and in Kitchenware
News & Housewares Review at special combo
discount pricing. Use the Oser Communications
Group clout to reach a new market at a value price.
Contact your account manager for more information on these special opportunities!
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 gourmetnews.com
• gourmetnews.com 9
ADVERTISING RATES
2014 Display Rates
4-Color OPEN 4x 6x 9x 12x*
Tab Page $7,550 $6,270 $5,895 $5,590 $5,290
Junior Page 6,190 5,140 4,830 4,585 4,335
1/2 Page 5,445 4,525 4,250 4,030 3,815
1/3 Page 3,750 3,260 3,150 3,040 2,895
1/4 Page 2,820 2,420 2,305 2,215 2,130
1/6 Page 1,915 1,665 1,595 1,535 1,480
COVERS
Special Positioning:
4-Color 1x 6x 12x* 18x* Special positions
(excluding covers)
are available at a
Cover II $9,055 $7,075 $6,340 $6,900 10% premium and
are subject to prior sale.
Cover III 8,680 6,825 6,080 5,905 Contact your account
representative for availability.
Cover IV 9,345 7,360 6,610 6,415
*Non-Cancelable
GOURMETNEWS.COM
Linking: Each tile has the
Pixel Total
Full-Color Placement Price* option of linking to the spon-
Dimensions Pixels sor’s website or to linking to a
Visible on all sponsored post of up to 500
Footer Box 325x200 65,000 $1647 words plus image and up to
Pages three links.
Home Page
Medium Tile 180x300 54,000 $1176
Only
Home Page
Small Tile 180x180 32,400 $550
Only
*Non-Cancelable
Call 520-721-1300 or e-mail Sales@oser.com to reserve your space today!
Cancellation Policy: Cancellations must be received by the Oser Communications Group, Inc. office by the first day
of the second month preceding the issue date of the magazine in which the ad is scheduled to appear.
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 10ADVERtiSING SPECS
AD SPECIFICATIONS
Tab Page: WIDTH X HEIGHT
(inches)
Bleed 11.125" x 14.25"
Trim 10.875" x 14"
Non-Bleed 9.875" x 13" Tabloid Spread Tabloid Page Junior Page
Tab Spread:
Bleed 22" x 14.25"
Trim 21.75" x 14"
Non-Bleed 20.75" x 13"
1/2 Page:
Horizontal: 1/2 Horiz. 1/2 Vert. 1/3 Square 1/3 Vert.
Bleed 11.125" x 7"
Trim 10.875" x 6.75"
Non-Bleed 9.875" x 6.375"
Vertical:
Bleed 5.625" x 14.25"
Trim 5.375" x 14"
Non-Bleed 4.875" x 13"
1/4 Page 1/6 Page Showcase Locator
Junior Page: File Requirements for Print:
Bleed 7.875" x 9.875" All images must be in either CMYK or B&W format. We accept TIF, Adobe Photoshop
Trim 7.625" x 9.625" and high-resolution PDF formats. All images must be 300 dpi. Fonts must be either
Non-Bleed 7.25" x 9.25" embedded or converted to outlines. Questions? Call 520-721-1300.
PREFERRED FORMAT IS A HIGH RESOLUTION, PRESS READY .PDF or .TIF.
1/3 Page
Square: 7.25" x 6.375" File Requirements for Online:
Vertical: 2.25" x 13"
Jpg, Png, or Gif image at a maximum of 20 megabites.
1/4 Page: 4.75" x 6.375" Gourmet News.com
Submission Instructions:
1/6 Page: 2.25" x 6.375" Files under 25 megabytes may
Showcase: 4.75" x 4.125" be e-mailed to ads@oser.com.
Locator: 2.25" x 4.125" We will download any files over
Medium Tile 25 megabytes but under 100
megabytes from any location on the
Marketplace Ad: 3" x 2" photo + 25 words +
web that we are directed to. Please
company name, phone number and website. Small Tile email the location to the above
address.
Front Cover Banner Ad: OR send files to:
Bleed 11.125" x 2.875" ATTN: Art Department
Trim 10.875" x 2.75"
Oser Communications Group
Footer Box 1877 N. Kolb Rd. Tucson, AZ
Non-Bleed 9.875" x 2.25" 85715
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 gourmetnews.com
• gourmetnews.com 11FANCY FOOD SHOW SPECIAL ISSUES
Maximize your presence at the Fancy Food Shows
Highlight your products among those generating the loudest buzz on the
show floor by advertising in special issues of Gourmet News distributed
ONLY at the Winter and Summer Fancy Food Shows. Interviews with leaders
who are creating the most excitement in the specialty foods industry will
spotlight the innovation, ideas, and passion that drive success. Make sure
that you’re not left out.
The Fancy Food Show has a unique place in the world of gourmet products
retailing. Up to 24,000 attendees will be converging on these shows in
January and June. Every one of them will have their eyes open to see all
that’s best and most exciting in the specialty foods industry. Make sure
those eyes are focused on you and your products.
With their incomparable distribution, these special issues of Gourmet News
present you with an unmatchable way to seize your buyers’ attention while
they’re deciding what will be on their shelves in the months ahead.
Space in this publication is extremely limited.
AD SPECIFICATIONS TABLOID PAGE AD JUNIOR PAGE AD
Price: $6,995 net Price: $5,995 net
Tab Page: WIDTH X HEIGHT PLUS you get 300-500 PLUS you get 300-500
WORDS EDItorial sUPPORT WORDS EDItorial sUPPORT
(inches)
Bleed 11.125” x 14.25”
Trim 10.875” x 14” 1/2 PAGE AD 1/4 PAGE AD
Non-Bleed 9.875” x 13” Price: $4,995 net Price: $2,995 net
PLUS you get 300-500 Premium positions are
WORDS EDItorial sUPPORT available, subject to prior sale.
Junior Page:
Bleed 7.875” x 9.875”
Trim 7.625” x 9.625”
Non-Bleed 7.25” x 9.25” Call 520-721-1300 or e-mail sales@oser.com
to reserve your space today!
1/2 Page:
Bleed 11.125” x 7”
Trim 10.875” x 6.75”
Non-Bleed 9.875” x 6.375”
1/4 Page: 4.75” x 6.375”
1877 North Kolb Road • Tucson, AZ 85715 • Fax: 520.721.6300
2014 media kit 520.721.1300 • gourmetnews.com 12Wire
ADVERTISING RATES
Banner
840X119 840X119px
$633/Insertion.
Poster
250X450px
$569/Insertion.
250X450
1877 North Kolb
1877 North Kolb Road
Road •• Tucson,
Tucson, AZ
AZ 85715
85715 •• Fax:
Fax: 520.721.6300
520.721.6300
2013
2014 MEDIA
media KIT
kit 520.721.1300 gourmetnews.com
• gourmetnews.com 13
520.721.1300 • gourmetnews.comNEWS YOU CAN SINK YOUR TEETH INTO
1877 North Kolb Road • Tucson, AZ 85715
520.721.1300 • Fax: 520.721.6300You can also read
