Fuorisalone Digital New platform for Design Week 2020 - Launching Event: 15-21 June 2020
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Fuorisalone Digital New platform for Design Week 2020 — Launching Event: 15-21 June 2020 Fuorisalone.it Project Presentation 2020
Fuorisalone digital New scenarios, new formats for 2020 The new beginning On 27th March 2020, in the heart of the Covid-19 health emergency, the Board of Directors of the Salone del Mobile.Milano announced the cancellation of the 2020 edition. The most important trade fair in the sector will take place directly in 2021. It was in the air for days and as already announced we were working on new formats, which we are going to anticipate. Fuorisalone aims to expand its influence in other moments and in other ways, in addition to the historic and consolidated Fuorisalone in April, which remains contemporary and complementary to the exhibition at the Rho Fair. We are convinced that Milano Design Week is a combination of many excellences, a unique moment of exchanges, experiences, emotions, visions and that it cannot be reduced to a digital version. However, digital can be important for companies that need to reach the Fuorisalone public even without being physically there. What is going to happen from 15 of June 2020? According to the dates set for the 2020 edition (15 - 21 June) Fuorisalone.it does not stop and launches its new Fuorisalone digital platform. Our website www.fuorisalone.it will be at the core of a system that includes the introduction of two new tools (Fuorisalone.tv and Fuorisalone meets) and the possibility to distribute content on two new channels (Fuorisalone Japan and Fuorisalone China). Fuorisalone.it Project Presentation 2020
Fuorisalone digital: One platform, 4 new tools Fuorisalone.it enriches its offer with four new tools in addition to the reference portal of the event www.fuorisalone.it and the magazine www.fuorisalonemagazine.it active all year long, with an editorial plan that presents the best of design, in Milan and around the world. The new tools Fuorisalone tv, Fuorisalone meets, Fuorisalone China and Fuorisalone Japan will be autonomous formats but will all refer to the portal www.fuorisalone.it, which will remain the reference platform for the new communication project, gathering together all contents. The Fuorisalone Magazine together with the social channels, will support the distribution and sharing of content produced according to a dedicated editorial plan, also adding further insights related to the products, brands or designers involved. The model we have imagined involves both the creation and the distribution of content, according to the objectives or investment of the companies involved. With the 2020 edition is starting a new way to communicate the Fuorisalone and we believe it will last for the next years, when the event that we all know and love, will come back to life making us feel its peculiar magical atmosphere. Fuorisalone.it Project Presentation 2020
Four new formats
We propose 4 new digital formats, which from now on will be an essential part of the
Fuorisalone.it platform
FUORISALONE.TV FUORISALONE CHINA
Tool dedicated to on demand and live streaming videos, Launch of the official Fuorisalone.it accounts on
from June 15 to 21, aimed to present, in an innovative Wechat and Weibo and the Tencent Video platform
way, projects and ideas of companies and designers; aimed to share content and companies previews, to
to face and discuss about the new scenario we are offer training occasions and networking.
living; to define a new approach to the market and the
distribution. FUORISALONE JAPAN
Web platform dedicated to Japanese design, to
FUORISALONE MEETS promote the Fuorisalone event and the cultural and
commercial exchange between Italy and Japan, thanks
For the whole month of June the Fuorisalone.it webinar to a service of dedicated consultancy.
platform will connect companies with partners,
customers, retailers and selected public. The aim is
to do training and promotion, creating direct contact
between companies and operators in order to present
new products, share strategies with the retailers and
meet new potential customers.
Fuorisalone.it Project Presentation 2020
The new Fuorisalone.it platform
Overview of the new Fuorisalone.it offer with definition of tools, communication channels and content distribution
methods between Italy, China and Japan.
Comunicazione
Fuorisalone.it is at the heart of the system, organizesI Tand
A L Ipresents
A the contents that are proposed in the two new tools
and distributed through social channels and the magazine.
FUORISALONE
SOCIAL
Instagram / Facebook /Newsletter
FUORISALONE FUORISALONE
www.fuorisalone.it/meets www.fuorisalone.it/japan
www.fuorisalone.jp
Marchi comunicati
www.fuorisalone.it
FUORISALONE FUORISALONE
www.fuorisalone.it/tv www.fuorisalone.it/china
(
www.fuorisalone.tv
FUORISALONE Wechat, Weibo
MAGAZINE
www.fuorisalone.it/magazine
www.fuorisalonemagazine.it
Funzione
NEW TOOL S 2020 MAIN PLATFORM NEW PROJECTS
DISTRIBUTION CHANNELS
Fuorisalone.it Project Presentation 2020
Fuorisalone digital
Fuorisalone.it
Communication and promotion formats
- Digital event page
- Extra promotional solutions
Project Presentation 2020
The role of Fuorisalone.it and communication and promotion opportunities for companies For the 2020 edition, Fuorisalone.it reviews its structure remaining the point of reference for the companies that would have realized an event on the occasion of Milan Design Week. Fuorisalone.it introduces the logic of digital events, which does not virtualize the physical experience (it would be impossible!) but propose alternative (and in this moment functional) solutions in order to share content on multiple channels. It is addressed to companies, designers, collectives and curators, offering everyone a dedicated solutions starting from the “base” event page on fuorisalone.it. According to the type of event or project and to the strategic objectives or investments, it’s possible to take into consideration the promotional formats offered by Fuorisalone Tv, Fuorisalone Meets, Fuorisalone Magazine and Fuorisalone social channels. In addition to this, there is now the opportunity to increase visibility through the official Fuorisalone China profiles and a communication dedicated to the Fuorisalone Japan community. Fuorisalone.it Project Presentation 2020
The event page: starting point and communication focus in the new Fuorisalone.it platform The event page remains the central point of the Fuorisalone.it project also in its digital version. From the traditional model of Fuorisalone.it event page, we have eliminated all the relations with the context (territory) and the time (dates), in order to focus more on content and connections with brands, designers, categories and projects. We have also added the sections related to Fuorisalone Tv and Fuorisalone Meets. The new Fuorisalone Digital event page can be directly updated by the author (brand, designer, pr...) and will offer the possibility to insert all the contents useful to present new projects and product previews, by including gallery of images, downloadable files, related and embedded external links (i.e. video galleries from Fuorisalone Tv or webinar sessions from Fuorisalone Meets). The event page will be accessible from the events guide, through a search engine (that also allows the selection of contents for filters: brands, designers, categories, projects), from the magazine articles, from social post, from the newsletter and external sources. Our goal is to improve the user experience and to increase brand visibility. *Event page (http://archivio.fuorisalone.it/2019/en/events) Fuorisalone.it Project Presentation 2020
The event page and the Fuorisalone Digital platform
SOCIAL
Instagram: post, stories, Ig tv
Facebook: post
Newsletter: multi article, dem
Webinar content Content can be spread on the dedicated
can be shared and linked channel Fuorisalone.jp
directly in the event page
EVENT PAGE
content created ad uploaded by the brand
Videos on Fuorisalone TV
can be shared and linked
Content can be spread on Fuorisalone
directly in the event pagee
WeChat and Weibo
Articles : focus, discover,
people, stories
MAGAZINE
EXTRA INVESTMENT ON TV AND WEBINAR BASE INVESTMENT ON FUORISALONE.IT EXTRA INVESTMENT ON CHINA AND JAPAN CHANNELS
Fuorisalone.it Project Presentation 2020
EVENT TITLE
PROJECT
SLIDE SHOW IMAGES
The event page
BRAND
DESIGNER
LOGO
CATEGORIES LINKS
CONTACTS
EMBEDED VIDEO FROM FS.TV
DESCRIPTION
Fuorisalone.it Project Presentation 2020FREE RESEARCH
FILTER FOR VIDEOS
FILTER FOR WEBINAR
The research
RESEARCH FOR CATEGORIES
SELECTED BY FUORISALONE
Fuorisalone.it Project Presentation 2020Formats and application for single digital event
Base / Plus / Extra packages
Fuorisalone.it offers three packages for the communication in the main platform. In addition to the event page
there are also a social and magazine plans, depending on the type of investment chosen.
PACK BASE PACK PLUS PACK EXTRA
- Base event page - Focus event page - Focus event page
- Social media plan - Social media plan - Social media plan
- 1 article on Fuorisalone - 1 article on Fuorisalone - 1 article on Fuorisalone Magazine
Magazine (Discover) Magazine (Discover) (Focus)
- 1 dedicated content on multi - 1 DEM dedicated newsletter
articles newsletter - 1 publication on Fuorisalone TV
500 € + VAT 1.200 € + VAT 2.000 € + VAT
* By definition social media plan see next slide / ** For article types reference see www.fuorisalonemagazine.it
Fuorisalone.it Project Presentation 2020Social media plan for the promotion of digital events Social media Base / Plus / Extra packages The social plan provides for different releases, the scheduling will be done by checking the available material and the quality of the content. The online publication will be shared and discussed with the company and distributed from June to September 2020, in order to create a schedule that maintains a long-lasting connection with the public. SOCIAL RELEASES SOCIAL RELEASES SOCIAL RELEASES PACK BASE PACK PLUS PACK EXTRA 2 social releases on channels to 3 social releases on channels to 4 social releases on channels to choose from choose from choose from Instagram, post, stories, IGTV, Instagram, post, stories, IGTV, Instagram, post, stories, IGTV, Facebook Facebook Facebook Linkedn Linkedn Linkedn max 1 per channel max 1 per channel max 2 per channel Fuorisalone.it Project Presentation 2020
Promotional formats in addition to the digital event page formats addressed to exhibitors, sponsors and partners As usual, Fuorisalone.it offers to brands, designers, sponsors and partners the opportunity to have evn more visibility on the platform, by purchasing promotional spaces or by using the formats dedicated to contents. Some solutions: - ADV banner in homepage and internal pages - Dedicated articles on Fuorisalone Magazine - Social projects with planning of activities - DEM newsletter planning - Dedicated digital PR activities for the launch of products aimed at a selected target from the Fuorisalone.it community - Contest creation - Development of concept and creativity of projects to be spread on the platform and on the TV and webinar channels Considering all different possibilities, we recommend to get in touch with us, in order to define the solution that best suites your needs. Fuorisalone.it Project Presentation 2020
Fuorisalone TV
Spreading design
Project and formats dedicated to the Fuorisalone Tv video
channel
- Live streaming schedule
- Content on demand
- Method of application
FUORISALONE
Project Presentation 2020FUORISALONE
Fuorisalone TV Spreading Design Fuorisalone TV is the new Fuorisalone.it format created to experience the Fuorisalone in a new way. The video becomes the reference language to promote live talk, product previews, films, documentaries, interviews, concerts, to be watched live or available on demand. How to access fuorisalone.tv SCHEDULE WITH LIVE STREAMING FROM 15TH TO 21ST JUNE Hourly scheduling of streaming videos distributed throughout the Fuorisalone week. CATALOGUE WITH ON-DEMAND ACCESS FROM JUNE 15TH A large archive of video content, organized in series and with guided viewing paths, available online from June 15 in on-demand mode. Fuorisalone.it Project Presentation 2020
Fuorisalone TV A new promotional device Fuorisalone Tv is a new device that becomes an integral part of the Fuorisalone. it platform. Designed in order to increase the digital communication of the brands taking part in Fuorisalone Digital, it offers two different kind of presence by offering a live streaming schedule from June 15th to June 21st 2020 and a section of video on demand organized by channels and types. The new format is based on video broadcasting, defined by a schedule of events with different formats: - something that physically happens in a specific place and time and is broadcast in live streaming and included within the program - a video presentation of a product or project pre-packaged and and included within the program - a corporate institutional video or documentary on demand - thematic series on demand Fuorisalone.it Project Presentation 2020
FUORISALONE
MENU NAVIGATION
- SERIES
Fuorisalone TV - PREVIEWS
- DOCUMENTARIES
Wireframe Home - BRAND
LIVE VIDEO / HIGHLIGHTS
DAY SCHEDULE
HIGHLIGHTS VIDEO
COVER SERIES
COLLECTIONS PRESENTATIONS
RUBRIQUES
THEMES
TYPOLOGIES PRESENTATIONS
FILMS, DOCUMENTARIES
PRODUCT PRESENTATIONS AND
INTERVIEWS
Banner ADV
BANNER ADV
NEWSLETTER
VIDEO CATEGORY FILTERS
Footer
DESIGNER FILTERS
FOOTERFUORISALONE Fuorisalone TV Wireframe Home 1/3 - HEADER - MENU BROWSING - HIGHLIGHTS VIDEO
Fuorisalone TV Wireframe Home 2/3 - SERIES - COLLECTIONS PRESENTATIONS RUBRIQUES THEMES - TYPOLOGIES PRESENTATIONS FILMS, DOCUMENTARIES PRODUCT PRESENTATIONS INTERVIEWS
Fuorisalone TV Wireframe Home 3/3 - TYPOLOGIES PRESENTATIONS FILMS, DOCUMENTARIES PRODUCT PRESENTATIONS INTERVIEWS - BANNER ADV - NEWSLETTER Banner ADV - BRAND SELECTION - CATEGORIES FILTER - DESIGNER FILTER
Fuorisalone TV The different forms of membership FuorisaloneTV is a collaborative platform that aims at the international diffusion of quality content related to the world of design and its community. By taking part in FuorisaloneTV, brands, designers and institutions can expand their network, communicate to new viewers, promote their brand and open to new businesses. Below we present the different forms of application, addressed to different subjects identified in: - CONTRIBUTOR - SPONSOR - CULTURAL PARTNER - TECHNICAL PARTNER - MEDIA PARTNER Fuorisalone.it Project Presentation 2020
Fuorisalone TV
Membership Formats and goals
MEMBERSHIP FORMAT WHO IS IT FOR GOALS
Brands, designers or groups Promote your business by
CONTRIBUTOR
contributing to Fuorisalone TV with
your own video content*
Brands, designers or groups Get visibility linking to Fuorisalone TV
SPONSOR
and its contents
Brands, institutions, universities, Spread the culture of the project and
CULTURAL PARTNER
schools, magazines and media increase the audience of your video
contributions* on Fuorisalone TV
Brands Promotes its services by contributing
TECHNICAL PARTNER
to the production and distribution of
content
Online magazines, magazines, Exchange visibility with Fuorisalone
MEDIA PARTNER
blogs, IG profiles on respective channels
* self-produced and supplied, or produced by FuorisaloneTV (see slide detail Video)Fuorisalone TV Application formats Contributors and Cultural Partners can become important players on FuorisaloneTV with one or more video contributions, which can be exclusive previews or films previously made and presented on other channels. Some examples? Brands and designers can promote interviews, talks, product previews, company presentations, lectures, reports of their activities, single speeches, round tables, documentaries, live performances, presentation of projects made for clients. How to enjoy the videos on FuorisaloneTV - Live on schedule - On demand from the catalogue - Both Live on schedule and On demand from the catalogue for an unlimited period of time. Fuorisalone.it Project Presentation 2020
FUORISALONE.TV Commercial formats Production and distribution Live on schedule Brands and designers, if they wish, can count on Fuorisalone TV partners, both for the production of video on demand and for the recording and the live broadcast. Pack Live Broadcasting The Brand organizes a live event and produces an RTMP video stream. The video stream is received by FuorisaloneTV and broadcast live on the site and on the Facebook page of Fuorisalone.it cost: 1.000 € + VAT Pack Live Production The Brand asks for the arrangement and transmission of a live event with guests in remote video conferencing in different locations. FuorisaloneTV takes care of of the direction. The video will be broadcast live on Fuorisalone TV and on the Facebook page of Fuorisalone.it, and will be made available on Fuorisalone TV until March 2021. The Brand will be provided with a copy of the files. cost: 2.000 € + VAT Fuorisalone.it Project Presentation 2020
FUORISALONE.TV Commercial formats Production and distribution by Fuorisalone.it Pack Live Studio Production The Brand asks for the arrangement and transmission of a live event with guests in a location or studio provided by FuorisaloneTV. FuorisaloneTV takes care of of the direction. The video will be broadcast live on Fuorisalone TV and on the Facebook page of Fuorisalone.it, and will be made available on Fuorisalone TV until March 2021. The Brand will be provided with a copy of the files. cost: 3.000 € + VAT Pack Pre-production The Brand requests Studiolabo to produce a promotional video of max 5 minutes. The video will be produced, edited, broadcast live and/or made available on FuorisaloneTV in on-demand mode until March 2021. A copy of the files will be provided to the Brand. cost: 4.000 € + VAT Fuorisalone.it Project Presentation 2020
FUORISALONE.TV Commercial formats Visibility dedicated to sponsors SPONSORSHIP OF A SERIES Wording “with the support of” on all pages where the series appears. 1000 € + VAT Logo on the page of the series 800 € + VAT SPONSORSHIP OF A COLUMN (THEMED VIDEO GROUP) Wording “with the support of” on all pages where the heading appears. 2.000 € + VAT Logo on the page of the series 800 € in aggiunta + VAT ADV BANNER 1 block on the page of all series, after all covers 800 € + VAT 1 headband on the page of all series, after all covers 2500 € in aggiunta + VAT - 800 € + VAT 1 block in the page of a non spon. address book after all videos 2.000 € in aggiunta + VAT 1 band in the page of an unsponsored address book, after the videos - 2.500 € + VAT 1 hp band under newsletter (1 only available on the platform) 2.000 € in aggiunta + VAT 1 hp band above footer (1 only available on the platform) BRAND LOGO IN THE FOOTER 500 € + VAT Possibility of adding the logo of the participating brands in the role of “sponsor” or “technical partner”
Fuorisalone Meets
Webinar
Formats dedicated to the Fuorisalone.it Webinar channel
FUORISALONE
Project Presentation 2020FUORISALONE
FUORISALONE MEETS New webinar platform It’s a Webinar platform that can be used by brands and companies to provide for seminars and presentations, during which remote audience can attend and discuss. A webinar is a public event that takes place on line. Thanks to Fuorisalone Meets who presents and conducts the event can use different online tools, showing slides, movies, discussing with other participants on a public or private chat. Today is necessary beeing able to offer Webinar tools, in order to invite and get to know all the possible future clients and the ones who already use your products and services.
FUORISALONE MEETS
Dedicated interface for access to the Fuorisalone.it Webinar platform
PRINCIPAL ROOM
logo
brandFUORISALONE MEETS
Dedicated interface for access to the Fuorisalone.it Webinar platform
INVITE ROOM
logo
brandFUORISALONE MEETS Dedicated interface for access to the Fuorisalone.it Webinar platform PERSONAL ROOM logo brand
FUORISALONE MEETS Using a webinar, the Brand can: - show products and services - sell - collect data from possible clients (registered users) - make known the design culture and the brand awareness - expand the network Fuorisalone Meets will be active starting from May and fully operative starting from June 2020. Since today is anyway possible to buy a private “virtual room” to start planning meetings in collaboration with the staff of Fuorisalone.it.
FUORISALONE MEETS Why use this platform? - Because the audience of Fuorisalone.it is the right target and is interested in your content. - Because your private content can be easily communicated on Fuorisalone.it tools (social channels and magazine). - Because the platform allows you to profile users and activate open calls to find new customers. - Because Fuorisalone.it assists and helps you in the production and management of your content.
FUORISALONE MEETS - Commercial formats The company buys a virtual room on the FUORISALONE MEETS platform (date and timing to be defined). - A link to the webinar is provided. - The company involves its audience by sharing the invitation link and registering its users. The webinar is included in the schedule of FUORISALONE MEETS and communicated, unless the company wants to keep it private. The company will be able to decide whether to activate a Public Chat or a Private Chat. Fuorisalone.it Project Presentation 2020
FUORISALONE MEETS - Commercial formats Additional options: The company does not invite its customers but asks Fuorisalone.it to communicate the webinar on its social channels and newsletters. With an announcement, Fuorisalone.it invites its audience to subscribe, while seats last. - Duration (additional slots of 30 minutes) - Number of participants (additional slots of 40, for a maximum of 200) - Webinar recording with video file delivery Fuorisalone.it Project Presentation 2020
FUORISALONE MEETS - Commercial formats Private pack / event / network PRIVATE PACK Webinar lasting 1 hour max, with video recording and access for up to 200 participants. One-to-many communication. Public or private chat. Brand logo. Possibility of reporting the webinar within the schedule published on Fuorisalone Meets. List of participants provided by the Brand. cost 300 € + VAT PACK EVENT Webinar lasting 1 hour max, with video recording and access for up to 50 participants. One-to-many communication. Private chat. Brand logo. Reporting of the webinar within the schedule published on Fuorisalone Meets. Participant list created through open call and communication on fuorisalone.it channels. Participation after registration and presentation of the participant list to the brand. cost 800 € + VAT PACK NETWORK Webinar lasting 1 hour max, with video recording and access for up to 200 participants. One-to-many communication. Public or private chat. Brand logo. Possibility of reporting the webinar within the schedule published on Fuorisalone Meets Participants list created specifically for the brand. Participation after registration and presentation of the participant list to the brand. cost 1.300 € + VAT Fuorisalone.it Project Presentation 2020
Fuorisalone China
Official Fuorisalone profiles
- WeChat
- Weibo
- Editorial Plan
- Opportunities
FUORISALONE
Fuorisalone.it Project Presentation 2020FUORISALONE Fuorisalone.it Project Presentation 2020
FUORISALONE CHINA
Official profiles of Fuorisalone in China
In May 2020 Fuorisalone.it will open its official accounts in China called
FUORISALONE (Milan Design Week Fuorisalone) starting with the
launch of the official Fuorisalone accounts on WeChat and Weibo.
The editorial plan for these channels includes the promotion of the best of
Western design and content related to design history and project culture,
but also the best of Chinese design thanks to the partnership with Shenzhen
Creative Week.
On these channels we will give the opportunity to interested brands to broadcast
live streaming events, talks and much more on different Chinese channels and
platforms..
This will also be possible thanks to our partner Digital to Asia, a company that
deals with Digital Marketing addressed to Chinese market.
Fuorisalone.it Project Presentation 2020FUORISALONE CHINA Channel launch and relationship with Shenzhen - SZCW While the strategy, content creation and management is carried out in collaboration with the company Digital to Asia, the part of promotion and communication to the Chinese public of professionals is developed in collaboration with the Design Department of Shenzen Creative Week, one of the three most important fairs in China, aimed at design and furniture. With its 160k visitors and 500 brand exhibitors at its 34th edition in 2019, SZCW is the ideal partner to launch the project and present the channels to the professionals involved in the fair. The plan foresees the launch of the channels in May and dedicated communication in the spaces of the fair with the creation of an installation by Fuorisalone China hosted in the pavilions of the fair in order to increase the attention to the project. more info: www.szcreativeweek.com Fuorisalone.it Project Presentation 2020
FUORISALONE CHINA - Commercial formats How to participate in the project The client, once chosen the type of solution proposed, has to send the material to be published in a word format, in Italian or English or directly in Chinese. Images in jpg format, attachments in pdf or video version (various formats) are required. Also the graphic material of coordinated image is required, such as logos or other characteristic elements in editable vector format, .ai or .eps. Studiolabo and Digital to Asia will develop together the content for local social networks, translating the texts into Chinese, layout the posts and articles and finally publishing the content, in accordance with the expectations of the Chinese market and the shared editorial calendar. Fuorisalone.it Project Presentation 2020
FUORISALONE CHINA - Commercial formats Pack Basic / live video / video PACK BASIC 1. Publication of two articles on We Chat; 2. Publication of two posts on Weibo (one warm up post + one follow up post); cost 1.500€ + VAT PACK VIDEO 1 1. Publication of an article in WeChat; 2.Publication of two posts on Weibo (one warm up post + one follow up post); 3. Uploading a video of your choice: a. Direct streaming recording (full or edited, under 20 minutes); b. Generic video (brand history, event, installation, etc.) The videos must be made by StudioLabo (Package A Studiolabo) or by the Brand (Package B Studiolabo) (videos under 20 minutes). cost: 1.500€ + VAT Fuorisalone.it Project Presentation 2020
FUORISALONE CHINA - Commercial formats Pack basic / video live / video PACK VIDEO LIVE 2 1. Publication of two articles on WeChat; 2. Publication of two posts on Weibo (one warm up post + one follow up post); 3. Uploading live streaming with Chinese host (streaming event communication both on WeChat and Weibo) on Chinese channels (ex. Tencent Video); 4. Upload a video of your choice (max 20 min) on Chinese channels. The videos must be realized by StudioLabo (package A Studiolabo) or directly from the Brand (Package B Studiolabo) (video under 20 minutes). cost: 3.000 € + VAT Fuorisalone.it Project Presentation 2020
Fuorisalone Japan
the platform dedicated to Japan
- Communication platform
- Services and consulting
- Editorial plan
FUORISALONE
Project Presentation 2020FUORISALONE
FUORISALONE JAPAN The design network between Italy and Japan Fuorisalone.jp is an online platform and a consulting service that aim to communicate the best of Japanese design, creativity and lifestyle through the typical occidental language and design-thinking, starting with the creation of dedicated communication tools. It promotes to the Japanese public the best of design on stage in Milan during design week and connects the Italian-Japanese design community into a single network, creating a cultural and commercial bridge between the two worlds. Fuorisalone.jp intends to represent the ideal container of all design projects made for and in Japan, strong of the relationship and of the privileged relationship with Milan and its Design Week. To achieve this goal over the next 3 years, Studiolabo will activate a series of collaborations in order to create an international network. Fuorisalone.it Project Presentation 2020
FUORISALONE JAPAN Why Fuorisalone Japan? Japan today represents a strategically very important potential market, extremely stimulating and rich in contents, skills and craftsmanship excellences: a world that offers the possibility and the space to create important projects of great cultural and social impact. In our experience in Japan we have noticed many incredible realities, present in different contexts but often without connection with each other and without relationship with western realities, especially with Milan despite the presence of Japanese brands and designers during Milano Design Week. Fuorisalone.it Project Presentation 2020
FUORISALONE JAPAN
The goals of Fuorisalone.jp
Fuorisalone.jp - written in Italian, English and Japanese - will not be a simple
copy of fuorisalone.it. It will be a dedicated communication project, organized
in sections and based on the idea of commercial formats, whose objectives
are:
→ Promote! Opportunities dedicated to the Japanese market
→ Communicate! Services that support the relation between Italy and Japan
→ Showcase! The best of international design live at the Fuorisalone in Milan
with a focus on Japan
→ Connect! A single design network between people, events, projects
Fuorisalone.it Project Presentation 2020FUORISALONE JAPAN - Commercial formats The aim is to make available from June 15, 2020 a section of the Fuorisalone. jp website dedicated to the promotion of previews and content produced by Fuorisalone Magazine and Fuorisalone.tv in order to reach the public of people involved in the Japanese creative field (architects, designers, companies, media) from our database. Fuorisalone.jp aims to stimulate the interest of the Japanese public by producing a selection of editorial content and promoting advertisers in order to bring traffic on the main channels of fuorisalone.it, magazine, tv and social profiles. Commercial formats will be defined soon. Fuorisalone.it Project Presentation 2020
Fuorisalone Digital
Solutions and proposals for participation
Commercial packages - price list
Project Presentation 2020FUORISALONE DIGITAL How to be on the Fuorisalone.it platform The Fuorisalone.it platform offers different possibilities of membership depending on: the type of content you want to propose, the role and investment capacity. The starting point is the subscription to the digital event page choosing among the three proposals offered in: Pack Basic, Plus, Extra. The minimum investment is 500 € + VAT, the highest is 2.000 € + VAT. Is possible to add a promotional adv format on the website or a schedule on social channels. It’s also possible to integrate to this offer a format dedicated to Fuorisalone TV, Fuorisalone Meets, Fuorisalone China. Following the summary of the individual formats and the proposal of dedicated packages. Fuorisalone.it Project Presentation 2020
FUORISALONE DIGITAL Overview of the trade proposals DIGITAL EVENT PAGE PACK BASE : 500 € | PACK PLUS: 1.200 € | PACK EXTRA: 2.000 € FUORISALONE TV LIVE BROADCASTING: 1.000 € | LIVE PRODUCTION: 1.000€ LIVE STUDIO PRODUCTION: 3.000€ | LIVE PRE-PRODUCTION: 4.000 € FUORISALONE MEETS PRIVATE: 300 € | EVENT: 800€ | NETWORK: 1.300€ FUORISALONE CHINA BASIC: 1.500 € | VIDEO LIVE 1: 1.500 € | VIDEO LIVE 2 : 3.000€ The costs indicated are to be considered VAT excluded. The purchase of at least three tools provides for a 20% discount on the indicated list price. Fuorisalone.it Project Presentation 2020
FUORISALONE DIGITAL
Overview of the trade proposals
Fuorisalone.it offers three packages that integrate different tools between
Website, TV, Meets and China.
PACKAGE A PACKAGE B PACKAGE C
- Basic digital pack - Digital pack plus - extra digital pack
event page event page event page
- Fuorisalone TV - Fuorisalone TV - Fuorisalone TV
live broadcasting live studio broadcasting live studio production
- Fuorisalone meets event - Fuorisalone meets event - Fuorisalone meets network -
Fuorisalone China basic
FS.IT + TV + MEETS FS.IT + TV + MEETS FS.IT + TV + MEETS + CHINA
cost: 1.800 € + VAT cost: 4.000 € + VAT cost: 6.200 € + VAT
These proposals are approximative only, they can be a starting point to which you can integrate a social plan,
advertising spaces on the site, newsletters or articles on Fuorisalone Magazine.
Fuorisalone.it Project Presentation 2020Fuorisalone.it
Digital platform reports and numbers in 2019
- Website
- Magazine
- Social media
Project Presentation 2020Fuorisalone.it Digital platform reports and numbers in 2019 Web Sites Fuorisalone.it web www.fuorisalone.it Data only related to the fuorisalone.it website for the 2019 event edition single users: 316,000 page views: 2,416,0000 countries that have visited the website: 156 Fuorisalone.it Project Presentation 2020
Fuorisalone.it
Digital platform reports and numbers in 2019
Web Sites
www.
Fuorisalone.it
www.
Fuorisalonemagazine.it
Fuorisalone.it Project Presentation 2020Fuorisalone.it
Digital platform reports and numbers in 2019 - Social Media
INSTAGRAM FACEBOOK
APRIL 2019 APRIL 2019
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