MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing

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MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
MEDIA INFORMATION 2020

                                  Europe´s no. 1 mountain bike magazine
        Markus
Foto: ©Foto:    Greber Greber
             © Markus

                                                                PRICE LIST No. 33
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
SUMMARY                                                                                                                  2

BIKE PRINT                                                   BIKE DIGITAL
The magazine                                            3    BIKE App                                                    12

Readership                                              4    BIKE App FlexSlider                                         13

Dimensions / Rates                                           Display Ads                                                 14
Publication schedule                                    5
                                                             Video Advertising                                           15
Editorial section                                       6
                                                             Newsletter                                                  16
Special rate BIKE Market                                7
                                                             Content Marketing

Ad Specials                                             8    Sponsored News                                              17

Test label                                              9    Advertorial                                                 18

DK-Brand-Combination                                   10    EVENTS                                                      19

BIKE Poland                                            11                                Click
                                                                                        content
                                                                                      for instant
                                                                                     information

SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at : www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

MEDIA SALES                                      DELIUS KLASING VERLAG                  EDITORIAL OFFICE
Our contact persons can be found at              Siekerwall 21                          Editor in Chief Henri Lesewitz
www.dk-mediasales.de/                            33602 Bielefeld, Germany               bikemag@bike-magazin.de
kontakt-radsport                                 fon +49 521 559 0                      Steinerstr. 15 D
                                                                                        81369 Munich, Germany
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
TEXTMAGAZINE
THE                                                                                                                                                                                                      3

                                                                     SYSTEMVERGLEICH I DAS PERFEKTE TOUREN-BIKE
                                                                                                                                                                           TEXT Ludwig Döhl FOTOS Georg Grieshaber

                                                               Es lebe der Sport!
                                                           Trailbikes sind in den letzten
                                                                   Jahren immer
                                                            abfahrtslastiger geworden.
                                                          Hohes Gewicht und grobe Reifen
                                                                 sorgten zuletzt für
                                                           Verdruss bei Touren-Fahrern.
                                                              Jetzt wollen sportliche
                                                                                                                                                                             A
                                                                                                                                                                    Auf der Suche nach neuem Material stan-
                                                                                                                                                                 den sportliche Touren-Fahrer zuletzt vor einem
                                                                                                                                                                 Problem. Trailbikes, die eigentlich passende
                                                                                                                                                                 Mountainbike-Kategorie für geländegängige

                                                                Fullys mit Racebike-                                                                             Kilometerfresser, haben sich bis zur Unkenntlich-
                                                                                                                                                                 keit mit dem All-Mountain-Genre vermengt (die
                                                              Rahmen Mountainbiker                                                                               Übersicht zu allen MTB-Kategorien auf Seite 36).
                                                                                                                                                                 Robuste Ausstattungen, grobstollige Reifen und
                                                                wieder begeistern.                                                                               große Laufräder haben das Trailbike-Gewicht so

                                                                  Eine Suche nach
                                                                                                                                                                 hochgetrieben, dass in jüngster Vergangenheit
                                                                                                                                                                 sogar unseren gut trainierten Testfahrern die

                                                            dem perfekten Touren-Bike.                                                                           Puste ausging. Alle Trailbike-Testfelder, die wir
                                                                                                                                                                 zuletzt über die Trails und durch das BIKE-Labor
                                                                                                                                                                 gescheucht haben, fielen durch ein massives
                                                                                                                                                                 Gewichtsproblem auf. Für um die 3000 Euro lie-
                                                                                                                                                                 ferten uns die meisten Hersteller Bikes mit über
                                                                                                                                                                 14 Kilo. Vor wenigen Jahren unterboten sogar er-
                                                                                                                                                                 schwingliche Enduros diese Gewichtsmarke. Das
                                                                                                                                                                 Fazit in den Trailbike-Tests lautete deshalb im-
                                                                                                                                                                 mer ähnlich: Bergab sind sie nicht zu bremsen,
                                                                                                                                                                 bergauf fahren sie mit angezogener Handbrem-
                                                                                                                                                                 se. Die Testnoten „super“ und „sehr gut“ blieben
                                                                                                                                                                 oft verwehrt.
                                                                                                                                                                    Die immer abfahrtslastigeren Bikes haben
                                                                                                                                                                 nicht nur uns kritische Töne entlockt, sondern
                                                                                                                                                                 anscheinend auch die Geldbeutel der potenziel-
                                                                                                                                                                 len Kunden unter Verschluss gehalten. Denn eine

                                                                                                                    Fotos: P. Mblinder text credits blindboons
                                                                                                                                                                 kurze Recherche in der Industrie ergab, dass sich
                                                                                                                                                                 die Verkaufszahlen von Fullys rückläufig ent-
                                                                                                                                                                 wickeln. Kein Wunder, dass besonders Touren-
                                                                                                                                                                 Biker ihre Kaufentscheidung verschieben – wer
                                                                                                                                                                 schleppt auf langen Berg-Touren schon gerne
                                                                                                                                                                 Übergewicht mit sich herum?

                                                   34   BIKE                                                                                                                                             BIKE   35

Published since                     THE MAGAZINE                                                                  THE MARKET
1989
                                    Since 1989 BIKE is Europe‘s leading                                           Different models, alternating wheel sizes
Readers
                                    mountain bike magazine - the yardstick                                        and philosophies enable a wide variety
310,000 AWA 2019 (frequency of 1)
                                    for the industrie and the mouthpiece for                                      of products in any product field. At the
Sold circulation                    the mountain bike scene.                                                      same time, the technology used in the
56,087 copies IVW 02/2019           With authentical reportages and                                               bikes is becoming ever more complex
Frequency of publication            fascinating photostories BIKE highlights                                      and sophisticated. Complicated chassis,
monthly                             the allure of mountain biking, gives                                          hightech synthetics or electronically
Magazine size                       advice on issues relating to training and                                     controlled components - the brands
210 mm × 280 mm                     fitness, gives purchase tips and tips on                                      that do best on the market are those
Processing                          upcoming events and tours. Testing,                                           that can distinguish themselves through
Perfect binding                     technology and service - these are the                                        their innovations. Experience of nature,
Copy price                          points of emphasis at BIKE. Differences                                       adventure, fitness, health and driving
€ 5.50                              and benefits of manufactures and cons-                                        pleasure regularly lure millions of
                                    tructors can only be sufficiently honored                                     Germans onto their bikes.
                                    and differentiated through best testing
                                    methods and a suitable technical mix
                                    of measurements. The BIKE possesses
                                    state of the art technologie and one
                                    of the most modern test center in the
                                    cycling industrie. Each mountain bike
                                    tested by BIKE spends six hours being
                                    examined at the magazine‘s various
                                    test stations - a feat not performed by
                                    another magazine anywhere in the world.
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
READERSHIP                                                                                                           4

   310,000
    readers
                                                                8
                                                              TIMES
                                                             the reader picks
                                                              up each issue
                                                                                   58  of readers
                                                                                                               %

92%
                                                                                     buy every issue
                                                                          BIKE readers are

      of our readers are men
                                TRENDSETTERS
                                    AND
 3,678 EURO INNOVATORS
is the sum that the BIKE reader
  wants to spend on average
 for the next MTB, 74% of the
    BIKE readers want to buy
                                                             1,315 EURO GER                        55.5 % of the BIKE
                                                               at free disposal per month
   the new bike in 1-2 years.                                                                      readers spent their
                                                                                                      bike holidays in

                                                              111
                                                                                                   Germany in the last

       3,702
                                                                                                  12 months – Austria
                                                                           MINUTES                  is in second place
                                                                                                  (36.2%), followed by
                                                                                                  Italy (31.1%) in third
                                                              is the average reading time

       EURO
                                                                                                   place and Switzer-
                                                                       per issue                       ­land in 11.3%.

     average net
  household income                                                1,679 EURO
                                                             per year for accessories, travel and clothing
    (total population 3,163 Euro)

     MOUNTAIN BIKE GUYS
80% of the readers are trail and touring bikers. „Mountain
biking brings more action into my life“ say the 8% gravity
                                                                                            42.2 YEARS
 bikers. For 12% performance bikers physical fitness is                                     is the average age of
                    most important.                                                              BIKE readers
Source: AWA 2019 and Readers Survey 2019 (Market Research)
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
PUBLICATION SCHEDULE                                                                                           5

  ISSUE    FIRST SELLING DAY             SPECIAL TOPICS               BOOKING DEADLINE   PRINT DATA DEADLINE

 01/2020      03.12.2019                                                 18.10.2019          30.10.2019

 02/2020      07.01.2020                                                 18.11.2019          28.11.2019

                                      Extra „BIKE Transalp“
 03/2020      04.02.2020                                                 16.12.2019          02.01.2020
                                          reader survey

 04/2020      03.03.2020                                                 21.01.2020          31.01.2020

                                      „biking with children“
 05/2020      07.04.2020                                                 25.02.2020          06.03.2020

                                     EMTB Special 1 (XXL size)
 06/2020      05.05.2020                                                 19.03.2020          31.03.2020

 07/2020      02.06.2020       Special Enduro / E-Enduro (XXL size)      16.04.2020          28.04.2020

 08/2020      07.07.2020                                                 22.05.2020          04.06.2020

                                          News Special
 09/2020      04.08.2020                                                 23.06.2020          03.07.2020

 10/2020      01.09.2020             Extra „Festival Willingen“          21.07.2020          31.07.2020

 11/2020      06.10.2020                                                 25.08.2020          04.09.2020

 12/2020      03.11.2020                                                 22.09.2020          02.10.2020
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                                  6

EDITORIAL SECTION
                                                        „ADVERTISING IN APPROPRIATE
                                                    JOURNALISTIC ENVIRONMENTS INCREASES
                                                            PUBLIC AWARENESS.“
                                                                                                                        source: VDZ, Editorial Media Factbook 2019

2/1 page
Trim size* 420 × 280

                                                          SIZE                                     4c / bw
                                                                                                                                                   App
                                                           1/1                                   10,395.00 €                                     included
                                                           1/2                                   5,480.00 €                                     + linkactivation
                                                                                                                                                + picture gallery
                                                           1/3                                   4,050.00 €                                         + videos

                                                           1/4                                   2,990.00 €

                                                           2/1                                   15,590.00 €

1/1 page
Trim size* 210 × 280

                                                                                  POSITIONS

                                                                                       4c / bw

                                                   inside front cover                            11,730.00 €
                                                   inside back cover                             10,980.00 €

                                                      back cover                                 11,980.00 €

                                                   Opening Spread                                17,595.00 €

1/2 page vertical      1/2 page horizontal      The prices quoted are exclusive VAT.
Trim size* 103 × 280   Trim size* 210 × 136

                                                                                                    DISCOUNTS

                                                   FREQUENCY DISCOUNTS                       VOLUME DISCOUNTS                     DK-BRAND-COMBINATION
                                                  3 adverts                      3%       2 pages                     5%       2 issues                         5%

                                                  6 adverts                      6%       3 pages                    10%       3 issues                         10%

                                                  9 adverts                      9%       6 pages                    15%       4 issues                         15%

                                                 12 adverts                     12%       9 pages                    18%       5 issues                         20%

1/3 page vertical      1/3 page horizontal       18 adverts                     15%      12 pages                    21%
Trim size* 70 × 280    Trim size* 210 × 95       24 adverts                     18%

                                                AGENCY COMMISSION 15%

                                                EARLY BOOKING DISCOUNT OF 10%
                                                Requires a booking of at least 3 advertisments in the editorial section before
1/4 page 1-column      1/4 page 2-columns       January 31st, 2020.
Trim size* 55 × 280    Type area 90 × 124

                                                SERIES DISCOUNTS
                                                Series discounts, extended volume discounts and sales bonus are available upon
                                                request.

                                                Reprints and pdfs of editorial content on request.
                                                Please ask for our price list.
1/4 page 3-columns
Trim size* 210 × 70                           * All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be
                                                10 mm away from the trim. All format specifications in mm (Width x Height)
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                                   7

SPECIAL RATE BIKE MARKET

                                                        SIZE                  b/w                  2c                    4c

                                                         1/1               5,324.00 €          6,684.00 €           9,409.00 €                          App
                                                                                                                                                      included
                                                         1/2               2,659.00 €          3,339.00 €           4,705.00 €                        + linkactivation
                                                         1/3               1,776.00 €          2,228.00 €           3,136.00 €

1/1 page                                                 1/4               1,330.00 €          1,675.00 €           2,355.00 €
Type area 184 × 252
Trim size* 210 × 280                                     1/8                670.00 €            837.00 €            1,177.00 €

                                                         1/16               335.00 €            421.00 €              589.00 €

                                                         1/32               167.00 €            213.00 €              294.00 €

                                                   The prices quoted are exclusive VAT.

                                                                                    ISSUE DISCOUNT

1/2 page vertical           1/2 page horizontal                                         3 issues 15 %
Type area 90 × 252          Type area 184 × 124
                                                                                        6 issues 25 %
Trim size* 103 × 280        Trim size* 210 × 136
                                                                                     12 issues 45 %

                                                   No further discounts!

                                                   AGENCY COMMISSION 15%
1/3 page horizontal
Type area 184 × 82
                                                   CLASSIFIED ADVERTISING PER MM/1-COLUMN
                                                   b/w = 6.20 €               2c = 7.75 €               4c = 10.90 €

                                                   TEXT-ONLY ADS
                                                   8.15 € per line (Text-only ads are not discountable!)

1/4 page 1-column           1/4 page 2-columns
                                                   CODE CHARGE
Type area 43 × 252          Type area 90 × 124
                                                   9.24 €

                                                   STARTING OFFERS
                                                   For first time advertisers are available on request.

                                                   SPECIAL POSITION
1/4 page 4-columns          1/8 page               Not available in BIKE-Market.
Type area 184 × 60          Type area
                            1-column 43 × 124
                            2-columns 90 × 60
                            4-columns 184 × 28

1/16 page                   1/32 page
Type area                   Type area 43 × 28
vertical 43 × 60
horizontal 90 × 28

                                                   * Trim on all sides +3 mm. Text and image-critical parts must be placed 10 mm from the outside.
Minimum size for adverts = 10 mm 1-column.            All format specification in mm (Width x Height)
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
AD SPECIALS                                                                                                                        8

                                                                INSERTS
                                                                    MAXIMUM                          MINIMUM     SUBSCRIPTION
   WEIGHT                   SEASONAL PRICES*                                           BOOKING
                                                                      SIZE                           BOOKING      CIRCULATION
                        ISSUE                    ISSUE
                 2/20, 07/20 - 01/21          3/20 - 06/20

  up to 25 g       90.00 € per thsd.       100.00 € per thsd.                             Partial
                                                              190 x 270 mm               booking                   Domestically,
  up to 50 g      120.00 € per thsd.       135.00 € per thsd.   3 samples               based on      20,000         can only
                                                               upon issuing              Nielsen      copies        be booked
  up to 75 g      145.00 € per thsd.       165.00 € per thsd.  of the order               areas                     as a whole
                                                                                        possible.
 up to 100 g      195.00 € per thsd.       220.00 € per thsd.

 up to 125 g      265.00 € per thsd.            on request

*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.

Transfer your insert in the APP. Find more information on page 12.

                                                         ADHESIVE INSERTS
       SIZE                        PRICE

     postcard                47.00 € per thsd.                + Costs for 1/1 page carrier ad

                                                              + Extra expenses for booking a subscription circulation.
      booklet                68.00 € per thsd.
                                                              Stand samples and 10 adhesive inserts for test run before the
 product sample           from 77.00 € per thsd.              closing date.

                                                           BOUND INSERTS
       SIZE                         PRICE

      2-page                   85.00 € per thsd.

      4-page                  110.00 € per thsd.                 Paper: 70-150g/m2

                                                                 Formats: for technical specifications, please contact the Media
      6-page                  130.00 € per thsd.
                                                                 Sales Department.
      8-page                  150.00 € per thsd.                 Insertion: only overall

     12-page                  170.00 € per thsd.

     16-page                  190.00 € per thsd.

The prices quoted are exclusive VAT.

Additional information about our Ad Specials on www.dk-mediasales.de/ad-specials

AGENCY COMMISSION 15%

IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.

Ad Specials are not valid for discount!

Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.

All other special insertions on request.
The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).
Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total
weight, volume and pack size.
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
TEST LABEL                                                            9

Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:

USE OF THE TEST LABEL:
           We charge a license fee for the use of the test label

           The license period is 24 months and begins on the day
           the test label is received.

           Please use the label only with reference to the source.

                                TEST LABEL

           DIGITAL USE                       PRINT AND DIGITAL USE
      (WEBSITE, SOCIAL MEDIA,            (PRODUCT PACKAGING, PROMO-
            MAILINGS...)                       TIONAL FLYERS...)

                   480.00 €                       1,440.00 €

all prices plus statutory VAT

PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
MEDIA INFORMATION 2020 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 33 - Delius Klasing
DK-BRAND-COMBINATION                                                               10

           THE DK-BRAND-COMBINATION
           Under the brand of DK, 13 other special interest magazines are
           being published. Many of them are market leader within their field.

           COMBINATION DISCOUNTS
           apply for a customer’s advertisments and offer an enormous po-
           tential for saving up to 20%. With an identical volume of advertising
           placements you may vary and change the advertising motive and
           the date of publishing.

                       NUMBER                           DK-BRAND-
                   OF MAGAZINES                  COMBINATION-DISCOUNT

                         2 issues                             5%

                         3 issues                           10 %

                         4 issues                           15 %

                         5 issues                           20 %
BIKE POLAND                                                           11

                                 BIKE POLAND

                                 • Circulation: about 10,600 copies
                                 • 9 × per year in Poland

CONTACT POLAND
Grzegorz Radziwonowski
fon: +48 606 120 931
g.radziwonowski@magazynbike.pl

Magazyn BIKE
ul. Dembowkiego 128/1
51-669 Wroclaw
POLAND
BIKE APP                                                                                                                                                 12

        „MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-
        QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
                           OUTPUT MEDIUM.“
                                                                                                     source: VDZ, Editorial Media Factbook 2019

                                                                 In our kiosk app, we offer you an integration of your insert as a
                                                                 Free Special for an exposed customer approach.
                                                                 Your product information will be integrated as a multi-page
                                                                 leaflet and will be available for publication on the same level as
                                                                 the digital editions of the media brand.
                                                                 In this way you reach the reader of the digital issue directly
                                                                 and communicate your information in the environment familiar
                                                                 to the readers.

                                                                                                        FREE SPECIAL

                                                                      RUNTIME                PACKAGE              ADVERTISING SIZE                 PRICE

                                                                                            Print / App
                                                                                                                                                 980.00 €
                                                                                           combination
                                                                      6 weeks                                      supplement incl.
                                                                                                                  10 link activations*
                                                                   (from the first
                                                                                                                   + picture gallery
                                                                    day of sale)                                  + Video integration

                                                                                            App Only                                           1,150.00 €

                                                                 *further link activations according to effort

    Sales per issue
    5.398
    contacts per issue
    14.300
    App user per day
    560
    according to the publisher, Ø 2019

AGENCY COMMISSION 15%

                                                                 All prices exclude statutory VAT.
See booking deadline and delivery schedule for data on page 5.   Additional multimedia features (audio files, videos, galleries and links) on request.
BIKE APP FLEXSLIDER                                                                                                       13

                                     In addition to the regular advertising options in our digital Apps, we offer the
                                     opportunity to book the innovative FlexSlider.
                                     This element is a conventional slider, which can be used by advertisements as well as
                                     for editorial content.
                                     • innovative advertising medium for all mobile devices
                                     • prominent presentation
                                     • up to 3 different motifs/products/functions possible
                                     • enables sales directly out of the App
                                     • high contact frequency and - quality

                                                                                    FLEXSLIDER

                                            POSITION                     POSITION            POSITION       EXCLUSIVE
                                               1                            2                   3            (Pos. 1-3)

                                            1,500.00 €                   800.00 €                500.00 €   2,600.00 €

Contacts per month                          per month                    per month           per month      per month
16,800
                                     All prices exclude statutory VAT.
according to the publisher, Ø 2019

                                     CROSSMEDIA DISCOUNT 10% (on App-Price)

                                     AGENCY COMMISSION 15%
                   FlexSlider
                         ....

                  Flexslider
                        ....
DISPLAY ADS		                                       WWW.BIKE-MAGAZIN.DE                                                                              14

       „ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
             PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
                                                                                                    source: VDZ, Editorial Media Factbook 2019

                                                      DESKTOP

                                                         FORMS OF ADVERTISING                           SIZE IN PIXEL                         CPT

                                                       Fullsizebanner                             468 × 60 (max. 620 x 60)                 10.00 €

                                                       Medium Rectangle                                   300 × 250                        40.00 €

                                                       Skyscraper / Wide Skyscraper                     120/160 × 600                      40.00 €

                                                       HalfpageAd                                         300 × 600                        49.00 €

                                                       XXL Banner                                          728 × 90                        30.00 €

                                                       AdBundle                              300 × 250 / 160 × 600 / 728 × 90              37.00 €

                                                       BillboardAd                                        900 × 250                        49.00 €

Page impressions                                       Wallpaper                                728 × 90 und 120/160 × 600                 59.00 €

2,296,991                                              FireplaceAd                                depending on the website                 70.00 €

                                                       Parallax                                 630 x 840 (630 × 300 visible)              45.00 €
Visits
1,183,489                                              FloorAd                                            1200 × 200                       70.00 €

Unique user*
673,612                                               MOBILE
IVW 08/19                                                  FORMS OF AVERTISING                           SIZE IN PIXEL                         CPT
*according to the publisher 08/19
                                                       Mobile Banner 6:1                                    320 × 50                          30.00 €

                                                       Mobile Banner 4:1                                    320 × 70                          30.00 €

                                                       Mobile Banner 2:1                                   320 × 150                          35.00 €

                                                       Medium Rectangle Mobile                             300 × 250                          40.00 €

                                                       Parallax                                            320 × 150                          45.00 €

                                                       Catfish                                             320 × 100                          50.00 €

                                                      CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

  + Targeting per criterion 2.50 € CPT                   VOLUME DISCOUNT
                                                                                          COMBINATION DIS-                    CROSSMEDIA
                                                                                              COUNT                            DISCOUNT
  + Sticky 2.50 € CPT
                                                        200,000 AI           5%        2 Websites            5%
  + Expandable 5.00 € CPT                               400,000 AI           7%        3 Websites            7%            Crossmedia discount
                                                                                                                            Print / Online 10%
  AGENCY COMMISION 15%                                  650,000 AI          10%        4 Websites          10%                 (on online-price)

  Creation of the advertisement with a surcharge.       800,000 AI          15%        5 Websites          15%

                                                      Examples of formats and information on
                                                      www.dk-mediasales.de/digital-ads
VIDEO ADVERTISING                                                                                                                                   15

      „LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND
             AWARENESS POTENTIAL FOR ADVERTISING.“
                                                                                                       source: VDZ, Editorial Media Factbook 2019

                                                            InPage Video Ads are great if you have video content which should
                                                            be delivered eye catching with a high reach. We deliver a display
                                                            ad with an integrated video clip on our websites.

                                                            Depending on the format, other functionalities such as full screen
                                                            or expandable can be activated for the campaign.

                                                            You only have to provide us with a banner as well as a video which
                                                            are linked and delivered by us. As a result, there is no need for
                                                            complex programming or embedding of the video in the ad.
Page impressions
                                                            For the Video Banner as well as Video InRead even the delivery of
2,296,991
                                                            only one video is necessary.
Visits
1,183,489
IVW 08/19

                                                            INPAGE VIDEO ADS

     VOLUME         COMBINATION         CROSSMEDIA                 ADVERTISING SIZE                         SIZE IN PIXEL                   CPT
    DISCOUNT         DISCOUNT            DISCOUNT
 200,000 AI    5%   2 Websites   5%                          Video Banner                                      300 × 250                  55.00 €

 400,000 AI    7%   3 Websites   7%   Crossmedia discount    Video InRead                                      640 × 480                  50.00 €
                                       Print / Online 10%
 650,000 AI   10%   4 Websites 10%      (on online-price)    Video FloorAd                                    1200 × 200                  75.00 €

 800,000 AI   15%   5 Websites 15%                           Video Background                         depending on the website            80.00 €

                                                            CPT = Costs per Thousand.
AGENCY COMMISSION 15%
                                                            All prices exclusive VAT, subject to change without notice.

                                                            Contact us if you are interested in video productions,
                                                            test winner videos and further integration solutions.

                                                            Examples of formats and information on
                                                            www.dk-mediasales.de/digital-ads
NEWSLETTER                                                                                                                       16

             „APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
                                                                             source: VDZ, Editorial Media Factbook 2019

                                                The BIKE newsletter regularly informs the subscribers about
                                                brand-new events, new developments on the market, and
                                                provides a preview of the upcoming print edition.

                                                The fact that the users have subscribed to our newsletters
                                                on their own is the reason for exceptionally good results of
                                                advertising in the newsletters.

                                                Newsletter offers:

                                                • High opening rates

                                                • Advertising surrounded by editorial context

                                                • Exclusiveness (max. 3 presenter placements per news-
                                                letter)

                                                • Frequency: biweekly

                                                                                    SIZE IN PIXEL

                                                      PRESENTER                    PRESENTER                       PRESENTER
                                                          1                            2                               3

                                                           600 x 150                  600 x 150                     600 x 150

                                                          75,00 € TAP               65,00 € TAP                    55.00 € CPT

                                                CPT = Costs per thousand subscriptions. All prices exclusive VAT

Subscribers
73,711
Opening rate
25.15%
as of September 2019

CROSSMEDIA DISCOUNT 10% (on newsletter price)

AGENCY COMMISSION 15%

                                                                        Placement without commitment.
CONTENT MARKETING                                                                                                                      17

Content Marketing plays an increasingly important role in
communication.
                                                                    „EDITORIAL MEDIA OFFER HIGH
                                                                   FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:                                                    TEAMS, TAILORED SOLUTIONS
                                                                   AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand
                                                                       CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen
                                                                                          source: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.

                                                                   SPONSORED NEWS WEBSITE
                                                                   We offer you to book sponsored news on our websites. With
                                                                   this Format you can publish industry, company or product
                                                                   news in the look and feel of the respective website.

                                                                   After clicking on the news as a teaser, our users will be taken
                                                                   to a further article or directly to your company website.

                                                                   The strong awareness of the sponsored news as a type of
                                                                   content marketing is proved: The performance values of spon-
                                                                   sored news are significantly higher compared to display ads.

                                                                   Price per month and site:

                                                                   2,750.00 €
                                                                   including reporting, support and a weekly change of your content.
                                                                   All prices exclusive VAT, subject to change without notice.

                                                                   SPONSORED NEWS NEWSLETTER
                                                                   Sponsored News are also available in our newsletters. There
                                                                   you can publish industry, company and product news in
                                                                   the look and feel of the respective newsletter.

                                                                   After clicking on the industry news as a teaser, our users will
                                                                   be taken to a further article on the website or directly to your
                                                                   company website.

         ANZEIGE                                                   The industry news on our websites have shown that this
                                                                   advertising format is perceived and accepted by the user and
                                                                   therefore produces the best performance values.

                                                                   Price per newsletter and issue:

                                                                   3,550.00 €
                                                                   including reporting and support.
                                                                   All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING                                                                                                                              18

                                                                            ADVERTORIAL
                                                                            Catch our users with your comprehensive product information
                                                                            in an editorial environment.
                                                                            Use the high receptivity of the reader for your brand/product.

                                                                            The integration of an advertorial is possible on our websites.
                                                                            A Display Ad is included in the package to increase the reach
                                                                            of the advertising special. If the user clicks on the ad he will
                                                                            be forwarded to the ad special. Additional display ads can be
                                                                            booked.

                                                                            POSSIBLE INTEGRATION COMPONENTS
                                                                            • Picture gallery
                                                                            • Video-Integration
                                                                            • Links to your website
                                                                            • E-Paper Integration

                                                                            OPTIONS
                                                                            Online-Advertorial A
                                                                            • incl. AdBundle with 100,000 Ad Impressions
                                                                            • incl. technical costs (2,500.00 €)
                                                                            • incl. feature-element in the side column
                                                                            6,900.00 €

                                                                            Online-Advertorial B
                                                                            • incl. BilllboardAd with 100,000 Ad Impressions
                                                                            • incl. technical costs (2,500.00 €)
                                                                            • incl. feature-element in the side column
                                                                            7,500.00 €
The screenshot is just an example, since it is an individual product. All
prices exclusive VAT.

                                                                            ONLINE ADVENT CALENDAR
                                                                            With the online advent calendar in BIKE and TOUR you can
                                                                            place and present your product prominently throughout the
                                                                            Christmas Season. The windows of each day will be activated
                                                                            and clickable at the appropriate day. By clicking on a window,
                                                                            the user will be forwarded to an article about the product, with
                                                                            detailed text and images, along with the registration form to win
                                                                            that product. The top prize is activated and playable from the
                                                                            01.12.2020.
                                                                            The calendar will be supported and promoted with editorial
                                                                            content in our magazines, on our websites, newsletters and
                                                                            facebook. The positive feedback from previous years and an
                                                                            entry, on average, of more than 15,000 players per window
                                                                            speaks for itself!

                                                                            For more details please contact your sales manager.

                                                                            www.bike-magazin.de/adventskalender
EVENTS                                                                                                                 19

       EVENT                      DATE                   PLACE                            WEBSITE

E-MTB Trail Camp          Spring 2021             Kaltern (I)          www.emtb-camp.com

TOUR Transalp             21.06.2020-27.06.2020                        www.dk-mediasales.de/tour-transalp

BIKE Women Camp           25.06.2020-28.06.2020   Molveno (I)          www.dk-mediasales.de/bike-women-camp

BIKE Transalp             05.07.2020-11.07.2020                        www.dk-mediasales.de/bike-transalp

BIKE Festival Riva        24.07.2020-27.07.2020   Riva del Garda (I)   www.dk-mediasales.de/bike-festival-garda-trentino

E-MOTIONS
                          07.08.2020-09.08.2020   Millstatt (A)        www.dk-mediasales.de/e-motions
the E-BIKE Event

BIKE Festival Willingen   02.10.2020-04.10.2020   Williingen (D)       www.dk-mediasales.de/bike-festival-garda-willingen

BIKE Festival                                     Saalfelden
                          11.09.2020-13.09.2020                        www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang                                Leogang (A)

BIKE Cross-
                          October 2020            St. Englmar
Country-Camp
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