"Marketing international students and scientists" - Magdeburg, 30-31 March 2017 - EUniverCities Network
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«Marketing international students and scientists» Magdeburg, 30-31 March 2017
CITY
PRESENTATION
Parma is in the centre of the Italian Food Valley, with an overall high
employment rate of 70%
The economic department is due to the agri-food industry, covering the
whole chain: typical product and their produce associations, restaurants,
award-winning chef, research and safety, agrifood industries, academics of
Italian cuisine, cultural and educational project, international, national and
local exihibitions, food museums.
«Marketing international students and scientist»- Magdeburg 30-31 March 2017UNESCO
On 11 December Parma was official invited to take part in the Unesco Creative
Cities Network
The Project Parma Unesco proposes a new model of urban design
through an innovative approach to the themes of identity, creativity and
sustainable development
«Marketing international students and scientist»- Magdeburg 30-31 March 2017PARMA CREATIVE CITY
The objective is to create a culturally based development model that combines
the principles of creativity shown by Unesco, to the agrifood vocation of the
territory
KNOWLEDGE, CREATIVITY AND INNOVATION AS DRIVERS FOR ACTION:
Parma is completely focused on developing its own competitiveness at an
international level, including its University and youth creativity programmes.
«Marketing international students and scientist»- Magdeburg 30-31 March 2017UNESCO
PARMA UNESCO CREATIVE CITY PROJECT
OF GASTRONOMY
FOOD SCIENCE AND FOOD LABS
An essential part of the project consists in the realization of innovative
University structures dedicated to the Food field: here, experimentation
and research in the agri-food sector could be developed in an
interdisciplinary way and reach high performances.
OBJECTIVES
• To strengthen the University-Land dialogue, making the outbound skills more
congruent with the local professional requirements
• To enhance educational activities
• To promote scientific research and innovation
• To internationalize the educational offer of the University
• To improve the positioning and the reputation of the University and of the city
«Marketing international students and scientist»- Magdeburg 30-31 March 2017PARMAAND
FOOD SCIENCE UNESCO UNESCO
CREATIVE CITY
FOOD LABS PROJECT
OF GASTRONOMY
University Food Project
The project consists in a construction project concerning directly the Food
Science Department, currently lacking a building appropriate to its functions, and
a Scuola di Alta Formazione Sugli Alimenti e la Nutrizione (International
advanced training school on food and nutrition) aimed at offering specialized
postgraduate training.
International MASTER in Food Design
Open LAB
Promoted by the Municipality of Parma within the regional founding program
POR-FESR 2014/2020, Axis 6 “Attractive and active cities”, is an integral part of
the strategy of urban sustainable development and, more specifically, of the
strategy of functional recovery of the St. Paul monastery monumental complex.
The purpose of the LAB is to create a participatory culture, an urban collaborative
ecosystem achieved through social innovation strategies, sharing economy, public
collaboration and a collaborative governance for local development.
«Marketing international students and scientist»- Magdeburg 30-31 March 2017UNESCO
PARMA UNESCO CREATIVE CITY PROJECT
OF GASTRONOMY
FOOD & NUTRITION FOR CHILDREN AND YOUTH
The program is dedicated to fostering gastronomy, food education and healthy lifestyles
among children and youth.
For a number of years now, Parma has actively collaborated with the Ministry of
Education, the University, CONI (Italian National Olympic Committee) and Barilla
Industry, from which originated the innovative project called Giocampus.
This experience has been able to catalyze different resources encouraging the
establishment of innovative companies such as, for example, the university spin-off
MaDeGus - the Masters of taste.
OBJECTIVES
To promote and implement food education
To encourage research and innovation in food and nutrition
education
To further enrich the schools’ curriculum with information about
the gastronomic and cultural activities related to food education
To facilitate cultural exchanges and the mobility of professionals,
researchers, students
«Marketing international students and scientist»- Magdeburg 30-31 March 2017UNESCO
PARMA UNESCO CREATIVE CITY PROJECT
OF GASTRONOMY
ERASMUS PLUS
The project designated in 2016 for the Erasmus Plus program provides
for the involvement of elementary schools of the cities of Parma, Dénia
(Spain), Bergen (Norway) and Östersund (Sweden).
It is dedicated to cultural exchanges and to the sharing of best practices
and experiences. The key themes are food education and food culture.
The Erasmus Plus project is currently in progress and the involved
schools’ headmasters had a meeting in Dénia in October.
«Marketing international students and scientist»- Magdeburg 30-31 March 2017UNESCO
PARMA UNESCO CREATIVE CITY PROJECT
OF GASTRONOMY
FOOD FOR FUTURE, FOOD FOR GROWTH
The program is dedicated to implement and bring to a higher level of development
Maison Parma, an agri-food Centre of decentralized cooperation located in the
northern zone of Bujumbura (Burundi), promoted by the Association Parmaalimenta.
The Centre provides a concrete response to the numerous problems experienced
daily by producers.
In particular, the integration proposed for this program concerns the introduction of a
portal E-learning Maison Parma which, thanks to its ICT resources, will be a useful
tool in safeguarding the right to education, and specific training in the agri-food and
gastronomic sector as well as transversally to the other themes of the network
OBJECTIVES
To provide tools for decentralized cooperation
To share best practices, experiences and expertise
To promote self-sufficiency and sustainable development in
disadvantaged areas
To implement joint programming actions
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