MBA in International Hospitality Management Programme - ENTRY DATES January, March, July and October validated by Manchester Metropolitan ...

MBA in International
AI M I NG FOR G LOBAL EXCE LLE NCE

Hospitality Management
             Programme                                           )

          validated by Manchester Metropolitan University UK (MMU)

                                                     ENTRY DATES
                                  January, March, July and October

I N TR OD UC TIO N T O I M I

IMI University Centre Switzerland is a unique, private, International Management Institute founded in
1991. We have deliberately remained small, with a maximum of 220 students per semester. This way
our students can be assured of a highly personalised and individual approach to their learning. The
combination of quality academic teaching, Swiss practical training, excellent industry contacts and
breathtaking scenery are a recipe for success. Our graduates can be found in Senior Management
positions all around the Globe. Their success shows that to reach the top it pays to start at the top.

I N TR OD UC TIO N T O M A N C H E S T E R M ETROPOLITAN U N IVE RSITY U K ( M M U)

Manchester Metropolitan University was established nearly 200 years ago and is, today, an award-
winning university with over 4,000 academic, teaching, research, professional and support staff at the
forefront of their fields.

Their recent major investment programme has ensured that the University has some of the
best teaching, learning and research environments of any university in the UK and, with 37,000
undergraduate and postgraduate students, they take pride in providing world-class facilities and a
supportive learning environment.

They offer professionally relevant courses which place students’ future careers at the heart of their
studies and more than 70 UK professional associations recognise the quality and practical focus of
their courses.

Their Hollings Faculty enjoys an international reputation for excellence in the disciplines of Tourism
and Hospitality Management. Their programmes are innovative, with leading edge practice, and
many combine business and industry knowledge with practical experience to ensure that both
undergraduate and postgraduate students graduate ready to pursue their careers.

IMI has enjoyed a 22 year relationship with MMU during which time the range of MMU programmes
delivered at IMI has both grown and diversified. From the simple endorsement of a single programme
at the start of the relationship, IMI now has a range of Certificate, Diploma, Higher Diploma, BA
(Honours) and MBA programmes all validated by MMU and all carrying full international credit status
with worldwide recognition.

MBA in International Hospitality Management

W HO I S TH E P R O G R A M M E F O R ?                  WHAT COU RSES WI LL I TAKE?
This 22 week intensive residential course, is            -   International Strategic Management
followed by a 22 week non-residential programme          -   Business Research Methods
for the field consulting project or dissertation. The    -   Global Hospitality Management
whole programme is validated by IMI’s UK partner,        -   Services Marketing and e-Business
Manchester Metropolitan University (MMU). The            -   Financial Management for Services
course is designed for students with qualifications      -   Entrepreneurship and Innovation
and/or experience in hospitality management who          -   Dissertation
                                                                                                    validated by
wish to develop their skills and understanding of
the industry in preparation for middle and senior
management positions.

P R OG R AM M E O B J E C T IV E & C O N T E NT          WHAT QUALI FICATION WI LL I
The programme’s objective is to equip students           R ECE IVE?
with the skills necessary for eventual higher            Students successfully passing this course will
level management in the hospitality industry             receive an MBA in International Hospitality
by focusing on those subjects that relate to             Management awarded by IMI.
the internationalisation of hotel and hospitality        MBA in International Hospitality Management
companies. The core focus is on strategic                awarded by MMU.
management with subjects including strategic
international marketing management, enterprise
development, project appraisal and feasibility
studies, business cultures in developing new
markets.

Semester 1                                   Semester 2                      Graduate
TERM 1 (11 weeks)        TERM 2 (11 weeks)                                   Placement
International        Services Marketing Dissertation or                      In management training
Strategic Management and e-Business     Field Consulting Project             programmes worldwide or
                                                                             in full-time jobs worldwide
Business                 Financial
Research                 Management
                                                                             Free alumni service throughout
Methods                  for Services
                                                                             your career
Global Hospitality       Entrepreneurship
Management               & Innovation
1   YEAR

The Field Consulting Project is a special feature of our MBA in International Hospitality Management and is
one of the reasons why the skills and knowledge you gain on this course are so transferable. It is a professional
project which is coordinated by IMI tutors aligned with appointed representatives from international
companies. This is a rare instance where you, as a student, can work together with industry professionals
and educators on ‘live’ projects. It is also a unique opportunity for companies to: utilise a research resource,
develop consulting projects, investigate new markets, benefit from our international network and be part of
our global hospitality community. At the same time you are given a taste of what it is like to work within a
real company, to meet deadlines and to see a project through from inception to delivery.

WHY C HOOS E I M I U N IV E R S IT Y
CE NTR E S W I T Z E R L A N D ?

- Our programmes are designed to guide you            - As part of our programmes you are given the
  through a personal transformation and to put          opportunity to undertake a professional
  you on the path to Senior Management.                 practice in Switzerland or overseas.

- We offer exceptional value: a highly qualified      - We guarantee to source job opportunities for all
  faculty, intensive courses and excellent student/     our graduates and support you throughout your
  teacher ratios.                                       career.

- You will benefit from our excellent industry 		     - All these programmes are validated by
  contacts and on-campus recruitment.                   Manchester Metropolitan University (MMU),
                                                        an award-winning university in the UK.
- A degree from IMI is one of the best
  investments you will ever make.

ONE
Best Swiss Practice
with British Academic
                             TWO Your Employability
                                 is our
                                                           THREE FOUR
                                                               A Wealth of
                                                               Experience and a
                                                                                   Live Green,
                                                                                   Live Clean -
Excellence.                      Top Priority.                 Network for Life.   This is Switzerland!

Accreditation and Memberships:

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                     Phone +41 41 349 6400
                     imi-info@imi-luzern.com . www. imi-luzern.com