LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
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The vision of London Design Festival is to celebrate and promote London as the design capital of the world. Each year, London Design Festival embrace a strong mix of Partners to be part of the Festival’s programme. Partners hold a variety of events from exhibitions, installations, projects, product launches, late nights, workshops, talks, and tours. These events are held at a diverse range of venues including trade fairs, galleries, museums, shops, showrooms, studios, markets, restaurants, pop-up spaces, agencies and warehouses. 2
WHAT IS A PARTNER EVENT? Partner events can range from exhibitions, installations, product launches, talks, walking tours and open studios across a variety of design disciplines including architecture, digital, furniture, lighting, product, ceramics, transport, graphic, sound design and more. HOW DOES LDF SUPPORT YOUR EVENT? London Design Festival’s role is to increase the reach of your event across physical and digital audiences. The Festival promote Partners through the Official LDF Guide, website, regular e-newsletters, social media platforms and via a PR press portal. LDF’s holistic understanding and year-round engagement with the creative industries and design community enables us to offer advice and guidance to Partners looking to stage an event. If you are still looking to confirm certain elements of your activity or find a venue, LDF can support you by providing resources and tips and recommend potential partnerships with third parties. By becoming a Partner you will become part of the fabric of London Design Festival. Partner events make LDF the citywide experience it has become. We look forward to collaborating to ensure your #LDF20 experience and association is a success. 3 CDH x GERONIMO by Cameron Design House, 2018
DESIGN DISTRICTS AND ROUTES Design Districts are a key component of the Festival makeup with each Design District constituting a cluster of events within a short walking distance of each other, enabling visitors to navigate the 400 events and geography of the city. In 2019, the Festival had 11 official Design Districts and 1 Design Route, each with its own character and identity. During the Festival these areas become unique design hubs, where design activity is never more than 15 minutes walk away. Each District has it’s own spotlight day where Partners within the District will host special shows, late-night drinks and events. If you would like to find out more about becoming part of a Design District contact the LDF team. 4
GLOBAL REACH TWITTER 150k followers Visitors from over 75 countries attended the Festival in 2019, making 1.1 million visits. INSTAGRAM London Design Festival helped drive a total of 120,000 visits to the V&A 294k followers WEBSITE 1.6m pageviews FACEBOOK 159k likes NEWSLETTER 70k subscribers 5
STANDARD PACKAGE PREMIUM PACKAGE ENHANCED PACKAGE ONLINE PACKAGES DEADLINE – 3 JULY 2020 DEADLINE – 3 JULY 2020 DEADLINE – 3 JULY 2020 DEADLINE – 4 SEPTEMBER 2020 GUIDE GUIDE GUIDE STANDARD ONLINE PACKAGE 1/3 page in the guide: 2/3 guide page Full guide page Dedicated event page 1x hero image 3x hero images 4x hero images Event page on mobile site / mobile ‘Event Finder’ 300 characters about your event 650 characters about your event 1,400 characters about your event Event presence on search facility and Events page GUIDES AND SIGNAGE DELIVERED TO YOUR EVENT GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT Free unlimited news articles 100 guides Desired number of guides Desired number of guides SOCIAL MEDIA POSTS (MAY-SEPT) 1x freestanding sign 1x freestanding sign 2x freestanding sign 2x Instagram, 2x Twitter, 2x Facebook 1x branded guide box 1x branded guide box 1x branded guide box PR 2x LDF vinyl stickers 2x LDF vinyl stickers 2x LDF vinyl stickers Partner Communications toolkit WEBSITE WEBSITE WEBSITE Your press releases & images hosted on the LDF press hub PACKAGES SUMMARY Dedicated event page Dedicated event page Dedicated event page Event page on mobile site / mobile ‘Event Finder’ Event page on mobile site / mobile ‘Event Finder’ Event page on mobile site / mobile ‘Event Finder’ ONLINE Event presence on search facility and Events page Event presence on search facility and Events page Event presence on search facility and Events page £770 +VAT Free unlimited news articles Free unlimited news articles Free unlimited news articles SOCIAL MEDIA POSTS (MAY-SEPT) ADVERTISING ADVERTISING PREMIUM ONLINE PACKAGE 1x Instagram Story and Added To Instagram Highlights Your advertising banner on rotation across the website Your advertising banner on rotation across the website Dedicated event page 1x Twitter SOCIAL MEDIA POSTS (MAY-SEPT, SOCIAL MEDIA POSTS (MAY-SEPT, Event page on mobile site / mobile ‘Event Finder’ 1x Facebook with guaranteed posts in September) with guaranteed posts in September) Event presence on search facility and Events page 4x Instagram - 2 x Stories and 2 x Wall Free unlimited news articles PR 2x Instagram - 1 x Story and 1 x Wall 4x Twitter - 2 in Sept Access to resources including the LDF logos and assets Partner Communications toolkit 2x Twitter - 1 in Sept 4x Facebook - 2 in Sept SOCIAL MEDIA POSTS (MAY-SEPT, with guaranteed Your press releases & images hosted on the LDF press hub 2x Facebook - 1 in Sept posts in September)) NEWSLETTER (MAY-SEPT) NEWSLETTER (MAY-SEPT) 2x Instagram (1 x Wall, 1 x Story), 2x Twitter, 2x Facebook 1x newsletter mention inc. image and link 2x newsletter mentions inc. image and link NEWSLETTER (MAY-SEPT) PR PR A newsletter feature including text, an image and link Communications toolkit Communications toolkit to your LDF event Your press releases & images hosted on the LDF press hub Your press releases & images hosted on the LDF press hub PR TICKETS TO THE LDF PARTY AT THE V&A Partner Communications toolkit 2x tickets to the official LDF party at the V&A Your press releases & images hosted on the LDF press hub STANDARD PREMIUM ENHANCED PREMIUM ONLINE 7 £770 +VAT £1,500 +VAT £3,750 +VAT £1,500 +VAT LIMITED AVAILABILITY
OFFICIAL GUIDE GUIDE AND SIGNAGE 1/3 page in the official guide about your event; a print run of 50,000 and 1x freestanding branded sign, a desired number of official guides and 1x branded distribution to 350 key locations. This includes up to 1x high resolution guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your images, 300 characters about your event, plus key information. windows / in your venue space. WEBSITE MOBILE SITE A dedicated event page on our website which you are free to update as Your event page will feature on our mobile site and bespoke ‘Event Finder’ site you please. Your page can be accessed via the search facility and the which includes GPS event mapping and an ‘Around Me’ feature. It also integrates ‘All Events’ page. For maximum visibility it will also feature on the home with the ‘My Festival’ planner used to build and share Festival itineraries. page of the website on rotation. STANDARD PACKAGE DEADLINE: 3 JULY 2020 SOCIAL MEDIA POSTS (MAY-SEPT) PR LDF will provide a communications toolkit to help maximise your own PR £770 +VAT LDF will promote your event to our digital community (upwards of 700,000 opportunities. LDF will also include your press releases and images on the LDF followers). This includes 1x Twitter, 1x Instagram Story and Insta Highlight, press hub which is shared with 3,000+ journalists. It includes a tagging system so 1x Facebook. press materials can be filtered by themes and categories for enhanced visibility. RESOURCES AND SUPPORT LDF provide access to free LDF Partner surgeries and briefings, as well as useful handbooks and resources via your dedicated Partner dashboard. Throughout the year, a dedicated member of the LDF team is available to answer any questions. 8
WEBSITE GUIDE AND SIGNAGE A dedicated event page on our website which you are free to update as 1x freestanding branded sign, a desired number of official guides and 1x branded you please. Your page can be accessed via the search facility and the guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your ‘All Events’ page. For maximum visibility it will also feature on the home windows / in your venue space. page of the website on rotation. SOCIAL MEDIA POSTS (MAY-SEPT) MOBILE SITE LDF will promote your event to our digital community (upwards of 700,000 Your event page will feature on our mobile site and bespoke ’Event Finder’ site followers). This includes 1x Twitter, 1x Instagram, 1x Facebook. which includes GPS event mapping and an ’Around Me’ feature. It also integrates with the ‘My Festival’ planner used to build and share Festival itineraries. ONLINE PACKAGE DEADLINE: 4 SEPT 2020 RESOURCES AND SUPPORT PR LDF provide access to free LDF Partner surgeries and briefings, as well as LDF will provide a communications toolkit to help maximise your own PR £770 +VAT useful handbooks and resources via your dedicated Partner dashboard. opportunities. LDF will also include your press releases and images on the LDF Throughout the year, a dedicated member of the LDF team is available to press hub which is shared with 3,000+ journalists. It includes a tagging system so answer any questions. press materials can be filtered by themes and categories for enhanced visibility. 9
OFFICIAL GUIDE GUIDE AND SIGNAGE 2/3 page in the official guide about your event; a print run of 50,000 and 1x freestanding branded sign, a desired number of official guides and 1x branded distribution to 350 key locations. This includes up to 3x high resolution guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your images, 650 characters about your event, plus key information. windows / in your venue space. WEBSITE WEBSITE ADVERTISING A dedicated event page on our website which you are free to update as LDF will include your advertising banner on rotation across the London Design you please. Your page can be accessed via the search facility and the Festival website. In 2018 the site experienced 1.5 million page views in the Festival ‘All Events’ page. For maximum visibility it will also feature on the home period alone so this a great opportunity to position your brand to our audiences. page of the website on rotation. PREMIUM PACKAGE SOCIAL MEDIA POSTS (MAY-SEPT) MOBILE SITE DEADLINE: 3 JULY 2020 Your event page will feature on our mobile site and bespoke ‘Event Finder’ site LDF will promote your event to our digital community (upwards of 700,000 followers). This includes 2x Twitter, 2x Instagram (1 x Insta Story which includes GPS event mapping and an ‘Around Me’ feature. It also integrates £1,500 + VAT with the ‘My Festival’ planner used to build and share Festival itineraries. and 1 x Wall), 2x Facebook. We guarantee 1 x Tweet, 1 x Facebook post and 1 x Insta in September. E-NEWSLETTER RESOURCES AND SUPPORT Your event will be mentioned (with an image and link to your event page) in 1x LDF provide access to free LDF Partner surgeries and briefings, as well targeted e-newsletter sent to our 70,000 subscribers. as useful handbooks and resources via your dedicated Partner PR dashboard. Throughout the year, a dedicated member of the LDF team LDF will provide a communications toolkit to help maximise your own PR is available to answer any questions. opportunities. LDF will also include your press releases and images on the LDF press hub which is shared with 3,000+ journalists. It includes a tagging system so press materials can be filtered by themes and categories for enhanced visibility. 10
OFFICIAL GUIDE GUIDE AND SIGNAGE 1 full page in the official guide about your event; a print run of 50,000 and 2x freestanding branded signs, a desired number of official guides and 1x branded distribution to 350 key locations. This includes up to 4x high resolution guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your images, 1,400 characters about your event, plus key information. windows / in your venue space. WEBSITE WEBSITE ADVERTISING A dedicated event page on our website which you are free to update as LDF will include your advertising banner on rotation across the London Design you please. Your page can be accessed via the search facility and the ‘All Festival website. In 2018 the site experienced 1.5 million page views in the Festival Events’ page. For maximum visibility it will also feature on the home page period alone so this a great opportunity to position your brand to our audiences. of the website on rotation. ENHANCED PACKAGE MOBILE SITE DEADLINE: 26 JUNE 2020 SOCIAL MEDIA POSTS (MAY-SEPT) Your event page will feature on our mobile site and bespoke Event Finder’ site LDF promote your event to our digital community (upwards of 700,000 which includes GPS event mapping and an ‘Around Me’ feature. It also integrates followers). This includes 4x Twitter, 4x Instagram (2 x Stories, which will £3,750 + VAT with the ‘My Festival’ planner used to build and share Festival itineraries. be added and saved as a Partner Highlight ongoing, and 2 x Wall posts), 4x Facebook. We guarantee 1 x Tweet, 1 x Facebook post and 1 x Insta in September. E-NEWSLETTER Your event will be mentioned (with an image and link to your event page) in 2x targeted e-newsletter sent to our 70,000 subscribers. PR LDF will provide a communications toolkit to help maximise your own PR opportunities. LDF will also include your press releases and images on the TICKETS TO THE LDF PARTY AT THE V&A LDF press hub which is shared with 3,000+ journalists. This includes a 2x tickets to the official Festival party at the Victoria and Albert Museum. This is an tagging system so press materials can be filtered by themes and unapparelled opportunity for you to meet and network with cultural institutes, industry categories for enhanced visibility. innovators and global influencers, enabling new partnerships and greater industry visability. 11
CONCESSION RATES TRADE FAIR DISCOUNT Concession rates are available for students, graduates, schools, charitable Partnering organisations who are exhibiting within a Design Destination will fundraising projects and businesses and organisations under a year old. The receive a 10% discount. concession rate is only applicable for the Standard Package (£770+VAT) or Online Package (£770 +VAT). Please contact Jessica McFarlane for the Design Destination discount information. Please note that these Partner Packages will not include guides, guide boxes or signage as these will be provided to the Destination MULTIPLE LISTINGS separately. CONCESSION If you would like to promote multiple events please contact us to discuss which Partner package will work best for you. For more information on any of the above and details on any of the RATES AND packages please contact: ADDITIONAL ADVERTISING PROMOTION Looking to grow the visibility of your event even further? London Design Jessica McFarlane Festival offers a range of additional promotional activity including FESTIVAL MANAGER advertisements through the Festival Guide, website and newsletters, paid jess@londondesignfestival.com posts or social competitions. 020 7421 8850 12
KEY DATES 9 M12 MARCH PARTNER REGISTRATION OPEN: From this day, Partners can upload their event information and go through to payment. LDF will then publish your event. Only changes made before 3 July deadline will be reflected in the guide. 26 J3 JULY GUIDE DEADLINE: All Partner content, imagery and editorial must be submitted and purchased by 3 July. After this date any changes to events will only be reflected on the website. You will also need to submit two on-site contacts and your venue address so that we can deliver and collect your guides and signage. 3 JULY 3 JULY ADVERTISING DEADLINE: If you would like to advertise within the guide contact us to confirm by this date. 3 JULY 3 JULY SOCIAL MEDIA DEADLINE: All Partners receive social media promotion from May-September with imagery and text drawn from their dedicated web page. However, If you have any specific content you would like to use, please fill in your Social Media Content Scheduling Form by 3 July. 2-11 SEPT DISTRIBUTION OF GUIDES, SIGNAGE AND WINDOW VINYL STICKERS 4 SEPT ONLINE PARTNER DEADLINE: All online partners must have finished and paid for their listings by this date. 12 12 –– 22 20 SSEEPT PT LONDON DESIGN FESTIVAL 2020 15 O16 OCT POST EVENT SURVEY DEADLINE: Partners completing the survey will have the opportunity to win a complimentary Premium Package for 2021. 13
NEXT STEPS AND TIMELINE Partner registration is open from Thursday 12 March until Friday 3 July 2020. During this period, the Festival will send you log in details to access the website and Partner Dashboard. On the Partner dashboard, Partners can: • Submit material for your event web page and guide listing. • Pay for your event. • Gain tips and advice about holding an event from LDF toolkits and resources. • Connect with other Partners on the Partner Forum. If you would like to receive log in details to the website please visit londondesignfestival.com/takepart to register your interest. To talk through your options in more detail, please contact: Jessica McFarlane FESTIVAL MANAGER jess@londondesignfestival.com 14 +44 (0)20 7421 8850
APPENDIX 15
APPENDIX: WHAT HAPPENS DURING THE FESTIVAL PARTNER ACTIVITY ‘Partner activity’ includes all events that are staged independently and promoted by the Festival. In 2019, this comprised of over 300 events across the city, including the five trade fairs (known as Design Destinations), which collectively showcase over 2,000 participating exhibitors. It also featured eleven Design Districts - Bankside, Brompton, Chelsea, Clerkenwell, King’s Cross, Pimlico Road, Marylebone, Mayfair, Shoreditch, Victoria and West Kensington, as well as one Design Route in Paddington Central. For more information about our Districts, Destinations and Routes, please see https://londondesignfestival.com/design-districts LANDMARK PROJECTS Each year, London Design Festival conceives and delivers an extraordinary array of ‘Landmark Projects’. These are ambitious installations designed by emerging, as well as world-leading designers and architects, such as John Pawson, Zaha Hadid, David Adjaye, Es Devlin, Ronan and Erwan Bouroullec, Amanda Levete, Marc Newson, David Chipperfield, and Alison Brooks. Installations are located in prominent London locations, including Trafalgar Square, the V&A Museum, Southbank Centre, St Paul’s Cathedral or Somerset House. Their realisation comes with the support of key clients and organisations such as BMW, Swarovski, Philips, Kvadrat and Perrier- Jouët. For more information please see our Landmark Projects Archive: https:// londondesignfestival.com/landmark-projects HEADLINE EVENTS London Design Festival stages a number of ‘Headline Events’. These include the London Design Medals, an exclusive evening to recognise and award leading design experts for their outstanding contribution to London and their industry; Global Design Forum, a sell-out thought leadership programme that sets the future agenda for design; and the Official London Design Festival Party, 16 attended by over 1,700 highly influential guests at the V&A Museum. ‘TOURNAMENT’ by Jaime Hayón Trafalgar Square, 2009
2019 FACTS o 17th edition of London Design Festival o Over 400 projects, partners and events o 11 Design Districts and 1 Design Route from North to South, East to West o 4 Design Destinations with over 2,000 businesses taking part o 2 Landmark Projects o 6 Commissioned Projects at the V&A – the 11th year as the Official Festival Hub o 4 Festival Commissions across the City and 3 Special Projects o 1.1 million visits from 75 countries o Over 600 articles and broadcast clips in the UK alone, 365 articles internationally o AVE of £12.7 million and global circulation reach of 1.8 billion o 1.6 million web page views to londondesignfestival.com and a 700,000 social community 17
OUR AUDIENCE PROFILE: Age: 25-54, 72% Male/Female: 48 : 52 Residence: UK: 78% International visitors from 75 countries: 22% Motivations for visiting: To be inspired (59%), to learn something (44%), to be stimulated (40%), for self-actualisation (38%), with 43% stating that design is an important part of who they are "There has been a generational step change in the importance the consumer puts on design. Millennials are not only design literate in a way that previous generations were not, but it is also central to their stimulus to purchase products and services.” Ben Evan CBE, Director, London Design Festival 18
WEB AND DIGITAL 19
APPENDIX: LDF WEBSITE The London Design Festival website exists as a source of inspiration, discovery and education. It is used by audiences to not only explore the Festival September programme, but with news from LDF, partners and supporters, acts as a year round insight into London and the design world. The website has a rapidly growing international audience and during #LDF20 saw 1.6 million page views during the Festival period alone (May-September 2019). Every event is given a dedicated page on our website for Partners to update and edit as they please. Partners can upload a detailed description of their event, venue address and map location, images, video content, dates, opening times, links, press releases and a profile on your company. All events and exhibitions can be found via our search facility which is arranged by date, area, LDF WEBSITE discipline, Partner name, event name, District or event type. 1.6 million page views Our mobile ‘Event Finder’ site is a useful way to help visitors find events across the city. This includes bespoke GPS event mapping which integrates with the ‘My Festival’ planner used to build and share Festival itineraries. Partners can upload multiple free news articles all year round. These feature on the news page of the website. Partners can use this platform to promote additional content such as product launches, competitions and behind the scenes activity in the lead up to, during and post Festival. 20
APPENDIX: DIGITAL MARKETING London Design Festival has an ever expanding digital community of over 700,000 followers and subscribers. All Partners will have visibility across our social media platforms (May-September) including Instagram (294K+ followers), Twitter (150K+ followers) and Facebook (159K+ followers). Each month we send out an e-newsletter to 70,000 subscribers with information about forthcoming design events from our Partners. Newsletters increase in frequency from May-September and feature a selection of Partner events and exhibitions happening during the Festival. The Festival remains active on all digital channels throughout the year and Festival Partners are welcome to send through information about year round activity for LDF to promote. INSERT IMAGE HERE “Apologies to Milan and Tokyo. Regrets to Stockholm and Paris. Forgive me, Eindhoven, Berlin, Barcelona and, most particularly, New York. But London is the design capital of the world.” New York Times 21 Shoreditch Design Triangle ‘Citizen M Playground’, 2017
GUIDE AND SIGNAGE DELIVERED ONE WEEK PRIOR TO THE FESTIVAL 50,000 GUIDES TO 350 LOCATIONS 22
APPENDIX: LDF GUIDE AND SIGNAGE 1 2 The Official London Design Festival printed Guide provides a comprehensive overview of the activity happening in September. It includes editorial on a selection of projects, Design Districts, navigations tips, and chapters highlighting each event across the city. 50,000 copies of the publication are distributed across London in over 350 locations, including all partnering events and official LDF locations. The Festival provides a display box for your guides, along with a freestanding LDF sign to boost your event’s visibility from the street. All physical promotion is designed by internationally renowned design agency Pentagram, in line with an annual theme and graphic identity. Partners can choose a 1/3 page, 2/3 or full page listing to represent their event in 5 the guide. Each listing includes the organisations name, event title, key information and images. A break down of what is required for the guide can be found on your Partner Dashboard. Distribution of Guides and signage will take place on the two week period prior to the Festival so please bear this in mind when organising the venue for your event. 23
PARTNER DASHBOARD SUBMIT YOUR EVENT(S) PARTNER DASHBOARD SUBMIT YOUR COMPANY PROFILE SUBMIT NEWS USEFUL DOCUMENTS WITH IMAGE SPECS AND TEXT LIMITS FAQS CONNECT WITH OTHERS VIA THE PARTNER FORUM LOGOS AND DIGITAL BANNERS SOCIAL MEDIA FORM 24
PRESS & RESOURCES IMAGES AND PRESS RELEASES ON THE PRESS HUB COMMUNICATIONS TOOLKIT ACCESS TO FREE LDF PARTNER SURGERIES AND BRIEFINGS FESTIVAL SUPPORT 25
APPENDIX: LDF RESOURCE AND TIPS Once you have received log in details for the LDF website, you will gain access to your own Partner Dashboard where you can ask questions, download resources and make connections with other Partners. PRESS AND PR The Festival work with PR specialists, Exposure, to promote the Festival in the press. They work with the media to identify editorial opportunities across the entire Festival which includes Landmark Projects, Festival events, Design Districts, Design Destinations and our Partners programme. Exposure will create a helpful communications toolkit to enable Partners to maximise their own PR opportunities. This will sit on the LDF website which can be accessed via the Partner dashboard. Additionally, all partners can upload an unlimited number of news items and press releases onto the LDF press hub. 26
PRESS RESULTS LONDON DESIGN FESTIVAL 2019 OVERVIEW LDF PRINT & ONLINE INTERNATIONAL PROGRAMME: In order to increase London Design Festival’s global relevance, we created a Isabel Margalejo Peter Maxwell UK We hosted an international press press programme, specially curated to programme, showcase specially the wealth curated of talent that theto showcase Total Articles: 588 the wealth Festival of talent and London hasthat the Festival and to offer. Jasmin Jouhar Rémi Bourbonneux Total Reach: 739,762,278 London has to offer. AVE: £9,120,281 8 international editors from 6 key markets joined theeditors 8 international programme, from 6 key markets Massimo de Conti Giovanna Mancini INTERNATIONAL resulting in programme, joined the rti les u lisresulting e t in 21 te it published articles urt er ietoesdate,n irwithe 8 further rt e ing ee s Total Articles: 365 pieces confirmed for the coming weeks. Arantxa Neyra Stephen Todd Total Reach: 1,048,392,666 AVE: £5,121,210 27
PRESS RESULTS LONDON DESIGN FESTIVAL ES 30 pieces of coverage 35 pieces of coverage 22 pieces of coverage l 14 pieces of coverage 14 pieces of coverage n com 17 pieces of coverage 9 pieces of coverage 8 pieces of coverage 8 pieces of coverage 7 pieces of coverage 28
“A kind of extended block party, mixing trade-fair events with installation style extravaganzas across the city” WALL STREET JOURNAL “The movers and shakers of the international design scene flock to our shores for brilliant, vibrant, ground breaking products, pop-ups, ideas and inspiration at London Design Festival.” CITY AM “Some of the world’s most creative minds are using London as their gallery to show off a range of innovative designs.” EVENING STANDARD “One of the highlights of the British capital’s creative calendar” ICON “You’ll find something inspiring at every turn during London Design Festival” ELLE DÉCORATION UK 29
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