LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20

Page created by Vincent Freeman
 
CONTINUE READING
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
LONDON DESIGN FESTIVAL
      12-20 SEPTEMBER 2020
    PARTNER INFORMATION PACK
              #LDF20

1
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
The vision of London Design Festival is to celebrate and promote London as the design
    capital of the world.

    Each year, London Design Festival embrace a strong mix of Partners to be part of the
    Festival’s programme. Partners hold a variety of events from exhibitions, installations,
    projects, product launches, late nights, workshops, talks, and tours. These events are held at
    a diverse range of venues including trade fairs, galleries, museums, shops, showrooms,
    studios, markets, restaurants, pop-up spaces, agencies and warehouses.

2
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
WHAT IS A PARTNER EVENT?
    Partner events can range from exhibitions, installations, product
    launches, talks, walking tours and open studios across a variety of
    design disciplines including architecture, digital, furniture, lighting,
    product, ceramics, transport, graphic, sound design and more.

    HOW DOES LDF SUPPORT YOUR EVENT?
    London Design Festival’s role is to increase the reach of your event
    across physical and digital audiences. The Festival promote Partners
    through the Official LDF Guide, website, regular e-newsletters, social
    media platforms and via a PR press portal.

    LDF’s holistic understanding and year-round engagement with the
    creative industries and design community enables us to offer advice
    and guidance to Partners looking to stage an event. If you are still
    looking to confirm certain elements of your activity or find a venue,
    LDF can support you by providing resources and tips and
    recommend potential partnerships with third parties.

    By becoming a Partner you will become part of the fabric of
    London Design Festival. Partner events make LDF the citywide
    experience it has become. We look forward to collaborating to
    ensure your #LDF20 experience and association is a success.

3
                                                                               CDH x GERONIMO by Cameron Design House, 2018
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
DESIGN DISTRICTS AND ROUTES

    Design Districts are a key component of the Festival makeup with each
    Design District constituting a cluster of events within a short walking
    distance of each other, enabling visitors to navigate the 400 events and
    geography of the city.

    In 2019, the Festival had 11 official Design Districts and 1 Design Route,
    each with its own character and identity. During the Festival these areas
    become unique design hubs, where design activity is never more than 15
    minutes walk away.

    Each District has it’s own spotlight day where Partners within the District
    will host special shows, late-night drinks and events.

    If you would like to find out more about becoming part of a Design District
    contact the LDF team.

4
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
GLOBAL REACH
        TWITTER
        150k followers                       Visitors from over 75 countries
                                 attended the Festival in 2019, making 1.1 million visits.
        INSTAGRAM         London Design Festival helped drive a total of 120,000 visits to the V&A
        294k followers

        WEBSITE
        1.6m pageviews

        FACEBOOK
        159k likes

        NEWSLETTER
        70k subscribers
5
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
PARTNER PACKAGES

6
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
STANDARD PACKAGE                                            PREMIUM PACKAGE                                            ENHANCED PACKAGE                                             ONLINE PACKAGES
                      DEADLINE – 3 JULY 2020                                     DEADLINE – 3 JULY 2020                                      DEADLINE – 3 JULY 2020                                  DEADLINE – 4 SEPTEMBER 2020

                             GUIDE                                                      GUIDE                                                       GUIDE                                        STANDARD ONLINE PACKAGE
                     1/3 page in the guide:                                         2/3 guide page                                             Full guide page                                          Dedicated event page
                         1x hero image                                              3x hero images                                             4x hero images                             Event page on mobile site / mobile ‘Event Finder’
                 300 characters about your event                           650 characters about your event                           1,400 characters about your event                   Event presence on search facility and Events page
       GUIDES AND SIGNAGE DELIVERED TO YOUR EVENT                 GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT                  GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT                              Free unlimited news articles
                           100 guides                                          Desired number of guides                                   Desired number of guides                              SOCIAL MEDIA POSTS (MAY-SEPT)
                      1x freestanding sign                                       1x freestanding sign                                        2x freestanding sign                              2x Instagram, 2x Twitter, 2x Facebook
                      1x branded guide box                                       1x branded guide box                                       1x branded guide box                                                 PR
                     2x LDF vinyl stickers                                       2x LDF vinyl stickers                                      2x LDF vinyl stickers                                 Partner Communications toolkit
                           WEBSITE                                                     WEBSITE                                                     WEBSITE                           Your press releases & images hosted on the LDF press hub

                                                                                                                                                                                                                                                    PACKAGES SUMMARY
                      Dedicated event page                                       Dedicated event page                                        Dedicated event page
        Event page on mobile site / mobile ‘Event Finder’          Event page on mobile site / mobile ‘Event Finder’          Event page on mobile site / mobile ‘Event Finder’
                                                                                                                                                                                                             ONLINE
        Event presence on search facility and Events page          Event presence on search facility and Events page         Event presence on search facility and Events page                        £770 +VAT
                  Free unlimited news articles                               Free unlimited news articles                                Free unlimited news articles
               SOCIAL MEDIA POSTS (MAY-SEPT)                                         ADVERTISING                                                ADVERTISING                                       PREMIUM ONLINE PACKAGE
      1x Instagram Story and Added To Instagram Highlights       Your advertising banner on rotation across the website    Your advertising banner on rotation across the website                       Dedicated event page

                           1x Twitter                                     SOCIAL MEDIA POSTS (MAY-SEPT,                              SOCIAL MEDIA POSTS (MAY-SEPT,                        Event page on mobile site / mobile ‘Event Finder’

                          1x Facebook                                   with guaranteed posts in September)                        with guaranteed posts in September)                   Event presence on search facility and Events page

                                                                                                                                    4x Instagram - 2 x Stories and 2 x Wall                         Free unlimited news articles
                               PR                                        2x Instagram - 1 x Story and 1 x Wall
                                                                                                                                             4x Twitter - 2 in Sept                   Access to resources including the LDF logos and assets
                 Partner Communications toolkit                                  2x Twitter - 1 in Sept
                                                                                                                                           4x Facebook - 2 in Sept                     SOCIAL MEDIA POSTS (MAY-SEPT, with guaranteed
    Your press releases & images hosted on the LDF press hub                    2x Facebook - 1 in Sept
                                                                                                                                                                                                        posts in September))
                                                                              NEWSLETTER (MAY-SEPT)                                       NEWSLETTER (MAY-SEPT)
                                                                                                                                                                                      2x Instagram (1 x Wall, 1 x Story), 2x Twitter, 2x Facebook
                                                                      1x newsletter mention inc. image and link                  2x newsletter mentions inc. image and link
                                                                                                                                                                                                     NEWSLETTER (MAY-SEPT)
                                                                                          PR                                                          PR
                                                                                                                                                                                       A newsletter feature including text, an image and link
                                                                                Communications toolkit                                     Communications toolkit
                                                                                                                                                                                                          to your LDF event
                                                               Your press releases & images hosted on the LDF press hub   Your press releases & images hosted on the LDF press hub
                                                                                                                                                                                                                  PR
                                                                                                                                  TICKETS TO THE LDF PARTY AT THE V&A
                                                                                                                                                                                                  Partner Communications toolkit
                                                                                                                                 2x tickets to the official LDF party at the V&A
                                                                                                                                                                                     Your press releases & images hosted on the LDF press hub

                        STANDARD                                                    PREMIUM                                                   ENHANCED
                                                                                                                                                                                                    PREMIUM ONLINE
7
                    £770 +VAT                                               £1,500 +VAT                                                £3,750 +VAT                                                 £1,500 +VAT
                                                                                                                                       LIMITED AVAILABILITY
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
OFFICIAL GUIDE                                                                  GUIDE AND SIGNAGE
                             1/3 page in the official guide about your event; a print run of 50,000 and      1x freestanding branded sign, a desired number of official guides and 1x branded
                             distribution to 350 key locations. This includes up to 1x high resolution       guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
                             images, 300 characters about your event, plus key information.                  windows / in your venue space.

                             WEBSITE                                                                         MOBILE SITE
                             A dedicated event page on our website which you are free to update as           Your event page will feature on our mobile site and bespoke ‘Event Finder’ site
                             you please. Your page can be accessed via the search facility and the           which includes GPS event mapping and an ‘Around Me’ feature. It also integrates
                             ‘All Events’ page. For maximum visibility it will also feature on the home      with the ‘My Festival’ planner used to build and share Festival itineraries.
                             page of the website on rotation.
    STANDARD PACKAGE
     DEADLINE: 3 JULY 2020
                             SOCIAL MEDIA POSTS (MAY-SEPT)                                                   PR
                                                                                                             LDF will provide a communications toolkit to help maximise your own PR
        £770 +VAT            LDF will promote your event to our digital community (upwards of 700,000
                                                                                                             opportunities. LDF will also include your press releases and images on the LDF
                             followers). This includes 1x Twitter, 1x Instagram Story and Insta Highlight,
                                                                                                             press hub which is shared with 3,000+ journalists. It includes a tagging system so
                             1x Facebook.
                                                                                                             press materials can be filtered by themes and categories for enhanced visibility.

                             RESOURCES AND SUPPORT
                             LDF provide access to free LDF Partner surgeries and briefings, as well as
                             useful handbooks and resources via your dedicated Partner dashboard.
                             Throughout the year, a dedicated member of the LDF team is available to
                             answer any questions.

8
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
WEBSITE                                                                      GUIDE AND SIGNAGE
                            A dedicated event page on our website which you are free to update as        1x freestanding branded sign, a desired number of official guides and 1x branded
                            you please. Your page can be accessed via the search facility and the        guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
                            ‘All Events’ page. For maximum visibility it will also feature on the home   windows / in your venue space.
                            page of the website on rotation.

                            SOCIAL MEDIA POSTS (MAY-SEPT)                                                MOBILE SITE
                            LDF will promote your event to our digital community (upwards of 700,000     Your event page will feature on our mobile site and bespoke ’Event Finder’ site
                            followers). This includes 1x Twitter, 1x Instagram, 1x Facebook.             which includes GPS event mapping and an ’Around Me’ feature. It also integrates
                                                                                                         with the ‘My Festival’ planner used to build and share Festival itineraries.
    ONLINE PACKAGE
    DEADLINE: 4 SEPT 2020
                            RESOURCES AND SUPPORT                                                        PR
                            LDF provide access to free LDF Partner surgeries and briefings, as well as   LDF will provide a communications toolkit to help maximise your own PR
       £770 +VAT            useful handbooks and resources via your dedicated Partner dashboard.         opportunities. LDF will also include your press releases and images on the LDF
                            Throughout the year, a dedicated member of the LDF team is available to      press hub which is shared with 3,000+ journalists. It includes a tagging system so
                            answer any questions.                                                        press materials can be filtered by themes and categories for enhanced visibility.

9
LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER INFORMATION PACK - #LDF20
OFFICIAL GUIDE                                                                GUIDE AND SIGNAGE
                              2/3 page in the official guide about your event; a print run of 50,000 and    1x freestanding branded sign, a desired number of official guides and 1x branded
                              distribution to 350 key locations. This includes up to 3x high resolution     guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
                              images, 650 characters about your event, plus key information.                windows / in your venue space.

                               WEBSITE                                                                      WEBSITE ADVERTISING
                               A dedicated event page on our website which you are free to update as        LDF will include your advertising banner on rotation across the London Design
                               you please. Your page can be accessed via the search facility and the        Festival website. In 2018 the site experienced 1.5 million page views in the Festival
                               ‘All Events’ page. For maximum visibility it will also feature on the home   period alone so this a great opportunity to position your brand to our audiences.
                               page of the website on rotation.

     PREMIUM PACKAGE          SOCIAL MEDIA POSTS (MAY-SEPT)                                                 MOBILE SITE
      DEADLINE: 3 JULY 2020                                                                                 Your event page will feature on our mobile site and bespoke ‘Event Finder’ site
                              LDF will promote your event to our digital community (upwards of
                              700,000 followers). This includes 2x Twitter, 2x Instagram (1 x Insta Story   which includes GPS event mapping and an ‘Around Me’ feature. It also integrates
        £1,500 + VAT                                                                                        with the ‘My Festival’ planner used to build and share Festival itineraries.
                              and 1 x Wall), 2x Facebook. We guarantee 1 x Tweet, 1 x Facebook post
                              and 1 x Insta in September.

                                                                                                            E-NEWSLETTER
                              RESOURCES AND SUPPORT                                                         Your event will be mentioned (with an image and link to your event page) in 1x
                              LDF provide access to free LDF Partner surgeries and briefings, as well       targeted e-newsletter sent to our 70,000 subscribers.
                              as useful handbooks and resources via your dedicated Partner
                                                                                                            PR
                              dashboard. Throughout the year, a dedicated member of the LDF team
                                                                                                            LDF will provide a communications toolkit to help maximise your own PR
                              is available to answer any questions.
                                                                                                            opportunities. LDF will also include your press releases and images on the LDF
                                                                                                            press hub which is shared with 3,000+ journalists. It includes a tagging system so
                                                                                                            press materials can be filtered by themes and categories for enhanced visibility.
10
OFFICIAL GUIDE                                                                  GUIDE AND SIGNAGE
                               1 full page in the official guide about your event; a print run of 50,000 and   2x freestanding branded signs, a desired number of official guides and 1x branded
                               distribution to 350 key locations. This includes up to 4x high resolution       guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
                               images, 1,400 characters about your event, plus key information.                windows / in your venue space.

                               WEBSITE                                                                         WEBSITE ADVERTISING
                               A dedicated event page on our website which you are free to update as           LDF will include your advertising banner on rotation across the London Design

                               you please. Your page can be accessed via the search facility and the ‘All      Festival website. In 2018 the site experienced 1.5 million page views in the Festival

                               Events’ page. For maximum visibility it will also feature on the home page      period alone so this a great opportunity to position your brand to our audiences.

                               of the website on rotation.
     ENHANCED PACKAGE                                                                                          MOBILE SITE
      DEADLINE: 26 JUNE 2020   SOCIAL MEDIA POSTS (MAY-SEPT)
                                                                                                               Your event page will feature on our mobile site and bespoke Event Finder’ site
                               LDF promote your event to our digital community (upwards of 700,000
                                                                                                               which includes GPS event mapping and an ‘Around Me’ feature. It also integrates
                               followers). This includes 4x Twitter, 4x Instagram (2 x Stories, which will
        £3,750 + VAT                                                                                           with the ‘My Festival’ planner used to build and share Festival itineraries.
                               be added and saved as a Partner Highlight ongoing, and 2 x Wall posts),
                               4x Facebook. We guarantee 1 x Tweet, 1 x Facebook post and 1 x Insta
                               in September.
                                                                                                               E-NEWSLETTER
                                                                                                               Your event will be mentioned (with an image and link to your event page) in 2x
                                                                                                               targeted e-newsletter sent to our 70,000 subscribers.
                               PR
                               LDF will provide a communications toolkit to help maximise your own PR
                               opportunities. LDF will also include your press releases and images on the      TICKETS TO THE LDF PARTY AT THE V&A
                               LDF press hub which is shared with 3,000+ journalists. This includes a          2x tickets to the official Festival party at the Victoria and Albert Museum. This is an
                               tagging system so press materials can be filtered by themes and                 unapparelled opportunity for you to meet and network with cultural institutes, industry
                               categories for enhanced visibility.                                             innovators and global influencers, enabling new partnerships and greater industry
                                                                                                               visability.

11
CONCESSION RATES                                                              TRADE FAIR DISCOUNT
                  Concession rates are available for students, graduates, schools, charitable   Partnering organisations who are exhibiting within a Design Destination will
                  fundraising projects and businesses and organisations under a year old. The   receive a 10% discount.
                  concession rate is only applicable for the Standard Package (£770+VAT) or
                  Online Package (£770 +VAT).                                                   Please contact Jessica McFarlane for the Design Destination discount
                                                                                                information. Please note that these Partner Packages will not include guides,
                                                                                                guide boxes or signage as these will be provided to the Destination
                  MULTIPLE LISTINGS                                                             separately.
     CONCESSION   If you would like to promote multiple events please contact us to discuss
                  which Partner package will work best for you.                                 For more information on any of the above and details on any of the
      RATES AND
                                                                                                packages please contact:
     ADDITIONAL
                  ADVERTISING
     PROMOTION    Looking to grow the visibility of your event even further? London Design      Jessica McFarlane
                  Festival offers a range of additional promotional activity including
                                                                                                FESTIVAL MANAGER
                  advertisements through the Festival Guide, website and newsletters, paid
                                                                                                jess@londondesignfestival.com
                  posts or social competitions.
                                                                                                020 7421 8850

12
KEY DATES
     9 M12 MARCH       PARTNER REGISTRATION OPEN: From this day, Partners can upload their event information and go through to payment. LDF will then publish your
                       event. Only changes made before 3 July deadline will be reflected in the guide.

        26 J3 JULY     GUIDE DEADLINE: All Partner content, imagery and editorial must be submitted and purchased by 3 July. After this date any changes to events
                       will only be reflected on the website. You will also need to submit two on-site contacts and your venue address so that we can deliver and
                       collect your guides and signage.

     3 JULY 3 JULY     ADVERTISING DEADLINE: If you would like to advertise within the guide contact us to confirm by this date.

     3 JULY 3 JULY     SOCIAL MEDIA DEADLINE: All Partners receive social media promotion from May-September with imagery and text drawn from their dedicated
                       web page. However, If you have any specific content you would like to use, please fill in your Social Media Content Scheduling Form by 3 July.

       2-11 SEPT       DISTRIBUTION OF GUIDES, SIGNAGE AND WINDOW VINYL STICKERS

           4 SEPT      ONLINE PARTNER DEADLINE: All online partners must have finished and paid for their listings by this date.

     12
     12 –– 22
           20 SSEEPT
                  PT   LONDON DESIGN FESTIVAL 2020

       15 O16 OCT      POST EVENT SURVEY DEADLINE: Partners completing the survey will have the opportunity to win a complimentary Premium Package for 2021.
13
NEXT STEPS AND TIMELINE
                               Partner registration is open from Thursday 12 March until Friday 3 July 2020. During this
                               period, the Festival will send you log in details to access the website and Partner
                               Dashboard.

                               On the Partner dashboard, Partners can:
                               • Submit material for your event web page and guide listing.
                               • Pay for your event.
                               • Gain tips and advice about holding an event from LDF toolkits and resources.
                               • Connect with other Partners on the Partner Forum.

                               If you would like to receive log in details to the website please
                               visit londondesignfestival.com/takepart to register your
                               interest.

                               To talk through your options in more detail, please contact:

                               Jessica McFarlane
                               FESTIVAL MANAGER
                               jess@londondesignfestival.com
14                             +44 (0)20 7421 8850
APPENDIX

15
APPENDIX: WHAT HAPPENS DURING THE FESTIVAL
     PARTNER ACTIVITY
     ‘Partner activity’ includes all events that are staged independently and promoted by the Festival. In
     2019, this comprised of over 300 events across the city, including the five trade fairs (known as Design
     Destinations), which collectively showcase over 2,000 participating exhibitors. It also featured eleven
     Design Districts - Bankside, Brompton, Chelsea, Clerkenwell, King’s Cross, Pimlico Road, Marylebone,
     Mayfair, Shoreditch, Victoria and West Kensington, as well as one Design Route in Paddington
     Central. For       more   information   about   our   Districts,   Destinations   and   Routes, please
     see https://londondesignfestival.com/design-districts

     LANDMARK PROJECTS
     Each year, London Design Festival conceives and delivers an extraordinary array of ‘Landmark
     Projects’. These are ambitious installations designed by emerging, as well as world-leading designers
     and architects, such as John Pawson, Zaha Hadid, David Adjaye, Es Devlin, Ronan and Erwan
     Bouroullec, Amanda Levete, Marc Newson, David Chipperfield, and Alison Brooks. Installations
     are located in prominent London locations, including Trafalgar Square, the V&A Museum,
     Southbank Centre, St Paul’s Cathedral or Somerset House. Their realisation comes with the
     support of key clients and organisations such as BMW, Swarovski, Philips, Kvadrat and Perrier-
     Jouët. For more information please see our Landmark Projects Archive: https://
     londondesignfestival.com/landmark-projects

     HEADLINE EVENTS
     London Design Festival stages a number of ‘Headline Events’. These include the London Design
     Medals, an exclusive evening to recognise and award leading design experts for their outstanding
     contribution to London and their industry; Global Design Forum, a sell-out thought leadership
     programme that sets the future agenda for design; and the Official London Design Festival Party,
16   attended by over 1,700 highly influential guests at the V&A Museum.
                                                                                                                ‘TOURNAMENT’ by Jaime Hayón
                                                                                                                       Trafalgar Square, 2009
2019 FACTS
     o   17th edition of London Design Festival
     o   Over 400 projects, partners and events
     o   11 Design Districts and 1 Design Route from North to South, East to West
     o   4 Design Destinations with over 2,000 businesses taking part
     o   2 Landmark Projects
     o   6 Commissioned Projects at the V&A – the 11th year as the Official Festival Hub
     o   4 Festival Commissions across the City and 3 Special Projects
     o   1.1 million visits from 75 countries
     o   Over 600 articles and broadcast clips in the UK alone, 365 articles internationally
     o   AVE of £12.7 million and global circulation reach of 1.8 billion
     o   1.6 million web page views to londondesignfestival.com and a 700,000 social community

17
OUR AUDIENCE
     PROFILE:
     Age: 25-54, 72%

     Male/Female: 48 : 52
     Residence: UK: 78% International visitors from 75 countries: 22%
     Motivations for visiting: To be inspired (59%), to learn something (44%), to be
     stimulated (40%), for self-actualisation (38%), with 43% stating that design is an
     important part of who they are

                                                                                          "There has been a generational step change in the importance the consumer puts on
                                                                                          design. Millennials are not only design literate in a way that previous generations
                                                                                          were not, but it is also central to their stimulus to purchase products and services.”

                                                                                          Ben Evan CBE, Director, London Design Festival

18
WEB AND DIGITAL

19
APPENDIX: LDF WEBSITE
     The London Design Festival website exists as a source of inspiration, discovery and education.
     It is used by audiences to not only explore the Festival September programme, but with news
     from LDF, partners and supporters, acts as a year round insight into London and the design
     world.

     The website has a rapidly growing international audience and during #LDF20 saw 1.6 million
     page views during the Festival period alone (May-September 2019). Every event is given a
     dedicated page on our website for Partners to update and edit as they please. Partners can
     upload a detailed description of their event, venue address and map location, images, video
     content, dates, opening times, links, press releases and a profile on your company.

     All events and exhibitions can be found via our search facility which is arranged by date, area,
                                                                                                         LDF WEBSITE
     discipline, Partner name, event name, District or event type.
                                                                                                         1.6 million page views
     Our mobile ‘Event Finder’ site is a useful way to help visitors find events across the city. This
     includes bespoke GPS event mapping which integrates with the ‘My Festival’ planner used to
     build and share Festival itineraries.

     Partners can upload multiple free news articles all year round. These feature on the news page
     of the website. Partners can use this platform to promote additional content such as product
     launches, competitions and behind the scenes activity in the lead up to, during and post
     Festival.
20
APPENDIX: DIGITAL MARKETING
     London Design Festival has an ever expanding digital community of over 700,000 followers and subscribers.

     All Partners will have visibility across our social media platforms (May-September) including Instagram (294K+
     followers), Twitter (150K+ followers) and Facebook (159K+ followers).

     Each month we send out an e-newsletter to 70,000 subscribers with information about forthcoming design
     events from our Partners. Newsletters increase in frequency from May-September and feature a selection of
     Partner events and exhibitions happening during the Festival.

     The Festival remains active on all digital channels throughout the year and Festival Partners are welcome to send
     through information about year round activity for LDF to promote.
                                                                                                                                               INSERT IMAGE HERE

     “Apologies to Milan and Tokyo. Regrets to Stockholm and Paris. Forgive me, Eindhoven, Berlin,
     Barcelona and, most particularly, New York. But London is the design capital of the world.”
     New York Times

21
                                                                                                                 Shoreditch Design Triangle
                                                                                                                ‘Citizen M Playground’, 2017
GUIDE AND SIGNAGE

     DELIVERED ONE WEEK PRIOR TO THE FESTIVAL
          50,000 GUIDES TO 350 LOCATIONS

22
APPENDIX: LDF GUIDE AND SIGNAGE
                                                                                                 1       2
     The Official London Design Festival printed Guide provides a comprehensive
     overview of the activity happening in September. It includes editorial on a
     selection of projects, Design Districts, navigations tips, and chapters highlighting
     each event across the city.

     50,000 copies of the publication are distributed across London in over 350
     locations, including all partnering events and official LDF locations.

     The Festival provides a display box for your guides, along with a freestanding LDF
     sign to boost your event’s visibility from the street. All physical promotion is designed
     by internationally renowned design agency Pentagram, in line with an annual theme
     and graphic identity.

     Partners can choose a 1/3 page, 2/3 or full page listing to represent their event in
                                                                                                     5
     the guide. Each listing includes the organisations name, event title, key information
     and images. A break down of what is required for the guide can be found on your
     Partner Dashboard.

     Distribution of Guides and signage will take place on the two week period prior to
     the Festival so please bear this in mind when organising the venue for your event.

23
PARTNER DASHBOARD

               SUBMIT YOUR EVENT(S)

                                                    PARTNER DASHBOARD
           SUBMIT YOUR COMPANY PROFILE
                   SUBMIT NEWS
USEFUL DOCUMENTS WITH IMAGE SPECS AND TEXT LIMITS
                       FAQS
     CONNECT WITH OTHERS VIA THE PARTNER FORUM
             LOGOS AND DIGITAL BANNERS
                SOCIAL MEDIA FORM

24
PRESS & RESOURCES

      IMAGES AND PRESS RELEASES ON THE PRESS HUB
               COMMUNICATIONS TOOLKIT
ACCESS TO FREE LDF PARTNER SURGERIES AND BRIEFINGS
                   FESTIVAL SUPPORT

 25
APPENDIX: LDF RESOURCE AND TIPS

     Once you have received log in details for the LDF website, you will gain
     access to your own Partner Dashboard where you can ask questions,
     download resources and make connections with other Partners.

     PRESS AND PR
     The Festival work with PR specialists, Exposure, to promote the Festival in
     the press. They work with the media to identify editorial opportunities across
     the entire Festival which includes Landmark Projects, Festival events, Design
     Districts, Design Destinations and our Partners programme.

     Exposure will create a helpful communications toolkit to enable Partners to
     maximise their own PR opportunities. This will sit on the LDF website which
     can be accessed via the Partner dashboard.

     Additionally, all partners can upload an unlimited number of news items and
     press releases onto the LDF press hub.

26
PRESS RESULTS LONDON DESIGN FESTIVAL 2019
                                  OVERVIEW
     LDF PRINT & ONLINE            INTERNATIONAL PROGRAMME:
                                  In order to increase London Design
                                  Festival’s global relevance, we created a               Isabel Margalejo     Peter Maxwell
     UK                             We hosted an international press
                                  press programme, specially curated to
                                    programme,
                                  showcase         specially
                                              the wealth        curated
                                                         of talent that theto showcase
     Total Articles: 588            the wealth
                                  Festival       of talent
                                           and London   hasthat  the Festival and
                                                             to offer.                     Jasmin Jouhar     Rémi Bourbonneux
     Total Reach: 739,762,278      London has to offer.
     AVE: £9,120,281              8 international editors from 6 key
                                  markets  joined theeditors
                                    8 international    programme,
                                                              from 6 key markets
                                                                                         Massimo de Conti    Giovanna Mancini
     INTERNATIONAL                resulting in programme,
                                    joined the     rti les u lisresulting
                                                                   e t in 21
                                     te it published
                                    articles    urt er ietoesdate,n irwithe 8 further
                                    rt e      ing ee s
     Total Articles: 365           pieces confirmed for the coming weeks.                  Arantxa Neyra       Stephen Todd
     Total Reach: 1,048,392,666
     AVE: £5,121,210
27
PRESS RESULTS LONDON DESIGN FESTIVAL
ES
               30 pieces of coverage 35 pieces of coverage 22 pieces of coverage

l
                            14 pieces of coverage   14 pieces of coverage

n
com            17 pieces of coverage   9 pieces of coverage    8 pieces of coverage

                            8 pieces of coverage     7 pieces of coverage
      28
“A kind of extended block party, mixing trade-fair events with installation style extravaganzas across the city”
                                                     WALL STREET JOURNAL

      “The movers and shakers of the international design scene flock to our shores for brilliant, vibrant, ground breaking
                              products, pop-ups, ideas and inspiration at London Design Festival.”
                                                             CITY AM

     “Some of the world’s most creative minds are using London as their gallery to show off a range of innovative designs.”
                                                       EVENING STANDARD

                                “One of the highlights of the British capital’s creative calendar”
                                                              ICON

                          “You’ll find something inspiring at every turn during London Design Festival”
                                                      ELLE DÉCORATION UK
29
You can also read