MONTEREY JAZZ FESTIVAL - 2020 PARTNERSHIP PRESENTATION
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2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP PRESENTATION
VISION
¡ Our mission is to inspire the discovery and
celebration of jazz, anchored by an iconic festival.
MISSION
¡ We envision a sustainable organization that sets the
standard of excellence for jazz, connects a diverse
community, and helps people appreciate and learn about
jazz as fans and performers.
Founded in 1958 as a
501(c)3
PRESS QUOTES
¡ “The 62nd Monterey Jazz Festival will go down in the history books as perhaps
the first to navigate the slippery slope of big change with a strong focus on new
generations of listeners. The arc stretched wide, with funky electric styles, big
band jazz, classic piano-led ensembles, world music, contemporary jazz and
beyond. There literally was something for everyone.” –Monterey Herald
¡ “…Tim Jackson has created an important festival entity, which manages to
capture an overview of a music which is less a specific or demographically-limited
idiom, but a diversified musical world, ever in motion. Monterey continues to be a
go-to press report zone on the state of jazz.” –All About Jazz
¡ “Monterey Jazz Festival has so much else to offer, from yummy food options to fun
shopping and a warm and friendly atmosphere that is unparalleled among big
music events.” –San Jose Mercury News
¡ “It was a terrific start to one of the best weekends of the year.” –San Jose Mercury
News
PRESS QUOTES
¡ “One of the most interesting parts of the Monterey Jazz Festival is its willingness for
experimentation. While there are still plenty of traditional straight-ahead jazz acts—like that
of Kenny Barron and Dave Holland’s piano and acoustic bass duo in Dizzy’s Den on Saturday
night, which gave the audience a softer, timeless jazz club feel—many younger artists are
bringing different sounds to their sets.”
–Monterey County Weekly
¡ “Monterey has a gift for catching giants at the height of their powers. Pianist Kenny Barron and
bassist Dave Holland (with drummer Nasheet Waits) played with a flow so organic it erased the
distinction between “straight-ahead” and “free-improvised” jazz. Diana Krall turned in an
extraordinary yet subdued performance Friday notable for its melancholy mood…” –Seattle
Times
¡ “The Miller-Hodge [Mary Lou Williams] project represented a philosophy of marrying tradition
and new expression, and increasingly MJF is breaking down boundaries by presenting risk-
taking artists who are resolute in evolving the music.” –DownBeat
¡ “The season’s programming was built on a redoubtable foundation with artists-in-residence
drummer Allison Miller and bassist/producer Derrick Hodge. They both performed in several
disparate settings, but their collaborative Mary Lou Williams tribute on the Jimmy Lyons Stage
in the main arena kicked off the festival with a stellar only-in-Monterey moment.” –JazzTimes
¡ “…the 62nd Monterey Jazz Festival exemplified all of the festival’s multifarious strengths and
its newfound leadership in programmatic gender equity…” –San Francisco Classical Voice
FEATURE YOUR BRAND Rich Legacy. Rich Opportunity. A partnership with the Monterey Jazz Festival links YOUR COMPANY to an iconic cultural brand, and a global leader. Your customized footprint for Monterey Jazz Festival is curated by our team and yours to: • Identify specific goals and needs • Speaks to our audience in a clear, distinct voice • Creates a digital and real-life footprint before, during and after the festival • Aligns your brand with Monterey Jazz Festival – a 62 year American tradition – the longest, continuously running jazz festival
MJF AUDIENCE
37,541 attendees from 17
Countries & 50 States
¡ Educated
¡1.55x more likely to hold a
college degree when compared to
the average working-aged
American
¡ 2.12x more likely to hold a
graduate or professional degree
when compared to the average
US adult over the age of 25
¡ Financially Capable
¡ Mean HHI = $97,800
¡ Median HHI = $84,100
¡ Both mean and median
significantly > US average, and
indicative of “top heavy”
audience income profile
AUDIENCE DEMOGRAPHICS
ETHNICITY OF
AGE ADULT GUESTS
18-24, 38 White Non-Hispanic 63.6%
25-34, 107
Hispanic 13.1%
65+, 248
African American 6.3%
Asian 8.4%
35-44, 140
Native American 0.3%
Pacific Island 0.4%
Multiple/Mixed 7.2%
Other 0.7%
55-64, 287 45-54, 219 0% 5% 10% 15%1 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%
% of Adult Visitors to the Monterey Jazz Festival
AUDIENCE GEOGRAPHIC STATS
AUDIENCE BEHAVIORS ATTENDANCE + LONGEVITY
AUDIENCE BEHAVIORS ATTENDANCE + REASONS
MJF ENTERTAINMENT STAGES ¡Arena Stage - The Jimmy Lyons Stage in the Arena is where it all began— where Dizzy Gillespie, Billie Holiday, Louis Armstrong, and other jazz legends graced the stage and made history. The Arena seats approximately 6,000 of our most loyal patrons. ¡Jazz Theater - Perfect venue for big screens, entertainment, electronics, gaming, video, or media partners. A jam-packed, 700-seat venue simulcasting Arena concerts with 7,000 square feet available for marketing your project or service. ¡Dizzy’s Den - 800-seat indoor venue featuring top name jazz artists throughout the Festival weekend, open for your marketing efforts for both inside and outside the venue. ¡The Night Club - 700-seat home to the future of jazz, showcasing some of the top young jazz talent from around the world, including the winners of our world- renowned Next Generation Jazz Festival. ¡Pacific Jazz Café - An intimate 350-seat venue, this newly-renovated and expanded venue has an indoor bar with food, as well as digital screens, with centralized access to the midway on the grounds in the center of all the action.
NEXT GENERATION JAZZ FESTIVAL
The Next Generation Jazz Festival Takes Over
Downtown Monterey
April 3-5, 2020
¡ Thousands of the nation’s top student musicians will flock to Monterey to play their hearts out
at the Next Generation Jazz Festival. The focus of the event will take place at the Monterey
Conference Center and the Portola Hotel and Spa and will filter out to venues across the city.
Spotlight performances will feature student performers from Monterey County’s own school
music programs.
Festival includes:
¡ Free Judges Concert featuring world-renowned jazz artists, including MJF’s Artists-in-
Residence, and others, attended by 1200+ people
¡ Competition: High School Big Bands, High School Combos, High School Vocal Ensembles
¡ Workshops, performances and critiques by the annual Artist-in-Residence
¡ Saturday Night Showcase Concert featuring the top bands from the High School Divisions,
and awards ceremony
¡ College Fair for music education organizations and programs
¡ Spotlight Stages featuring Middle School Big Bands, Local Monterey County Ensembles and
Special Guests.
¡ Student Participants: 2,000
¡ Ages: 12-222020 ARTIST-IN-RESIDENCE ¡ Not yet 30, Christian Sands is currently one of the most in-demand pianists working in jazz. In the last few years he has toured around the world as a bandleader and recently appeared as a sideman on records by Christian McBride and Gregory Porter. In 2019 he was the Music Director for the MJF on Tour, which performed 26 concerts in 16 states an Alberta, Canada including Jazz at Lincoln Center, Walt Disney Concert Hall, and many more.
JAZZ LEGENDS GALA
THURSDAY, SEPTEMBER 24, 2020
¡ The 14th annual Jazz Legends Gala features the presentation of the distinguished
Monterey Jazz Festival Jazz Legends Award to a leading contributor to the world of
jazz.
¡ Hosted by Monterey Jazz Festival board member Clint Eastwood the evening
includes cocktails, a silent auction, and a gourmet dinner at a uniquely Monterey event
space: the Barns at Cooper Molera.
¡ Partnership Benefits Can Include:
¡ Premium table location for 10 at our dinner, concert and reception
¡ Premier placement of logo and name on Gala promotions (if finalized by
July 1, 2020)
¡ Monterey Jazz Festival Arena Passes
¡ Full color space in Gala event program and MJF Souvenir Program
¡ Logo and link on Monterey Jazz Festival & Gala website and MJF social
media
The Jazz Legends Gala supports Monterey Jazz Festival’s jazz
education programs, creating the next generation of jazz
musicians.PARTNERSHIP BENEFITS AND
HOW WE ARE DIFFERENT
“The festival’s long-running success is this: the sense of family
that engulfs you from the moment you step foot onto the
grounds.”
— Huffington Post
This is the MJF difference: As our partner, you are part of our
family. What you can expect for us:
• Personal touch
• Strong communication
• Creative approach
• Authenticity
• Professional team
• Post-event report
• Interest in a long-term relationshipWHAT OUR PARTNERS SAY ABOUT US Yamaha “Yamaha has been honored to sponsor and participate directly with the Monterey Jazz Festival for over 40 years. The quality of the Festival year after year along with their mission of supporting Jazz Education is top notch,” says Dave Jewell, Marketing Communications Manager of Yamaha Corporation of America. “Both of our organizations are dedicated to inspiring jazz music students in schools across the United States and we are very proud to support the Monterey Jazz Festival and all of its outreach programs.” Inns of Monterey “Although our partnership the with MJF goes back many years, our formal partnership started in 2010 as the Official Hotels of the Monterey Jazz Festival. The partnership with the Monterey Jazz Festival goes hand-in-hand with our ongoing efforts to support community and our commitment to education,” said Randy Venard, Vice President and General Manager of Inns of Monterey. “We are delighted to be a part of this rich history and iconic event.”
PARTNERSHIP METHODOLOGY –
YOUR SUCCESS
We believe every partner deserves a unique, Channels We Use
custom sponsorship plan. Some of MJF’s
benefits follow: ¡ Social Media (Facebook, Twitter, Instagram,
SoundCloud, YouTube)
¡ Connecting people to a once-in-a-lifetime
opportunity ¡ Public relations
¡ Intimate connections with artists ¡ On-site interaction
¡ Customized on-site activation ¡ Hospitality
¡ Employee engagement ¡ Digital programmatic ad buys (see following
slides for more information)
¡ Category exclusivity
¡ Traditional advertising
¡ Name a stage
¡ Signage on-site
¡ Digital media inclusion both paid and organic
¡ Tickets and hospitality (VIP
Experience/Corporate Chalets)
¡ Co-branded content strategies
¡ Inclusion in emails to the MJF email databaseDIGITAL MARKETING AND TARGETING OUR EXACT AUDIENCE
2019 MONTEREY JAZZ FESTIVAL PARTNERS
2019 MONTEREY JAZZ FESTIVAL MAP Permanent Arena Stalls are located above the Arena/Jimmy Lyons Stage. Vendor/Partner Tents are located along the midway to the right of the Pacific Jazz Café and extending to Dizzy’s Den and the Night Club.
2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES
Corporate Hospitality Chalet Sponsor Hospitality Chalet Partnership Benefits include:
In the Arena “Jimmy Lyons Stage” area we have a • Private VIP tour plus VIP opening party
Hospitality Chalet for corporate groups, sponsors and • Naming rights to the Hospitality Chalet
VVIP patrons. It’s a perfect way to take your partnership • Brand included in all Festival promotion and PR materials
to the top! leading up to event and throughout the weekend
• Access to exclusive VIP packages throughout the Festival
weekend that include Hospitality Chalet access
• Designation as Official Partner of the 63rd Monterey Jazz
Festival
• Included as an Official Partner of the 63rd Monterey Jazz
Festival in all print Monterey Jazz Festival collateral
(including Souvenir Magazine, distribution 10,000)
• Provide logo placement and a link to partner website on
Monterey Jazz Festival Website
• Provide space for one (1) full page ad space in the Monterey
Jazz Festival Souvenir Magazine (10,000 distribution)
• Invite partner representatives to be special guests to the
Opening Night Reception on Friday, September 21stCORPORATE HOSPITALITY CHALET SPONSOR - ADDITIONAL
Corporate Hospitality Chalet Sponsor Amenities include:
The Hospitality Village is the place to experience the Arena • Private bar / private bar service
performances in style and located right where the action • Food trucks featuring gourmet and locally sourced
happens. Arena ticket required for entry to the Hospitality culinary delights
Village. The Arena capacity is 6,000. • Specialty cocktails
• Picket fencing
• Tables and chairs
• String lighting
• Sleek lounge furniture
• Jumbo screen for live streaming of Arena
performances
• Specialty flooring
• Heat lamps
• Theatrical lighting
• Private merchandise area
• Arena artist meet and greets and signing
opportunitiesCORPORATE HOSPITALITY CHALET SPONSOR
Corporate Hospitality Chalet
The Hospitality Village is located behind
the Lawn Seating Area.2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES
Name a Stage
With eight stages throughout the Monterey County Fairgrounds, Benefits include:
there is a wealth of opportunity to get your brand front and center • Naming rights to one MJF stage throughout the Festival
with the MJF audience. Partnership value depends on the stage.
Stages include: Weekend
Arena Stage • Brand included in all Festival promotion and PR materials
The Jimmy Lyons Stage in the Arena is where it all began—where
Dizzy Gillespie, Billie Holiday, Louis Armstrong, and other jazz leading up to event and throughout the weekend
legends graced the stage and made history. The Arena seats • Access to exclusive VIP packages throughout the Festival
approximately 6,000 of our most loyal patrons.
Jazz Theater weekend
Perfect venue for big screens, entertainment, electronics, gaming, • Designation as Official Partner of the 63rd Monterey Jazz
video, or media partners. A jam-packed, 700-seat venue
simulcasting Arena concerts with 7,000 square feet available for Festival
marketing your project or service. • Included as an Official Partner of the 63rd Monterey Jazz
Dizzy’s Den (pictured)
800-seat indoor venue featuring top name jazz artists throughout Festival in all print Monterey Jazz Festival collateral
the Festival weekend, open for your marketing efforts for both (including Souvenir Magazine, distribution 10,000)
inside and outside the venue.
The Night Club • Provide logo placement and a link to partner website on
700-seat home to the future of jazz, showcasing some of the top Monterey Jazz Festival Website
young jazz talent from around the world, including the winners of
our world-renowned Next Generation Jazz Festival. • Provide space for one (1) full page ad space in the Monterey
Pacific Jazz Café Jazz Festival Souvenir Magazine (10,000 distribution)
An intimate 350-seat venue, this newly-renovated and expanded
venue has an indoor bar with food, as well as digital screens, with • Invite partner representatives to be special guests to the
centralized access to the midway on the grounds in the center of Opening Night Reception on Friday, September 21st
all the action.2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES
VIP “Premier Club” Sponsor VIP patrons and partner benefits include:
Our premier club includes special performances, • Private VIP tour plus VIP opening party
comfortable clubhouse access, enclosed patio and • Naming rights to the Premier Club
private bars plus food options and live feeds to the • Brand included in all Festival promotion and PR materials
Arena Stage. leading up to event and throughout the weekend
• Access to exclusive VIP packages throughout the Festival
weekend
• Designation as Official Partner of the 63rd Monterey Jazz
Festival
• Included as an Official Partner of the 63rd Monterey Jazz
Festival in all print Monterey Jazz Festival collateral
(including Souvenir Magazine, distribution 10,000)
• Provide logo placement and a link to partner website on
Monterey Jazz Festival Website
• Provide space for one (1) full page ad space in the Monterey
Jazz Festival Souvenir Magazine (10,000 distribution)
• Invite partner representatives to be special guests to the
Opening Night Reception on Friday, September 21st2020 MONTEREY JAZZ FESTIVAL PARTNERSHIP OPPORTUNITIES
More Opportunities
• Ticket Sponsor
Want to discuss these or other custom created
• Transportation Sponsor (Uber, Lyft)
experiential opportunities at Monterey Jazz Festival?
• Shuttle Sponsor (Bus to and from Fair Grounds)
Reach out to us today and join our family!
• Official Water Bottle Sponsor
• Comfort Sponsor (Arena seat cushions)
• Official Chill Out Station sponsor (the utlimate relaxation
zone near Grounds)
• Recharge Sponsor (place to recharge your phones)
• Arena “Jimmy Lyons stage” Chill Out Zone (back of Arena)
• Spirits Sponsor
• Tequila
• Vodka
• Rum
• Whiskey/Bourbon
• Scotch
• Gin
• OtherPLEASE CONTACT US TO FIND OUT MORE! Want to discuss these or other custom created experiential opportunities at Monterey Jazz Festival? Reach out to us today and join our family! Colleen Bailey, Executive Director colleen@montereyjazzfestival.org 831.373.3368 Elizabeth Welden-Smith, Director of Strategic Relations elizabeth@montereyjazzfestival.org 831.233.3711
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