LONDON DESIGN FESTIVAL 14-22 SEPTEMBER 2019 PARTNER INFORMATION PACK - #LDF19
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LONDON DESIGN FESTIVAL
14-22 SEPTEMBER 2019
PARTNER INFORMATION PACK
#LDF19
1
London Design Festival acts as the creator, curator and promoter of all Festival activity
that takes place across the nine day, city wide event. Each year, we embrace a strong mix
of Partners who hold events and exhibitions at a diverse range of venues including trade
fairs, galleries, museums, shops, showrooms, studios, markets, restaurants, pop-up
venues and warehouses.
2
WHAT IS A PARTNER EVENT?
Events can range from exhibitions, installations, product launches,
talks, walking tours and open studios across a variety of design
disciplines. LDF have participants from the spheres of architecture,
digital, furniture, lighting, product, ceramics, transport, graphic, sound
design and more.
HOW DOES LDF SUPPORT YOUR EVENT?
London Design Festival’s role is to increase the reach of your event
across physical and digital audiences. The Festival promote Partners
through our printed guide, website, regular e-newsletters, social
media platforms and via a PR press portal.
LDF’s holistic understanding and year-round engagement with the
London design community enables us to offer advice to those looking
to stage an event. If you are still looking to confirm certain elements of
your activity or find a venue, LDF can support you by providing
resources and tips and advise on potential partnerships with third
parties.
By becoming a Partner you are making an investment to be part of
the fabric of London Design Festival. Partner events make LDF the
citywide experience it has become. We look forward to collaborating
together to ensure your #LDF19 experience and association is a
success.
3
CDH x GERONIMO by Cameron Design House, 2018
TWITTER
150,848 FOLLOWERS
#LDF18 REACHED 40 MILLION PEOPLE
588,200 visitors from over 75 countries
INSTAGRAM
attended the Festival in 2018. 264,000 FOLLOWERS
#LDF18 REACHED 81 MILLION PEOPLE
FACEBOOK
151,479 LIKES
NEWSLETTER
58,490 SUBSCRIBERS
WEBSITE
1,544,325 PAGE VIEWS
4
PACKAGES 5
STANDARD PACKAGE ONLINE PACKAGE PREMIUM PACKAGE ENHANCED PACKAGE
DEADLINE – 21 JUNE 2019 DEADLINE – 10 SEPTEMBER 2019 DEADLINE – 21 JUNE 2019 DEADLINE – 21 JUNE 2019
GUIDE Dedicated event page GUIDE GUIDE
1/3 page in the guide: Event page on mobile site / mobile ‘Event Finder’ 2/3 guide page Full guide page
1x hero image Event presence on search facility and Events page 3x hero images 4x hero images
300 characters about your event Free unlimited news articles 1,400 characters about your event
650 characters about your event
GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT
GUIDES AND SIGNAGE DELIVERED TO YOUR EVENT SOCIAL MEDIA POSTS (MAY-SEPT) GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT
Desired number of guides
100 guides 2x Instagram Desired number of guides
2x freestanding sign
1x freestanding sign 2x Twitter 1x freestanding sign
1x branded guide box
1x branded guide box 2x Facebook 1x branded guide box
2x LDF vinyl stickers
2x LDF vinyl stickers RESOURCES AND SUPPORT 2x LDF vinyl stickers WEBSITE
WEBSITE Access to free LDF Partner Surgeries and Briefings WEBSITE Dedicated event page
PACKAGES SUMMARY
Dedicated event page Access to resources Dedicated event page Event page on mobile site / mobile ‘Event Finder’
Event page on mobile site / mobile ‘Event Finder’ PR Event page on mobile site / mobile ‘Event Finder’ Event presence on search facility and Events page
Event presence on search facility and Events page Partner Communications toolkit Event presence on search facility and Events page Free unlimited news articles
Free unlimited news articles Your press releases & images hosted on the LDF press hub Free unlimited news articles ADVERTISING
SOCIAL MEDIA POSTS (MAY-SEPT) ADVERTISING Your advertising banner on rotation across the website
SOCIAL MEDIA POSTS (MAY-SEPT)
1x Instagram Your advertising banner on rotation across the website
4x Instagram
1x Twitter SOCIAL MEDIA POSTS (MAY-SEPT)
4x Twitter
1x Facebook 2x Instagram
4x Facebook
RESOURCES AND SUPPORT 2x Twitter
NEWSLETTER (MAY-SEPT)
Access to free LDF Partner Surgeries and Briefings 2x Facebook 2x newsletter mentions inc. image and link
Access to LDF resources NEWSLETTER (MAY-SEPT) RESOURCES AND SUPPORT
PR 1x newsletter mention inc. image and link Access to free LDF Partner Surgeries and Briefings
Partner Communications toolkit RESOURCES AND SUPPORT Access to resources
Your press releases & images hosted on the LDF press hub Access to free LDF Partner Surgeries and Briefings PR
Access to LDF resources Communications toolkit
Your press releases & images hosted on the LDF press hub
PR
PR and digital marketing consultation with LDF
Communications toolkit
TICKETS TO THE LDF PARTY AT THE V&A
Your press releases & images hosted on the LDF press hub
2x tickets to the official LDF party at the Victoria and Albert Museum
STANDARD ENHANCED
ONLINE PREMIUM
6
£770 +VAT £770 +VAT £1,450 +VAT £3,500 +VAT
LIMITED AVAILABILITY
OFFICIAL GUIDE GUIDE AND SIGNAGE
1/3 page in the official guide about your event; a print run of 60,000 and 1x freestanding branded sign, a desired number of official guides and 1x branded
distribution to 350 key locations. This includes up to 1x high resolution guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
images, 300 characters about your event, plus key information. windows / in your venue space.
WEBSITE MOBILE SITE
A dedicated event page on our website which you are free to update as Your event page will feature on our mobile site and bespoke ‘Event Finder’ site
you please. Your page can be accessed via the search facility and the which includes GPS event mapping and an ‘Around Me’ feature. It also integrates
‘All Events’ page. For maximum visibility it will also feature on the home with the ‘My Festival’ planner used to build and share Festival itineraries.
page of the website on rotation.
STANDARD PACKAGE
DEADLINE: 21 JUNE 2019
SOCIAL MEDIA POSTS (MAY-SEPT) PR
LDF will promote your event to our digital community (upwards of 675,000 LDF will provide a communications toolkit to help maximise your own PR
£770 +VAT followers). This includes 1x Twitter, 1x Instagram, 1x Facebook. Last opportunities. LDF will also include your press releases and images on the LDF
year’s #LDF18 reached 81 million on Instagram and 65 million on Twitter. press hub which is shared with 3,000+ journalists. It includes a tagging system so
press materials can be filtered by themes and categories for enhanced visibility.
RESOURCES AND SUPPORT
LDF provide access to free LDF Partner surgeries and briefings, as well as
useful handbooks and resources via your dedicated Partner dashboard.
Throughout the year, a dedicated member of the LDF team is available to
answer any questions.
7
WEBSITE GUIDE AND SIGNAGE
A dedicated event page on our website which you are free to update as 1x freestanding branded sign, a desired number of official guides and 1x branded
you please. Your page can be accessed via the search facility and the guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
‘All Events’ page. For maximum visibility it will also feature on the home windows / in your venue space.
page of the website on rotation.
SOCIAL MEDIA POSTS (MAY-SEPT) MOBILE SITE
LDF will promote your event to our digital community (upwards of 675,000 Your event page will feature on our mobile site and bespoke ’Event Finder’ site
followers). This includes 1x Twitter, 1x Instagram, 1x Facebook. Last which includes GPS event mapping and an ’Around Me’ feature. It also integrates
year’s #LDF18 reached 81 million on Instagram and 65 million on Twitter. with the ‘My Festival’ planner used to build and share Festival itineraries.
ONLINE PACKAGE
DEADLINE: 10 SEPT 2019
RESOURCES AND SUPPORT PR
LDF provide access to free LDF Partner surgeries and briefings, as well as LDF will provide a communications toolkit to help maximise your own PR
£770 +VAT useful handbooks and resources via your dedicated Partner dashboard. opportunities. LDF will also include your press releases and images on the LDF
Throughout the year, a dedicated member of the LDF team is available to press hub which is shared with 3,000+ journalists. It includes a tagging system so
answer any questions. press materials can be filtered by themes and categories for enhanced visibility.
8
OFFICIAL GUIDE GUIDE AND SIGNAGE
2/3 page in the official guide about your event; a print run of 60,000 and 1x freestanding branded sign, a desired number of official guides and 1x branded
distribution to 350 key locations. This includes up to 3x high resolution guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
images, 650 characters about your event, plus key information. windows / in your venue space.
WEBSITE WEBSITE ADVERTISING
A dedicated event page on our website which you are free to update as LDF will include your advertising banner on rotation across the London Design
you please. Your page can be accessed via the search facility and the Festival website. In 2018 the site experienced 1.5 million page views in the Festival
‘All Events’ page. For maximum visibility it will also feature on the home period alone so this a great opportunity to position your brand to our audiences.
page of the website on rotation.
PREMIUM PACKAGE
DEADLINE: 21 JUNE 2019 SOCIAL MEDIA POSTS (MAY-SEPT) MOBILE SITE
LDF will promote your event to our digital community (upwards of Your event page will feature on our mobile site and bespoke ‘Event Finder’ site
£1,450 +VAT 675,000 followers). This includes 2x Twitter, 2x Instagram, 2x Facebook. which includes GPS event mapping and an ‘Around Me’ feature. It also integrates
Last year’s #LDF18 reached 81 million on Instagram and 65 million on with the ‘My Festival’ planner used to build and share Festival itineraries.
Twitter.
RESOURCES AND SUPPORT E-NEWSLETTER
LDF provide access to free LDF Partner surgeries and briefings, as well Your event will be mentioned (with an image and link to your event page) in 1x
as useful handbooks and resources via your dedicated Partner targeted e-newsletter sent to our 58,000 subscribers.
dashboard. Throughout the year, a dedicated member of the LDF team
is available to answer any questions.
PR
LDF will provide a communications toolkit to help maximise your own PR
opportunities. LDF will also include your press releases and images on the LDF
press hub which is shared with 3,000+ journalists. It includes a tagging system so
press materials can be filtered by themes and categories for enhanced visibility.
9
OFFICIAL GUIDE GUIDE AND SIGNAGE
1 full page in the official guide about your event; a print run of 60,000 and 2x freestanding branded sign, a desired number of official guides and 1x branded
distribution to 350 key locations. This includes up to 4x high resolution guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your
images, 1,400 characters about your event, plus key information. windows / in your venue space.
WEBSITE WEBSITE ADVERTISING
A dedicated event page on our website which you are free to update as LDF will include your advertising banner on rotation across the London Design
you please. Your page can be accessed via the search facility and the ‘All Festival website. In 2018 the site experienced 1.5 million page views in the Festival
Events’ page. For maximum visibility it will also feature on the home page period alone so this a great opportunity to position your brand to our audiences.
of the website on rotation.
SOCIAL MEDIA POSTS (MAY-SEPT) MOBILE SITE
ENHANCED PACKAGE
LDF promote your event to our digital community (upwards of 675,000 Your event page will feature on our mobile site and bespoke Event Finder’ site
DEADLINE: 21 JUNE 2019
followers). This includes 4x Twitter, 4x Instagram, 4x Facebook. Last which includes GPS event mapping and an ‘Around Me’ feature. It also integrates
£3,500 +VAT year’s #LDF18 hashtag reached 81 million on Instagram and 65 million with the ‘My Festival’ planner used to build and share Festival itineraries.
on Twitter.
RESOURCES AND SUPPORT E-NEWSLETTER
Along with briefings, surgeries and resources, LDF will provide your Your event will be mentioned (with an image and link to your event page) in 2x
organisation with a PR and digital marketing consultation along with a targeted e-newsletter sent to our 58,000 subscribers.
follow up to monitor progress.
PR TICKETS TO THE LDF PARTY AT THE V&A
LDF will provide a communications toolkit to help maximise your own 2x tickets to the official Festival party at the Victoria and Albert Museum. This is an
PR opportunities. LDF will also include your press releases and images unapparelled opportunity for you to meet and network with cultural institutes, industry
on the LDF press hub which is shared with 3,000+ journalists. This innovators and global influencers, enabling new partnerships and greater industry
includes a tagging system so press materials can be filtered by themes visability.
10
and categories for enhanced visibility.CONCESSION RATES TRADE FAIR DISCOUNT
Concession rates are available for students, graduates, schools, charitable London Design Festival includes five Design Destinations: 100% Design,
fundraising projects and businesses and organisations under a year old. The Decorex International, designjunction, Focus/19 and London Design Fair.
concession rate is only applicable for the Standard Package (£770+VAT) or Partnering organisations who are exhibiting within a Design Destination will
Online Package (£770 +VAT). For more information, please contact Josie receive a 10% discount.
Saunders.
Please contact Josie Saunders for the Design Destination discount
information. Please note that these Partner Package will not include guides,
CONESSION RATES MULTIPLE LISTINGS guide boxes or signage as these will be provided to the Destination
If you would like to promote multiple events please contact Josie Saunders separately.
AND ADDITIONAL
to discuss which Partner package will work best for you.
PROMOTION
JOSIE SAUNDERS
PARTNER RELATIONS MANAGER
ADVERTISING
josie@londondesignfestival.com
Looking to grow the visibility of your event even further? London Design
020 7421 8859
Festival offers a range of additional promotional activity including
advertisements through the Festival Guide, website and newsletters, paid
posts or social competitions. HANNA BARBER
PARTNERSHIP MANAGER
If you would like to discuss competitions and social media, please contact
hanna@londondesignfestival.com
Josie Saunders. For advertising enquiries please contact Partnership
020 3621 6450
Manager, Hanna Barber.
11NOTABLE DATES AND DEADLINES
15 APRIL : PARTNER REGISTRATION OPENS
From this day, Partners can upload their event information and go through to payment. LDF will then publish your event. Only changes made before 21 June deadline will
be reflected in the guide.
MAY: PARTNER BRIEFING
The Festival holds a Partner Briefing at the V&A to introduce new companies to the Festival and answer any questions you may have about becoming a Partner.
JUNE: PR AND DIGITAL MARKETING PARTNER SURGERY
A free two part session helping Partners to promote and market their activity.
21 JUNE: GUIDE CONTENT SUBMISSION DEADLINE
All Partner content, imagery and editorial must be submitted and purchased by 21 June. After this date any changes to events will only be reflected on the website. This
deadline does not apply to Online Partners who can upload their events before Friday 10 September.
21 JUNE: DELIVERY DETAILS DEADLINE
You will need to submit two on-site contacts and your venue address via our website so that we can deliver and collect your guides and signage.
28 JUNE: ADVERTISING DEADLINE
If you would like to advertise within the guide contact Partnership Manager, Hanna Barber.
28 JUNE: SOCIAL MEDIA DEADLINE
All Partners receive social media promotion from May-September with imagery and text drawn from their dedicated web page. However, If you have any specific content
you would like to use, please fill in your Social Media Content Scheduling Form by 28 June.
2-15 SEPTEMBER: DISTRIBUTION OF GUIDES, SIGNAGE AND WINDOW VINYL STICKERS.
14-22 SEPTEMBER: LONDON DESIGN FESTIVAL
14 OCTOBER: POST EVENT SURVEY DEADLINE
You will be asked to fill in a short survey about your events. There will be a prize of a free premium listing in 2020’s Festival for your participation in the survey.
12NEXT STEPS AND TIMELINE
Partner registration is open from Monday 15 April until Friday 21 June 2019. During this period
the Festival will send you log in details to access the website and Partner Dashboard.
On the Partner dashboard Partners can:
• Submit material for your event web page and guide listing.
• Pay for your event.
• Gain tips and advice about holding an event from LDF toolkits and resources.
• Connect with other Partners on the Partner Forum.
If you would like to receive log In details to website please visit
londondesignfestival.com/takepart to register your interest.
To talk through your options in more detail, please contact:
Josie Saunders
Partner Relations Manager
josie@londondesignfestival.com
020 7421 8859
13APPENDIX 14
APPENDIX: WHAT HAPPENS DURING THE FESTIVAL
PARTNER ACTIVITY
‘Partner activity’ includes all events that are staged independently and promoted by the Festival. In
2018, this comprised of over 300 events across the city, including the five trade fairs (known as Design
Destinations), which collectively showcase over 2,000 participating exhibitors. It also featured eleven
Design Districts - Bankside, Brompton, Clerkenwell, Fitzrovia, Pimlico Road, Regent Street and St
James’s, Marylebone, Mayfair, Shoreditch, Victoria and West Kensington. We also introduced a
number of smaller areas of activity called Design Routes: Brixton, Kings Cross, Mare Street and
Paddington. For more information about our Districts, Destinations and Routes, please see
londondesignfestival.com.
LANDMARK PROJECTS
Each year, London Design Festival conceives and delivers an extraordinary array of ‘Landmark
Projects’. These are ambitious installations designed by emerging, as well as world-leading designers
and architects, such as John Pawson, David Adjaye, Ronan and Erwan Bouroullec, Amanda Levete,
Marc Newson, and David Chipperfield. Installations are located in prominent London locations,
including Trafalgar Square, the V&A Museum, Southbank Centre, St Paul’s Cathedral or Somerset
House. Their realisation comes with the support of key clients and organisations such as BMW,
Swarovski, Philips, Kvadrat and Perrier-Jouët. For more information please see our Landmark Projects
Archive: londondesignfestival.com/landmark-projects-archive.
HEADLINE EVENTS
London Design Festival stages a number of ‘Headline Events’. These include the Design Medal Awards,
an exclusive evening to recognise and award leading design experts for their outstanding contribution
to London and their industry; Global Design Forum, a sell-out thought leadership programme that sets
the future agenda for design; and the Official London Design Festival Party, attended by over 1,500
highly influential guests at the V&A Museum.
15
‘TOURNAMENT’ by Jaime Hayón
Trafalgar Square, 2009APPENDIX: OUR AUDIENCE
London Design Festival is a fixture of London’s cultural calendar, attracting considerable international
attention. It includes an audience of creative industry professionals, design conscious public, higher
education students (particularly those in the creative industries), and international visitors from all six
continents. Over one million people experience Landmark Projects across the city. In 2018 alone, the
Festival had over 588,200 visitors from over 75 countries.
MALE 38%
FEMALE 62%
AGE 22-44, 79%
UK RESIDENTS 75%
INTERNATIONAL 25%
16
‘Textile Field’ by Ronan & Erwan Bouroullec
V&A, 2011APPENDIX: LDF WEBSITE
The London Design Festival website exists as a source of inspiration, discovery and education. It is
used by audiences to not only explore the Festival September programme, but with news from LDF,
partners and supporters, acts as a year round insight into London and the design world.
The website has a rapidly growing international audience and during #LDF18 the site saw over 370,000
sessions, 226,000 users and 1.5 million page views during the Festival period alone (May-September
2018). Every event is given a dedicated page on our website for Partners to update and edit as they
please. Partners can upload a detailed description of their event, venue address and map location,
images, video content, dates, opening times, links, press releases and a profile on your company.
All events and exhibitions can be found via our search facility which is arranged by date, area, discipline,
Partner name, event name, District or event type.
Our mobile ‘Event Finder’ site is a useful way to help visitors find events across the city. This includes
bespoke GPS event mapping which integrates with the ‘My Festival’ planner used to build and share
Festival itineraries.
Partners can upload multiple free news articles all year round. These feature on the news page of the
website. Partners can use this platform to promote additional content such as product launches,
competitions and behind the scenes activity in the lead up to, during and post Festival.
Partners will receive website log in details from 15 April 2019 when Partner registration opens.
17
2018 LDF WebsiteAPPENDIX: DIGITAL MARKETING
London Design Festival has an ever expanding digital community of over 675,000 followers and subscribers.
The number of users interacting with Festival posts has increased significantly year on year with the #LDF18
hashtag reaching over 81 million users on Instagram and 65 million on Twitter (up 30% and 62% respectively).
There were over 20,000 individual posts using the hashtag on Instagram alone.
All Partners will have visibility across our social media platforms (May-September) including Instagram (264K+
followers), Twitter (150K+ followers) and Facebook (151K+ followers).
Each month we send out an e-newsletter to 58,000 subscribers with information about forthcoming design
events from our Partners. Newsletters increase in frequency from May-September and feature a selection of
Partner events and exhibitions happening during the Festival.
INSERT IMAGE HERE
The Festival remains active on all digital channels throughout the year and Festival Partners are welcome to send
through information about year round activity for LDF to promote.
“Apologies to Milan and Tokyo. Regrets to Stockholm and Paris. Forgive me, Eindhoven, Berlin,
Barcelona and, most particularly, New York. But London is the design capital of the world.”
New York Times
18
Shoreditch Design Triangle
‘Citizen M Playground’, 2017APPENDIX: LDF GUIDE AND SIGNAGE
1 2
The London Design Festival printed Guide provides a comprehensive overview of the activity happening
in September. It includes editorial on a selection of projects, Design Districts, navigations tips, and
chapters highlighting each event across the city.
60,000 copies of the publication are distributed across London in over 350 locations, including all
3
Partnering events and official LDF locations.
The Festival provides a display box for your guides, along with a freestanding LDF sign to boost your
event’s visibility from the street. All physical promotion is designed by internationally renowned design
agency Pentagram, in line with an annual theme and graphic identity.
Partners can choose a 1/3 page, 2/3 or full page listing to represent their event in the guide. Each listing
includes the organisations name, event title, key information and images. A break down of what is
required for the guide can be found on your Partner Dashboard, accessible from the 15 April 2019.
Distribution of Guides and signage will take place on the two week period prior to the Festival so please
bear this in mind when organising the venue for your event.
5
Images on the facing page:
1. London Design Festival Tube advertising 2018.
4
2. London Design Festival 2019 official guide front cover.
3. Guide spread of Standard Package Partner Listings.
4. Visitors with the guide and V&A Festival map.
5. London Design Festival free standing sign and base (1m high).
19
6. Guide box, 2016.
6APPENDIX: LDF RESOURCE AND TIPS
Once you have received log in details for the LDF website (possible after Partner registration opens on
15 April), you will gain access to your own Partner Dashboard where you can ask questions, download
resources and make connections with other Partners.
Throughout the year, a dedicated member of the LDF team is available to answer any questions. On 8
May the Festival we will host a Partner Briefing at the V&A. This is an opportunity to introduce new
companies to LDF and answer any questions you may have.
LDF will also host two free Partner Surgeries in June focused on PR and digital communications. These
are a great opportunity to network and gain tips from thought leaders and industry professionals.
EXPOSURE PR
The Festival work with PR specialists, Exposure, to promote the Festival in the press. They work with
the media to identify editorial opportunities across the entire Festival which includes Landmark Projects,
Festival events, Design Districts, Design Destinations and our Partners programme.
Exposure will create a helpful communications toolkit to enable Partners to maximise their own
PR opportunities. This will sit on the LDF website which can be accessed via the Partner dashboard.
Join us as an Enhanced Partner and you will benefit from additional strategic PR advice in advance of
the Festival.
20“A kind of extended block party, mixing trade-fair events with installation style extravaganzas across the city”
WALL STREET JOURNAL
“The movers and shakers of the international design scene flock to our shores for brilliant, vibrant, ground breaking
products, pop-ups, ideas and inspiration at London Design Festival.”
CITY AM
“Some of the world’s most creative minds are using London as their gallery to show off a range of innovative designs.”
EVENING STANDARD
“One of the highlights of the British capital’s creative calendar”
ICON
“You’ll find something inspiring at every turn during London Design Festival”
ELLE DÉCORATION UK
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