Print and Digital Advertising Opportunities - 2018 Reach the Key Decision Makers in the Nuclear Medicine and Molecular Imaging Market
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2018 Print and Digital Advertising Opportunities Reach the Key Decision Makers in the Nuclear Medicine and Molecular Imaging Market Contact Team SNMMI Charlie Meitner, Kevin Dunn, Jim Cunningham T: 201.767.4170 F: 201.767.8065 Email: TeamSNMMI@cunnasso.com
2018 Print and Digital Advertising Opportunities Contents Page 3 ■ SNMMI Member Demographics Pages 4 & 5 ■ JNM Print Advertising Opportunities/Specifications Pages 6 & 7 ■ JNMT Print Advertising Opportunities/Specifications PAGES 8 – 14: SNMMI DIGITAL ADVERTISING OPPORTUNITIES Page 8 ■ JNM & JNMT Online Page 9 ■ SNMMI Journals App & Mobile Optimized Website Page 10 ■ JNM & JNMT e-Alert Advertising Page 11 ■ SNMMI.org & SNMMI Pop Quiz Pages 12 & 13 ■ SNMMI e-Newsletter Advertising Page 14 ■ SNMMI Email Blast Advertising PAGES 15 – 17: SNMMI MEETINGS MARKETING OPPORTUNITIES Page 15 ■ 2018 Annual Meeting Preview Issue & Annual Meeting Website Page 16 ■ 2018 Annual Meeting & Mid-Winter Meeting Opportunities Page 17 ■ 2018 SNMMI Annual Meeting and Mid-Winter Meeting Onsite Opportunities Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 2
SNMMI Member Demographics SNMMI is the leader unifying, advancing and optimizing nuclear medicine and molecular imaging, with the ultimate goal of improving human health. Our 15,000 members are the key buyers and decision makers in the nuclear medicine and molecular imaging market. WORKPLACE ENVIRONMENT Non-University Affiliated 40.7% Hospital/Medical Center University Affiliated 30% Hospital/Medical Center Free Standing Imaging Facility 11.57% Industry 6.22% Military Clinic/Hospital 3.96% Mobile Unit 2.13% Other 5.42% AREA OF SPECIALTY Nuclear Medicine/ Nuclear Medicine Technology 59.7% Radiology 11.8% Cardiology 10.6% Molecular Imaging 7.5% Radiopharmaceutical 3.7% Chemistry/Radiopharmacy Other 6.7% GEOGRAPHIC DISTRIBUTION United States 84% Canada 3% International 13% Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 3
JNM Print Advertising JNM: The Journal of Nuclear Medicine/The Official Publication of SNMMI PUBLISHER | Society of Nuclear Medicine and Molecular Imaging EDITOR-IN-CHIEF | Johannes Czernin, MD EDITORIAL For more than 50 years JNM has led the field in nuclear medicine research and continues, each month, to provide more than 4,900+ readers with the information they need to advance this rapidly expanding field. ■ 6.646 impact factor makes JNM one of the top 5 medical imaging journals in the world ■ 1.574 immediacy index consistently ranks among the highest of all medical imaging journals JNM is valued by its readers: ■ 73% of survey respondents keep their print issues for more than one year ■3 9% of survey respondents indicate they have been influenced by print advertisements in JNM Frequency: Monthly | Circulation: 4,900 Paid | Website: JNM.snmjournals.org Requirements for Acceptance of New Professional Products for Advertising: The publisher reserves the right to reject advertising deemed inappropriate. All new ads must be submitted for approval. 2018 JNM PRINT ADVERTISING RATES ADVERTISING INCENTIVE PROGRAM Gross BW Rates Advertising in JNM and JNMT may be combined for frequency discount. Frequency 1 Page ½ Page Reserve 3 or more print ads in JNM in a one year period 1× $3,090 $1,865 and receive a free digital banner ad on the JNM website 3× $2,950 $1,640 for 30 days. (Based on availability) 6× $2,860 $1,605 Advertise in JNM and email alerts and receive 20% off 12× $2,600 $1,480 email alerts. (Based on availability) Color Rates ADDITIONAL MARKETING OPPORTUNITIES* Color/Position Cost Belly Band – $10,300 (includes printing) Blow-ins – $4,500 4-Color $2,425 in addition to the BW rate Cover Tip – $6,000 if supplied/$7,500 if we print BW earned rate Cover Sticker – $6,000 (includes printing) times the number of pages Inserts Contact Team SNMMI for quantity, specs and shipping instructions Premium Positions Position Cost Cover 4 +50% of BW rate Cover 2 +25% of BW rate Page 1 or page 2 +25% of BW rate BONUS DISTRIBUTION January: SNMMI Mid-Winter Meeting April: WFNMB: World Federation of Nuclear Medicine and Biology June: SNMMI Annual Meeting October: EANM Meeting November: RSNA Annual Meeting Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 4
JNM Print Advertising JNM: The Journal of Nuclear Medicine/The Official Publication of SNMMI ADDITIONAL MARKETING OPPORTUNITIES (cont.)* REPRODUCTION REQUIREMENTS Fold-out/bookmark Electronic Submission of Advertising Materials: Gatefolds – $15,900 ■ Press Ready PDF Files Only Outsert – $10,300 ■ 4c PDF files must be 300 dpi high-resolution CMYK Larger units, tip-ins ■ All fonts and graphics must be embedded Rates upon request ■ All ads must have crop marks *Non-cancellable CLOSING DATES Earned Rates: Earned rates are based on the total number JNM: Reservations are due on the 5th of the month of insertions (full or fractional pages) placed within a 1-year prior to the issue month. Advertising materials are due period in both JNM & JNMT on the 10th of the month prior to the issue month. Dual Responsibility: Billing directed to the advertising ADDRESSES agency at the net rate is approved on the condition that the advertiser accept “dual responsibility” for payment Contracts, insertion orders and reproduction materials: if the agency does not remit within 90 days. Cunningham Associates Katie Tuzzolino Print Cancellations: Cancellations may not be made 180 Old Tappan Road after the closing date unless agreed upon by both parties Old Tappan, NJ 07675 in writing. T: 201.767.4170 F: 201.767.8065 ADVERTISING SPECIFICATIONS Email: ktuzzolino@cunnasso.com Live Matter Specifications Keep live matter at least ½" from the trim and binding edges. RECRUITMENT ADVERTISING For spreads and inserts please allow 1⁄8" for grind-off Display recruitment ads in JNM also receive a free 30-day in the gutter. post within the SNMMI online Career Center. Type of Binding To place a recruitment ad, please email your ad copy Perfect bound (for line ads or ads to be typeset by SNMMI) or final press- Mechanical Specifications ready PDF to TeamSNMMI@cunnasso.com. Type Dimensions JNM Display Rates Trim size 8¼" width × 10 7⁄8" depth 1 Page ½ Page ¼ Page Bleed page 8¾" width × 111⁄8" depth $2,490 $1,660 $1,235 Full page 7" width × 10" depth Line Advertisements ½ horizontal 6 ⁄8" width × 4¾" depth 7 $48 per line (approximately 45 characters per line) ½ vertical 33⁄8" width × 95⁄8" depth ¼ page 33⁄8" width × 4¾" depth Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 5
JNMT Print Advertising JNMT: Journal of Nuclear Medicine Technology/The Official Publication of SNMMI-TS PUBLISHER | Society of Nuclear Medicine and Molecular Imaging Technologist Section EDITOR-IN-CHIEF | Kathy S. Thomas, MHA, CNMT, PET, SNMMI-TS EDITORIAL Published quarterly, JNMT focuses on technology, quality assurance, radiation safety and the clinical applications of nuclear medicine. Each issue features continuing education articles written by leading educators in nuclear medicine technology as well as news and updates on practice, licensure, and credentialing for nuclear medicine technologists. ■ The only peer-reviewed publication dedicated to nuclear medicine technology ■ VOICE-approved articles for CE credit ■ Multifaceted topics, from imaging and therapy to radiation safety Frequency: Quarterly (March, June, September, December) | Circulation: 3,200 Paid Website: tech.snmjournals.org Requirements for Acceptance of New Professional Products for Advertising: The publisher reserves the right to reject advertising deemed inappropriate. All new ads must be submitted for approval. 2018 JNMT PRINT ADVERTISING RATES ADVERTISING INCENTIVE PROGRAM Gross BW Rates Advertising in JNMT and JNM may be combined for frequency discount. Frequency 1 Page ½ Page Reserve 3 or more print ads in JNMT in a one year period 1× $1,770 $1,055 and receive a free digital banner ad on the JNMT website 4× $1,570 $995 for 30 days. (Based on availability) Advertise in JNMT and email alerts and receive 20% off Color Rates email alerts. (Based on availability) Color/Position Cost ADDITIONAL MARKETING OPPORTUNITIES* 4-Color $2,360 in addition to the BW rate Belly Band – $10,300 (includes printing) BW earned rate Blow-ins – $4,500 times the number of pages Cover Tip – $6,000 if supplied/$7,500 if we print Inserts Contact Team SNMMI for quantity, Cover Sticker – $6,000 (includes printing) specs and shipping instructions Premium Positions Position Cost Cover 4 +50% of BW rate Cover 2 +25% of BW rate Page 1 or page 2 +25% of BW rate BONUS DISTRIBUTION March: WFNMB: World Federation of Nuclear Medicine and Biology June: SNMMI Annual Meeting September: RSNA & EANM Meetings December: SNMMI Mid-Winter Meeting Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 6
JNMT Print Advertising JNMT: Journal of Nuclear Medicine Technology/The Official Publication of SNMMI-TS ADDITIONAL MARKETING OPPORTUNITIES (cont.)* REPRODUCTION REQUIREMENTS Fold-out/bookmark Electronic Submission of Advertising Materials: Gatefolds – $15,900 ■ Press Ready PDF Files Only Outsert – $10,300 ■ 4c PDF files must be 300 dpi high-resolution CMYK Larger units, tip-ins ■ All fonts and graphics must be embedded Rates upon request ■ All ads must have crop marks *Non-cancellable CLOSING DATES Earned Rates: Earned rates are based on the total number JNMT: Reservations are due on the 5th of the month of insertions (full or fractional pages) placed within a 1-year prior to the issue month. Advertising materials are due period in both JNMT & JNM on the 10th of the month prior to the issue month. Dual Responsibility: Billing directed to the advertising ADDRESSES agency at the net rate is approved on the condition that the advertiser accept “dual responsibility” for payment Contracts, insertion orders and reproduction materials: if the agency does not remit within 90 days. Cunningham Associates Katie Tuzzolino Print Cancellations: Cancellations may not be made 180 Old Tappan Road after the closing date unless agreed upon by both parties Old Tappan, NJ 07675 in writing. T: 201.767.4170 F: 201.767.8065 ADVERTISING SPECIFICATIONS Email: ktuzzolino@cunnasso.com Live Matter Specifications Keep live matter at least ½" from the trim and binding edges. RECRUITMENT ADVERTISING For spreads and inserts please allow 1⁄8" for grind-off Display recruitment ads in JNMT also receive a free 30-day in the gutter. post within the SNMMI online Career Center. Type of Binding To place a recruitment ad, please email your ad copy Perfect bound (for line ads or ads to be typeset by SNMMI) or final press- Mechanical Specifications ready PDF to TeamSNMMI@cunnasso.com. Type Dimensions JNMT Display Rates Trim size 8¼" width × 10 7⁄8" depth 1 Page ½ Page ¼ Page Bleed page 8¾" width × 111⁄8" depth $1,260 $780 $625 Full page 7" width × 10" depth Line Advertisements ½ horizontal 6 ⁄8" width × 4¾" depth 7 $38 per line (approximately 45 characters per line) ½ vertical 33⁄8" width × 95⁄8" depth ¼ page 33⁄8" width × 4¾" depth Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 7
SNMMI Digital Advertising Opportunities Journal Website Advertising ■ JNM ONLINE (jnm.snmjournals.org) ■ JNMT ONLINE (tech.snmjournals.org) The Journal of Nuclear The Journal of Nuclear Medicine online provides Medicine Technology access to all 15,000+ online provides access SNMMI members, who to all 15,000+ SNMMI are thought leaders in members, with particular the field and key buyers emphasis on the nuclear and decision makers. medicine technologist. In addition to nuclear medicine professionals, JNM is accessed by referring physicians and others seeking the latest research on nuclear medicine and molecular imaging. JNM Online: JNMT Online: ■ Averages more than 140,000 monthly page views ■ Averages more than 20,000 monthly page views ■ Offers a competitive CPM ■ Targets nuclear medicine technologists ■ Offers a competitive CPM JNM Online Advertising Rates Impressions/ Position Cost/Month JNMT Online Advertising Rates Month Impressions/ $5,000 (exclusive) Position Cost/Month Month Leaderboard $3,000 (rotates 140,000 (728 × 90) with 1 other Leaderboard 20,000 $1,500 (exclusive) advertiser) (728 × 90) Right-side top tower Right-side top tower 140,000 $3,000 (exclusive) 20,000 $750 (exclusive) (180 × 150) (180 × 150) Right-side skyscraper Right-side skyscraper 140,000 $3,000 (exclusive) 20,000 $750 (exclusive) (160 × 600) (160 × 600) Secondary leaderboard Secondary leaderboard 40,000 $1,500 (exclusive) 13,000 $350 (exclusive) (350 × 89) (350 × 89) Left-side top tower Left-side top tower 40,000 $1,000 (exclusive) 3,000 $250 (exclusive) (300 × 250) (300 × 250) Left-side bottom tower Left-side bottom tower 40,000 $1,000 (exclusive) 3,000 $250 (exclusive) (300 × 250) (300 × 250) WEB ADVERTISING SPECIFICATIONS Jpg, gif, rich media, 3rd party tag, click-through url. Third party serving is allowed. Limited to a maximum of three loops per 30-45 seconds for animated creatives. User enabled media is allowed. File size, 50 KB maximum. Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 8
SNMMI Digital Advertising Opportunities SNMMI Journals App & Mobile Optimized Website ■ SNMMI JOURNALS APP ■ MOBILE OPTIMIZED WEBSITE This iOS app, available for both the iPhone and iPad, Mobile web interface is optimized for most smartphones gives users the ability to download, search, view, and and tablet devices. The mobile site offers the same content save abstracts and full-text articles, including publish- as the desktop site reformatted to fit your screen. ahead-of-print articles from both The Journal of Nuclear Medicine (JNM) and the Journal of Nuclear Medicine Technology (JNMT). Mobile Usage: SNMMI journals app has been downloaded by more than 7,000 readers. Features: ■ Enjoy full text or PDF versions of articles ■ Quick access to journal archives ■ Read forward with publish-ahead-of-print articles ■ Simplified search ■ Small-screen-friendly navigation and sharing tools Features: ■ Articles optimized for iOS and available in PDF format Ad Type Dimensions Cost/Month ■ Full-screen images and figure-only/table-only views Mobile Banner 280 × 55 $500 ■ Ability to mark and store favorite articles offline ■ Full search within issues and articles ■ One-button access to publish-ahead-of-print articles ■ Automatic tracking of viewing history ■ Swipe to flip between articles ■ Capacity to increase or decrease font size for easier reading ■ Sharing feature that allows the reader to email articles to self for later reference Mobile Mechanical Specifications REQUIRED FILE FORMATS Position Dimensions Retina Mobile Banner graphics in png format in standard (no larger than iPhone splash screen 320 × 480 640 × 960 5 KB) and 2× retina sizes (no larger than 40 KB). Corporate iPhone/iPad banner 320 × 50 640 × 100 logos in eps vector format. iPhone splash screen 768 × 1,024 1,536 × 2,048 Any action-specific information (mobile site URL, video URL, destination phone number, enlarged image, etc.) iPad large banner 728 × 90 1,456 × 180 iPad rectangle 300 × 250 600 × 500 Mobile Optimized Website Jpg, gif, html5, 3rd party tag, click-through url. Cost: $500 per month No Flash is allowed. Third party serving is allowed. Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 9
SNMMI Digital Advertising Opportunities Journal e-Alert Advertising Banner ads are available on the following JNM e-Alerts Banner ads are available on the following JNMT e-Alerts ■ JNM E-TOC ALERT (TABLE OF CONTENTS) ■ JNMT E-TOC ALERT (TABLE OF CONTENTS) Frequency: Monthly Frequency: Quarterly Registered Signups: 28,124 Registered Signups: 2,500 Opt-in’s receive an email containing the full table of Opt-in’s receive an email containing the full table of contents with direct links to articles whenever a new issue contents with direct links to articles whenever a new issue is published online. is published online. Registered Registered Position Dimensions Cost/Month Position Dimensions Cost/Month Signups Signups eTOC eTOC 28,124 728 × 90 $1,500 2,500 728 × 90 $500 leaderboard leaderboard eTOC left-side eTOC left-side 28,124 160 × 600 $1,000 2,500 160 × 600 $400 skyscraper skyscraper ■ JNM PUBLISH AHEAD OF PRINT (PAP) Frequency: (4-6 times/month) Registered Signups: 1,455 Opt-in’s receive email alerts when new ahead-of-print articles are available 6 weeks in advance of print. Registered Position Dimensions Cost/Month Signups PAP top 1,455 728 × 90 $1,000 leaderboard PAP left-side 1,455 160 × 600 $750 skyscraper ■ CiteTrack ALERTS Registered Signups: 700 Opt-in’s receive email alerts whenever new content in JNM is published matching the selected criteria by keywords, authors or subject matter. Registered Position Dimensions Cost/Month Signups ■ JNM E-ALERT BUNDLE* CiteTrack top 700 728 × 90 $800 ■ Get all JNM e-Alerts Leaderboard ads for $2,000/month leaderboard ■ Get all JNM e-Alerts Skyscraper ads for $1,500/month CiteTrack left- 700 160 × 600 $500 *Based on availability side skyscraper Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 10
SNMMI Website Advertising SNMMI.org SNMMI.org Audience-Focused Landing Pages SNMMI Digital Advertising Featuring the latest industry news, educational Opportunities These targeted landing pages will help you immediately SNMMI opportunities, updates on SNMMI Website programs, and Advertising reach your specific target audience. Exclusive advertising resources, SNMMI.org is the profession’s one-stop shop placement across all audience pages. (Targeted audiences ■ SNMMI.org for information on nuclear medicine and molecular SNMMI■ POP include QUIZ ON physicians, SNMMI.org technologists, scientists, healthcare imaging. Multiple advertising and banner size options are providers, patients, and international members.) Accessed by over 37,500 unique visitors per month, A special interactive feature appearing on the SNMMI.org available. SNMMI.org features: home page receiving over 26,600 impressions per month. WEBSITE ■ The latest industry USAGE news Updated as often as twice per month. ■ Educational SNMMI’s website averages more than 275,000 totalSponsor opportunities page can provide questions (Pending SNMMI approval) ■ Updates on views SNMMI month. SNMMI.org perprograms welcomes more thanor SNMMI can provide them. After user answer a question, and resources SNMMI.org is the professions leading website from 635,000 unique visitors per year for over 200 countries. the correct answer appears. 267,000 users visited the website more information on nuclear medicine and molecular imaging. than 5 times. SNMMI.org: ■ Averages over 190,000 page views per month ■ Ads featured on approximately 70% of the site (Ads do not appear on the education, journals or meeting pages) ■ Offers multiple Sponsor Receives: banner sizes to FEATURES ■ Sponsors logo (100 × 100) under the Pop Quiz questions fit your campaign on the SNMMI Homepage • Exclusive and shared advertising opportunities to a and budget ■ 300 × 100 banner specific ad on theaudience targeted SNMMI.org Homepage (Based on Availability) Page Views/ ■ A 100 × 100 banner ad in the Member Position NewsCost/month Impressions/ eblast, Position Cost/Month FEATURES Month sent to all 13,000+ members plus sponsor month credit ■ A link to the Pop Quiz Leaderboard also appears on SNMMI Facebook Leaderboard • Multiple banner size options$5,000 (exclusive) fit your campaign andand yourTwitter feeds and the SNMMI 190,000+ 25,000 SmartBrief$1,000 (exclusive) (550 × 70) $3,000 (rotating) (550 70) budget Banner (bottom) • Exclusive advertising space easily increases your ROI 25,000 $1,000 (exclusive) Homepage (Bottom) Options (Based on availability) (728 90) Page Views/ ■ Option 1: 300 × 100 Banner Position Cost/Month Left sidebar Month Contact SteveSNMMI Contact Team Klein Position Cost: Impressions/ 3 available for $1,000 each Cost/month (175 Bottom Banner on 200, 175 25,000 at sklein@snmmi.org 201-767-4170 month ■ Option 2: One 600 × 100 Banner 400, 175 Homepage (300 × 100) 600) 26,600+ or 703.326.1191 $4,000 Leaderboard $5,000 (exclusive) Cost: $1,200 and 275,000 (550 70) $3,000 (rotating)Based on availability One 300 × 100 Banner Homepage (bottom) Contact Steve Klein Team SNMMI Included with Cost: $1,000 Member News eBlast options (300 100, 275,000 at sklein@snmmi.org 201-767-4170 13,000+ above Homepage ■ Option 3: One 728 × 90 Banner (100 × 100) 600 100, 728 90) or 703.326.1191 banner ad Cost: $1,500 Included with The banner ad sizes listed in the above options only appear Sponsors logo under 26,600+ above Homepage on the SNMMI.org Home page. A 180 × 150 banner can Pop Quiz Questions banner ad be supplied for bonus impressions on most interior Contact pages. TeamSNMMI@cunnasso.com or call 201-766-4170 for more information. Contact Steve Klein at sklein@snmmi.org or 703.325.1191 for additional information Page 7 WEB ADVERTISING SPECIFICATIONS Jpg, gif, rich media, 3rd party tag, click-through url. Third party serving is allowed. Limited to a maximum of three loops per 30-45 seconds for animated creatives. User enabled media is allowed. File size, 50 KB maximum. Member News eBlast 100 × 100 Banner Ad: Static jpg or gif only Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 11
SNMMI Digital Advertising Opportunities SNMMI e-Newsletter Advertising ■ UPTAKE ■ JNM DIGITAL NEWSLINE Devoted to Nuclear Medicine Frequency: Monthly Technology Average Monthly Recipients: Average email audience: 13,000 8,500 Members of the SNMMI Average Open Rate: 23% Technologists Section Average Forward Rate: 8% Uptake is issued 6 times a year JNM Digital Newsline is the and provides readers with the latest electronic interactive version of the in professional news for nuclear JNM Newsline pages appearing medicine technologists. Topics each month in JNM: Journal of include advances in technology, Nuclear Medicine. new imaging agents, continuing education and more. Benefits: ■ Only one sponsor per issue Position Dimensions Cost ■ Multiple advertising positions offered in each issue Leaderboard 468 × 60 $1,000 per deployment Advertising Positions All of the following advertising positions are included for each issue: Issue Closing Dates ■ Banner ad (468 × 60) on the email blast to all 13,000 Jan/Feb 1/9 recipients (Static gif) ■ Full page 4c ad located within the flipbook edition March/April 3/6 (8¼" × 10 7⁄8" pdf file) May/June 5/1 ■ Logo interstitial appears during loading of digital edition July/Aug 7/24 (Up to 360 × 360 gif format) ■ Floating ad located to the left of the front cover of the Sept/Oct 9/5 digital edition (Up to 480 × 480 static gif) Nov/Dec 11/6 ■ Logo placement on the upper left of the front cover of digital edition (72 × 200 static gif) ■ Bottom footer ad, Desktop (728 × 90 static gif) ■ SNMMI MEMBER NEWS Phone devices (320 × 50 static gif) Frequency: Monthly (Sent on/ Cost: $2,000 per issue (Includes all of the above) around the 1st of each month) Average Monthly Recipients: 13,000 Average Open Rate: 28.7% Average CTR: 13.6% Average Forward Rate: 12.7% Reach the SNMMI membership each month as the exclusive advertiser in the Member News email. This popular feature of SNMMI membership features the latest news, announcements, deadlines and special offers from the society. REQUIRED EMAIL BLAST FILE FORMAT Position Dimensions Cost Jpg, gif, click-through url. Static images only. No rich media Leaderboard 468 × 60 $1,500 can be accepted. Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 12
SNMMI Digital Advertising SNMMIOpportunities e-Newsletter Advertising SNMMI e-Newsletter Advertising MI Gat ■ MI GATEWAY E-NEWSLETTER Average Frequency: 4 times per year (March, May, Sept, Nov) Reach th Average Paid Recipients: 700 SNMMI’ Translati Reach the highly defined and influential members of the newslett SNMMI’s Center for Molecular Imaging Innovation and including Translation. The CMIIT is dedicated to all aspects of Position Molecular Imaging in the detection and management of disease. This newsletter highlights the latest in molecular Leaderb imaging including PET, optical imaging and ultrasound. Position Dimensions Cost PET Cen Leaderboard 468 × 60 $500 per deployment Average Reach th ■ PET CENTER FOR EXCELLENCE SNMMI’ each yea E-NEWSLETTER developm Frequency: 4 times per year (March, May, Sept, Dec) detectio Average Paid Recipients: 1,300 Position Target the highly defined and influential members of the SNMMI’s PET Center of Excellence. This e-Newsletter Leaderb highlights all aspects of the development and utilization of PET, PET/CT and PET/MR in the detection and management of disease. CTN Pa Position Dimensions Cost Average Leaderboard 468 × 60 $750 per deployment Sent 2 ti newslett and mol ■ CTN PATHWAYS E-NEWSLETTER research trials res Frequency: 2 times per year (Jan, June) Average Paid Recipients: 13,000 Position The Clinical Trials Network Pathways e-Newsletter Left targets imaging center personnel and molecular imaging Leaderb professionals involved in clinical research. Each issue contains news and resources on the latest clinical trial research, announcements and updates. REQUIR Position Dimensions Cost Jpg, gif Left Leaderboard 468 × 60 $500 per deployment accepte REQUIRED E-ALERT FILE FORMAT Jpg, gif, click-through url. No rich media can be accepted. Static gif images only. Steve Klein at sklein@snmmi.org ContactTeamSNMMI@cunnasso.com Contact or or call 201-7 Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 13
SNMMI Digital Advertising Opportunities SNMMI Email Blast Advertising ■ CE CONNECTION ■ 2018 SNMMI MID-WINTER MEETING SERIES Frequency: Monthly (Sent on/ around the 15th of each month) Frequency: Approximately Average Monthly Recipients: 10 deployments between 13,000 (4,500 physicians/scientists/lab October & January professionals & 8,500 technologists) Average Recipients: 15,000 Average Open Rate: 31.5% per deployment (150,000 total) Average CTR: 10% Average Open Rate: 38.7% Average Forward Rate: 16% Average CTR: 4% CE Connection is comprised of two separate email blasts, Average Forward Rate: 9.4% one targeting physicians/scientists and lab professionals This four month email series and the other nuclear medicine technologists. Each issue targets SNMMI members, customers and past meeting provides the latest education, focused course information, attendees. The content highlights upcoming deadlines, resources and upcoming meetings and online events. sessions of interest, meeting announcements and new events at the SNMMI 2018 Mid-Winter Meeting taking Position Dimensions Cost place January 25–27 in Orlando, FL. Leaderboard 468 × 60 $1,500 Cost Position Dimensions (Oct 2017 – Jan 2018) ■ 2018 SNMMI ANNUAL MEETING SERIES Leaderboard 468 × 60 $2,500 Frequency: Approximately 20 deployments between ■ NUCLEAR MEDICINE AND MOLECULAR January & June IMAGING WEEK SERIES Average Recipients: Frequency: 6 deployments 15,000/20,000 per deployment between June & September (300,000-400,000 total) Average Recipients: 18,000 per Average Open Rate: 29% deployment (108,000 total) Average CTR: 5.4% Average Open Rate: 23% Average Forward Rate: 11% Average CTR: 12% This six month email series targets Average Forward Rate: 7% SNMMI members, customers and This four month email series past meeting attendees. The content highlights upcoming targets SNMMI members and past purchasers. The content deadlines, sessions of interest, meeting announcements promotes Nuclear Medicine and Molecular Imaging Week and new events at the SNMMI 2018 Annual Meeting taking activities and products. place June 23–26 in Philadelphia, PA. Cost Cost for Complete Position Dimensions Position Dimensions (Jun–Sept 2018) Term (Jan–Jun 2018) Leaderboard 468 × 60 $7,500 Leaderboard 468 × 60 $25,000 REQUIRED EMAIL BLAST FILE FORMAT Jpg, gif, click-through url. Static images only. No rich media can be accepted. Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 14
SNMMI Meetings Marketing Opportunities Reach the key buyers and decision makers in the nuclear medicine and molecular imaging market by utilizing the SNMMI family of marketing opportunities. SNMMI provides targeted vehicles year round to reach your top prospects, enhance your companies visibility and drive traffic to your booth. SNMMI ANNUAL MEETING ■ SNMMI 2018 ANNUAL MEETING WEBSITE June 23–26, 2018 | Philadelphia, PA The Annual Meeting Website features: ■ Complete information on the 2018 Annual Meeting PRE-SHOW OPPORTUNITIES ■ Cutting-edge Research ■ SNMMI ANNUAL ■ Latest Advancements in the field MEETING PREVIEW ■ Critical Practice tools ISSUES ■ Networking Opportunities with thought leaders ■ The Expo featuring the latest in Technological The SNMMI will once again & Scientific Innovation produce the popular Annual Meeting Preview Issues for Website Usage: the 2018 meeting in Philadelphia, ■ Accessed by PA June 23–26. Nuclear Medicine Professionals These issues will feature seeking information information on the 2018 Annual about the SNMMI Meeting including: Annual Meeting ■ Categorical Seminars ■ Website is live from ■ Physician/Scientist Focused Sessions December, 2017 ■ Schedule at-a-Glance ■ This site received ■ Technologists Focused Sessions over 426,000 total ■ Special Programming page views in 2017 ■ Exhibit Hall Information & Exhibitor Listings ■ Hotel & Host City Information Advertising Positions ■ Registration Information Position 2017 Page Views Cost Features: ■ Frequency: 2 Print/Digital Issues (March & April) Leaderboard 280,000+ total $15,000 ■ Distribution: Print Edition 20,000/Digital Edition 40,000 (728 × 90) (Avg 35,000+/month) (Dec–July) ■ Advertising: Limited to a maximum of four per issue Rectangular Banner (1 page 4c) 300 × 250 size on $10,000 Homepage only (1) 280,000+ Rates (Dec–July) Becomes 180 × 150 on Cost Cost for left side of interior pages Color/Position Per Issue Two Issues Cover 2 Additional 180 × 150 banners are available on interior $7,000 $12,000 pages. Please contact Team SNMMI for details. (1 page, 4c) Run-of-Book WEB ADVERTISING SPECIFICATIONS $5,000 $9,000 (1 page, 4c) Jpg, gif, rich media, 3rd party tag, click-through url. ADVERTISING SPECIFICATIONS Third party serving is allowed. Limited to a maximum of Trim Size: 8¼" W × 107⁄8" H three loops per 30-45 seconds for animated creatives. Bleed Size: 8¾" W x 111⁄8" H User enabled media is allowed. File size, 50 KB maximum. CLOSING DATES March Issue: 2/1/18 April Issue: 3/1/18 Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 15
SNMMI Meetings Marketing Opportunities ■ SNMMI 2018 ANNUAL ■ SNMMI 2018 ANNUAL MEETING MEETING WEBSITE REGISTRATION CONFIRMATION INTERSTITIAL AD EMAIL SERIES Features: ■ Exclusive sponsorship ■ Large 550 × 480 Interstitial Ad ■ Banner ad/Logo featured along the top of each ■ Loads for 15 seconds before Annual Meeting registrant’s confirmation email users reach the 2018 Annual ■ Outstanding exposure Meeting Home Page ■ Cost: $5,000 ■ Ad will appear once every 3 days per IP address ■ Available for complete term of Dec–Sept SNMMI 2018 MID-WINTER MEETING ■ Total Ad Impressions: 45,000+ January 25–27, 2018 | Orlando, FL ■ Cost: $16,000 for complete term ADVERTISING SPECIFICATIONS ■ SNMMI 2018 MID-WINTER Jpg, gif, rich media, 3rd party tag, click-through url. MEETING WEBSITE All rich media is accepted. Limited to a maximum of The Mid-Winter Meeting Website features: three loops per 30-45 seconds for animated creatives. ■ Complete information on the 2018 Mid-Winter Meeting User enabled media is allowed. ■ Offerings Highlighting current & emerging technical, preclinical and clinical applications of Nuclear Medicine ■ SNMMI 2018 ANNUAL MEETING APP and Molecular Imaging The 2018 Annual Meeting App will ■ Chapter, Council and National Governance Meetings include information on: Website Usage: ■ Annual Meeting Schedules, ■ Accessed by Sessions, Workshops and Events Nuclear Medicine ■ Continuing Education Programs Professionals seeking ■ Scientific Programs information about the Features: SNMMI Mid-Winter ■ Limited to a maximum of three Meeting sponsors whose ads will rotate ■ Website is live from ■ Received over 400,000 banner ad September, 2017 impressions in 2017 through January, 2018 ■ Multi-Rotation Splash Screen ■ This site received over 51,800+ total page views in 2017 Placement: This sponsorship allows up to three Advertising Positions different ad placements to rotate each time the app is opened or refreshed. Rotation of ads is set to be Position 2017 Page Views Cost random and equal rate. $1500 Specs: 1080 × 1920 px (720 × 1620 of visual space Leaderboard 51,800+ (Sept 2017– plus 300 px padding) (728 × 90) Jan 2018) ■ 1024 × 160 px Interactive Banner (32 × 5 aspect ratio) Rectangular Banner on the bottom of most pages 300 × 250 size on $1000 ■ Sponsors can rotate up to 3 banners Homepage only (1) 51,800+ (Sept 2017– ■ Sponsors also receive daily push notifications during Becomes 180 × 150 on Jan 2018) the three days of exhibits left side of interior pages ■ Recognition on all Marketing Pieces promoting the app including signage at the meeting WEB ADVERTISING SPECIFICATIONS ■ Duration: May & June 2018 ■ Cost: $10,000 per sponsor Jpg, gif, rich media, 3rd party tag, click-through url. Third party serving is allowed. Limited to a maximum of three loops per 30-45 seconds for animated creatives. User enabled media is allowed. File size, 50 KB maximum. Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 16
SNMMI Meetings Marketing Opportunities SNMMI ANNUAL MEETING ONSITE Features: OPPORTUNITIES ■ Distributed to all Annual Meeting Attendees June 23–26, 2018 | Philadelphia, PA ■ Convenient Size: 6.875" Height × 4.25" Width ■ SNMMI 2018 Advertising Positions Position Net Cost ANNUAL MEETING PROGRAM BOOK PROGRAM BOOK 1 Page 4c ROB $2,050 June 10 – 14, 2017 > Denver, Colorado Reach: Available to all meeting 1 Page BW ROB $1,050 attendees Back Cover, 4c $3,100 Content: ■ Provides attendees with Cover 2, 4c $2,600 information on the Annual CLOSING DATES Meeting SC A N T O DO W NL O A D ■ Includes floor plans and T HE A NNU A L M EET I NG A PP Commitment: April 20, 2018 | Materials: May 11, 2018 Exhibit Hall Information Advertising Positions ■ SNMMI MID-WINTER MEETING PROGRAM BOOK Position Net Cost The Mid-Winter Meeting Program 1 Page 4c ROB $5,800 is a cost efficient way to reach the attendees at the SNMMI Mid- 1 Page BW ROB $4,550 Winter Meeting January 25–27, Back Cover, 4c $8,150 2018 in Orlando, FL. Cover 2, 4c $7,115 Features: ■ Distributed to all Mid-Winter Page 1, 4c $7,100 Meeting Attendees ■ Contains meeting, course High Impact Marketing Opportunities & session information ■ Belly Band: $8,000 Net (Includes printing) ■ Includes presenters, abstracts ■ Cover Tip: $7,000 Net (Includes printing) and a matrix ■ Blow-in Card: $6,200 Net ■ Contact Team SNMMI for specs & quantity Advertising Positions Advertising Specifications Position Net Cost Type Dimensions 1 Page 4c ROB $500 Trim size 8¼" width × 10 7⁄8" height Back Cover/Cover 2, 4c $750 Bleed size 8¾" width × 11¼" height ADVERTISING SPECIFICATIONS Full page 7" width × 10" height Live Matter Specifications Keep live matter at least 3⁄8" away from spine. ■ SNMMI 2018 ANNUAL Type of Binding: Spiral bound MEETING POCKET GUIDE Mechanical Specifications Reach: 5,000 Type Dimensions Content: ■ SNMMI 2018 Annual Meeting Trim size 8¼" width × 10 7⁄8" depth Schedule-at-a Glance Bleed size 8¾" width × 111⁄8" depth ■ Exhibitor Listings including Booth Numbers CLOSING DATES ■ Exhibit Hall Floor Map Commitment: 11/15/17 | Materials: 12/15/17 Contact TeamSNMMI@cunnasso.com or call 201.767.4170 for more information. 17
Society of Nuclear Medicine and Molecular Imaging 1850 Samuel Morse Dr. Reston, VA 20190 www.snmmi.org/mediakit Contact Team SNMMI Charlie Meitner, Kevin Dunn, Jim Cunningham T: 201.767.4170 F: 201.767.8065 Email: TeamSNMMI@cunnasso.com
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