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ADVERTISING KIT & RATE CARD 2021-22
03
Contents
03 Principal Connections magazine
10
13
The Associate e-newsletter
Marketing opportunities at CPCO events
10 13
15 Our advertisers, sponsors, vendors and partners
17 Order form
15
17
Principal Connections magazine
ADVERTISING KIT & RATE CARD 2021-22 • 3
About • A multi award-winning magazine, published since 2000, Principal Connections is the only publication in Ontario that is sent to a wide range of Catholic education leaders, including Principals, Vice- Principals, Directors of Education and Superintendents • The magazine is available in digital and print formats • Upcoming issues: Fall 2021, Winter 2021, Summer 2022 4 • ADVERTISING KIT & RATE CARD 2021-22
Audience & reach
• Principal Connections reaches key decision-
makers of 1,300 Catholic schools in Ontario;
approximately 600,000 students attend publicly
funded Catholic schools in the province
• Principal Connections is mailed directly to the
homes of school leaders, whose decisions
and recommendations affect overall school
operations, purchasing of school resources
and supplies, and all program planning
• The magazine is in high demand by a variety of
organizations, groups, associations, schools,
universities, colleges and Ministries
ADVERTISING KIT & RATE CARD 2021-22 • 5
Testimonials
“With 80,000+ education professionals nationwide choosing “As a growing Ontario-based educational publisher, every
Johnson Insurance, Principal Connections is a proven dollar spent on marketing is important to us. Advertising
channel we use to connect with leaders in Ontario’s in Principal Connections has consistently introduced us to
Catholic school system. The team at CPCO is a pleasure new schools year after year.”
to work with, and we look forward to continuing our Marie Stokes, Vice-President, Schoolyard Publishing Co.
partnership for many years.”
Johnson Insurance “As the trusted voice on healthy, active living in the
retirement journey for the broader education community,
“CPCO is a wonderful partner and the Principal Connections RTO/ERO relies on Principal Connections to promote
magazine is food for the soul and the mind. We love to its messages to Ontario thought leaders. In addition to
support both!” great value, Principal Connections offers opportunity for
RTO/ERO to help Principals plan for retirement in a five-
Marilyn Mason, Vice-President, King’s at Western
star format.”
“CPCO and Principal Connections have proved to be a The Retired Teachers of Ontario/ les enseignantes et enseignants
retraités de l’Ontario
great avenue for contacting our clients and promoting
our company on a regular basis and at an affordable cost.
Being in the marketing and promotional business ourselves, “Award-winning leader in the school photography
we appreciate the importance of staying in touch with our industry, Edge Imaging has been advertising in Principal
clients, both existing and potential, who make up the CPCO Connections for a number of years. Edge finds tremendous
readership. The staff at CPCO are most obliging and great value in being able to update Catholic School Principals
to work with.” across Ontario on their key initiatives throughout the year.”
Ester Zeller, President, Serkin Promotions Jordan Moore, Marketing Communications Manager, Edge Imaging
6 • ADVERTISING KIT & RATE CARD 2021-22
Publication dates & advertising rates
Publication issue Ad deadline Insert deadline Publication mail out
Fall 2021 July 30, 2021 Aug.13, 2021 Week of Sept. 13, 2021
Winter 2021 Nov. 12, 2021 Nov. 22, 2021 Week of Dec. 20, 2021
Summer 2022 Apr. 29, 2022 May 16, 2022 Week of June 13, 2022
Rates for colour advertising:
Page size 1st ad 2nd ad 3rd ad*
Back cover $2,300 $2,250 $2,200
Inside front / back $1,800 $1,750 $1,700
Full page $1,500 $1,450 $1,400
1/2 page $1,200 $1,150 $1,100
1/4 page $900 $850 $800
1/8 page $400 $350 $300
* In order to claim the discounted rates, all ads must be consecutive.
To book an ad or a magazine insert, contact Advertising Manager
John Nijmeh at events@cpco.on.ca.
ADVERTISING KIT & RATE CARD 2021-22 • 7
Advertising technical requirements
File types: Advertising sizes (width x height, in inches):
We accept the following file types: • Full page 8.5 x 11
• EPS (ensure all text is converted to outlines) • 1/2 page - horizontal 7 x 4.5
• PDF (ensure all fonts are embedded) • 1/2 page - vertical 3.4 x 9.5
• JPG or PNG (300 dpi or higher) • 1/4 page 3.4 x 4.5
• 1/8 page 1.7 x 4.5
Please note: We do not accept Word files.
Please note: Apply 0.25” bleed to full page ads only. The
Ad re-sizing: rest of the ads should have no bleed and a 1pt border.
• Please note: Should we be required to resize
or change your ad, a charge of $50 per hour
will apply.
Colour: Full page 1/2 page 1/2 page 1/4 page 1/8 page
horizontal vertical
• All ads must be in process CMYK.
Ads or questions regarding the files may be emailed to Senior Designer Ania Czupajlo at aczupajlo@cpco.on.ca.
8 • ADVERTISING KIT & RATE CARD 2021-22
Magazine inserts
Advertising year – September 2021 to August 2022:
• For added exposure, you may opt to include a one-
sided or two-sided insert about your organization
• Inserts in Principal Connections (one-sided or two-
sided) are $750 + HST each
• The insert size should not exceed 8.5” by 11”; for
custom insert sizing, please contact us for pricing
• Prepaying three ad placements in Principal
Connections 2021-2022 school year, results in the
following additional offers:
» 1 insert for free (valued at $750)
» additional inserts at $550 + HST each
To book inserts, or for any related questions, email
Advertising Manager John Nijmeh at events@cpco.on.ca.
ADVERTISING KIT & RATE CARD 2021-22 • 9
The Associate e-newsletter 10 • ADVERTISING KIT & RATE CARD 2021-22
About
• The Associate is CPCO’s bi-weekly
e-newsletter that is sent out to the
entire CPCO subscription network
• It serves as a key news provider for
Ontario’s education sector
• The Associate’s mailing list includes
Principals, Vice-Principals, Directors
of Education and Superintendents
ADVERTISING KIT & RATE CARD 2021-22 • 11Dates, rates & specifications The Associate is sent out every second Wednesday for the duration of the school year (September to June). The following are the publication dates for the 2021-2022 school year. Year 2021: August 25, September 8, 22, October 6, 20, November 3, 17, December 1, 15 Year 2022: January 5, 19, February 2, 16, March 2, 16, 30, April 13, 27, May 11, 25, June 8 Ad options Width Height Single ad All subsequent ads Option 1 560 px (7.8 in) 375 px (5.2 in) $150 $100 each Option 2 560 px (7.8 in) 750 px (10.4 in) $300 $200 each All files must be provided in a .jpg or .png format (72 dpi, RGB mode). Please provide us with a website or a file that we can link to the ad. Ads or questions regarding the files may be emailed to Communications & Technology Officer Jacob Chouinard at jchouinard@cpco.on.ca. 12 • ADVERTISING KIT & RATE CARD 2021-22
Marketing opportunities at CPCO events
ADVERTISING KIT & RATE CARD 2021-22 • 13About • CPCO offers a variety of sponsorship and/or vendor opportunities at its annual Gala Dinner & Award Ceremony and annual Conference. • Please contact us to explore opportunities available this year for both of these events. Interested in posting your organization’s career opportunities through CPCO? Contact Communications and Technology Officer Jacob Chouinard at jchouinard@cpco.on.ca for more information. 14 • ADVERTISING KIT & RATE CARD 2021-22
Our advertisers, sponsors, vendors and partners
ADVERTISING KIT & RATE CARD 2021-22 • 15Bark Lake Ontario Students Against Impaired Driving
Blueprint Agencies Ontario Teachers Insurance Plan
Borden Ladner Gervais LLP Ontario Physical and Health Education Association
Camp Mini-Yo-We Osgoode Professional Development
Camp Muskoka Perspectives Eduscho Ltd.
Canada Law Book / Thomson Reuters R.J. McCarthy School Uniforms
Catholic Community Delivery Organization Redeemer University College
College of Early Childhood Educators Rogers
D2L Roseneath Theatre
Edge Imaging Schoolyard Publishing Co.
Entertainment Book Serkin Promotions
Fair Glen Outdoor Christian Education Solution Tree
Friesens Spectrim Label & Equipment Inc.
Illusion Images Starling Minds
InSchoolWear St. Francis Xavier University
Johnson Inc. Saint Jerome Press
King’s University College St. Paul’s University
LexisNexis Stitt Feld Handy Group
Lifetouch Teachers Life
Logics Academy The Catholic Register
Lumina Learning The Institute for Education Leadership
Maracle Press (Faith Planners) The Retired Teachers of Ontario
Microsoft Torkin Manes
Niagara University Tutor Doctor
Ontario College of Teachers Two Way Radio
Ontario Pioneer Camp Ukelele Kids
Vesey’s Bulbs Fundraising
16 • ADVERTISING KIT & RATE CARD 2021-22ORDER NOW To reserve advertising space, please call Advertising Manager John Nijmeh at
416-483-1556 ext. 28, or email this form to events@cpco.on.ca.
Principal Connections print advertising
Company name _______________________________________
Select all issues in which the ad will be placed:
_______________________________________
Fall 2021 Winter 2021 Summer 2022
Indicate the ad selection: Contact name _______________________________________
Back cover Inside front Inside back Full page
page page _______________________________________
1/2 page 1/2 page 1/4 page 1/8 page
horizontal vertical
Full mailing _______________________________________
address
Select all issues in which the insert will be placed: _______________________________________
Please ship 2,600 copies of the insert directly to the CPCO office
Fall 2021 Winter 2021 Summer 2022 _______________________________________
Phone number _______________________________________
The Associate e-newsletter advertising Fax number _______________________________________
Select the advertising option: Option 1 Option 2 Email _______________________________________
Indicate the number of ads to be placed in the e-newsletter:
______________
Indicate the preferred date(s) for ad placement in the e-newsletter:
Catholic Principals’ Council | Ontario
________________________________ Box 2325, Suite 3030, 2300 Yonge Street, Toronto, Ontario M4P 1E4
416-483-1556 ext. 28 phone • 1-888-621-9190 toll free • 416-483-2554 fax
events@cpco.on.ca • www.cpco.on.ca
ADVERTISING KIT & RATE CARD 2021-22 • 17Contact us:
John Nijmeh, Advertising Manager
events@cpco.on.ca | ext. 28
Phone 416-483-1556
Toll free 1-888-621-9190
Fax 416-483-2554
events@cpco.on.ca
www.cpco.on.ca
Box 2325, Suite 3030
2300 Yonge St., Toronto, ON M4P 1E4
@CPCOofficial
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