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BABY & CHILDREN’S
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Media Kit 2019
Juvenile Product Industry’s
#1 Trade Publication
for the past 17 years
Published bi-monthly
17th
Anniversary
Year
www.babyandchildrensproductnews.com
Rocking the Industry
#1 in Advertiser Satisfaction
Baby and Children’s Product News™ magazine
BCPN represents is the pulse of the juvenile industry. We cover from
the best in the maternity and nursery to ‘tween and everything in
between. Delivering 147,900+ monthly viewers who
Juvenile Products
are looking for what’s new and exciting!
Industry
147,900+
Where juvenile MONTHLY VIEWERS
Biggest audience of all
juvenile products industry publications
buyers and
juvenile product
manufacturers Over 50,000+
meet to buy and MONTHLY SOCIAL
sell products MEDIA FOLLOWERS
#1 Juvenile Products
Industry Publication
Celebrating Our Circulation
17th Year Print: 20,000+
Digital: 10,000+
Visit us online at Copies are mailed to juvenile retailers and juvenile product buyers
babyandchildrensproductnews.com including small shops and buyers for large corperations with
numerous retail locations.
for more great ideas
No one has a larger circulation capable of reaching your target
market better than Baby & Children’s Product News™ magazine.
Source: Publisher’s annual sworn statement
Custom Marketing
Solutions
As part of a multi-platform powerhouse
brand, Baby & Children’s Product News™
magazine provides solutions to reach and
engage with its unique fan base
anyplace, anytime!
EMAIL BLASTS TWITTER
SWEEPSTAKES DIGITAL EDITION
PINTEREST FACEBOOK
SPONSORSHIPS BONUS DISTRIBUTION:
NATIONAL &
ADVERTORIAL INTERNATIONAL
TRADE SHOWS
BONUS DISTRIBUTION:
MAJOR MARKETS
615-302-0464 • www.babyandchildrensproductnews.com
2019 Editorial Calendar*
FEBRUARY/MARCH APRIL/MAY JUNE/JULY
ALL THINGS GIRL: JPMA BABY SHOW ISSUE NURSERY ISSUE
Sugar & Spice & Everything Nice ABC Spring Conference READERS FAVORITES
Ad Close: 1/10/19 Ad Close: 3/10/19 MAJOR MARKETS
Material Close: 1/15/19 Material Close: 3/15/19 Ad Close: 5/10/19
Bonus Distribution: Bonus Distribution: Material Close: 5/15/19
Dallas Apparel/Kidsworld, ToyFest ABC Spring Conf., Dallas Apparel & Bonus Distribution:
West, LA Market Gift + Home Access./Kidsworld, Dallas Total Home Dallas Apparel/Kidsworld, Dallas
Green/Organic Directory & Gift Market, JPMA Baby Show, Home & Gift, LA Market Gift + Home
Product Spotlight ASTRA Marketplace & Academy Las Vegas Market, Playtime NY
Product Comparison Chart: Toy Directory Furnishings Directory
Bottles Product Spotlight Product Spotlight
Product Comparison Chart: Product Comparison Chart:
Diaper Bags High Chairs
AUGUST/SEPTEMBER OCTOBER/NOVEMBER DECEMBER/JANUARY
ALL THINGS BOY: ABC KIDS EXPO ISSUE SIZZLING SUMMER PRODUCTS
Frogs & Snails & Puppy Dog’s Tails General Products Directory MAJOR MARKETS
Ad Close: 7/10/19 Ad Close: 9/10/19 Ad Close: 11/10/19
Material Close: 7/15/19 Material Close: 9/15/19 Material Close: 11/15/19
Bonus Distribution: Bonus Distribution:
Bonus Distribution:
Dallas Apparel/Kidworld, Dallas Gift, Children’s Club, Dallas Total Home &
ABC Kids Expo
LA Market Gift + Home, Playtime NY Gift, Dallas Apparel/Kidsworld, LA
Dallas Apparel/Kidsworld
Maternity Directory Market Gift + Home, Las Vegas Mar-
Product Spotlight ket, NY Now, Playtime NY
Product Spotlight
Product Comparison Chart: Apparel Directory
Product Comparison Chart:
Mattresses Product Spotlight
Nursing Bras
Product Comparison Chart:
Additional bonus distribution is added as appropriate venues become available.
*Subject to Change Footwear
Demographic Profile
Baby & Children’s Product News™ readers/viewers buy a wide variety of
juvenile products. According to our surveys they purchase:
84% premium brands
27% organic products
27.4% furniture
18% baby gear
16% games and toys
13% potty training-related products
12% apparel
11% maternity products
10.6% books
11.9% baby feeding products
3% Moses baskets
2.4% hair accessories
DISTRIBUTION
& CIRCULATION BUSINESS PUBLICATION CIRCULATION STATEMENT
INFORMATION FOR THE 12 MONTH PERIOD ENDED JULY 2018
Baby & Children’s Product News is distrib- INDUSTRY SERVED
uted at major markets and national and Baby & Children’s Product News serves juvenile apparel retailers,
international juvenile trade shows, as well as educational and toy retailers, juvenile furnishings retailers, juvenile product
manufacturers, and others.
mailed to 20,000 readers representing
buyers at small and large retailers. DEFINITION OF RECIPIENT QUALIFICATIONS
Qualified recipients include purchasing executives, owners/principals/
presidents/partners, corporate executives, marketing personnel, and
others allied to the juvenile industries.
CIRCULATION BY COUNTRY
98% United States
1% Canada
1% Other
AVERAGE QUALIFYING CIRCULATION FOR PERIOD
CIRCULATION
Total Copies
Qualified & Paid
Controlled
Retailers
Manufacturer
18,156 4,798
Advertising/PR Agency
1,719 1,687
Wholesaler
37 32
Manufacturer’s Reps
41 46
47 44
TOTAL QUALIFIED CIRCULATION 20,000
Providing the vital link between
juvenile retailers and juvenile Publisher’s Affidavit
product manufacturers. I hereby make oath and say that all data set forth in this
statement are true.
Lori Fisk-Conners, Publisher
July 28, 2018
615-302-0464 • www.babyandchildrensproductnews.com
2019 Rate Card
COST PER ISSUE/INSERTION*
1X 3X 6X 12X
2 PAGE SPREAD $3,000 $2,800 $2,600 $2,200
FULL PAGE $2,400 $2,200 $2,000 $1,500
1/2 PAGE $1,500 $1,400 $1,200 $1,000
1/3 PAGE $1,000 $800 $700 $600
1/4 PAGE $800 $700 $600 $500
1/6 PAGE ISLAND $500 $450 $400 $350
1/8 PAGE HORIZONTAL $350 $300 $250 $200
COVER POSITIONS & SPECIAL POSITIONS
BACK COVER $2,800 $2,500 $2,250
INSIDE COVERS $2,500 $2,200 $2,000
CENTER SPREAD $4,000 $3,000 $2,500
CALL FOR MULTIPLE INSERTION RATES
BLEED CHARGE: $500.00
*AD RATES CAN BE APPLIED TO A COMBINATION OF PRINT AND DIGITAL ADS AND OTHER
MARKETING SERVICES.
All rates are gross. No cash discount. Subject to change. See Baby & Children’s
Product News™ magazine 2019 Terms and Conditions. Deadlines: Advertising space
CIRCULATION deadline is the 10th of the month prior to publication. Camera ready materials due the
15th of the month prior to publication. No cancellations can be accepted after space
40,000+ Print reservation deadline. Advertisers receiving extensions agree to repeat last insertion of
+ Bonus Distribution* same size and color if extension deadline is not met. Ad production will be billed at the
36,000+ Digital rate of $50/hour. All changes will be billed at $50/change. Client agrees to pay all collec-
tion costs & attorney fees. Publisher’s liability for an error appearing in an advertisement
created by the publisher is limited to the cost of the advertisement.
ADVERTISING SALES
*See list of trade shows that receive
bonus distribution on the editorial OTHER QUESTIONS?
615-302-0464 Lori Fisk-Conners 615-302-0464
sales@babyandchildrensproductnews.com lori@babyandchildrensproductnews..com
calendar page
615-302-0464 • www.babyandchildrensproductnews.com
about us Production Requirements
Entering its 17th year of publication, Baby
and Children’s Product News™ is the only Ad Size BLEED TRIM
national magazine dedicated completely to
juvenile products and the retailers who sell SPREAD
them. Published by Publishing & Marketing
17" x 11.125" 16.75" x 10.875"
Solutions, Inc., the magazine was founded
by Lori Fisk-Conners and Nanci P. Gregg,
who remain its owners today. FULL PAGE
BLEED 8.625" x 11.125" 8.375" x 10.875"
OUR STORY
This is the most powerful & cost effective
magazine in the country. Readers can find
Trim Line
the magazine at regional markets and in
their own mailbox. Wish you were promot- 8.375" x10.875"
ing your product everywhere juvenile retail- Bleed Line
8.375" x
11.125"
ers are? We are and your ad in our
Full Page Bleed Specs
Safe line for live
publication will be seen by them all!
matter/important
portions of
images/text—
WHERE OUR HEARTS ARE
We don’t talk a lot about our work in the .25" inside
community, but we are actively involved trim line
with and sponsor a number of organiza-
tions including the St. Jude's Dream Home
FULL PAGE NO BLEED 7" x 10"
in Nashville, Big Brothers & Big Sisters, The
Asthma Foundation, Habitat for Humanity, 1/2 ISLAND 4.875" x 7"
Boys & Girls Clubs, Delivering Good, and 1/2 PAGE VERTICAL 3.375" x 10"
Graceworks.
1/2 PAGE HORIZONTAL 7" x 4.875"
1/3 PAGE VERTICAL 4.5" x 4.875"
1/4 PAGE HORIZONTAL 7" x 2.375"
1/4 PAGE VERTICAL 1.25" x 10"
1/4 PAGE ISLAND 3.375" x 4.875”
3 1/6 PAGE ISLAND 3.375" x 3.25"
1/8 PAGE HORIZONTAL 4.5” X 1.75"
OTHER SPECS
All ads need to be 300 DPI or greater. PDFs or JPGs preferred.
No native AI files accepted - please save as PDFs with all fonts
converted to outlines.
page trim size
8.375" x 10.875" TO RESERVE YOUR AD SPACE
Call your sales representative for details—615-302-0464 or e-mail
gutter safety for sales@babyandchildrensproductnews.com.
all measurements
0.25" on each side Contact Baby and Children’s Product News™ ad production at
(from bleed where applicable) production@babyandchildrensproductnews.com or 615-595-8980
(0.5" in total)
binding method
saddle stitched 615-302-0464 • www.babyandchildrensproductnews.com
Monthly Product Digital Opportunities
Online Showcase*
January - Baby Skin Care
February - Tooth Brushes/Teethers
March - Shoes
April - Bottles
May - Strollers
June - High Chairs 800 x 500 pixels
July - Holiday Monthly Online
August - Winter Wear Product
September - Car Seats Showcase
October - Plush $350/month
November - Maternity
December - Bathing Suits
550w x 420h
pixels
*Includes large image on the home
Top Banner
page and link to up to 500 words &
another image & link to your site at
$500/month
the end of that page;
Hot Products
social media $500/month
Includes Link to
page with 1,000
Call for information about
words and
ways we can leverage your
3 images•
message via social media
and combine it with print!
615-302-0464
550w x 420h
pixels
Mid Banner
Facebook $400/month
$125/post*
facebook.com/babyandchildrensproductnews
Link from
Reader’s
Favorites listing
Pinterest $150/year
$500/post*
pinterest.com/babyandchildren
550w x 420h
pixels
Lower Banner
Twitter $300/month
$125/tweet*
twitter.com/bcpn
Please send all banner and other digital image files for digital use as
*Prices based on
number of followers
72 DPI jpgs. Dimensions for banner ads are shown here in pixels.
Please send digital files to production@babyandchildrensproductnews.com
Providing juvenile retailers
with inspiration and sources
for products. 615-302-0464 • www.babyandchildrensproductnews.com
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