Delivering an audience of passionate amateur photographers - MEDIA KIT 2021
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MEDIA KIT 2021 Delivering an audience of passionate amateur photographers
From the editor Australian Photography is the most trusted and popular photo media brand in Australia. We’re proudly Australian-owned, with a heritage that stretches back to 1950. Our mission has always been to enhance our audience’s love of photography and help them create better images. While we started out as a magazine, these days photographers engage with us across print, web, social media, boutique live events, webinars and through our hugely popular photo competitions, including Australasia’s largest and most prestigious contest for amateur photographers, Photographer of the Year. Our editorial content spans all genres of photography, and we always seek to bring a unique local spin to everything we cover. Our editorial content is relevant and insightful, and advertising with us will connect you directly with photographers of all interests and skill-levels. We look forward to tailoring a package to help you engage with our passionate audience. Mike O’Connor, Editor, Australian Photography
41% 55% 76%
of readers are aged are male and 45% are passionate amateur
between 40 and 59 are female photographers
Our audience, your customer
The Australian Photography community is passionate about
31% 61% 44% photography. They are happy to spend on equipment and services
plan to do a photography plan to buy a new lens plan to buy a new that help them capture, create, and share better images.
workshop in the in the next 12 months mirrorless or DSLR camera
next 12 months in the next 12 months
42% 35% 52%
plan to buy a plan to buy an external plan to spend $3000+
memory card in the hard drive in the on photography gear and
next 12 months next 12 months service in the next 12 months
Our portfolio
Magazine
READERSHIP: 22,500 Competitions
Published monthly Over 19,000 photographers participate in
Publisher’s Statement Sep 2020
our photo competitions annually, including
Photographer of the Year, The Mono
Awards and The Monthly Competition.
People power
CREATIVE TIPS FOR AMAZING PORTRAITS WILD WORLD
Amazing shots from the
World’s best wildlife comp
MAKING MOVIES
How to adapt your
photo skills to video
ANIMAL ANTICS
Meet Australia’s best
pet photographer
TESTED
Nikon Z 5, Tamron
prime lenses
December 2020
$9.95 (incl GST) Photo by Franck Gazzola. Top 10, Animals category, The Mono Awards 2020.
PRINT POST APPROVED 100005342
WWW.AUSTRALIANPHOTOGRAPHY.COM
Website WIN!
12
FUJIFILM XF10 WORTH $799 P74
PEAK DESIGN EVERYDAY SLING 10L V2 WORTH $289.95 P17
AUSTRALIAN RESIDENTS ONLY
9 770004 996005
PAGE VIEWS:108,420 Cover.indd 1 9/11/20 1:10 pm
MONTHLY UNIQUE VISITORS: 35,234
australianphotography.com
Google Analytics Average Sep 2020
Newsletter Social
SUBSCRIBERS: 17,315 FACEBOOK: 43,203
Sent every Thursday INSTAGRAM: 20,500
As of Sep 2020 As of Dec 2020
Events and programs Photographer of the Year Photographer of the Year is Australasia’s largest and most prestigious contest for amateur photographers. The hotly contested annual competition offers cash and sponsor prizes to the value of $30,000 and runs from June to November. The best images across nine categories – Landscape, Travel, People, Animal & Nature, Creative, Mobile, Black & White, Junior (under 18) and Photo of the Year – are published in a special edition of Australian Photography in February. Sponsor packages are available. The Mono Awards The Mono Awards shines a light on the very best black-and-white photography in Australia and New Zealand. The only competition of its type in the region, The Mono Awards culminates in the publication of special Black & White editions in the September issues of Australian Photography and its sister brand Capture. Monthly Photo Competition Australian Photography’s free monthly online competition receives on average 1,000 entries per month. Australianphotography.com is consistently Google’s number one organic search result for the terms ‘photo competition’ and ‘photo comp’. People’s choice voting for our monthly online comp on Facebook regularly boasts a reach of 12,000-plus users. Live Australian Photography and Capture run boutique live events, often with commercial partners. In the past we’ve run instameets, seminars, webinars and photo workshops with numbers ranging from small intimate groups to larger gatherings of 400-plus photographers. Our events are a powerful way to showcase your products and get face-to-face with our audience.
Reach your target audience
Australian Photography is a lifestyle brand targeted at people who love photography, with quality content and coverage across multiple platforms.
More than a magazine, Australian Photography offers multiple touch points to reach and engage with your target audience.
eNewsletter Competition
Print advertising Online advertising Advertorial Events
and EDM sponsorship
Photo by Harman Singh Heer. Runner Up,
Junior category, Photographer of the Year 2019.
TALES FROM THE ROAD:
Designed PAULY VELLA Q&A
to endure Photographer Pauly Vella is one of Australia’s most followed Instagrammers, boasting a huge audience
of more than 245,000 followers who share his love for beautiful travel and landscape images.
We sat down for a chat with the Sydney native to find out how efficient storage is key to his workflow.
With a robust, lightweight
magnesium alloy body, you
can persevere in all conditions.
Photographer: Jason Charles Hill Camera: Alpha 7R III
Location: Mitre Peak, New Zealand Lens: SONY FE 24-70mm F2.8 GM
Settings: ISO 100 / F5 / 1/1600s
sony.com.au/resolution
| 40 | JUNE 2020 | AUSTRALIANPHOTOGRAPHY.COM
Published monthly, australianphotography.com The free eNewsletter Put your products in front Engaging custom content Talk to us about how
Australian Photography prides itself on delivering is sent weekly to over of thousands of engaged lets you tailor your you can engage face-to-
is the magazine of quality content to 17,000 subscribers. and active photographers message in print, online face with our audience
choice for people who passionate photographers. Limited & exclusive eDMs who participate in our photo and on social media. at custom, events,
love photography. available on request. competitions each month. workshops & instameets.
subscribe visit website subscribe to enews view POTY watch Instameets series
Editorial Calendar
In addition to the below, each issue includes Education and Photo Tour features.
JAN Photography features MAY Photo tours and travel SEP Wildlife
Bird photography, architecture Photo tour operators share their best Focus on wildlife photography. Gear,
photography and photojournalism. destinations for 2021/2022. techniques and inspiration.
FEB Photographer of the Year JUN Sport OCT Portrait
Celebrate the best images from the Focus on sports photography. Focus on portrait and studio
Southern Hemisphere’s biggest photo Gear, techniques and inspiration. photography. Gear, techniques and
competition for amateur photographers. inspiration.
MAR Storage JUL Landscape NOV Aerial
We take a look at smart hardware and Focus on landscape photography. Focus on aerial and studio
storage options for photographers. Gear, techniques and inspiration. photography. New drones, techniques
and inspiration.
APR Home Photo Printers AUG The Mono Awards DEC 70th Anniversary
Which are the best printers for Be blown away by the best black and It’s our 70th birthday! Join us as we take
producing great looking photographic white photography from The Mono a look back at some of the highlights
prints at home? Awards 2021. (and lowlights) of the last 70 years of
photography in Australia.
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Jodie Reid, National Advertising Manager
P: 02 9213 8261 jodiereid@yaffa.com.au
Issue Booking Material Publication
Jan 11 Nov 2020 18 Nov 2020 20 Dec 2020 James Ostinga, Publisher
Feb 2 Dec 2020 9 Dec 2020 31 Jan 2021 P: 02 9213 8248 jamesostinga@yaffa.com.au
Mar 14 Jan 2021 21 Jan 2021 27 Feb 2021 Mike O’Connor, Editor
Apr 9 Feb 2021 16 Feb 2021 22 Mar 2021
P: 02 9213 8283 mikeoconnor@yaffa.com.au
May 12 Mar 2021 19 Mar 2021 26 Apr 2021 EXT. LEADERBOARD
Jun 13 Apr 2021 20 Apr 2021 23 May 2021
BANNER John Viskovich, Advertising Production
MEDIUM BANNER
LEADERBOARD P: 02 9213 8215 johnviskovich@yaffa.com.au
RAILS
RAILS
Jul 19 May 2021 26 May 2021 28 Jun 2021
BILLBOARD* MREC
Aug 15 Jun 2021 22 Jun 2021 26 Jul 2021
Content Marketing
½ PAGE VERTICAL
¹⁄³ PAGE VERTICAL
¹⁄4 PAGE VERTICAL
Sep 13 Jul 2021 20 Jul 2021 23 Aug 2021
MREC
Oct 12 Aug 2021 19 Aug 2021 23 Sep 2021 Custom content/advertorial options are available for all print and digital
Nov 13 Sep 2021 ½ PAGE 20 Sep 2021 ¹⁄4 PAGE
25 Oct 2021
¹⁄4 PAGE
HORIZONTAL
SREC
platforms. Card rates apply with a 30% production fee loading if Yaffa
HORIZONTAL ¹⁄³ PAGE SQUARE
Dec 13 Oct 2021 20HORIZONTAL
Oct 2021 26 Nov 2021 creates the content.
UPDATED: 9 DEC 2020
Contact Jodie Reid, National Advertising Manager M: 0416 327 751 E: jodiereid@yaffa.com.au Mike O’Connor, Editor P: 02 9213 8283 E: mikeoconnor@yaffa.com.au James Ostinga, Publisher P: 02 9213 8248 E: jamesostinga@yaffa.com.au
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