Introducing the magazine devoted to the ideas, people, and businesses nurturing the new economy in the Coachella Valley.
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DECISION MAKERS • ENTREPRENEURS • INFLUENCERS • CONSUMERS
Introducing the magazine devoted to the
ideas, people, and businesses nurturing
the new economy in the Coachella Valley.
You have been selected because of your
commitment to the Coachella Valley’s economic
vitality and your visibility in our community.
Your message, along with those of a select peer
group, will reach residents of the Coachella Valley
with THRIVE!’s three quarterly issues plus an
annual edition, a microsite hosted on Mydesert.com
and CVEP.com and a presence at Coachella Valley
Economic Partnership (CVEP) events.
THRIVE! magazine will be powered by $200,000+
of marketing provided by The Desert Sun to ensure
that your message reaches the decision makers,
influencers, entrepreneurs and consumers shaping
the new economy.
PUBLISHER LETTER
Taking economic prosperity to the next level for the Coachella Valley…
The Coachella Valley Economic Partnership is launching an aggressive media campaign with
The Desert Sun that will showcase our valley’s tremendous accomplishments, and promote
CVEP’s forward-thinking strategies to help us become the most competitive and viable region
possible. Additionally, it will encourage Coachella Valley residents, local visitors, prospective
businesses and the general population to engage and foster our future economic prosperity
and growth.
The Desert Sun has committed to provide more than $200,000 of media value to help extend
the reach of this campaign and highlight our market to valuable audiences, including consum-
ers and prospective businesses. This is a necessary step in our evolution, as we continue to
rebound and solidify our rightful place as the “go to” market.
For the respective participants of this campaign called “Thrive”, this multimedia endeavor will
include print and online components. Paramount to these publications, which editorializes
CVEP’s various business development and workforce initiatives, will be the highlighting of
our cities, businesses and leadership that make the valley so special and unique. In an un-
precedented turn, The Desert Sun will give participants full advertorial control of content in
this venue. Pre-selected partners include our cities, every CVEP member and the remaining
pre-selected top fifty leaders in our region.
What this means to you…
The Desert Sun has created a comprehensive media package that allows you to be your
own advocate and highlight the value of your business or city and your contribution to the
Coachella Valley. The package includes value-added incentives to each participant appreciation
for your participation. This effort will help CVEP, and in turn our valley, to drive economic growth
and vitality in our market.
More than ever, it is important that we present a united front and show our populous and future
residents how special we are and what we have accomplished. Both CVEP and The Desert
Sun have joined forces to present this opportunity to showcase the best of the best. We are
committed to moving the prosperity forward. I sincerely hope that I can count on you, as a
key contributor to the success of Coachella Valley, to stand with us in support of this bold and
necessary venture.
Together we can make this happen!
Mark Winkler
President and Publisher, The Desert SunCVEP ENDORSEMENT
DEMOGRAPHICS (THE DESERT SUN AUDIENCE)
THRIVE! Magazine supports an important niche in the Coachella Valley that represents
influential and affluent business leaders, entrepreneurs, consumers, as well as younger
emerging professionals and innovators seeking to create the new economy.
AGE OF READERS COLLEGE EDUCATION
80%
17% 18-34
10% 35-49
23% 50-64
50% 65+
AVERAGE ANNUAL INCOME
GENDER
$91,257/YR
HISPANIC
15%
53% 47% SNOW BIRDS
38%
HOUSE OWNERSHIP
79%
TOTAL EFFECTIVE BUYING INCOME
$7.9 billion
Source: 2011 Palm Springs market study conducted by
Thoroughbred Research; Nielsen.REACH & DISTRIBUTION
When we say that our print magazine
PRINT is only the beginning of THRIVE!
marketing reach—we mean it. We
TOTAL WEEKLY READERS understand that technology has
dramatically changed the landscape
218,000+ of content consumption, and for
some readers direct and instantaneous
access to information is imperative.
DISTRIBUTION BY CVEP That’s why we will deliver and
distribute our THRIVE! content
5,000 across several mediums including,
The Desert Sun home delivery, a
mydesert.com microsite, the CVEP
REACH
website and CVEP’s substantial
72% subscriber list. THRIVE! magazine is a
local publication focused throughout
OF COACHELLA
the Coachella Valley and will benefit
VALLEY ADULTS
from its association with the most
(257,000+)
trusted news source in the valley.
THRIVE! offers a unique opportunity
ONLINE for leading businesses and cities to
present important venues and ideas,
while showcasing CVEP success
SOCIAL MEDIA FOLLOWERS stories, to a wide audience that drives
the economic engine of the valley.
20,000+
ANNUAL UNIQUE VISITORS
7.3 MILLION
ACTIVE EMAIL SUBSCRIBERS
49,141 Source: 2011 Palm Springs market study conducted by
Thoroughbred Research; Omniture –December 2013RATES & PACKAGES
PLATINUM INVESTMENT PACKAGE
Two page advertorial spread (full color) in Annual Edition of THRIVE! (1)
One page (full color) display ad in Quarterly Update (3)
(Upgrade display ad to advertorial for an additional $800 per issue in the Quarterly Updates)
Leaderboard and poster ad on CVEP Microsite hosted on mydesert.com
(Includes Hot Link on PDF accessible on CVEP Microsite)
TOTAL ANNUAL........................................................................................................................................$7,500
CITY BOOST INCENTIVE PRICING
Community Weeklies (choice of 1 zone)
Full Page B&W $600
½ Page B&W $375
¼ Page B&W $150
Color: 10% Premium
GOLD BUSINESS/LEADERSHIP PACKAGE
Two page advertorial spread (full color) in Annual Edition of THRIVE! (1)
½ page display ad (full color) in Quarterly Update (3)
(Upgrade display ad to advertorial for an additional $500 per issue in the Quarterly Update)
TOTAL ANNUAL........................................................................................................................................$5,025
3 premium ad positions available for an additional $7,500 – Inside Front Cover,
Inside Back Cover and Back Cover.
BUSINESS BOOST INCENTIVE PRICING
Activate Hot Link on PDF accessible on CVEP Microsite $99
Ad placed in TDS Innovation\Business Section
Full Page B&W $900
½ Page B&W $500
¼ Page B&W $300
Color: 10% Premium
12+ Frequency receives an additional 10% off the boost investment
24+ Frequency receives an additional 25% off the boost investent
Frequency discount applies to print products onlySPEC SHEET
1/2 Page
2-Page Spread Full Page
7.187’’ w x 4.75’’h
trim size 16.75’’w x 10.875’’h trim size 8.375’’w x 10.875’’h
bleed size 17.75’’w x 11.375’’h bleed size 8.875’’w x 11.375’’h
live area 15.75’’w x 10.375’’h live area 7.875’’w x 10.375’’h
MECHANICAL SPECIFICATIONS
• Files should be submitted via email or on CD. FTP available upon request.
• Please submit PDF, EPS, TIFF, and JPG files only. Native files from the following programs also accept-
able: Adobe InDesign®, Illustrator® and Photoshop®. Please include all artwork and fonts.
• Resolution of placed images should be 300 dpi.
• Images placed at 100% are preferred. Please do not reduce or enlarge images greater or less than 25%
of actual size.
• We discourage creating text in Photoshop®. Type set in QuarkXpress®, Adobe® InDesign or Illustrator®
will produce superior results.
• Color must be CMYK. Pantone® and spot colors, must be converted to CMYK.
• THRIVE! Magazine rich black is 40% cyan, 30% magenta, 30% yellow, 100% black.
• All spread advertising must be supplied as single-page documents.
STANDARD DIGITAL ADS SPECIFICATIONS
Leaderboard
728 x 90 px • Accepted extensions include TIFF, JPG, GIF, PNG, SWF
• Files should be 72 dpi resolution and RGB colors
Poster • Only electronic artwork files are accepted
300 x 250 px
• All logos and fonts need to be embedded
• URL click thru link must be provided
PUBLICATION CALENDAR
1st Quarterly Review April 6, 2014
2nd Quarterly Review July 6, 2014
Annual Business Review October 19, 2014
3rd Quarterly Review January 11, 2015ANNUAL AGREEMENT
PLATINUM INVESTMENT PACKAGE $7,500
CITY BOOST INCENTIVE PRICING
Community Weeklies (choice of 1 zone)
Full Page B&W $600 Dates
½ Page B&W $375 Dates
¼ Page B&W $150 Dates
Color: 10% Premium
Upgrade to full page advertorial $800/ea.
4/6/2014 7/6/2014 1/12/2015
GOLD BUSINESS/LEADERSHIP PACKAGE $5,025
Upgrade to 1/2 page advertorial $500/ea.
4/6/2014 7/6/2014 1/12/2015
BUSINESS BOOST INCENTIVE PRICING
Activate Hot Link on CVEP Micro Site $99
Ad placed in TDS Innovation \ Business Section
Full Page B&W $900 Dates
½ Page B&W $500 Dates
¼ Page B&W $300 Dates
Color: 10% Premium
12+ Frequency receives an additional 10% off the boost investment
24+ Frequency receives an additional 25% off the upsell investent
Frequency discount applies to print products only
PREMIUM POSITIONS REQUEST $7,500 (Based on Availability)
Back Cover
Inside Front Cover
Inside Back Cover
TOTAL SPEND SIGNATURE
AUTHORIZED REPRESENTATIVE THAT SIGNS THIS BINDING AGREEMENT WITH TDS COMMITS TO:
A YEARLY INVOLVEMENT THAT WILL BE BILLED IN MONTHLY INSTALLMENTS OVER 10 MONTHS
OR THE TOTAL CONTRACTED SPONSORSHIP CAN CAN BE PAID IN ONE LUMP SUM PRIOR TO FIRST PUBLICATION.
INCENTIVE PRICING WILL BE HONORED FROM DATE OF SIGNITURE ON THIS CONTRACT UNTIL 1/15/15. BILLING FOR ANY ADVERTISING
PURCHASED UNDER THIS CONTRACT (SANS THE SPONSORSHIP PACKAGE) MUST BE PAID 15 DAYS FROM BILLING DATE INDICATED ON
THE TDS BILLING INVOICE.
A WRITER WILL BE CONTACTING YOU TO CREATE YOUR ADVERTORIAL. PLEASE GIVE US YOUR
CONTACT INFORMATION TO BE REACHED.
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