Corporate Sponsorship Opportunities 2018 Gilroy Garlic Festival - Celebrating 40 Years of Family Fun! July 27, 28 & 29, 2018
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Corporate Sponsorship Opportunities
2018 Gilroy Garlic Festival
Celebrating 40 Years of Family Fun!
July 27, 28 & 29, 2018
GREAT GARLIC FOOD AND FUN FOR THE WHOLE FAMILY
Every July, the Gilroy Garlic Festival attracts over 100,000 visitors for three full days of
great garlic food, live entertainment, cooking demonstrations and contests, arts and
crafts, and lots of fun activities for the whole family.
Operated by a private non-profit corporation and powered by more than 4,000
volunteers, the Gilroy Garlic Festival is recognized around the world for its innovative
concept, community impact, entertainment experience…and, of course, fantastic food!
We invite you to be part of the world’s greatest summer food festival!
FEATURES
GOURMET ALLEY: The heart of the Gilroy Garlic Festival is Gourmet Alley, where the
world-famous “Pyro Chefs” and an army of volunteers prepare garlic-laced calamari,
scampi, pepper steak sandwiches, stuffed mushrooms, pasta con pesto, sausage
sandwiches, garlic bread, garlic fries, and more.
ENTERTAINMENT: With 50 concerts on three stages, guests enjoy a diverse lineup
of music. Each year, they experience some of country music’s hottest sensations; past
performers have included Charlie Worsham, Dustin Lynch, Kip Moore, Sunny Sweeney,
Rascal Flatts, and Carly Pearce.
COOK-OFF COMPETITIONS: The Cook-Off Competitions features live cooking
demonstrations and competitions all three days. Amateur cooks from around the country
compete in the Great Garlic Cook-Off on Saturday, and professional cooks battle in the
iron-chef style Garlic Showdown on Sunday.
ARTS & CRAFTS: The Arts & Crafts areas showcase a wide variety of unique,
high-quality handmade creations from over one hundred artisans.
CHILDREN’S AREA: The ever-popular Children’s Area features games, hands-on
crafts, and live entertainment for our younger guests.
GARLIC MERCANTILE: From hats and shirts to wine glasses, the two Garlic
Mercantile boutiques showcase a wide range of Festival merchandise and souvenirs.
VENDORS: A variety of food and beverage booths throughout the park offer everything
from kettlecorn and frozen lemonade to garlic cajun crawdads and smoked turkey legs.
Gilroy Garlic Festival
Presenting Sponsorship
This opportunity provides a corporate entity a two-year association as
Presenting Sponsor of “America’s premier summertime food festival.”
Exclusive branding includes identification in all global publicity; all
regional advertising and prominent product exposure to more than
100,000 Festival attendees.
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This package offers:
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• Corporate logo integrated below Garlic Festival logo as
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“Presented By”
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• Presenting reference in all Festival advertising
and publicity
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Corporate logo prominently displayed with link on
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Festival website
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• Corporate banner over grill on Gourmet Alley
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• Corporate banners on three entertainment stages
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• A 10’ by 20’ exhibitor booth on the Park Side of
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Festival grounds
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• One hundred (100) Festival admission tickets
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• Fifty (50) Sponsor Hospitality admissions
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• Thirty (30) Gourmet Alley complimentary meal tickets
SPONSORSHIP PACKAGES
The options below give you a “flavor” of the sponsorship opportunities that are available
at the Gilroy Garlic Festival. Please contact us to customize a package that fits your
company’s specific needs.
Great Garlic Cook-Off Garlic Showdown
In one of the world’s most popular cooking Emceed by a celebrity chef, the Iron Chef-style
contests, eight finalists selected from an showdown on Sunday, July 29 features four
international field of entries prepare their unique prominent professional chefs competing for a
dishes for a panel of expert judges on Saturday, $5,000 prize and ultimate bragging rights.
July 28. The winner receives the highly coveted Sponsorship package includes:
garlic crown and $5,000.
• Showdown sponsor reference in select Festival
Sponsorship package includes: advertising and publicity
• Recognition during the five-month publicity • Corporate logo prominently displayed with link
campaign leading up to the competition on Festival website
• Prime banner placement in Cook-Off • Corporate banner prominently displayed in
Competitions Cook-Off Competitions
• Three days of product messaging on Cook-Off • Product messaging in the Cook-Off Competitions
Jumbotron screens • Sponsor representative to serve on judging panel
• Exclusive 10’x10’ exhibitor booth adjacent to the • 60 Festival admission tickets
Cook-Off stage
• 25 Sponsor Hospitality admissions
• 75 Festival admission tickets
Sponsor Fee: $15,000
• 30 Sponsor Hospitality admissions
Sponsor Fee: $20,000
Garlic Avenue Additional Opportunities
“Garlic Avenue” is the main thoroughfare We will custom tailor a sponsorship package
entering the Festival from the Ranch side, with to suit your needs and your budget. We have
three-day foot traffic of over 100,000 visitors. opportunities for your brand to be strategically
Sponsorship package includes: exposed to our attendees across the Festival,
including:
• Product-exclusive 10’x10’ exhibitor
booth with power on Garlic Avenue • Tents • Fencing
• Larger spaces are available • Buses • Website
Exhibit Booth Fee: $6,000 • Stages • Gates
• Hub & Pub • BBQ
Entertainment Stages • Gourmet Alley • Shirts
• Posters • Parking
Our three stages of live entertainment feature
over 50 performances including the great sounds • Annual Dinner • Napkins
of jazz, rock ‘n roll, country, blues, reggae, swing • Take Out Box • Map
and much more. Your corporate banner will • Jumbotron • Bike Parking
be prominently displayed at one of these • and many more
premium venues. Please call us so we can build a package
Sponsor Fee Starting at: $2,500 for you!
DEMOGRAPHICS
The Gilroy Garlic Festival’s month-long advertising campaign throughout Central
and Northern California targets adults ages 25-44 with families.
The following demographic information on Festival visitors was gathered via an
online questionnaire in 2017.
AGE RACE/ETHNICITY
0–18 15% White/Caucasian 42%
18–24 8% Asian/Pacific Islander 28%
25–34 24% Hispanic 16%
35–44 17% Black/African American 6%
45–54 14% Other 8%
55–64 14%
65+ 8%
HOUSEHOLD INCOME
Over $150,000 24%
GENDER $100,000 - $150,000 24%
Female 54% $75,000 – $100,000 16%
Male 46% $50,000 - $75,000 17%
Less than $50,000 19%FEATURED MEDIA COVERAGE Online AHeapingSpoonful.com Axs.com CentralCoast-Tourism.com ChefsBlade.Monster.com CommunityTable.com DailyCal.org LonelyPlanet.com MamaLikesToCook.com Minnesota Girl in the World-mngirlinla.com Money.CNN.com NationalGarlicDay.com News.Yahoo.com NorthandSouthNomads.com Parade.com Philly.com SanJose.com SantaCruz.com SeeCalifornia.com SFgate.com SFStation.com SummerMadeSimple.com TasteTrekkers.com TheGutsGourmet.net ThriftyJinxy.com Travel.AARP.org TravelChannel.com TravelTips.USAToday.com UrbanFoodExperience.com VisitCalifornia.com VisitGilroy.com Print 831 Magazine Appetite Magazine Central California Life magazine Chicago Tribune Clear Channel Media Contra Costa Times Die Welt welt.de Food Network Magazine Gilroy Dispatch GMH Today Los Angeles Times Mainstreet Media Monterey County Weekly Morgan Hill Times Out & About Prime Living Magazine Register-Pajaronian RV Life San Benito County Today San Jose Mercury News Saveur Magazine Silicon Valley Business Journal Sing Tao Daily USA Today Radio Clear Channel Radio ESPN Sports Radio KBAY KBRG KCBS KDON KEZR KFOG KFOX KFSR KKSF KLIV KMJ KNBR KPRC KRML KRTY KTOM KWAV Pandora.com Streetwise Radio WTAN Television ABC’s The Chew California Scenes /Comcast TV CMAP EFE News Services Food Network KPIX KRON KSBW 8 KSMS - UNIVISION KSTS 48 (Telemundo) KTVU NBC 11 Today Show TV JAPAN
3 Days | 100,000 Attendees | 50 Live Concerts
2 Prominent Cooking Competitions
Extraordinary Food | Global Media Coverage
July 27, 28 & 29, 2018
10 a.m. to 7 p.m.
Christmas Hill Park, Gilroy, CA
30 miles south of San Jose off Highway 101
Gilroy Garlic Festival
P.O. Box 2311 Gilroy, CA 95021
408-842-1625
Contact: Brian Bowe Mike Luevano
Executive Director Assistant Executive Director
brian@gilroygarlicfestival.com mike@gilroygarlicfestival.com
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