EXHIBITION & SPONSORSHIP PROSPECTUS - MELBOURNE CONVENTION & EXHIBITION CENTRE 14 - 16 MAY 2019 - Fire Protection Association ...
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EXHIBITION &
SPONSORSHIP
PROSPECTUS
MELBOURNE CONVENTION & EXHIBITION CENTRE
14 – 16 MAY 2019
FIREAUSTRALIA.COM.AUFIRE AUSTRALIA 2019
FIREAUSTRALIA.COM.AU
FIRE AUSTRALIA RE-DESIGNED 3
WHAT’S NEW 4
KEY REASONS TO EXHIBIT 6
FLOORPLAN 8
EXHIBITION PRICING 9
SPONSORSHIP PACKAGES 10
PROMOTIONAL OPPORTUNITIES14
HOST ORGANISATION 14
ORDER FORM 15
2FIRE AUSTRALIA 2019
FIREAUSTRALIA.COM.AU
FIRE AUSTRALIA
RE-DESIGNED
We are excited to invite your
organisation to participate in
Fire Australia 2019 taking place
at the Melbourne Convention &
Exhibition Centre from 14 – 16
of May 2019. This year you will
notice some exciting new features
for the Conference & Tradeshow.
Aside from the fresh new look,
we have re-designed our approach
to better meet your needs and
increase the value we offer the
industry, visitors, delegates and
exhibitors. Fire Australia 2019 will
continue to be the largest
dedicated Fire Protection industry
event in Australasia and provide a
platform for information exchange,
showcasing new services &
technology and providing solutions
to the challenges facing the
industry. The Fire Protection
Association of Australia look
forward to seeing you there!
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WHAT’S NEW FOR SIGNIFICANTLY
INCREASED
FIRE AUSTRALIA
MARKETING SPEND
To increase event
exposure, attendance &
Fire Australia will embark on a promotion of your business
new strategic marketing plan to
deliver the largest gathering of
2018 VISITOR
industry professionals to you! STATISTICS/MARKET
SEGMENTATION/
VISITOR INSIGHTS
KEY ACTIVITIES WILL To provide you greater
INCLUDE: visibility of who attends
● Emails to industry professionals, and why
previous visitors & new/potential
prospects (16,000+)
6 MONTH MARKETING
● Print and online advertising STRATEGY IN THE LEAD
in key trade publications UP TO THE EVENT
● Media releases Increased event exposure
● Social media advertising and Meaningful strategic
community engagement partnerships
● Partnerships with relevant I ncreased tradeshow
industry associations profile & promotion
● Dynamic e-marketing
SEGMENTED
● Telemarketing MARKETING STRATEGY
OF TRADESHOW
CONFERENCE
Targeted strategy to
attract individual market
segments
INCREASED
PROMOTION OF
EXHIBITORS
Increased exposure to
your brand
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WHAT ELSE IS NEW?
WHAT’S NEW! BENEFITS TO YOU
Improved tradeshow floorplan design Bringing more buyers to you - Improved
foot traffic to all stands
More feature areas
Catering provided to all – Delegates & Providing reasons for all attendees to stay
Visitors in the tradeshow longer
Reduced rates & value based pricing Increased value for your marketing
investment
Increased value to sponsorship packages New packages to meet your branding &
marketing needs
Flexibility – Design your own package
(conditions apply)
Conference registration prices to be Reduced rates to attract more of your
reduced target market
Fire Australia will be held in Melbourne Improved venue and location to meet your
2019 & Sydney 2020 marketing needs
Conference content based on market Greater attraction of industry
research & industry/regulatory trends professionals through targeted conference
content
Targeted conference content to attract Fire Australia will provide more reasons
technicians for your target market to attend, providing
you with greater value & access to new
customers
2 streams of leading conference content More reasons for the C-suite & technicians
focused on industry trends & practical tools, to attend
skills & training for technicians
And much more to come!
We’d love to hear your ideas! Email our events team at events@fpaa.com.au
5FIRE AUSTRALIA 2019
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FIRE AUSTRALIA PROVIDES
A UNIQUE OPPORTUNITY TO:
● Network and do business with your target market
● Generate new sales leads
● Promote your company, products and services
● Launch new innovative solutions
KEY REASONS TO EXHIBIT AT FIRE AUSTRALIA
Reach the largest gathering of fire safety & protection industry professionals &
investors in Australasia
Access to key stakeholders and decision makers – Put your business in front of key
industry professionals to grow your brand, generate sales leads and build relationships
Face-to-Face Business – put your business face-to-face with hundreds of your target
market – a tradeshow where the buyers come to you – achieve more in 3 days than your
sales team could in months
Generate Awareness – with a stand at the largest dedicated Fire Protection event
in Australasia – whether you are already in the industry, new to the market or expanding
into it, grow your brand to industry professionals
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EXHIBITION PRICING
EARLY BIRD PRICING – UNTIL 30 SEPTEMBER 2018
SQM MEMBER NON-MEMBER
STD (INC GST) PREM (INC GST) STD (INC GST) PREM (INC GST)
9 $4,230 $4,435 $5,080 $5,320
18 $8,040 $8,425 $9,650 $10,110
27 $11,425 $11,970 $13,715 $14,370
36 $15,230 $15,960 $18,285 $19,160
54 $21,580 $22,610 $25,905 $27,145
72 $27,080 $28,375 $32,505 $34,060
90 $31,735 $33,250 $38,095 $39,915
STANDARD PRICING – FROM 1 OCTOBER 2018
SQM MEMBER NON-MEMBER
STD (INC GST) PREM (INC GST) STD (INC GST) PREM (INC GST)
9 $4,600 $4,820 $5,520 $5,785
18 $8,740 $9,155 $10,490 $10,990
27 $12,415 $13,010 $14,905 $15,620
36 $16,555 $17,350 $19,875 $20,825
54 $23,455 $24,575 $28,155 $29,505
72 $29,435 $30,840 $35,335 $37,025
90 $34,495 $36,145 $41,405 $43,385
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BOOTH INCLUSIONS: TRADESHOW LISTING
UPGRADE $200 (INC GST)
● Quarter page advert in the final Available to exhibitors only
printed program given to all visitors Upgrade your Tradeshow directory
listing to feature:
& delegates
● Highlighted & featured company
● Shell Scheme profile in the printed program and
on the Fire Australia website
● A top banner (Fascia sign) featuring ● Full-colour company logo
your company name
● C
ompany name
● 2 x 150-watt spotlight ● Website
● 1 x 4 amp power point ●C
ontact person
● Contact phone number
● 2 x complimentary exhibitor catering
passes per day
Book a stand today:
phone: +61 3 8892 3131
email: events@fpaa.com.au
8FIRE AUSTRALIA 2019
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SPONSORSHIP PACKAGES
Fire Australia can tailor a sponsorship package that suits the needs
of your business or marketing goals. Contact the team or choose from
one of the packages below:
GOLD – 2 Available SILVER – 3 Available
Only available to companies exhibiting Only available to companies exhibiting
in the tradeshow in the tradeshow
$14,500 (inc GST) $8,500 (inc GST)
●C omplimentary 9sqm space only in the ●C omplimentary 9sqm space only in the
Fire Australia tradeshow Fire Australia tradeshow
●L ogo & recognition as a Gold sponsor placed on ●L ogo & recognition as a Silver sponsor placed on
the home page of the Fire Australia website the home page of the Fire Australia website
●L ogo & recognition as a Gold sponsor placed on ●L ogo & recognition as a Silver sponsor placed on
every page of the Fire Australia website every page of the Fire Australia website
●L ogo & recognition as a Gold sponsor included in ●L ogo & recognition as a Silver sponsor included in
all pre-event & post-event communications, all pre-event & post-event communications,
advertisements and social media promotion advertisements and social media promotion
●2 dedicated social media posts to an audience ● 1 dedicated social media post to an audience
of 16,000+ industry professionals of 16,000+ industry professionals
●E mail banner on 2 promotional emails pre-show to ●E mail banner on 1 promotional email pre-show to
a database of 16,000+ a database of 16,000+
● 1 50 word company feature in 1 pre-show ● 1 50 word company feature in 1 pre-show
promotional email to a database of 16,000+ promotional email to a database of 16,000+
●F ull page advert for Gold sponsor in the ●H alf page advert in the Fire Australia magazine
Fire Australia magazine prior to the event prior to the event (as determined by FPA Australia)
(as determined by FPA Australia) ●H alf page advert in the Fire Australia 2019 printed
● 1 Feature in the Fire Signals newsletter & company program given to all attendees
logo (in publication determined by FPA Australia) ●L ogo included on all event signage including
● Full page advert in the Fire Australia 2019 printed registration desk, tradeshow hall entry, lectern and
program given to all attendees directional signage
●L ogo included on all event signage including ●L ogo included on each room holding slide
registration desk, tradeshow hall entry, lectern and ●L ogo included on conference proceedings
directional signage
●D elegate list will be provided one week prior
●L ogo included on each room holding slide to the conference
●L ogo included on conference proceedings ●D elegate Satchel Insert: 1 x A4 page or equivalent
●D elegate list will be provided one week prior ●T radeshow Satchel Insert: 1 x A4 page or
to the conference equivalent
●D elegate Satchel Insert: 1 x A4 page or equivalent
●T radeshow Satchel Insert: 1 x A4 page or equivalent
●O pportunity to conduct a 5-minute presentation
during the conference (as agreed with Fire Australia)
● 1 0 x Complimentary tickets to the Fire Australia
Charity Dinner
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BRONZE – 5 Available
Only available to companies exhibiting
in the tradeshow
$5,500 (inc GST)
●L ogo & recognition as a Bronze sponsor placed
on the home page of the Fire Australia website
●L ogo & recognition as a Bronze sponsor included
in all pre-event & post-event communications,
advertisements and social media promotion
● 1 dedicated social media post to an audience of
16,000+ industry professionals
●E mail banner on 1 promotional email pre-show to a
database of 16,000+
● 1 50 word company feature in 1 pre-show
promotional email to a database of 16,000+
●H alf page advert in the Fire Australia magazine
prior to the event (as determined by FPA Australia)
●H alf page advert in the Fire Australia 2019 printed
program given to all attendees
●L ogo included on all event signage including
registration desk, tradeshow hall entry, lectern and
directional signage
●L ogo included on each room holding slide
●L ogo included on conference proceedings
●D elegate list will be provided one week prior to
the conference
●D elegate Satchel Insert: 1 x A4 page or equivalent
●T radeshow Satchel Insert: 1 x A4 page or
equivalent
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CATERING SPONSOR COFFEE CART
Only available to companies exhibiting Make yourself very popular with attendees by
in the tradeshow offering free barista-made coffee throughout the
event. Located in the tradeshow this will be
$14,000 (Exclusive) (inc GST) exclusively branded with your company logo.
Consider purchasing additional space and connect
Includes: Delegate & Visitor catering including
your stand to this area where you can network
Morning Tea, Lunch, Afternoon Tea
and get face to face with visitors.
3 dedicated areas will be created in the tradeshow
● Includes 2,000 cups of coffee
and your company branding will cover these
areas. This will provide a unique branding ●O
pportunity to provide recycled/reusable
experience to all attendees of the event. takeaway coffee cups with corporate logo (at own
cost)
● L
ogo placed on overhead catering entrance/exit
signage banner ●L
ogo placed on sponsor acknowledgment cards
displayed on side station during dedicated breaks
● O
pportunity to display promotional material within
the catering area, subject to approval ● Sponsor is invited to brand advertising walls x 2
and menu wall x 1 at the rear of the Coffee Cart (at
● Supply additional freestanding signage (at own
own cost)
cost) for display within the tradeshow catering area
● Additional free-standing signage (at own cost)
●B
rand external perimeter/walls (at own cost)
● L
ogo to feature as a decal on table settings
●O
pportunity to include marketing collateral on
furniture within catering area
WELCOME RECEPTION
Exclusive naming rights to this event held on the
tradeshow floor. This event will offer a relaxed
environment to network and meet new
connections before the conference sessions start.
●N
aming rights to the Event
●B
anner to feature on stage during the opening
formalities
●O
pportunity for a representative to provide a
welcome address
● Additional freestanding signage (at own cost)
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CHARITY DINNER PROMOTIONAL OPPORTUNITIES
The charity dinner will once again be Generate brand awareness to your target
the major social event and will continue market through these opportunities:
to raise funds to support the Fiona Wood
Foundation. The dinner includes a
TRADESHOW & CONFERENCE BAGS
three-course meal, beverages and
Only available to companies exhibiting
entertainment making it one of the
in the tradeshow
main highlights of Fire Australia 2019.
$8,000 (inc GST) – (Exclusive)
$13,000 (Exclusive) (inc GST)
●L
ogo on table allocation board located at the
TRADESHOW & CONFERENCE LANYARDS
Registration Desk Only available to companies exhibiting
in the tradeshow
●M
C acknowledgment of sponsorship during the
Charity Dinner welcome address $6,500 (inc GST) – (Exclusive)
●O
pportunity for a representative to provide a short TRADESHOW & CONFERENCE NAME
speech during the dinner
BADGES
● Logo on dinner menus Only available to companies exhibiting
●O
pportunity to provide a branded gift (at own cost) in the tradeshow
for each guest
$5,500 (inc GST) – (Exclusive)
●F
reestanding signage (at own cost) for display
within the dining room of the Charity Dinner venue TRADESHOW & CONFERENCE BAG INSERTS
● Complimentary tickets x 10 to the Charity Dinner Pen & Notebook - $3,000 (inc GST) (Exclusive)
●C
ompany logo to be displayed on screens Promotional item - $800 (inc GST) – 2 Available
duing event Flyer - $500 (inc GST)
TRADESHOW & CONFERENCE
PROGRAM ADVERTISING
Rear Cover - $2,000 (inc GST) (Exclusive)
Full Page - $1,500 (inc GST)
Half Page - $800 (inc GST)
Quarter page - $500 (inc GST)
FIRE AUSTRALIA WEBSITE BANNER
Rotational
$1,500 (inc GST)
VOLUNTEER T-SHIRT BRANDING
$3,000 (inc GST) – (Exclusive)
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HOST ORGANISATION
Fire Protection Association Australia (FPA Australia)
is the national peak body for fire safety that provides
information, services and education to the fire
protection industry and the community. FPA Australia
is a not-for-profit organisation that supports and
represents accredited and competent practitioners
working across all disciplines of the fire protection,
building and construction industry.
Association members include manufacturers and
suppliers of fire protection products and services,
fire-fighters, building owners, insurers, designers and
building surveyors, government and legislators,
educators, bushfire consultants and anyone else
working as part of the fire protection community to
provide a safer environment for all Australians. It is
the association’s mission to continually develop the
industry across all aspects of fire protection and
reinvest into the sector to achieve improved safety
outcomes.
The Association is supported by approximately 1,500
members consisting of leading companies,
organisations and individuals around Australia with a
growing reach of up to 30,000 people operating
across every aspect of the fire protection, building
and construction industry.
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ORDER FORM
FIRST NAME LAST NAME
COMPANY NAME JOB TITLE
STAND NUMBER
SPONSORSHIP OPPORTUNITIES
CATEGORY PRICE PLEASE TICK
DESIGN YOUR OWN POA
GOLD SPONSORSHIP $14,500
SILVER SPONSORSHIP $8,500
BRONZE SPONSORSHIP $5,500
CHARITY DINNER $13,000
CATERING SPONSOR $14,000
TRADESHOW & CONFERENCE BAGS $8,000
TRADESHOW & CONFERENCE LANYARDS $6,500
TRADESHOW & CONFERENCE NAME BADGES $5,500
TRADESHOW & CONFERENCE BAG INSERT – PEN & NOTEBOOK $3,000
TRADESHOW & CONFERENCE BAG INSERT – PROMOTIONAL ITEM $800
TRADESHOW & CONFERENCE BAG INSERT – FLYER $500
TRADESHOW & CONFERENCE PROGRAM – REAR COVER $2,000
TRADESHOW & CONFERENCE PROGRAM – FULL PAGE ADVERT $1,500
TRADESHOW & CONFERENCE PROGRAM – HALF PAGE ADVERT $800
TRADESHOW & CONFERENCE PROGRAM – QUARTER PAGE ADVERT $500
FIRE AUSTRALIA WEBSITE BANNER $1,500
VOLUNTEER T-SHIRT BRANDING $3,000
TOTAL
SIGNATURE
Return completed order form to Fire Australia: events@fpaa.com.auFIRE AUSTRALIA 2019
FIREAUSTRALIA.COM.AU
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