ABOUT SWINBURNE STUDENT UNION

SWINBURNE STUDENT UNION

MARKETING PACKAGES

& DISCOUNTS                                                                          2018
             Discounted digital & print marketing packages

                 ABOUT SWINBURNE STUDENT UNION:
Swinburne Student Union Inc. is the not-for-profit, independent, student controlled organisation operating at
all three campuses of Swinburne University of Technology in Melbourne, Australia. SSU currently has over
              3,500 financial members in 2017 and a Facebook page with over 6,500 likes.

 We welcome partnership and promotion arrangements with external organisations but reserve the right to
 refuse promotion of organisations that do not fit within our ethical framework. We offer a 25% discount off
       the listed prices for charities and not-for-profit associations. Listed prices do not include GST.

ADVERTISE WITH US!                                                   FOR 2018

 All Swinburne students automatically become members of the SSU by default, and
receive access to a range of events, media and service. Our financial members receive
 additional benefits through further discounts and free services offered by the SSU.

          BENEFITS OF ADVERTISING WITH THE SSU

         o Targeting an active Generation Y and Generation Z
         audience (88% of financial members are between the
                           ages of 18 – 27)

         o Connect your brand with our name, someone they
                       already know and trust

       o Extend brand loyalty through further student/members
                              discounts

     o Increase product awareness amongst a key demographic

             o Highly targeted toward geographical area of
                          Hawthorn, Melbourne

     o Extremely competitive pricing (especially when purchased
                       in a Marketing Pack!)

DIGITAL MARKETING STATS                                              FOR 2018

SSU already has an active and involved online community, with high rates of engagement
 that are growing rapidly each year. Our open rates are well above the industry standard
                  and remain on the rise. Our 2017 data is listed below

                                  FACEBOOK
  The SSU Facebook page carries posts, photos of students and events,
  memes relevant to student life & tips and advice to success at university.
     Among this we promote select businesses and services, without
                  saturating or alienating our followers.

        Followers as of December 2017: 6,652
        Projected followers for 2018: 9,000
        Average Post Reach 2017: 1,854

        Demographics:
        Women 41%
        Men 58%
        18-24: 53%
        25-34: 39%

                               MEMBERS EMAIL

    The SSU Members Emails notify students about forthcoming events,
  activities and advice about the SUT student experience. Emails generally
              carry 4 articles with no more than 25% advertising.

        Recipients 2017: ~3,800
        Projected Recipients 2018: ~4,500
        Open Rate: 28.7%
        Click Rate: 2.03%

MARKETING PACKS                                                        FOR 2018

    Purchasing a marketing pack allows you to easily plan and stay on top of your
promotions as well as providing a substantial discount. Brands who purchase Marketing
 Packs will be provided tailored statistical reports at the end of period – an additional
     benefit generally reserved for dedicated EDMs (Electronic Direct Mail) only.

                              These prices do not include GST.

                                      PACK 1

         Pricing: Free

         Inclusions:
         Website: Listing on the official Swinburne Student Union
         Webpage
         Print Promotion: 2 printed posters (supplied by client) to be
         placed within the SSU on campus bar (Hammer & Swine)
         and the Swinburne Student Union printing room.

         Giveaway:
         A social media competition that allows SSU members to win
         tickets, products or giftcards is free of charge.

         Requirements:
         Must be offering an exclusive discount to Swinburne Student
         Union members.

                     Email socialmedia@ssu.org.au to book

MARKETING PACKS                                            FOR 2018

                      These prices do not include GST.

                               PACK 2

   Original Value: $680

   Pack Pricing: $500

   Inclusions:
   - Website: Listing on the official Swinburne Student
     Union Webpage

   - Print Promotion: 2 printed posters (supplied by client) to be
     placed within the SSU on campus bar (Hammer & Swine)
     and the Swinburne Student Union printing room.

   - 4X Facebook Posts Yearly (2 per on campus semester)
     (rp: $100 per post)

   - 2X Instagram Posts (either regram or original) (rp: $40 per
     post)

   - 1X Members Emails Advertising Spot (rp: $200 each)

   - 2X Individual Statistics Report (1 report per semester on
     the response of social media posts & members email clicks
     & views)

             Email socialmedia@ssu.org.au to book

MARKETING PACKS                                             FOR 2018

                      These prices do not include GST.

                               PACK 3
    Original Value: $1,360

    Pack Pricing: $1,150

    Inclusions:
    - Website: Listing on the official Swinburne Student
      Union Webpage

    - Print Promotion: 2 printed posters (supplied by client) to be
      placed within the SSU on campus bar (Hammer & Swine)
      and the Swinburne Student Union printing room.

    - 6X Facebook Posts Yearly (3 per on campus semester)
      (rp: $100 per post)

    - 4X Instagram Posts (either regram or original) (rp: $40 per
      post)

    - 2X Members Emails Advertising Spot (rp: $200 each)

    - 1X Full page ad in the Student Magazine; SWINE (rp: $200
      each)

    - 2X Individual Statistics Report (1 report per semester on
      the response of social media posts & members email clicks
      & views)

              Email socialmedia@ssu.org.au to book

MARKETING PACKS                                             FOR 2018

                      These prices do not include GST.

                               PACK 4
    Original Value: $2,640

    Pack Pricing: $2,300

    Inclusions:
    - Website: Listing on the official Swinburne Student
      Union Webpage

    - Print Promotion: 2 printed posters (supplied by client) to be
      placed within the SSU on campus bar (Hammer & Swine)
      and the Swinburne Student Union printing room.

    - 8X Facebook Posts Yearly (4 per on campus semester)
      (rp: $100 per post)

    - 6X Instagram Posts (either regram or original) (rp: $40 per
      post)

    - 4X Members Emails Advertising Spot (rp: $200 each)

    - 4X Full page ad in the Student Magazine; SWINE (rp: $200
      each)

    - 2X Individual Statistics Report (1 report per semester on
      the response of social media posts & members email clicks
      & views)

              Email socialmedia@ssu.org.au to book

ARTWORK & COPY REQUIREMENTS                                                  FOR 2018

  Please Note: Sometimes we have to change the wording of the copy to best suit the platform
                     – we will always send this to you for approval first.

  Facebook:
  Image Size: We are open to any image size provided they are
  clear, but recommend 1200 X 630 px

  Copy Limit: We have a limit of 250 characters per post, but
  recommend under 80 characters as studies show these posts
  have 88% more engagement.

  Instagram:
  Image Size: 1080 X 1080px

  Copy: Up to 150 characters

  Hashtags: up to 8 hashtags

  We will regram or do an original post with copy re-written from the
  facebook post if brand does not specify otherwise

  Members Email:
  Image Size: 1200 X 600px

  Copy: 50-100 Words

  SWINE Ad:
  Image Size: Standard A5 (148 X 210mm) with 3mm bleed.

   Disclaimer: The Swinburne Student Union reserves the right to reject the
 promotion of any business or corporation for any reason. We do not promote
  businesses which are in direct opposition to the views of the SSU, or are in
   direct competition to any of the Swinburne Student Union’s businesses.

FREQUENTLY ASKED QUESTIONS                                      FOR 2018

What if I want to upgrade my pack?
We’re always open to discussing different options, and we know that after
receiving the initial statistical report mid-year, you may want to upgrade your
package. Get in touch and let us know what kind of upgrade you’re wanting
to make and we’ll get on it!

Alternatively you can simply purchase additional, individual promotions,
however you will need to pay full price.

What if I want to upgrade my full page SWINE ad to an inside cover?
You can upgrade your full page SWINE ad to a full page inside front cover
for an additional fee of $210 per upgrade ($50 discount), or inside back
cover for an additional fee of $150 per upgrade ($50 discount)

What isn’t included in these packs?
Although fabulous, our promo packs don’t include On Campus Promotions
(O-Week, WBW, Roaming), Student Diary Advertising or dedicated, mostly
due to these options having large variations in pricing and requiring an
account manager to tailor your preferred solution. If you are interested in
these opportunities, please get in touch.

Can I choose the dates and times of the promotions?
If you are promoting an event or are running a time sensitive marketing
campaign, talk to us about when would be the best times for your
promotions. Rather than spreading the promotions through the university
year, we can even run it alongside your broader marketing timeline. We can
usually accommodate a specified week however, students sometimes
operate in a specific cycle and we ask you to trust our judgement on what
might be best for you.

FREQUENTLY ASKED QUESTIONS                                     FOR 2018

Can I request that you don’t promote my competitors?
While we all want to be one of a kind, unfortunately we cannot offer non-
competitor promotional deals at this price. If you would like a more exclusive
promotion have a chat with us about it. However, we do our best to avoid
competitor promotions conflicting, such as by not putting two direct
competitors in the same email.

What are the release dates for the SWINE magazine?
The SWINE Magazine is released at the start of semester (in time for
orientation) and once mid-way through semester. Exact dates will be
provided in February.

Do I have to do a giveaway?
While we would love you to give our students lots of freebies, giveaways are
an optional, no-cost extra.

Can you still promote me on Instagram even if I don’t have an account?
Absolutely! Your business does not need an Instagram account to get the
benefits of promotion on Instagram.