2021 MEDIA KIT - Ocala Gazette
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MEDIA KIT 2021
DISTRIBUTION
All Publix Supermarkets, Wawas & Racetrac’s in Marion County
Aproximaely 700 issues distributed through AdventHealth
DIRECT MAIL & SUBSCRIPTION SERVICES
Until such time as subscription services grow to a minimum of 6000+
subscribers on a WEEKLY basis, the initial distribution shall be as follows:
• Mailed to 900 + local businesses and government buildings WEEKLY
• Mailed to following neighborhoods WEEKLY:
• Golden Ocala
• Trilogy
• Country Club of Ocala
DIGITAL FLIP EDITION
Source: Issuu Analytics initial 6 months
1,860+ 2,060+
Average Digital Reads/Week Average Digital Impressions/Week
Ocala Gazette 2021 Media Kit
PRINT ADVERTISING
SIZE 1X 4x
Front Cover Ad 10″ x 3.25″ $1,500 $5,400
1/2 Page Horizontal 10″ x 10.125″ $700 $2,520
1/4 Page Vertical 4.875″ x 10.125″ $450 $1,620
1/4 Page Horizontal 10″ x 4.75″ $450 $1,620
1/8 Page Horizontal 4.875″ x 4.92″ $160 $576
1/16 Page Horizontal 4.875″ x 2.33″ $125 $450
Full Page 10″ x 20.5″ $995 $3,582
Back Cover 10″ x 21″ $1,895 $6,822
Ocala Gazette 2021 Media Kit
OCALAGAZETTE.COM
The Ocala Gazette website is the place for the digital versions of
our print content plus daily breaking news about our community.
44,390+ TOP LOCATIONS
Average Page Views/Month 1. Ocala 3. Miami
2. Orlando 4. Belleview
27,200+
Average Monthly Visitors
32,800+ 26.55%
Average Visits/Month 23.44%
21.03%
61.2% 12.52% 12.83%
38.8%
3.63%
Male Female 18-24 25-34 35-44 45-54 55-64 65+
GENDER AGE
SIZE 1 Week 1 Month
All Site Sidebar 336 x 280 $550 $2,000
Homepage Header 268 x 312 $450 $1,500
Homepage Banner 768 x 90 $400 $1,200
In Article Banner* 728 x 90 $300 $1,000
* only available with purchase of half or full page print ad.
Source: Google Analytics initial 6 months Ocala Gazette 2021 Media Kit
WEEKLY NEWSLETTER
WEEKLY RUNDOWN To promote each new issue Ocala Gazette releases a weekly
DIGITAL DELIVERY: JANUARY 8-14, 2021 digital delivery email newsletter to our subscribers.
CLICK TO READ THE DIGITAL ISSUE
BIG STORIES
23.31%
Marion County hospitals set COVID-19 inpatient
record
Open Rate
34.02%
Click-to-Open Rate
As COVID-19 continues to surge across the state, hospitals in Marion County saw an influx of
hospitalizations, registering the most people hospitalized locally since the start of the pandemic.
With almost 900 positive cases reported since Jan. 1, and a seven-day positivity rate of 16% as
of Jan. 6, area hospitals saw a flood of new patients.
3,767+
On Wednesday, 148 people were in the hospital across the county due to COVID-19. A day
earlier, the number was 170, a record.
Since the start of the pandemic, Marion County has accumulated more than 19,00 positive
cases among residents. All told, 1,376 have been hospitalized and 495 have died, according to
Subscribers
the Florida Department of Health.
“The main concern that we’re having within the health care community at this point are the
increasing hospital admissions for (COVID-19),” said Dr. David Kuhn, who runs the Trinity Clinic
dashboard.
Read more →
A quiet winter
SIZE 1 Month
Newsletter Ad 600 x 300 $200
Something will be missing this winter in Ocala: The large crowds and the applause and
encouragement they bring to the annual winter horse show circuit.
This year, thanks to the COVID-19 pandemic, no spectators will be allowed at Horse Shows in
the Sun held at HITS Post Time Farm. Meanwhile, at the inaugural event at the World
Equestrian Center the crowd also will be tempered.
While the Ocala Winter Classic Spectacular at WEC is not officially closed to spectators, the
public is not allowed in the barn area or in enclosed arenas.
The facility’s restaurants and shops, remain open and much of the outdoor action is visible, said
Charles Lagarce, president of Columbus Hospitality Management, which manages the WEC
facility.
“The facility is open to the general public. We’re trying to be respectful to those that are
showing,” Lagarce said, adding that those entering the gate must have their temperature taken
Source: Emma email marketing platform Ocala Style 2021 Media Kit
and are required to wear masks except while eating.
initial 6 months
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