2021 MEDIA DATA Advertising Pillar TOP LOOP | Culture - Ströer

MEDIA DATA
    2021
Advertising Pillar TOP
   LOOP | Culture

(Digital) Out-of-Home
– Where Life Happens
...and right where people are out and about. With around
300,000 advertising spaces and therefore a constant
visual presence in the cityscape, we are one of
Germany's leading out-of-home advertising companies
and offer outstanding reach maximisation in the shortest
possible time.
Our OOH portfolio includes all media in public spaces –
from classic posters to exclusive advertising rights at
railway stations and gigantic posters created by blowUp
media. Our digital products, including screens at railway
stations, in shopping centres, on busy streets and in
pedestrian zones, are also attention-grabbing advertising
options.
Are you looking for the ideal medium for communicating
your campaign out-of-home? We are bound to have the
right format for each of your advertising objectives.
Please refer to our media data for a concise and
comprehensive summary of the most important
information, locations and prices of our out-of-home
advertising at a glance. Find out all about...

                                 Photo: AdobeStock_179255326©Mirko.   2

Advertising Pillar TOP LOOP | Culture

Poster Wrap-around

Iconic, versatile and popular:
Advertising Pillars have been a
proven high contact number
announcement medium for
decades.
Passers-by perceive the
information and offers on these
advertising mediums as
particularly engaging. All
advertisers benefit from the iconic
character and extreme popularity
of the columns.
Top Loop advertisements are
grouped individual posters placed
side by side around the entire top
of an Advertising Pillar. This
ensures 360 degree visibility and
activates the audience: an unusual
presentation form, an advertising
medium with an iconic image and
an affordable option.

                                      4

Three Strong Arguments for Advertising Pillar TOP LOOP

 Customised posters running around the entire top of an Advertising Pillar result in all-round visibility.
 The unconventional, striking presentation form results in an advertising presence with a particularly strong impact.
 The TOP LOOP is an affordable option on an iconic advertising medium.

                                                                                                              5

Advertising Pillar TOP LOOP at a Glance

Unconventional, eye-catching form
of advertisement (poster wrap-                              Booking interval:
around)                                         Ten or eleven days (dekade)

Format: 5 or
6 x A1 portrait format                    Lead time: Ten days before display

Network booking                                   Bookable in selected cities

                                                                   6

Advertising Pillar TOP LOOP Prices

                                                                                  Media price1/dekade/TOP
    City                                         Target group                 LOOP/Advertising Pillar in EUR
    Nationwide, subject to availability          Cultural organisations                                 17.00
                                                 Commercial businesses                                  27.00

    München2                                     Cultural organisations                                19.00
                                                 Commercial businesses                                 28.50

                                                 Cultural organisations and
    Braunschweig3                                commercial businesses                                 27.00

1   Prices 2021. See chart "Important Information" for footnotes 1 - 3.                        7

Important Information Advertising Pillar TOP LOOP

FOOTNOTES 1 - 3                                                                        TECHNICAL PRODUCT INFORMATION

1    Minimum booking one network/one block per city. The Top Loop size depends         See the respective product information sheet for more details regarding the
     on the Advertising Pillar diameter and may vary according to the city.            technical specifications. Prices related to technical costs are listed on the price
2    München: 7/1 Top Loop, in B block only, except: Oktoberfest.                      sheet. You can find both in the lower download section under: https://www.stroeer-
3    Braunschweig: only 120 network.                                                   direkt.de/nc/werbemedien/kategorie/kulturmedien/produkt/litfasssaeule-top-
                                                                                       loop.html
GENERAL INFORMATION

Availability subject to prior sale. Specific availabilities must be ascertained via
enquiry before booking.
All prices stated are net of the value added tax legally applicable at the date of
performance. No rebates can be granted on TOP LOOP bookings.
All of the information stated applies subject to installation and removal of spaces,
price changes and errors and omissions.
The campaign advertising agreement general terms and conditions apply to short-
term advertising campaigns (minimum term less than six months); the long-term
advertising agreement general terms and conditions apply to long-term advertising
agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html

PRODUCT-SPECIFIC INFORMATION
In München, we charge an additional fee of 30% in calendar weeks 36 - 39, the
dates of the IAA and the Oktoberfest.

All information stated valid for 2021.                                                                                                                      8

Publisher

Ströer SE & Co. KGaA
Ströer-Allee 1 . 50999 Köln
Telefon +49 (0) 2236 / 9645-000
Telefax +49 (0) 2236 / 9645-299
E-Mail     info@stroeer.de

www.stroeer.de / www.stroeer-direkt.de