2021 MEDIA DATA City Star | Poster
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MEDIA DATA 2021 City Star | Poster
(Digital) Out-of-Home
– Where Life Happens
...and right where people are out and about. With around
300,000 advertising spaces and therefore a constant
visual presence in the cityscape, we are one of
Germany's leading out-of-home advertising companies
and offer outstanding reach maximisation in the shortest
possible time.
Our OOH portfolio includes all media in public spaces –
from classic posters to exclusive advertising rights at
railway stations and gigantic posters created by blowUp
media. Our digital products, including screens at railway
stations, in shopping centres, on busy streets and in
pedestrian zones, are also attention-grabbing advertising
options.
Are you looking for the ideal medium for communicating
your campaign out-of-home? We are bound to have the
right format for each of your advertising objectives.
Please refer to our media data for a concise and
comprehensive summary of the most important
information, locations and prices of our out-of-home
advertising at a glance. Find out all about...
Photo: AdobeStock_179255326©Mirko. 2
City Star | Poster
High Above the Flow City Stars face the flow of traffic, which makes them an unusually eye-catching form of advertisement along busy arterial roads that generates a wide reach and many contacts. Most of the sites are well-lit, in part backlit*, and therefore also strikingly visible late in the evening. They can be booked individually, which offers the chance to run targeted campaigns that focus on certain districts or roads, for example for product advertising, seasonal offers or retailer and dealer campaigns. *City Star PLUS. 4
Four Strong Arguments for City Star
Due to their high position on top of a single pillar, City Stars, which can be booked individually, are a particularly
attention-grabbing addition to any campaign.
City Star spaces can be booked individually in order to emphasise highlights within the scope of a major campaign.
Due to the optimum position of City Stars, the fact that they face the traffic and their large size, the advertising
messages are noticed particularly by car drivers.
The glass-covered and backlit version City Star PLUS increases the quality of this advertising medium.
5
City Star at a Glance
Freestanding, illuminated
advertising space on top of a
single pillar that is 2.5 metres high Booked individually
City Star PLUS: Fully glass-covered,
backlit advertising space that permits Booking interval:
up to three posters to be scrolled Ten or eleven days (1 dekade)
Poster delivery lead time:
Placement throughout the city Five days before display
and also along arterial roads (City Star PLUS six days)
Format: 356 x 252cm (9m²)
landscape format Bookable nationwide
6City Star Prices
Audience reach value Price per day in Price per day in EUR
City (ARV) categories EUR illuminated not illuminated
Cities with population > 50,000 < 89,999 ARV 35.70 - 65.60 31.00 - 56.10
> 90,000 ARV 42.80 - 78.90 37.10 - 67.40
Cities with population < 50,000 < 89,999 ARV 35.90 31.20
> 90,000 ARV 43.00 37.30
1 Prices 2021. 7Important information City Star
GENERAL INFORMATION TECHNICAL PRODUCT INFORMATION
Availability subject to prior sale. See the respective product information sheet for more details regarding the
technical specifications. Prices related to technical costs are listed on the price
All prices stated are net of the value added tax legally applicable at the date of sheet. You can find both in the lower download section under:
performance. https://www.stroeer-direkt.de/nc/werbemedien/kategorie/plakatmedien/produkt/city-
star.html
A minimum order value of €500.00 net per order applies.
All of the information stated applies subject to installation and removal of spaces,
price changes and errors and omissions.
The campaign advertising agreement general terms and conditions apply to short-
term advertising campaigns (minimum term less than six months); the long-term
advertising agreement general terms and conditions apply to long-term advertising
agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html
PRODUCT-SPECIFIC INFORMATION
In München, we charge an additional fee of 30% around the dates of the IAA and
the Oktoberfest (dekades 24 – 27).
City Star PLUS: Fully glass-covered backlit City Star spaces permit up to three
posters to be scrolled.
The audience reach value (ARV) is based on media analysis results calculated by
Arbeitsgemeinschaft Media-Analyse e.V. (agma) for a particular site.
Our advertising mediums are lit or backlit at the latest from dusk onwards,
depending on the season and the respective lighting conditions. In some cases,
they may also be switched off at night.
All information stated valid for 2021. 8Publisher Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail info@stroeer.de www.stroeer.de / www.stroeer-direkt.de
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