BRAND STRATEGY x UI/UX x DESIGN - Titans Design Company Profile
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1. Titans Design is a design consultancy that Company. specialises in providing both strategic and visual brand clarity to clients. We have been around for almost a decade and are based in Singapore but operate within a global network of creatives and designers, and serve clients worldwide. 2. You don’t have to be in Singapore to work with us. Clients We work with clients on a global scale and love collaborating with people who share the desire to create something valuable and innovative. Design is so simple, 3. The core team is held purposefully small and consists of five members. Whenever necessary, Team. that’s why it’s so complicated. however, we tap into our network of partners to bring in experts and professionals from various - Paul Rand - fields.
Services. 1. An effective brand strategy is a road map that guides all • Brand Strategy Brand Strategy. marketing and sales efforts, and provides a clear vision, • Brand Identity context and insight to employees. • Logo & Stationery • Brand Architecture It is a unifying idea that helps to align all behaviour, • Product Design actions and communications. We create new brands, • Brand Guidelines redesign or strengthen existing brands, bring new • Marketing Collaterals products to market, and improve brand positioning. 2. We help companies improve the experience for their • UI / UX - Strategy Design UI & UX. customers in every aspect of the digital space by building • Website Design & Development effective user-centric interfaces that inspire engagement • Mobile App Design & Development and perform well on all devices. We use digital products • Wireframing & Prototyping as tools for our clients to engage with their audience and • Ecommerce platforms grow their brand. • Landing Pages • Email Campaigns 3. A unified visual communication system increases brand • Packaging recognition. It makes it easy for customers to understand • Art Direction Visual information and make buying decisions, it amplifies • Video Production Communication. differentiation, and strengthens recognition value. We • Marketing Collaterals can help you create all necessary assets that form a • Event Design successful brand identity • Social Media Content • Illustration
The Team. Alexander Danelia Founder & Creative Director Ben Toth Martin Reiher Alexander is experienced in UI/UX Designer Videographer & design thinking but also has a Sound Designer marketing background which Ben is an award-winning UI/UX helps to see things from both a Antony Stening designer with over 15 years of creative standpoint as well as a Digital Producer Martin’s talents as a producer, experience. business perspective Ievgen Vietrov sound designer, and composer helped to build the influence Antony is an award-winning digital He is responsible for the strategic Senior Designer of multi-million dollar brands He is responsible for creative approach for all digital projects concepts, project as well as specialist with over 16 years of during their transition into the expertise. and is an expert in web & app account management, and Multi-disciplinary designer with digital era. design but also enterprise oversees all company processes. solutions, as well as information more than 10 years of experience in Apart from managing the digital advertising and design. Brands Martin collaborated design and development team, architecture. with include Red Bull, he is responsible for supervising He has created designs for brands InterContinental Hotels, Ponds, and coordinating the efforts of like Pepsi, McDonald’s, Mercedes- SK-2, Hyundai, Steelcase, Netflix the creative, production, and Benz, Henkel, Wrigley, Lay’s, among others. analytics for websites, mobile Johnnie Walker, Toyota, Kraft and applications, and user experience many others. and interaction designs.
Clients. General Electric, Singapore Conrad Hotel, Singapore Four Seasons Hotel, Singapore Condé Nast, New York Pan Pacific Hotel, Singapore IP Global, Hong Kong TÜV Rheinland, Singapore Grand Hyatt, Singapore Liqui Moly, Singapore Urban Remedy, Singapore National University of Singapore Alila Hotels & Resorts, SE Asia JTB Americas, Los Angeles Tucker Medical, Singapore Quarkie, Singapore Trimmings, Singapore Frontier Danceland, Singapore Moreish, Hong Kong Fraser Hospitality, Singapore Asia Institute, Hong Kong Singapore Press Holding, Singapore Singapore Business Federation, Singapore M1, Singapore Biobot, Singapore Dwellease, Singapore Eagle Commodities, New York Fullerton Hotel, Singapore IMS Health, New York UN Japan, Tokyo Eagle Commodities, New York ZIG Medtech, Singapore EAGLECOMMODITIES
TPI (JTB Americas) USA / Japan 2016 Brand development 4. Website 2. Company Profile. 1. Brand Logo. JTB Americas approached us with the request to create a brand strategy as well as brand identity for one of their companies - TPI. We have 3. redesigned their existing brand and developed Brand collaterals. several marketing materials for their global events and their online presence. 5. Brand Strategy Trade Shows & Exhibitions Logo design Brand guidelines Corporate brochure Website Stationery
TPI (JTB Americas), USA / Japan 2016 Website To support the branding and marketing materials we have also created the TPI Corporate website where customers will eventually be able to order trips and schedule vacations online. The website is fully responsive and is supported by a custom Content Management System where the client can update and manage the content.
The Straits Times IN App Singapore Digital We’ve helped Singapore Press Holdings develop “The Straits Times IN” app which essentially helps users read, store and download all Straits Times issues onto their phones. It allows students to read more, interact with content and gives teachers a way to easily create classroom discussion points in the app.
Condé Nast New York, USA Digital Condé Nast is a media company in New York that covers brands like Vogue, Vanity Fair and W Magazine to name a few. In an attempt to redesign their digital presence and increase traffic as well as sales, we created several electronic mailers, landing pages and printed collaterals for Condé Nast. Each design resulted in higher statistics and click through rates than the previous designs.
Alila Hotels Anji, China Print One of the projects we collaborated on with Alila Hotels was the brand adaptation for their new property in China. Among others, we’ve designed all marketing collaterals for the property, designed maps, spa & restaurant menus, as well as an online landing page and electronic direct mailer.
Alila Hotels Anji, China UI/UX - Online Personal Preference Menus - Landing Pages - EDM - Custom Social Media Sites
Urban Remedy, Singapore Digital
Urban Remedy, Singapore Branding & Editorial Several years ago Urban Remedy had a huge following on Facebook. The two lovely founders were looking to turn this user base into a business. They approached us to help them create a brand of their own and an online platform that allowed their users to interact with one another, find valuable information on wellness, health, and local events, as well as benefit from discounts at their local partner businesses. Now, Urban Remedy is the largest health community in Singapore that regularly organizes events with Under Armour, Pure Fitness, Adidas and other brands.
Four Seasons, SE Asia Branding & Editorial Over the years we have developed a variety of collaterals for the Four Seasons brand in the Asian region. Among others, we have designed a brand identity for a VIP member’s club for Four Seasons China, complete sets of marketing collaterals for different properties, book cover designs and more. Corporate brochures Restaurant menus Spa menus Book cover Advertisements Event designs Packaging Flyers
Four Seasons, Singapore Illustration - Food illustration - Spa illustration
Grand Hyatt Hotel Singapore Festive collaterals Design of festive Christmas and NYE collaterals,such as menus, flyers, packaging, envelopes, window decals and tickets.
Quarkie / Finesse, Singapore Branding & Packaging Quarkie is a start up in Singapore that specialises in healthy snacks. We were asked to design brands for both the group company as well as the actual product.
1 Scotts Road #24-10 Shaw Centre Singapore 228208 +65 8524 5787 info@titansdesign.com www.titansdesign.com
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