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TRENDS AND INSIGHTS ON
GAMES AND INTERACTIVE
MEDIA
2017
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.
QUICK FACTS
GLOBAL INTERACTIVE GLOBAL MARKET MOBILE AUDIENCE VIRTUAL REALITY
MEDIA MARKET GROWTH (ACTIVE USERS) MARKET, HARDWARE
+ SOFTWARE
$105B +12% 2.9B $28.3B
2017 2016-2017 2017 2020
LARGEST DIGITAL % OF US GAMING PEOPLE WHO WATCH BIGGEST GAME OF
PLATFORM VIDEO AUDIENCE VIDEOS ONLINE 2017 SO FAR
THAT IS FEMALE ABOUT GAMES
League of
Mobile 46% 665M Legends
2017 2017 2017 THROUGH JUNE 2017
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.
The SuperData Arcade and Player Profile are the world's most robust and only cross-pla\orm business intelligence tools on
the worldwide games market. The metrics contained here represent the largest and comprehensive view of the vast and growing
digital games market.
To arrange a demo, contact Sam Barberie at sam@superdataresearch.com .
Access insights of over 500 games and 100 publishers, ranging from high-level
trends to granular data.
Create custom queries and segmentaBon across all data and export to .csv or PDF
format for full analyacal control and presentaaons.
Receive automaBc custom data pulls and spot opportuniBes early as soon as
updates are available.
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demographies and domains.
See beyond the numbers from quarterly updated Audience Tracker; know your
consumer, where to find them, and what they want.
IdenBfy audience inflecBon points and explain who and what is driving them.
3
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.
Gaming isn’t just about games anymore.
Modern gaming is about more than just ‘play’. Esports, online gaming videos and virtual reality are
providing an ecosystem where players can personalize how they interact with games. Giving consumers the tools to
customize their experience keeps them invested (and spending) longer.
Gamers aren’t stereotypes. Almost half of all gamers today are female, providing publishers, brands and
pla\orms an opportunity to access a variety of personas.
There’s no such thing as one-size-fits-all moneZzaZon. Free-to-play, addiaonal content and
microtransacaons give gamers the ability to buy only what suits their unique needs instead of also having to pay for
things they don’t want.
The future of games is virtually here. Games are the obvious choice when it comes to virtual reality
experiences, so it’s only natural they account for almost half of its revenue. By 2020, players will spend $4.5B on
virtual gaming -- more than 30 ames what they do today.
Players stay in the game even a]er they put the controller down. Whether it’s to watch gaming
tournaments, tutorials or trailers, 665M people around the world tune in to sites like Twitch and YouTube for
content about their favorite games.
4
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.
The Top 10 Games So Far in 2017
Worldwide, January-June 2017 by revenue
PC CONSOLE MOBILE
1 League of Legends FIFA 17 Honour of Kings
2 Dungeon Fighter Online Grand Thel Auto V Fantasy Westward Journey
3 Crossfire Bamlefield 1 Monster Strike
4 Fantasy Westward Journey Online II Call of Duty: Infinite Warfare Clash Royale
5 World of Warcral Tom Clancy's Ghost Recon: Wildlands Clash of Clans
6 World of Tanks Call of Duty: Black Ops III Game of War: Fire Age
7 DOTA 2 Desany Lineage 2 Revoluaon
8 Overwatch Madden NFL 17 Mobile Strike
9 Counter-Strike: Global Offensive NBA 2K17 Onmyoji
10 New Westward Journey Online II Overwatch Fate/Grand Order
5
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.Worldwide interacBve media reaches a milestone in 2017 as it breaches
$100B for the first Bme.
Worldwide Games and
Interactive Media $168.8B
The global market for games and Revenue $45.4B Interactive
interacave media will grow 12% this Media
year, but will add over 80% more $139.1B • Virtual, augmented and
revenue by 2020. mixed reality software
$24.4B • Gaming video content*
• eSports
$119.2B
Mobile revenue will increase by $6.7B $123.5B
$13.9B
this year, while PC and console $104.6B $114.7B
combined will add another $1B. $105.4B
$93.8B $8.1B
$96.5B
$6.3B Digital Games
Immersive technology, esports and $87.5B
gaming videos earned just 7% of
market revenue last year. By 2020 they
will triple their share, supplemenang
games’ slowing revenue growth.
2016 2017 2018 2019 2020
6
*Gaming Video Content refers to online videos on video-sharing and live streaming sites that are about or show games and gameplay.
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.Click below to see more data and insights from SuperData’s suite of research reports. TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.
ADDITIONAL CONTENT IN
TODAY’S CONSOLE MARKET
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.If publishers ignore added content, they are losing out on a big share of the
$8B digital console market.
Annual worldwide digital console revenue
Full game Addi3onal content
Consumers are becoming more comfortable
buying games digitally, pushing the share of full
$9.2B $9.3B $9.8B game revenue ($4.03B) past addiaonal content
$8.7B ($4.0B) for the first ame next year.
$7.7B $8.0B $4.5B
$7.4B $4.3B
$4.5B $4.3B
$4.1B $4.0B
$3.7B
Successful publishers like EA and Acavision
$4.7B $5.0B $5.3B Blizzard are catering their digital strategies to
$4.4B
$4.0B
$3.7B $3.7B their games’ unique user bases and game types.
2016 2017 2018 2019 2020 2021 2022
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TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.Rocket League shows that console gamers are willing to spend on opBonal
cosmeBc items in mulBplayer games.
Rocket League addiaonal content revenue
Indie atle Rocket League ensures its longevity by keeping all its
meaningful content free and moneazing solely through Christmas
cosmeac items. $2M item event Halloween
item event
Limited-ame items give players an incenave to spend heavily Easter item
event
during holidays and other in-game events. Halloween
$1M item event
Christmas
Esports has become a major focus for Rocket League as its item event
developers use revenue from in-game items to fund prize
pools.
$0M
J A S O N D J F M A M J J A S O N D J F M A M
2015 2016 2017
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TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.THE VIRTUAL CONSUMER
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.VR revenue will total almost $30B by 2020 — 15 Bmes what it was in 2016
Worldwide Virtual Reality revenue $28.3B
Total earnings will rise 104% from 2016 to
by segment 2017, helping to pull the industry out of the
gap of disappointment.
$16.2B VR solware revenue will reach $16.2B by
$17.1B 2020, surpassing hardware earnings for the
first ame.
Gap of $7.2B
disappointment Gaming has become the primary use for VR,
$9.0B but locaaon-based experiences are gaining
tracaon and will be a gateway to adopaon.
$3.0B
$3.7B $12.1B
Video content will become the second highest-
$1.8B $1.0B
$9.9B
grossing solware segment by 2020, earning
$6.0B
$0.3B $3.3B.
Consumer software/services $2.7B
Hardware $1.5B
2016 2017 2018 2019 2020
12
Revenue does not include adverasing or sponsorship revenue.
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.The American Virtual Reality User
The Immersed The Starstruck The High-Earning The Engaged Mobile
Console Player Explorer Virtual Tourist Crusader
Male Millennials age 18-24 Female Millennials age 18-24 Males 35 years old and over Females 35 years old and over
• Only demographic to use PSVR • Most compelled by content where • Earns almost 40% more annual • Most likely to try a device for the
(52%) over any other headset they can explore landmarks and income than all other user types first ame inside their own home
locaaons (37%) ($81K) (48%), olen trying their children’s
headsets
• Three in four use VR to play games
• Want to see their favorite • Mostly likely to use a mobile
celebriaes (24%), arasts (24%) and headset over any other • Fewer know how to skip mobile VR
• Most interested in content that
fashion designers (23%) in VR demographic (70%) ads than other user types (36%)
features their favorite athletes
(34% are interested)
13
Figures include acave and potenaal VR users in the United States who are at least 18 years old. Mobile includes premium mobile devices and does not include Google Cardboard.
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.GAMING VIDEO CONTENT &
THE NEW ESSENTIAL AUDIENCE
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.More people watch GVC than HBO, Ne_lix, ESPN and Hulu combined.
The audience for GVC is more than
twice the size of the U.S. populaaon.
325M 665M
Populaaon of the U.S. Worldwide gaming video
content viewers (2017)
Global audience size, 2016 Amazon’s Twitch is focused on games and has a larger audience
517M
(185M) than legacy channels and services like ESPN.
185M
134M
100M 93M 90M 90M 81M
12M
YouTube Twitch HBO Spoafy Ne\lix ESPN iHeartRadio Pandora Hulu
(GVC only) viewers subscribers users subscribers subscribers users users subscribers
15
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.Game content viewers are leaving tradiBonal media pla_orms behind.
The American GVC viewer (18+) Share with broadband Internet but no cable T.V.
subscripaon, 2016
$58k 8% 15% 20%
54% AVERAGE ANNUAL
PERSONAL INCOME
male
46%
female
33
AVERAGE AGE
U.S. populaaon U.S. populaaon U.S. gaming video
(overall) (age 18-34) content viewers
The GVC audience is now wider than the typical Companies that ignore GVC ads in favor of legacy
“gamer” with women making up 46% of watchers, media like cable TV risk missing tens of millions of
and viewers having above average income. potenaal customers.
16
TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.Gamers are watching live streaming content instead of primeBme TV.
When viewers watch live streams about gaming
27%
15% 15%
12% 13% 11%
5% 4%
Weekday Weekday Weekday Weekday Weekend Weekend Weekend Weekend
mornings alernoons evenings late nights mornings alernoons evenings late nights
Cable’s prime ame (weekday evenings) is when gaming content viewers are most likely to tune in to streams on sites like
Twitch.
People are scheduling their viewing ame around the schedules of their favorite broadcasters -- similar to sports and TV
programming.
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TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.SuperData Research
SuperData provides relevant market data and insight on digital games and playable media.
Founded by veteran games industry researchers, SuperData covers the market for free-to-play gaming, digital
console, mobile, PC downloadable, gaming video content and eSports.
Monthly analyses and industry reports using digital point-of-sale data. Using digital point-of-sale
data received from publishers, developers and payment service providers, we base our analyses on the monthly
spending of 37 million paying digital gamers worldwide.
Understand what people play, connect to and spend on. Our research combines transacaon-level data
with qualitaave consumer insight. Our leadership team has experience spanning across major research firms,
including NPD, Nielsen, DFC Intelligence, Comscore, Experian, Jupiter and Forrester.
A next gen approach for next gen entertainment. Our customer base includes legacy publishers (e.g.
Acavision/Blizzard, Ubisol), digital-only publishers (e.g. Nexon, Tencent, Wargaming), media companies (e.g. Google,
Coca-Cola) and industry service providers (e.g. PayPal, Visa, GameStop).
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TRENDS AND INSIGHTS ON GAMES AND INTERACTIVE MEDIA | © 2017 SuperData Research. All rights reserved.Contact
Business Development Manager
Giancarlo Chaux
giancarlo@superdataresearch.com
12 East 49th Street, 11th floor
New York, NY 10017
(646) 248-5241
www.superdataresearch.com
Twimer: @_SuperData
19
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