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FASHION MEDIA PACK Powered By
OPPORTUNITIES IN THE
YOOX NET-A-PORTER GROUP
TOTAL GLOBAL REACH - 28 MILLION
THE MEN’S STYLE DESTINATION: MR PORTER.COM
NOVEMBER - DECEMBER 2016
�
THE HOLIDAY ISSUE:
HOW TO WEAR YOUR
�
SWEATER BETTER
THE PARTY-SEASON
� GROOMING GUIDE
MEET THE DOWNHILL
DEMON TURNED DESIGNER
Mr Jon Hamm
Goodbye suit and tie, why life after
Don Draper is all smiles
P.16 P.29 P.13 P.10 P.22
INTRODUCING IS IT TIME INSIDE MR ANTONIO EIGHT WINTER THE ULTIMATE
THE STYLE COUNCIL TO GO OFF-GRID? CIONGOLI’S WARDROBE WONDERLANDS GIFT GUIDE
FASHI ON M E D I A PAC K 2
THE ULTIMATE GLOBAL PARTNER
The 24/7 Shop
With a global team of fashion Express delivery to
6.1mWomen read, watch,
advisers on call around the clock 180 countries globally browse and shop every month
4.45m app sessions 5.2m followers across 1.9m highly engaged
a month 7 platforms email subscribers
52 weeks of original Access to our highest net
shoppable content across our Bi-monthly, global magazine worth segment of Extremely
editorial publications distributed in 64 countries Important People - EIPS
FASHI ON M E D I A PAC K 3
THE NET-A-PORTER WOMAN
$
Age
38 £119,000
66% Married 25% have a 11% Banking/Finance Takes 9 vacations a year,
45% Have children household income 11% Medical excluding work trips
of £300k+ 11% Fashion
8% Marketing/ADVG/PR
82% 10 £6,800
Visit NET-A-PORTER EIPs make a purchase Average spend How she describes her style:
at least once a week on NET-A-PORTER every on fashion Classic, sophisticated,
10 days on average contemporary, elegant
FASHI ON M E D I A PAC K 4
THE WORLD’S PREMIER ONLINE
LUXURY FASHION DESTINATION
NET-A-PORTER speaks to a truly global community of highly engaged and connected women.
Canada Russia
2% 2%
UK
15%
USA
29%
Germany
5%
China
3%
France
5%
Middle Hong
East Kong
2% 3%
Australia
5%
FASHI ON M E D I A PAC K 5
NET-A-PORTER 2017 FASHION CALENDAR
NET-A-PORTER FASHION THEMES
JAN FEB MAR APR MAY JUN JUL
HIT REFRESH FASHION FASHION WEDDING SUMMER SHOP SUMMER SUMMER
NET-A-SPORTER MONTH MONTH CONT. SEASON (Nor thern WORK WEAR WORK WEAR
DENIM FINE JEWELLERY RUNWAY BEACHWEAR Hemisphere) SUMMER SHOP PRE-FALL
SHOES & BAGS TRANSEASONAL WINTER SHOP (Nor thern
(Southern Hemisphere)
Hemisphere)
DENIM
K E Y DAT E S
28 9 - 17 1-8 14 1 18 4
Chinese NYFW PFW Good Friday Labor Day US & UK Independence Day
New Year 14 26 16 14 Father’s Day
Valentine’s Day UK Mother’s Easter Sunday US Mother’s Day 25
17 - 21 Day 23 27 Eid al-Fitr
LFW London Marathon Star t of Ramandan
22 - 28 29
MFW Memorial Day
P O RT ER
Spring Summer Summer Escape
3 Februar y 7 April 2 June
FASHI ON M E D I A PAC K 6
THE PLATFORMS
NET-A-PORTER has a unique and hybrid model combining content and commerce for
a global audience. As a retail and marketing partner, we invite our brands to create 360°
campaigns across various touchpoints throughout the customer journey.
EDIT
THE
Print, digital and mobile
Digital weekly magazine Bi-monthy print magazine
FASHI ON M E D I A PAC K 7
PORTER MAGAZINE
PRINT OPPORTUNITIES
A bi-monthly, global magazine for the stylish, intelligent women of now
Distributed in 64 countries worldwide
FASHI ON M E D I A PAC K 8
PORTER MAGAZINE
180,646 +6% YOY
total average circulation
6 1 60 3
Issues a year Edition Countries Currencies $£€
FASHI ON M E D I A PAC K 9
PORTER MAGAZINE
PORTER is fully shoppable via the PORTER App and scan-to-shop capability embedded within the
NET-A-PORTER Shopping App – connecting the reader to a point of purchase in every instance whether
via NET-A-PORTER.com or PORTER Concierge. PORTER Concierge is a subset of NET-A-PORTER’s
customer care team. 24/7 availability in 18 languages managing our top clients across 172 countries globally.
*Previous Chloé campaign assets used for the purpose of mock-ups only
SHOP
FIND
CONCIERGE
FASHI ON M E D I A PAC K 10PORTER HIGHLIGHTS
40,000 subscribers 2 hours - the average 82% 84,875
791,667 reading time per issue Inspired to shop total views to date
fans and followers
180,646 +6% YOY 500+ Once a NET-A-PORTER 50%
circulation distributed across purchase enquiries through customer subscribes, average of new subscribers are not
38,000 24hr spend per customer increases by NET-A-PORTER customers
retail points worldwide concierge service +24% and average no. of orders but fit the profile
increases +86%
*+20% vs publishers statement
** Not BPA verified. NET-A-PORTER CRM marketing June 2015
FASHI ON M E D I A PAC K 11THE EDIT
DIGITAL OPPORTUNITIES
52 weeks of original shoppable content
Distributed to 1.5 million women every week
FASHI ON M E D I A PAC K 12WORLD-CLASS FASHION SHOOTS
That customers can shop directly from
FASHI ON M E D I A PAC K 13PUBLISHED IN 4 LANGUAGES
English, French, German, Mandarin
FASHI ON M E D I A PAC K 14THE EDIT FACTS
21%
The AOV +21% higher
for those reading The EDIT
1.5m
Distributed to 1.5 million
35%
Of direct sales for
The EDIT are
than those who don’t read women every week
purchased by EIPs
The EDIT
FASHI ON M E D I A PAC K 15THE EDIT
The EDIT is the largest platform within the digital portfolio, consisting of a
fully responsive, high-impact interstitial placement across desktop, tablet, mobile web and app
- ensuring our customers can be inspired, read and shop while on the go.
We are offering brands this premium residency format to showcase its campaign imagery
for the duration of an issue (one week) across all devices.
Unrivalled engagement rates and driving traffic to your designer landing page.
FASHION
MAGAZINE OF THE
YEAR AT DIGITAL
MAGAZINE AWARDS
2015
Desktop and The EDIT app display
FASHI ON M E D I A PAC K 16NATIVE OPPORTUNITIES
NET-A-PORTER offers its brands access to its creative approach by creating beautiful
native display campaigns for brands to speak to a global audience.
NET-A-PORTER Homepage
FASHI ON M E D I A PAC K 17RUN OF SITE
Brands will have access to NET-A-PORTER’s highly popular pages across
the site including Homepage, What’s New and Designer A-Z. All generate
impressive click-throughs and drive traffic to Designer Landing Pages.
ÉTOILE ISABEL MARANT’S LAIDBACK COOL
SHOP NOW
What’s New MPU Designer A-Z
FASHI ON M E D I A PAC K 18NET-A-PORTER
SHOPPING APP
The easy-to-use NET-A-PORTER app is available for Apple and Android with 2.5 million current downloads.
The app is driven by content – from closet classics and coveted pieces to key trends for the season
– while also providing customers with a full product listing and features to scan PORTER magazine.
The app includes large display advertising on the app Homepage, clicking through to your Designer Landing Page.
NET-A-PORTER shopping app
FASHI ON M E D I A PAC K 19BESPOKE CONTENT
PARTNERSHIPS
The NET-A-PORTER Group Creative Solutions team provides
its clients with a powerful and imaginative resource.
Producing world-class, original and bespoke content, Creative Solutions
brings together the world’s most cutting-edge photographers, filmmakers
and illustrators to produce multi-layered communication
and intergrated partnerships.
FASHI ON M E D I A PAC K 20CASE STUDY -
STELLA McCARTNEY
House of Stella McCartney ran for two seasons to showcase the brand’s collection across all
categories. We commissioned, fashion illustrator Jo Ratcliffe to create a suite of excluisve imagery
for Net-A-Porter and Stella McCartney, creating a playful, interactive and highly engageing bespoke
illustrated house, highlighting key products within a fully shoppable Content Hub.
https://www.net-a-porter.com/Content/house-of-stella-mccartney
FASHI ON M E D I A PAC K 21CASE STUDY -
STELLA McCARTNEY
Bespoke & exclusive illustrations by Jo Ratcliffe
August launch November launch
FASHI ON M E D I A PAC K 22CASE STUDY -
STELLA McCARTNEY
Bespoke display and native campaigns across all touchpoints
THE EDIT Bespoke Feature
The House of Stella McCartney
From wish-list-worthy accessories to luxurious lingerie and stylish
sportswear, make Stella McCartney your go-to this holiday season
DISCOVER THE HOUSE OF STELLA McCARTNEY4
READY TO WEAR FALABELLA ACCESSORIES
SHOES
adidas by SWIMWEAR & LINGERIE
STELLA McCARTNEY
Shop ready-to-wear, falabella, lingerie, swimwear,
shoes, accessories and adidas by Stella McCartney
from the Stella McCartney collection
The EDIT Homepage
What’s New Shopping App
FASHI ON M E D I A PAC K 23CASE STUDY -
STELLA McCARTNEY
Social media campaign to encourage user engagement.
Instagram
Email
FASHI ON M E D I A PAC K 24CASE STUDY -
adidas by STELLA McCARTNEY
A fully shoppable bespoke fashion lifestyle feature shot for PORTER.
Exclusive behind-the-scenes footage accessable via the print and digital editions.
FASHI ON M E D I A PAC K 25CASE STUDY -
adidas by STELLA McCARTNEY
A fully shoppable bespoke fashion lifestyle feature shot for PORTER.
Exclusive behind-the-scenes footage accessable via the print and digital editions.
CLICK TO PLAY
FASHI ON M E D I A PAC K 26DIGITAL RATES
Channel Format Rich/Static Net Rates (£) Duration
The EDIT 1024 x 768 Rich/Static 6,750* Per Week
Native Display
Run of site All of the below Static 85 cpm -
Homepage MPU 300 x 250 Static 100 cpm -
What’s New 465 X 300 Static 100 cpm -
Designer A-Z 300 x 600 Static 100 cpm -
Mobile App Tenancy 970 x 652 Retina Display 25,000 Per Week
(per week) & Video Video/Static
All campaigns are scalable and can be geo-targeted by country or channel at a 20% premium
FASHI ON M E D I A PAC K 27C O N TA C T
TESS MACLEOD SMITH K E R R Y M O F F AT
V I C E P R E S I D E N T / P U B L I S H I N G D I R E C TO R G R O U P A S S O C I AT E P U B L I S H E R
G L O B A L D I S P L AY
E M I LY J O N E S C H R I S T I N A S A N T I C H AT S A K GABI JENNINGS
G R O U P A D V E R T I S I N G D I R E C TO R G RO U P FA S H I O N M A N AG E R G RO U P B E AU T Y M A N AG E R
E M I LY. J O N E S @ N E T- A - P O R T E R . C O M C H R I S T I N A . S A N T I C H AT S A K @ N E T- A - P O R T E R . C O M G A B I . J E N N I N G S @ N E T- A - P O R T E R . C O M
+44 (0)209 471 5573 +44 (0)203 471 4623 +44 (0)203 471 4109
TO M L I V E S L E Y OLIVIA BANGHAM
M R P O RT E R A DV E RT I S I N G M A N AG E R G RO U P A DV E RT I S I N G M A N AG E R
TO M . L I V E S L E Y @ N E T- A - P O R T E R . C O M O L I V I A . B A N G H A M @ N E T- A - P O R T E R . C O M
+44 (0)20 3471 4830 +44 (0)203 471 4731
U S D I S P L AY C R E AT I V E S O L U T I O N S
J E N N I F E R K O WA L S K I FIONA BURGESS J O H N PA R K E S
G R O U P A D V E R T I S I N G D I R E C TO R U S G R O U P C R E AT I V E S O L U T I O N S D I R E C TO R M R P O RT E R C R E AT I V E S O L U T I O N S D I R E C TO R
J E N N I F E R . K O W A L S K I @ N E T- A - P O R T E R . C O M F I O N A . B U R G E S S @ N E T- A - P O R T E R . C O M J O H N . PA R K E S @ N E T- A - P O R T E R . C O M
+1212 901 3020 +44 (0)20 3471 5256 +44 (0)20 3471 5160You can also read
