2019 MEDIA KIT - Westchester Magazine
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2019 MEDIA KIT
A POWERFUL BRAND
Welcome Home!
At Westchester Home we deliver a targeted Print
magazines are
audience in print, online, and in person. #1 in reaching
Westchester Home, with exquisite photography affluent influential
and inspiring editorial, brings readers into consumers in more
categories than
Westchester’s best-designed spaces.
other media.*
From home, gardens, real estate and
entertaining, Westchester Home is a trusted
brand. Advertisers rely on Westchester Home to
reach stylish homeowners who insist on good
design and want a home to fit their personality
and lifestyle.
With our stunning print publication, strong
digital and social media presence, and the
prestigious Design Awards, we bring
advertisers and customers together across
a variety of platforms.
As members of CRMA (City & Regional Magazine
Association), MPA (Association of Magazine Media) and ASME
(American Society of Magazine Editors), Westchester Home is
published under strict guidelines, ensuring the highest quality
editorial credibility and integrity. A yearly audit by CVC (Circulation
Verification Council) ensures that all readership, circulation,
printing, and distribution figures are validated by an outside
agency. These high standards ensure we deliver an engaged
readership, which in turn maximizes ROI for our clients.
* Source: GfK MRI, Spring 2017
WESTCHESTER HOME | MEDIA KIT 2019 [ 2 ] 2 CLINTON AVENUE, RYE, NY 10580 | 914.345.0601
AUDIENCE
Reaching a demographic perfectly matched to your potential customers.
77,872 $405,533
AVERAGE COPIES READ EACH QTR*
AVERAGE HOUSEHOLD INCOME AVERAGE HOME VALUE
$1,519,555
80 20 56 AGE 45
% % AVERAGE MINUTES
SPENT
READING THE
WOMEN MEN MAGAZINE
84 84 76 %
PLAN TO
% HOME PURCHASE
% PLAN ON
PURCHASING
FURNITURE/
PLAN TO
PURCHASE
LAWN/
APPLIANCES/
COMPUTERS/
TABLETS/TVS/
HOME
FURNISHINGS
GARDEN/
POOL/PATIO
ELECTRONICS PRODUCTS
*2017 CVC Readership Study
WESTCHESTER HOME | MEDIA KIT 2019 [ 3 ] 2 CLINTON AVENUE, RYE, NY 10580 | 914.345.0601
EXPERIENTIAL
Creating meaningful customer connections with annual events.
Become a Sponsor of the 2019 Design Awards and partner with the premier shelter publication in Westchester County.
Sponsorships are available at a variety of levels to meet your budget and marketing needs.
Design Awards
Westchester Home’s prestigious annual Design Awards
honors the area’s best designers, architects and builders.
From hundreds of submissions, a judging panel of
well-known industry professionals select the top
inspired interiors and innovative architecture in a
variety of categories. The finalists are revealed in the
Spring 2019 issue of Westchester Home and the winners are
announced live, on stage at a gala awards celebration.
Luxury goods
and services
category influencers
are devoted print
magazine readers.*
* Source: GfK MRI, Spring 2017
WESTCHESTER HOME | MEDIA KIT 2019 [ 4 ] 2 CLINTON AVENUE, RYE, NY 10580 | 914.345.0601
DIGITAL
Advertising
Extend your reach to an in magazine
active, online audience. media increases sales
on both digital and
We deliver dynamic, high-quality content to our audience and valuable, print platforms. †
impactful advertising and marketing campaigns to our partners and clients.
WESTCHESTERMAGAZINE.COM/HOME*
TOTAL YEARLY VISITS TOTAL YEARLY PAGEVIEWS
3,824,146 7,056,596
AVG. MONTHLY UNIQUE VISITORS AVG. MONTHLY MOBILE VISITS
204,841 197,977
57,100+
OPT-IN E-NEWSLETTER OPT-IN E-BLAST VIP
SUBSCRIBERS SUBSCRIBERS
48,100+
19,000+
FOLLOWERS
**
35,200+
FOLLOWERS
23,700+
**
FOLLOWERS
**
*
Google Analytics July 2017-July 2018
**
As of July 2018
†
Source: 2018-19 MPA
WESTCHESTER HOME | MEDIA KIT 2019 [ 5 ] 2 CLINTON AVENUE, RYE, NY 10580 | 914.345.0601
2019 EDITORIAL CALENDAR
SPRING SUMMER FALL WINTER
THE ART ISSUE COOKING OUTDOORS YOUR HOME FROM A TO Z THE KITCHEN AND BATH ISSUE
8th Annual Design Awards - Special Insert Serene Spaces Cozy and Comfortable Beautiful Houses
SPONSORED CONTENT SPONSORED CONTENT SPONSORED CONTENT SPONSORED CONTENT
The Design Directory The Design Directory The Design Directory The Design Directory
Outdoor Living Home Renovation Guide Faces of Home & Garden Design
EVENT
Design Awards SPACE CLOSE: MAY 3 SPACE CLOSE: AUGUST 10 SPACE CLOSE: NOVEMBER 8
PUB. DATE: MAY 28 PUB. DATE: SEPTEMBER 4 PUB. DATE: DECEMBER 3
SPACE CLOSE: FEBRUARY 1
PUB. DATE: FEBRUARY 26
Cover story in purple. Calendar subject to change without notice.
Sponsored Content deadline is one week prior to Space Close.
WESTCHESTER HOME | MEDIA KIT 2019 [ 6 ] 2 CLINTON AVENUE, RYE, NY 10580 | 914.345.0601
SPECS
DIMENSIONS WIDTH HEIGHT
TERMS & GUIDELINES
Trim Size 9” 10 7/8” (10.875”) Frequency: Published quarterly. On sale approximately the first week of March (Spring issue), June (Summer issue), Sept. (Fall issue), and Dec. (Winter issue).
Bleed Size 9 1/4” (9.25”) 11 1/8” (11.125”) Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in
Image Area (Full) 8” 10” its sole discretion, it deems acceptable for publication, it may either repeat the advertiser’s most recent advertisement which it has published or publish
nothing, charging the agency and advertiser for any space reserved by them.
1/2 Vertical 3 5/8” (3.625”) 9 7/8” (9.8375”)
File Requirement: Preferred file format for camera-ready art is PDF/x-1a
1/2 Horizontal 7 1/2” (7.5") 4 7/8” (4.875”)
1/4 Vertical 3 5/8” (3.625”) 4 3/4” (4.75”)
Advertisements created by publisher will be charged a nominal fee. Please call for details.
All production charges will be billed to advertisers.All production charges will be billed
to advertisers.
Full Page Full Page
(Bleed) (Non-Bleed)
1/4
Vertical
1/2
Vertical
1/2
Horizontal
Keep live matter 5/16” from trim edge on top, sides and bottom.
Keep all printer’s marks outside of bleed area.
For bleed allow 1/8” beyond all trim.
WESTCHESTER HOME | MEDIA KIT 2019 [ 7 ] 2 CLINTON AVENUE, RYE, NY 10580 | 914.345.0601
AUTHORITATIVE VOICE
Delivering local information in print, online and across social media platforms.
Westchester Home is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each
month. Additional specialty publications focusing on specific topics — including Business, Weddings, and Home & Garden —
SOMETHING YOU ALWAYS LOOK FORWARD TO
provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic.
wunderkinds WESTCHESTER MAPLE SYRUP GUIDE ST. PATRICK’S DAY PARADES
Ultimate Guide
Published by Westchester Magazine
2018
22
Under-30 Biz
6 Cities, 17 Towns, 18 Villages…
One Sensational County!
• 150+ Restaurant Listings
• Art Shows, Historic Sites,
BEST PLACES TO LIVE What you can get for yOur money in 14 towns
Superstars and Indie Film Houses
Taking Over • On-Trend Boutiques A Look at
Our National
Westchester • Hiking and Biking Trails Catskill Historic Places
• Top Parks Saugerties
Woodstock
Rhinebeck
Hudson
Poughkeepsie
Roundtable Cornwall
6 College Woodbury
Clarkstown
Presidents And more!
On Higher-Ed
25 Reasons
to Do
Business in The 38 Top County Restaurants The 8 Wonders of
Westchester Which have you dined at? Westchester
— Right Now! High School Data Charts All-New Photo Quiz
The Jazz Supergroup with
+
47 Public and 23 Private Schools What’s your visual IQ?
Is Ridesharing Ruining Our Car-Service Industry?
Ties to the Hudson Valley
Westchester 914INC. Ultimate Guide to Hudson Valley
Magazine Westchester Magazine
TOP DENTISTS 2018 COOL SUMMER CAMPS I BYOB DIRECTORY INSIDE! SPRING 2018
www . thehuntmagazine . com
Life in the Brandywine Valley
beach Best New
Restaurants
guide
Your Summer Bucket List
Plus dining, shopping,
events and more
All
The Moral Logic ABUZZ
Plus
of Chris Coons
Tartaglione and Cuffaro:
Beautiful Music Early painted portraits
Handcrafted furniture
ILC Dover's Cerdo’s wild boar
A barge cruise through the Loire Valley
burger.
Super Spacesuit 1 T H E H U N T M AG A Z I N E sUMMEr 2015
Westchester/Hudson Delaware Today Main Line Today The Hunt
C1-Cover-ML-Feb-18.indd 1 1/5/18 5:31 PM
000-Cover-DT-June-18 do.indd 1 5/1/18 3:23 PM
Valley Weddings
WESTCHESTER HOME | MEDIA KIT 2019 [ 8 ] 2 CLINTON AVENUE, RYE, NY 10580 | 914.345.0601
Westchester County
at a glance*
• 431 square miles
• 48 cities, towns & villages
• Population - 974,542
• 48% men/52% women
• 52% married
• Median age - 40.7 years
• Total employment - 477,221
• Average family median income - $89,709
• Average value of home - $516,500
*censusreporter.org, datausa.io
2 Clinton Avenue, Rye, NY 10580
914.345.0601
sales@westchestermagazine.com
westchestermagazine.com/home
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