ADVERTISING ON HUFFPOST - THE YOUNG AND INNOVATIVE JOURNALISM PORTAL - BURDAFORWARD
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HuffPost at a glance The world’s largest news network with blogger expertise 6.65 16.84 24.86 2.51 UUs Visits PIs AIs (Video) EDITORIAL CONCEPT News portal for a new generation Social media storytelling Blogging expertise USERS Young: 52% of the desktop users are between 20 and 49 years old Unisex: 50% male users, 50% female users Well-educated: 41% have Abitur (German university entrance qualification) or a university degree HuffPost is… … is the world’s largest news network! … is the news portal for a new generation! … is the market leader in social media storytelling! Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+; IVW 08/2018; AdServer (DFP) 2 Advertising on HuffPost DE | BurdaForward Advertising
High reach on all devices Unique users in million Total digital reach Online Mobile Web 6.65 2.01 4.95 Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ 3 Advertising on HuffPost DE | BurdaForward Advertising
„We want to be the best in the web and bring the best of the web to one platform. We want to give an answer to today’s demand for news…with a different “ approach to current issues. Arianna Huffington Founder of HuffPost
Editorial concept We build communities around people, engage them to debate CONVERSATION and tell touching stories. We are a platform with a powerful voice and we listen to GIVING A VOICE people who have something to say. We apply modern web standards and have a focus on the SOCIAL exchange in social networks. We opt for growth areas, combine journalism and innovative MOBILE technologies and our mindset is 100% digital. We rate news and put important topics on one platform – in an CONTENT entertaining, informative and positive way. 6 Advertising on HuffPost DE | BurdaForward Advertising
That’s how you benefit from HuffPost 6.65 m UNIQUE BLOGGERS USER We are reaching a new More than 4500 authors generation – and bloggers write for generation Y The HuffPost on a regular basis USER CONFIDENCE YOUNG TARGET AUDIENCE Positive brand image & The HuffPost has one of the reliability EXPERT IN DIGITAL youngest target audiences STORYTELLING in the news industry Customized content marketing concepts Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ 7 Advertising on HuffPost DE | BurdaForward Advertising
Top 15 of the biggest German news portals From the start we have been exceeding all expectations and are growing steadily Total digital reach - unique users in million FAZ.NET 10.53 upday 8.04 Express Online 7.55 OMS RP Online OMS 7.18 TOP 12 TOP 6.65 14 Handelsblatt 4.30 Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ 9 Advertising on HuffPost DE | BurdaForward Advertising
Media performance development Page impressions and visits in million 8.33 Number of visits has 16.53 25 DOUBLED in 3 years 16.84 20 15 10 5 0 Apr 14 … Aug 17 Sep 17 Okt 17 Nov 17 Dec 27 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Page impressions online Page impressions mobile Visits Source: IVW 08/2018 10 Advertising on HuffPost DE | BurdaForward Advertising
We are video! The HuffPost keeps its users up-to-date in real-time Video visits in million 3.50 m visits 5,60 4,97 4,95 2.37 m visits 4,47 4,20 4,25 4,31 0.62 m visits 3,37 3,45 3,19 3,29 3,19 2,9 0.50 m visits With 3.45 m video visits The Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 18 Aug HuffPost outperforms the competition 17 17 17 17 17 18 18 18 18 18 18 18 such as Zeit Online, Süddeutsche.de Online Mobile Total and Welt.de. Source: IVW 08/2018 11 Advertising on HuffPost DE | BurdaForward Advertising
We are social! Social media followers … more than 640.991 700,000 social media followers! 68.366 13.219 Facebook Twitter Pinterest Source: Facebook, Twitter, Pinterest (08/2018) 12 Advertising on HuffPost DE | BurdaForward Advertising
We provide traffic! Traffic proportions Social media traffic in the competitive environment 1% 7% In the competitive environment the HuffPost generates 26% Social significantly more traffic through media social networks. Typed/ bookmarked 32% 4.71 % Referrals 8.35 % Search engines 13.37 % 8.26 % 31% Source: www.similarweb.com (07/2018) 13 Advertising on HuffPost DE | BurdaForward Advertising
Advertising on HuffPost User Demographics
HuffPost users are… YOUNG Around 52 percent of the users are between 20 and 40 years old. UNISEX 50 percent of the users are male, 50 percent are female. WELL-EDUCATED 40 percent of the users have Abitur or a university degree. HIGH-INCOME 41 percent of the users have a monthly household net income of about €3,000 or more. Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ 15 Advertising on HuffPost DE | BurdaForward Advertising
User demographics Proportion in % Gender Male ██████████████████████████████████████████████████ 50 Female ██████████████████████████████████████████████████ 50 Age 16 - 19 years ████ 4 20 - 29 years ██████████████ 14 30 - 39 years █████████████████ 18 40 - 49 years ████████████████████ 20 50+ years ████████████████████████████████████████████ 44 Education No secondary school qualification █1 Secondary school ███████████████████████████████████████████████████████████ 59 Abitur, university degree ████████████████████████████████████████ 40 Occupation Working ███████████████████████████████████████████████████████████████████ 68 Not (no longer) working ████████████████████████ 24 Trainee █████████ 8 Household net income up to €1,000 █████████ 9 €1,000 to less than €3,000 █████████████████████████████████████████████████ 50 €3,000 or more ██████████████████████████████████████████ 41 Source: AGOF daily digital facts, Aug. 2018, single month (Aug. 2018), population of 16+ 16 Advertising on HuffPost DE | BurdaForward Advertising
Advertising on HuffPost DE Rates & Additional Services
Premium publishing products Rates effective as of 1 October 2017 DESIGN PRIMARY Traffic feed through native Customizable and creative in and social teaser elements the form of text, video, quiz and many more SECONDARY Additional branding through CONTENT MEDIA display media CREATION EXTERNAL TRAFFIC Emotional and relevant FEED content using the tonality of Through all of our the brand with added value for NATIVE ADVERTISING BurdaForward brands the user OUR PRODUCTS Branded Piece Branded Hub Editorial Branded Hub Branded World The content created by our A content world within a A single article that is created by A dedicated website for the Partner Studio is also combined dedicated website which is our Partner Studio to fit the customer with several articles with the independent editorial created by our Partner Studio to media brand’s target audience. created by our Partner Studio. articles. fit the customers target audience. from €15,000 gross from €55,000 gross from €65,000 gross from €150,000 gross from 1 month from 3 months from 3 months from 3 months Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We would be happy to prepare a customized advertising concept for you. 18 Advertising on HuffPost DE | BurdaForward Advertising
Rate card – Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* 90 85 80 60 Shortclip Ad 90 85 80 60 Billing: cost per completed view Outstream Ad 80 75 70 40 Nicht inApp Billboard / Mobile MPU 2:1 90 85 80 60 Halfpage Ad Wallpaper 80 75 70 40 Premium Ad Bundle - - 70 40 (Billboard, Half Page Ad) Medium Rectangle 60 55 50 30 Ad Bundle (Leaderboard, Skyscraper, Medium 50 45 40 20 Rectangle, Mobile MPU 6:1) Skyscraper 40 35 30 10 Leaderboard / MCA 4:1 *Surcharge for HTML5 creatives via VPaid technology: 10 € gross, available on stationary and mobile web. 19 Advertising on HuffPost DE | BurdaForward Advertising
Rate card – Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Rate Ad production On request Landing page production for all devices On request Targeting Surcharge per criteria on rate card CPM Audience extension Auf Anfrage Targeting on real data, keyword targeting 7,50 Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) 5 (surcharge per excluded device) Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit http://www.burda-forward.de/produkte/preise Our minimum booking amount is €4.000 net per insertion order. 20 Advertising on HuffPost DE | BurdaForward Advertising
Your contact KOLJA KLEIST PETRA ALBERS SABRINA BÜCHEL Director Customer & Brand Deputy Director Customer & Brand Management Director Programmatic & Management Director International Sales Agency Management Tel.: (+49) 89/9250 2532 Tel.: (+49) 89/9250 1659 Tel.: (+49) 211/610 196 250 kolja.kleist@burda-forward.de petra.albers@burda-forward.de sabrina.buechel@burda-forward.de BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 21 Advertising on HuffPost DE | BurdaForward Advertising
Advertising on HuffPost DE We would be happy to prepare a customized advertising concept for you. Images used: www.thinkstock.de, www.flaticon.com, www.unsplash.com
Politics on HuffPost The editorial department at a glance POLITICS The voice of the digital generation: Fast, Ab hier aktualisieren innovative – and strident. We primarily report from the perspective of our younger readers while our various bloggers enable the readers to change perspective. We have interviews with people who really matter to our users. Unique users 5.45 m Visits 7.51 m Page impressions 11.90 m Proportion male/female * Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 26 Advertising on HuffPost DE | BurdaForward Advertising
Business on HuffPost The editorial department at a glance BUSINESS Instead of focussing on business experts only, we shine a light on all economic phenomena of daily life. We explain to our readers what the business news mean to each individual and what each individual means to the economy. Unique users 0.61 m Visits 1.55 m Page impressions 1.10 m Proportion male/female * Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 27 Advertising on HuffPost DE | BurdaForward Advertising
Good on HuffPost The editorial department at a glance GOOD In the category Good we report about people in organizations, social start-ups and corporations who help to solve the major problems of the world to improve it continually. And often it is the little stories which have the biggest effect. Unique users 0.09 m Visits 0.41 m Page impressions 0.57 m Proportion male/female * Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 28 Advertising on HuffPost DE | BurdaForward Advertising
Entertainment on HuffPostT The editorial department at a glance ENTERTAINMENT Our readers are “thrivers”. They are well- educated and successful – we discuss with them how we want to be entertained in the digital future. Whether it’s music, literature or the latest TV series and film trends – we take a closer look at the industry and its stars from various angles. Unique users 1.88 m Visits 2.72 m Page impressions 3.81 m Proportion male/female 58%/42% Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 29 Advertising on HuffPost DE | BurdaForward Advertising
Lifestyle on HuffPost The editorial department at a glance LIFESTYLE Our category Lifestyle presents articles to our users that cover topics such as health, starting a family, relationships, nutrition, fashion and sexuality. We are particularly interested in the questions that the younger generation identifies with and we provide space for emotional stories. Unique users 0.77 m Visits 8.61 m Page impressions 12.23 m Proportion male/female * Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 30 Advertising on HuffPost DE | BurdaForward Advertising
Tech on HuffPost The editorial department at a glance TECH We are as interested in technology as our users and concentrate on the positive impact of technologies. We explain how people can better apply new technologies and report extensively about innovations and their influence on our society. Unique users 0.09 m Visits 0.12 m Page impressions 0.18 m Proportion male/female 64%/36% Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 31 Advertising on HuffPost DE | BurdaForward Advertising
Sport on HuffPost The editorial department at a glance SPORT Do you love sports? We do, too! On The HuffPost sport experts from all over the world have their say. We take a look at the phenomenon sports from a different perspective and show facts, figures, emotions and the really big moments in sport. Unique users 0.06 m Visits 0.17 m Page impressions 0.21 m Proportion male/female * Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 32 Advertising on HuffPost DE | BurdaForward Advertising
Blogs on HuffPost The editorial department at a glance BLOGS We want to initiate discussions and tell inspiring stories. And we won’t do that alone: 2,100 guest authors have already chosen our platform to make themselves heard, benefitting from our audience coverage, including ministers, scientists, book authors, athletes, actors, musicians, politicians and many more. Unique users * Visits * Page impressions * Proportion male/female * Source: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 33 Advertising on HuffPost DE | BurdaForward Advertising
Video on HuffPost The editorial department at a glance VIDEO Video is not just a medium for us, but a dedicated category: We provide self-produced videos on subjects that our users are currently interested in the most. We move people, enlighten them and show the users which videos currently concern people all over the world or set new trends. Unique users 1.85 m Visits * Page impressions * Proportion male/female 51%/49% So03ce: AGOF if 2017-03 (population of 14+); Omniture (March 2017) 34 Advertising on HuffPost DE | BurdaForward Advertising
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