Coca-Cola Enterprises Headquarters-Uxbridge
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SMARTCOMM CASE STUDY
Coca-Cola Enterprises Headquarters—Uxbridge
Coca-Cola Enterprises, Inc. is the control and management of
world's third-largest independent TelePresence conferencing,
Coca-Cola bottler. Their portfolio infrastructure and endpoints. Agora
encompasses a full range of There are two wall mounted 40”
beverages including carbonated soft Ground floor reception NEC LCD screens in the Agora open
drinks, energy drinks, still and In the reception area there are two space area. A motorised 159”
sparkling waters, juices and juice wall mounted NEC 40” LCD screens projection screen and ceiling
drinks and sports drinks. plus a floor mounted 40” LCD mounted projector provides the
screen. All displays have individual main display for the room.
In 2012 CCE launched plans to Cisco Digital Media Players which
relocate their offices to the newly receive content from the LAN (local The collection of high-tech devices
extended and refurbished Bakers area network). One of these are programmed to adapt to a
Court in Uxbridge. As part of CCE’s ultrathin screens has a DVI feed for range of uses; all three are able to
project, Smartcomm have designed PC presentations. A compact AMX display laptop or PC input and have
and installed the latest technology in NXD-430 flush mount touch panel both analogue and digital
the 100,000 sq ft of space dedicated provides total control for the room. connectivity, as well as Cisco Digital
to CCE’s new headquarters, including Media Players which receives
several deluxe meeting and training Agora walkway content from the LAN.
rooms. Along the Agora walkway, an NEC
65” LCD screen with built-in 10W Audio carries throughout the Agora
Each of the meeting rooms has been speakers has been mounted high through ten ceiling mounted
treated to a technological upgrade; a above the room. This high-grade loudspeakers. These speakers
multitude of flatscreens have been panel protects against permanent transmit audio from the display
installed throughout, plus room image retention and a full selection sources as well as act as sound
booking panels located outside each of inputs, which allows you to reinforcement when used
door. connect to a wide range of alongside the various microphones.
peripheral devices. The HD display
Cisco’s dynamic TelePresence also has its own Cisco Digital Media
Management Suite has also been Player which receives content from
installed, offering the client complete the local area. www.smartcomm.co.uk
SMARTCOMM CASE STUDY
The control for this impressive AV These screens display the feed The screens are able to display
system and lighting can be controlled from its own Cisco Digital Media laptop or PC input from the table
via a 7” flush mount AMX NXD700i Player which receives content from connection point as well as a feed
touch panel. This versatile panel the LAN. The DMP unit is mounted from the resident PC and the Cisco
includes an intercom facility for behind the displays and connected Digital Media Players which
crystal clear communication both via HDMI. The audio is transmitted receives content from the LAN.
within the building and through the LCD screens built in The table top connection plate has
internationally. speakers. The system can be both analogue and digital
controlled using the connectivity in addition to a 3.5mm
First floor reception area manufacturers’ remote controls. stereo jack for audio for each
As you enter the first floor and 6th connection.
Floor reception, you are greeted by Meeting Room Type S The audio is transmitted through
40” NEC P402 LCD screens. These HD There are four types of meeting the LCD screens built in speakers.
screens display the feed from their rooms throughout the 3th, 4th, 5th The system can be controlled using
own Cisco Digital Media Player with and 6th floor. These different room the AMX app installed on the iPad
smooth video and crisp imagery. The types contain a similar system tablet provided. The iPad is housed
audio is transmitted through the setup to each other. The main in a table top iPad dock in the
professional screens’ built in display comes in the form of a LCD credenza. The source and control
speakers. screen, ranging from 55” and 65”. equipment is housed in a local AV
The larger meeting rooms also rack.
Common Area Displays have projectors.
There are wall mounted 32” LCD Each room has 1No. wall or ceiling
screens installed in the common areas pole mounted 55” LCD screen.
on floors 3, 4, 5 and 6.
SMARTCOMM CASE STUDY
Meeting Room Type M mounted 65” LCD screen with an well as a feed from the resident PC
There are a number of Type M interactive touchscreen overlay. and the Cisco Digital Media Players
meeting rooms on the floors 3, 4 The screens are able to display which receives content from the
and 5. Each room has 1No. wall or laptop or PC input from the table LAN.
ceiling pole mounted 65” LCD connection points as well as a feed There are three table top
screen. The screens are able to from the resident PC and the Cisco connection plates, each with both
display laptop or PC input from the Digital Media Players which analogue and digital connectivity in
table connection points as well as a receives content from the LAN. addition to a 3.5mm stereo jack for
feed from the resident PC and the There are two table top connection audio for each connection.
Cisco Digital Media Players which plates, each with both analogue The audio is transmitted through
receives content from the LAN. and digital connectivity in addition front of house stereo loudspeakers
There are two table top connection to a 3.5mm stereo jack for audio connected to a stereo amplifier.
plates, each with both analogue and for each connection. The system can be controlled using
digital connectivity in addition to a The audio is transmitted through the AMX app installed on the iPad
3.5mm stereo jack for audio for the LCD screens built in speakers. tablet provided. The iPad is housed
each connection. The audio is The system can be controlled using in a table top iPad dock in the
transmitted through the LCD the AMX app installed on the iPad credenza. The source and control
screens built in speakers. tablet provided. The iPad is housed equipment is house in a local AV
The system can be controlled using in a table top iPad dock in the rack.
the AMX app installed on the iPad credenza. The source and control Room Booking System
tablet provided. The iPad is housed equipment is housed in a local AV There are a number of meeting
in a table top iPad dock. The source rack. rooms that have been installed with
and control equipment is housed in Meeting Room Type L an AMX Room booking screen. This
a local AV rack. There are 2No. of Type L meeting allows the client to book meetings
rooms, one on floor 4 and the via Microsoft Exchange/Outlook
Meeting Room Type MT other on floor 6. Each room has a and the meeting information be
There are 1No. of Type MT meeting ceiling mounted projector and displayed for participants to see on
rooms on the floors 3, 4, 5 and 6. motorised screen. The projector these panels. These also display
Each of these rooms has 1No. wall displays laptop or PC input from when the meeting room is
the table connection points as available.
SMARTCOMM CASE STUDY
CLIC Facility These outputs are split between both trolleys have been installed
One of the more unique areas of the ceiling-mounted projectors and with the capability of connecting
CCE’s new headquarters is the CLIC four desk mounted monitors. either DVI & Audio or VGA & Audio
(Collaboration, Learning and Three of the monitors display a connections, giving the user
Insights) facility. The cutting‑edge repeated image of the projectors complete control.
software in this space delivers whilst the fourth is a direct feed
interactive virtual shopping from the resident PC, creating a Boardroom
experiences across a range of seamless projection for the team. The boardroom on the sixth floor
different environments. The has a wall mounted 103” Panasonic
technology replicates the shopper's The audio is fed into the amplifier Plasma display with two video
experience in store and can scale and transmitted through a 5.1 conferencing cameras and two
from the detail on individual surround sound set up. front of house speakers mounted
packaging on shelves to the aisles of At the rear of the room there is a on either side of it. The screen
a full sized supermarket. With the two way mirror providing displays guest laptop, PC or iPad
ability to track users' eye occupants to witness viewers’ feeds when connected to the table
movements the technology enables reactions without being seen. In top. The connection plates as well
a much deeper insight into the this room there are two monitors as a feed from the resident PC, the
specific triggers and barriers that displaying the images recorded by integrated video conferencing
can influence a shopper on their a Sony EVID70 Pan/Tilt/Zoom system and the Cisco Digital Media
route to purchase. Colour camera installed on the Players which receives content
The continually evolving data is projection wall and two KEF front from the LAN. There are six table
designed to help enable CCE’s to of house speakers which transmit top connection plates, each with
refresh and invigorate its shoppers the audio recorded by the both analogue and digital
insights on an ongoing basis, and microphones in the main room. connectivity in addition to a 3.5mm
influence category planning using These speakers are designed to stereo jack for audio and iPad dock
the latest available information. The smoothly integrate and connection points.
new technology will also influence architecturally match with existing The audio is provided through two
future packaging development, as downlighting. front of house wall-mounted
well as brand planning and The CLIC is controlled using the speakers and six ceiling-mounted
initiatives. client supplied production PC, speakers. These speakers transmit
The equipment in the CLIC has all located in the AV rack, via a audio from the display sources. The
been relocated and re- wireless keyboard and mouse. video and audio conferencing
commissioned from CCE’s previous The equipment for the CLIC is systems also act as sound
premises. The system consists of housed in the shared (with reinforcement when used alongside
three ceiling-mounted restaurant) AV rack in the CLIC the 14 table-mounted gooseneck
Projectdesign FX32 projectors store room. microphones, the two hand-held
producing an edge-blended super- and two lapel microphones
wide image of a shopper’s Mobile Display Trolleys supplied. The AV system and house
experience onto a painted wall. The Two Mobile Display trolleys have lights can be controlled using the
image is provided by a resident PC been provided and fitted with 55” AMX app installed on the iPad
which has four display outputs. NEC monitors. These are for use in tablet provided. The iPad is housed
any position of the client’s choice; in a table top iPad dock.
SMARTCOMM CASE STUDY
Mock up area table top connection points as well There is an on-air light for the
The mock up area is located on floor as a feed from the resident PC, the broadcast suite which indicates if
6. It has a ceiling mounted projector local DVD player and the Cisco the room is in use. This light is
and motorised screen. The Digital Media Players which controlled using a wall mounted
projector displays laptop or PC input receives content from the LAN. switch.
from the floorbox connection points All connection plates have both
as well as a feed from the resident analogue and digital connectivity in Room Management System
PC and the Cisco Digital Media addition to a 3.5mm stereo jack for In response to a request from
Players which receives content from audio for each connection. Coca-Cola Enterprises, Smartcomm
the LAN. There are two floorbox The audio is transmitted through installed a central Room
connection plates, each with both the smartboard auxiliary Management System. The system is
analogue and digital connectivity in loudspeakers as well as wall Microsoft Live Meeting software,
addition to a 3.5mm stereo jack for mounted front of house which has been programmed by
audio for each connection. loudspeakers. Smartcomm using both Crestron
The audio is transmitted through and AMX software. The system
front of house stereo loudspeakers Broadcast Suite allows the client to analyse and
connected to a stereo amplifier. The main broadcast area at CCE’s interrogate hardware installed
The system can be controlled using houses all of the production within the meeting rooms. The
the AMX app installed on the iPad lighting and a Chroma key screen. Room Management System
tablet provided. The technicians’ room, adjacent to provides information such as room
The iPad is housed in a table top the broadcast room, contains a status and equipment on or off
iPad dock in the credenza. The dedicated production lighting desk, status. It also enables support staff
source and control equipment is audio mixing desk and 2no. XDCAM to understand issues within the
house in a local AV rack. video cameras. The cameras point rooms that is reported by the
through a hole in the wall. The participants using the room.
Training Room technicians’ room houses all of the Via this central software, support
The training room is located on recording equipment, which staff are also able to take some
floor 6. It has an 87” widescreen comprises Cisco DME encoders and basic control of the room such as
Smartboard with and integrated a Tricaster Broadcast live turning the rooms off after hours if
projector. The display is mounted production unit. Wireless and they have been left in an ‘on’ state.
on a mobile trolley and has three wired microphones have been
points around the room where it provided by the client for the This system is fully customisable,
can be connected to the AV system. talent. PA speakers are provided in and as the client gets more familiar
The smartboard displays laptop or the technicians control room to with using the system more
PC input from the floorbox and allow them to monitor the audio features can be added to allow
feed. further interrogation and control of
the Audio Visual hardware installed
within the building.
SMARTCOMM CASE STUDY
loudspeakers and 1 JBL in-ceiling
Gym These speakers transmit audio from
subwoofer, providing smooth even
There are two areas within the the display sources or external iPod,
sound throughout the gymnasium.
Gymnasium; the main Gymnasium as well as act as sound
The gym’s AV system is controlled
area and the Wellbeing/Studio reinforcement
via an AMX integrated control
room. In the main gymnasium area when used alongside the two hand
system via an Apple iPad.
there is a mounted NEC 40” LCD held and two lapel microphones
screen. This powerful screen is able supplied.
Restaurant
to display the laptop or PC input All connection plates have both
The restaurant on the sixth floor
from the connection plate on the analogue and digital connectivity in
consists of a large open plan space
lectern as well as a feed from the addition to a 3.5mm stereo jack for
with two 40” LCD screens and a
resident PC and the Cisco Digital audio for each connection.
motorised ceiling-mounted
Media Player which receives
projector and 159” projection
content from the LAN. In addition The AV system and house lights can
screen.
an iPod dock has been installed for be controlled using the wall
The screens and projector display
an external iPod to be connected to mounted AMX touch panel. The
laptop or PC input from the
the system, so users have an array source and control equipment is
floorbox connection point as well
of choices whilst they work out. The housed in the shared (with CLIC) AV
as well as a feed from the resident
connection plate has both analogue rack in the CLIC store room.
PC and the Cisco Digital Media
and digital connectivity in addition
Players which receive content from
to a 3.5mm stereo jack for audio for
the LAN. In addition, an iPod dock Location: Uxbridge, UK
each connection.
has been installed for an external System Designer: Mark Allen
iPod to be connected to the
The audio is transmitted through an Tel: 01494 471 912
system.
array of subtle ceiling speakers
The floor box connection plate has Email: info@smartcomm.co.uk
separated between the two areas.
both analogue and digital
Audio from all sources can be
connectivity in addition to a 3.5mm www.smartcomm.co.uk
routed to either the Gymnasium or
stereo jack for audio for each
the Wellbeing Room – either
connection.
separately or simultaneously –
therefore both spaces have the
The audio is transmitted through
ability to play independent audio
an array of ceiling speakers and
sources.
separated into two different
areas, one for the primary
The Gym’s audio is presented
restaurant area, and the other
through 9 JBL in-ceiling
for the corridor area.
loudspeakers and 1 in-ceiling sub-
woofer, the Wellbeing/Studio is
presented through 3 JBL ceiling
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