MEDIA TARGETING SAFETY PROFESSIONALS 2019 - Partner with ASSP and develop a powerful program that integrates print and digital to get your message ...
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MEDIA TARGETING
SAFETY PROFESSIONALS
2019
Partner with ASSP and develop a
powerful program that integrates
print and digital to get your
message to today’s OSH leaders.
Who We Are
For more than 100 years, ASSP has supported occupa-
tional safety and health (OSH) professionals in their
efforts to prevent workplace injuries, illnesses and
fatalities. We provide education, advocacy, standards
ASSP is recognized as the leading
development and a professional community to our
members to help advance their careers and the OSH
resource for key OSH decision makers—
profession as a whole.
Established: Since 1911, ASSP has been the most
respected advocate for workplace safety and health
professionals, working hard to advance the profession
and the individuals who choose it.
94% trust ASSP advertisers
Connected: With more than 38,000 members in 80
countries, ASSP connects safety and health profes-
sionals to a vast community of peers, resources and
opportunities worldwide.
Passionate: Our members are dedicated to making
the world a safer and healthier place. We share their 59% have visited an advertiser’s
dedication and are passionate about helping safety
website as a result of seeing an ad
and health professionals achieve their goals.
through ASSP media
31% have requested information
from an advertiser
MEDIA TARGETING SAFETY PROFESSIONALS | 2019 2
By the Numbers Professional Safety ASSP.org Weekly e-Digest 40K+ paid circulation 290K+ page views 32K+ members 33K+ print 88K+ site visits 27% open rate 228K+ reach 49K+ unique visitors 3% click-thru *per month *per month *per week Society Update safety.assp.org Social Media 32K+ members 443K+ page views 78K+ linkedin 28% open rate 202K+ site visits 23K facebook 3% click-thru 121K+ unique visitors 14K+ twitter *per month *January–June MEDIA TARGETING SAFETY PROFESSIONALS | 2019 3
ASSP Offerings
Professional Safety Journal
A valued and trusted resource, Professional Safety is ASSP’s most popular member benefit.
Each month, ASSP’s peer-reviewed flagship publication delivers the latest OSH knowledge—
information developed through research and on-the-job experience.
ASSP.org
ASSP’s official website engages visitors with the daily blog, advocacy updates and the latest
industry news. Promote your organization or product 24 hours a day on our high-traffic website.
NEW! ASSP Weekly e-Digest
Containing the latest news and OSH information, ASSP Weekly is delivered every Monday. It
features images, graphics, videos and hyperlinks that help readers quickly access information
and resources. Include your white paper in our weekly digest.
Society Update
ASSP’s popular blog-style e-newsletter, Society Update, is distributed to membership each
month, highlighting the latest Society and member news, keeping ASSP’s members informed of
important Society happenings. Include your banner ad or highlight a white paper.
Safety 2019 safety.assp.org
ASSP’s Professional Development Conference (PDC) and Exposition website connects safety
professionals to the latest OSH product innovations in the exposition, while connecting
exhibitors to top-tier buyers in the profession. Limited banner ads are available to make sure
your business stands out among over 600 exhibitors.
NEW! Safety 2019 Directory of Exhibits/Program Book
The ASSP PDC Directory of Exhibits/Program Book contains information for attendees about
the conference and is often saved as a reference. It is distributed to more than 7,500 conference
attendees.
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MEDIA TARGETING SAFETY PROFESSIONALS | 2019 4
Reach 228,000+
Safety Professionals
40K+ readers, largest paid circulation
95% influence purchasing decisions
84% save articles
54% routinely discuss an ad/article
with colleagues
68% read more than half the issue
51% referred an ad or an article
45% modified a workplace safety
procedure based on an article
MEDIA TARGETING SAFETY PROFESSIONALS | 2019 5
Key Sections
Feature articles: Written by OSH professionals and industry experts, these
articles undergo a rigorous peer-review to ensure informative, evidence-
based content.
Best Practices: Bylined, practical application-based articles deliver ideas and
suggestions that readers can immediately apply and readily share.
PSJ Asks: Interviews with industry experts, leaders and business executives.
Safety Matters: A news section featuring industry information, regulatory
updates, reports on standards and other items of interest.
Largest PAID circulation – 40,000+ – no free issues
– in the OSH industry. A valued and trusted resource, Leading Thoughts: Leadership topics with a specific focus for the OSH
Professional Safety Journal (PSJ) is ASSP’s most popular professional.
member benefit. Each month, our peer-reviewed Checkpoints: Discussion of the fundamentals of a specific safety practice.
flagship publication delivers the latest OSH knowledge
through research and on-the-job experience. Vantage Point: A forum for sharing ideas and opinions designed to
encourage and stimulate critical thinking, discussion and debate on matters
The total PSJ monthly readership is 228,000+ safety of concern in OSH.
professionals (6.3 readers per copy). We present author-
Standards Insider: Interviews or bylined articles from subject matter experts
itative and accredited information – our safety profes-
involved in the standards development process.
sionals earn BCSP continuing education units (CEUs) by
reading PSJ. We also have a growing audience of digital ASSP Connection: Information on benefits and new offerings to members.
and mobile PSJ readers.
Product Pulse: Highlights the latest related products and services
Continuing Education: List of continuing education events around the globe.
President’s Message: A monthly message from the current ASSP president.
Worth Reading: Reviews of current articles, books and other media.
By the way: Fun, informative information.
MEDIA TARGETING SAFETY PROFESSIONALS | 2019 6
Deadlines & Net Costs Professional Safety Journal
Full page
1x
$6,495
3x
$6,105
6x
$5,910
12x
$5,715
Professional Safety Journal
1/2 page $4,030 $3,785 $3,665 $3,545
Issue date Ad space Ad materials
January-19 11/21/18 11/26/18 1/3 page $3,220 $3,025 $2,930 $2,830
February-19 12/28/18 1/3/19 1/4 page $2,775 $2,610 $2,525 $2,445
March-19 1/28/19 1/31/19 Safety 2019 Directory of Exhibits/Program Book
April-19 2/25/19 2/28/19 Full Page $5,715
May-19 3/26/19 4/1/19 1/2 Page $3,545
June-19 4/29/19 5/2/19
July-19 5/24/19 5/30/19 Digital Opportunities
August-19 6/24/19 7/1/19 1x 3x 6x 12x
September-19 7/29/19 8/1/19 ASSP.org $2,200 $1,900 $1,600 $1,300
October-19 8/23/19 8/29/19 ASSP Weekly e-Digest $3,600 $3,300 $3,000 $2,700
November-19 9/30/19 10/3/19 Society Update $2,100 $1,800 $1,500 $1,200
December-19 10/23/19 10/28/19 safety.assp.org $3,200 $2,900 $2,600
January-20 11/26/19 11/26/19 Advertising policy: All advertising is subject to publisher’s approval. ASSP re-
serves the right to reject advertising not in keeping with the journal’s standards.
As the leading voice for the OSH profession, ASSP, publisher of Professional Safety
Safety 2019 Directory of Exhibits/Program Book journal, intends to see that advertising contained within the journal is warranted
Space: April 1 and certified by the advertiser prior to publication, to ensure that products show
Ad Materials: April 12 evidence of having been reviewed or examined for safety and health problems,
and that no unsafe use and/or procedures are shown/described in the advertising.
ASSP.org Web Banner Ads Such requirements and acceptance of advertising by ASSP shall not be considered
Space: 15th of the prior month an endorsement or approval in any way of such products for any purpose. ASSP
Ad Materials: 20th of the prior month may reject or refuse any advertisement for any reason ASSP deems proper. Pub-
lisher shall have the right to hold advertiser/its agency jointly and severally liable
ASSP Weekly e-Digest & Conference White Paper for all monies owed the publisher for advertising that advertiser/its agent ordered
Space: 15th of the prior month and was published. Positioning of advertisements is at the discretion of ASSP
except where a specific position is paid for by the advertiser and is acknowledged
Ad Materials: 20th of the prior month
by the publisher in writing on a signed insertion.
Society Update Banner Ads Special positions/inserts: Inserts must be furnished complete and ready for bind-
Space: 15th of the prior month ing. Advertisers should contact their ASSP sales representative regarding charges
for binding, mechanical and postal specifications, and quantity required. A PDF
Ad Materials: 20th of the prior month proof must be submitted for publisher’s review and approval prior to printing.
Safety 2019 Digital Ads safety.assp.org Cancellations: Cancellations are not accepted after closing dates for space reser-
Space: 15th of the prior month vations. Advertisers will be short-rated if, within a 12-month period from the date
of first insertion, they do not use the amount of space upon which billings have
Ad Materials: 20th of the prior month been based.
Billing Terms: Net 30; Invoice will be issued upon publication.
MEDIA TARGETING SAFETY PROFESSIONALS | 2019 7
Print & Digital Specs ASSP.org Web Banner Ads
Dimensions (WxH): 256 x 242 pixels
File Format: JPEG Image, no animation
Professional Safety Journal URL: Supply link
Full page
Trim size 8.125” x 10.875” ASSP Weekly e-Digest &
Bleed plate size 8.375” x 11.125” Conference White Paper
Live area 7.875” x 10.625” File Format of document: PDF
1/2 page 20-word description with link
Horizontal 7” x 4.875” URL: Supply link
Vertical 3.375” x 10”
Society Update Banner Ads
1/3 page Dimensions (WxH): 256 x 242 pixels
Square 4.625” x 4.875” File Format: JPEG Image, no animation
Vertical 2.25” x 10” URL: Supply link
1/4 page
3.375” x 4.875”
Safety 2019 Digital Ads
safety.assp.org
Safety 2019 Directory of Exhibits/Program Book Dimensions (WxH): 278 x 150 pixels
Full page – limited 8 File Format: JPEG Image, no animation
Trim size 8.5” x 11” URL: Supply link
Bleed plate size 8.75” x 11.25”
Live area 8” x 10.5”
1/2 page – limited 6
Horizontal 7” x 4.875”
Vertical 3.375” x 10”
1/3 Vertical
1/2 Vertical
Professional Safety Journal & Safety 2019
Directory of Exhibits Specifications & Format
Printing process: Web offset
Binding: Saddle-stitched 1/2 Horizontal 1/3 Square 1/4
Format: PDFX-1a; PDFX-4; press-optimized PDF
Files: Files must be flattened and all fonts must be embedded
within the PDF file.
Color & Resolution: Save images as CMYK at 300 dpi; convert
all colors to CMYK; Bitmap mode graphics should have an
effective resolution of at least 600 dpi.
Contact:
Submission: www.assp.org/about/advertise/advertising-media-upload Michael Sanders, Business Development
Rules: Do not use rules narrower than 0.25 pt American Society of Safety Professionals
Live area: Include standard trim, bleed and center marks +1.847.232.2038 msanders@assp.org
outside trim, no marks in live image area.
MEDIA TARGETING SAFETY PROFESSIONALS | 2019 8
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