Suntec Singapore | Online - www.gamescom.asia 14 - 17 October 2021
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14 – 17 October 2021
Suntec Singapore | Online
www.gamescom.asia
Held In Powered By Brand Owner Organised By
LOADING UP IN 2021:
A TASTE OF WHAT’S TO COME IN 2022
LOADING........
HYBRID 2021
ONSITE 2022
GAME ON!
WE’RE BRINGING THE HEART
OF GAMING TO ASIA
gamescom asia is the first satellite event
of the world’s largest computer and video
games festival, gamescom. It is a hub for the
international and regional games industry
ONLINE ON-SITE HYBRID looking for the next big thing in games and
For millions of gamers For trade-only gamescom asia eager to tap on the Asian market.
& professionals professionals to meet, 2021 – The Heart of
worldwide learn and network Gaming in Asia
in-person To provide fans and the industry with a taste of
things to come at the first physical edition of
gamescom asia in 2022, game and Koelnmesse
will provide a hybrid event experience in 2021,
featuring online shows for B2C, a virtual platform
for the B2B crowd and a hybrid trade conference.
THE WEEK AT A GLANCE:
GAMESCOM ASIA 2021
15 16
OCTOBER OCTOBER
14 FRIDAY SATURDAY
17
OCTOBER
THURSDAY
OCTOBER
SUNDAY
gamescom asia PRIMETIME gamescom asia STUDIO
B2C Entertainment Zone B2C Entertainment Zone
ONLINE ONLINE
B2B Trade Zone
HYBRID
GAMES 360 + MOBILE GAMING SUMMIT
Trade Conference
HYBRID
HYBRID ONLINE
HYBRID r ONLINE
Trade Conference gamescom asia
BEST OF
PRIMETIME
BOTH
WORLDS: ONLINE
Trade Exhibition
ONLINE
gamescom asia
STUDIO
COMBINING THE
STRENGTHS OF ON-SITE
AND ONLINE FEATURES
ONLINE ONLINE
Business Matching Shows & formats
B2B: TRADE ZONE HYBRID ONLINE ONLINE Trade Trade Business Conference Exhibition Matching
B2B | TRADE ZONE
Let’s Talk
THE Business!
HEART OF
BUSINESS:
GAMESCOM ASIA
TRADE ZONE
Meet, learn, and connect
with the industry regardless BUSINESS NETWORKING KNOWLEDGE
of whether you are in
New virtual spaces and Meet & match with new Live and on-demand
Singapore or anywhere stages to get creative contacts content at your fingertips
around the world. with for maximum brand
Safe interaction from Learn about the latest
awareness
anywhere in the world trends with no delay
Higher reach to a
Reconnect with our Direct interaction with
regional and global
global trade audience expert speakers and
audience
80+
online attendees
Data-driven customer
Interaction made easy Gain new ideas from
speakers insights
without borders for global experts across every
Targeted lead thought leaders and timezone
generation industry professionals to
1000+ meet
attendees
B2B | TRADE ZONE | ONLINE
THE NEXT DIMENSION
OF DIGITAL BUSINESS:
GAMESCOM ASIA BIZ VIRTUAL PLATFORM
DIGITAL EXHIBITION PRODUCT SHOWCASE & NETWORKING LOUNGE
AND SHOWROOM SPONSORED TALKS Match-make with the right
Digitalise your booth for Interactive presentation & people
extensive reach communication formats
Safe interaction from
Improved lead generation Connect with the industry in anywhere in the world
creative ways
Data-driven customer Find connections with similar
insights business interests
B2B | TRADE ZONE | ONLINE + ONSITE
HYBRID TRADE CONFERENCE:
ATTEND FROM ANYWHERE IN THE WORLD
Exclusive to the B2B video games community, you can expect a remarkable
line-up of 80+ speakers and 1000+ in-person and virtual attendees.
*Number of live attendees in Singapore subject to local pandemic regulations over the event days
Maximum content accessibility - both
live-stage and live-stream sessions to
broadcast simultaneously
On-demand access to 100+ talks and
panels over a span of 3 months
Build your network with attendees in
Singapore and from all over the world
Games 360 Mobile Gaming
14 – 15 October 2021 Summit
15 October 2021
Games 360 covers all aspects
of the video game industry, The Mobile Gaming Summit
including: CLICK HERE!
is a spin-off event with a
GameDev & Design For detailed conference options
dedicated focus on mobile
Biz & Marketing and to preview the agenda.
game development,
Production & Team Management publishing and growth
Esports strategies.
Next-Gen Tech & Trends
B2B | TRADE ZONE | ONLINE
BE PART OF THE GAME:
B2B TRADE ZONE ONLINE OPPORTUNITIES TRADE CONFERENCE OPPORTUNITIES PRICE (IN SGD)
Keynote Speaking Slot (15 mins) $20,000
Speaking Slot (15 mins) $15,000
Exhibitor Profile & Logo
on Platform and Website Session Sponsor $10,000
(Includes Analytics and
Reporting)
$3,000
Video Ad Before Conference Session
(Up to 20 seconds)
Business Matching
MARKETING OPPORTUNITIES PRICE (IN SGD)
gamescom asia Website
EXHIBITOR $2,500
Homepage Banner
Dedicated Social
$3,000 Media Feature
Dedicated Enewsletter
$5,000 per EDM
to B2B Database
Pre-event Product Enewsletter Ad Banner $500 per banner
Highlights & Marketing
Company Product
Email sales@gamescom.asia
Uploads
for more branding and marketing
opportunities.B2C:
ENTERTAINMENT ZONE
Ultimate platform for established and
up-and-coming game studios
Unparalleled exposure for your
ONLINE ONLINE ONLINE new games and products
gamescom asia gamescom asia Shows &
PRIMETIME STUDIO Formats
Direct interaction with the global
gaming community
First-class service
and supportB2C | ENTERTAINMENT ZONE | ONLINE
LET THE GAMES BEGIN: SLOT PRICE (in SGD)
2 mins $30,000
THE SPECTACULAR LIVE SHOW
3 mins $40,000
5 mins $60,000
GAMESCOM ASIA PRIMETIME High production value virtual live show
produced in English
The ultimate platform for your newest game drops,
Expected 2 million views live and on-demand
world premieres and never-before-seen trailers for the 60 mins livestream
PRIMETIME will be the highly anticipated main live show available
Free, no friction distribution across all major
as a global broadcast across major streaming platforms. Think streaming platforms
unparalleled exposure for your latest announcements.
Co-streaming and localisation available to
media and creator partners
HYPE IT UP! Book your slot now, limited availability.
Focus on Asia with Asia-first launches
All content gets uploaded to the gamescom
asia VAULT content hub for on-demand viewing
Live on anytime and anywhere in the world
With your host
Victoria ChengB2C | ENTERTAINMENT ZONE | ONLINE
HAVE FANS WANTING MORE? SLOT PRICE (in SGD)
45 mins $20,000
CONTENT MEETS ENTERTAINMENT
105 mins $40,000
5 mins (Indie)* $1,500
10 mins (Indie)* $2,000
GAMESCOM ASIA STUDIO
Have more to share? Expected 20 million views live and on-demand
over the 2-day stream
Show off extended demos and gameplay, new downloadable
content, continue with your development updates, awesome indies, Numerous interaction points between
interviews, influencer talks and new products. The content is fully companies and fans
decided by YOU! Promote your brand live to a Southeast Asia
and Asia Pacific targeted audience and
The opportunities are endless within gamescom asia STUDIO. You on-demand worldwide
can couple your PRIMETIME spot with STUDIO sessions or book Direct interaction with the global gaming
STUDIO sessions on their own. community
Get extra visibility through booked
advertisements
All content gets uploaded to the gamescom
asia VAULT content hub for on-demand viewing
*Available to indie development studios only. Subject to organiser’s approval.
anytime and anywhere in the worldB2C | ENTERTAINMENT ZONE | ONLINE FIRST LOOK: STUDIO PRIMETIME AND STUDIO VIRTUAL STAGES PRIMETIME *Note: Screengrabs are mock-ups and final versions are still subject to change. Please do not reproduce these pictures without permission.
B2C | ENTERTAINMENT ZONE | ONLINE
FIRST LOOK:
GAMESCOM ASIA’S
DEDICATED
STUDIO SITE
Localisation in English,
Thai, and Bahasa
Indonesia to reach
fans across Southeast
Asia
View all of gamescom
asia’s Entertainment
Zone content in 3
available languages
Carousel of featured partners
Limited to 4 spots
*Note: Screengrabs are mock-ups and final
versions are still subject to change. Please do
not reproduce these pictures without permission.Single Product and Multi-Product Page Samples B2C | ENTERTAINMENT ZONE | ONLINE
FIRST LOOK:
YOUR PARTNER PAGE
Each individual partner
page is fully customisable
to your brand and
products
• Choose from single or multi-
product pages
• Get creative by branding your
page, your way
• Guide visitors to your official site,
wishlist, preorder, download
demos, buy locally, etc.
• Ample call-to-action buttons
per page and product feature
to drive clicks
*Note: Screengrabs are mock-ups and final
versions are still subject to change. Please do
not reproduce these pictures without
permission.B2C | ENTERTAINMENT ZONE | ONLINE
TAKE TO THE STAGE:
ENTERTAINMENT ZONE PROGRAMMING SCHEDULE
10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00
FRI gamescom asia
15 OCT PRIMETIME
10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00
SAT PRIMETIME MOBILE
16 OCT rebroadcast MINUTES
STUDIO SLOTS
10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 24:00
SUN
SEE YOU
STUDIO MOBILE SGGA INDIE NEXT
17 OCT highlights MINUTES STUDIO SLOTS AWARDS YEAR
CREDITS
gamescom asia Broadcast Singapore Games Association (SGGA) BroadcastB2C | ENTERTAINMENT ZONE | ONLINE
KEEP EYES ON THE PRIZE:
THE ALL-IN-ONE CONTENT HUB All Entertainment
Zone content will
be published within
the VAULT
GAMESCOM ASIA VAULT High
entertainment
All of gamescom asia’s Entertainment Zone and retention
content in one location,on-demand. Keep the factor
views coming
The VAULT is the digital hub for all of gamescom asia’s
on-demand,
on-demand content. Offering high discoverability for only at
your brand amongst the most relevant gaming content, gamescom
the VAULT brings in the continuous replays for that extra asia
sweet visibility to further promote your participation.
Maximise attention
and reach for your
new games and
PLAN YOUR products
PARTICIPATION
NOWB2C | ENTERTAINMENT ZONE | ONLINE
ALL IN FOR GAMESCOM ASIA:
FULL ON DIGITAL PACKAGES
PRIMETIME STUDIO STUDIO DEDICATED MEDIA DEDICATED MARKETING DEDICATED INFLUENCER BRANDING ON
DAY 1 DAY 2 FEATURE AND SOCIAL WATCH PARTY MOBILE MINUTES
PLATINUM
S$200,000 10 MIN 105 MIN 105 MIN 2 SLOTS REGIONAL COVERAGE 5 COUNTRIES 3 MONTHS
SLOT SLOT SLOT
GOLD 5 MIN 45 MIN 45 MIN 2 SLOTS REGIONAL COVERAGE 5 COUNTRIES 3 MONTHS
S$125,000 SLOT SLOT SLOT
SILVER 3 MIN 45 MIN 45 MIN 1 SLOT REGIONAL COVERAGE 3 COUNTRIES 3 MONTHS
S$80,000 SLOT SLOT SLOT
BRONZE 2 MIN 45 MIN REGIONAL COVERAGE 3 MONTHS
S$50,000 SLOT SLOTB2C | ENTERTAINMENT ZONE | ONLINE
WHO’S
WATCHING:
SEA, APAC, AND
THE WORLD gamescom asia PR & Media Social Content Media
Ambassadors Partnerships & Contests Buys
gamescom asia will invest Popular gaming and In addition to a robust PR gamescom asia social gamescom asia
in a multi-touchpoint lifestyle influencers in key campaign, gamescom media channels will announcements will be
marketing campaign markets will be engaged asia 2021 will engage be the key platform boosted through a media
to promote gamescom key gaming media in for announcements, buy campaign on major
leading up to the event to
asia 2021 on their target markets to amplify updates and community media platforms.
drive regional awareness channels. event updates and engagement.
and viewership from Facebook
broadcast schedules, Online contests
gamers in Southeast Asia*. Social media posts as well as provide event and giveaways will Instagram
Shoutouts to viewers coverage. be conducted on
about gamescom asia gamescom asia and Google
Host watch parties for partner channels.
YouTube
gamescom asia online
Play/showcase your Prizes include: TikTok
games and products Sponsored products
that will be featured at gamescom asia Twitch
*Localisation efforts to focus on: the event merchandise
MALAYSIA, INDONESIA, PHILIPPINES, THAILAND LinkedIn
Game codes & swagGAMESCOM ASIA 2021:
GET IN TOUCH
Daria La Valle Vijay Sharma Clariss Chin
Project Director Head – Partnerships & Business Sales Manager
daria.lavalle@koelnmesse.com.sg Development clariss.chin@koelnmesse.com.sg
+65 6500 6719 vijay.sharma@koelnmesse.com.sg +65 6500 6722
+65 6500 6714
Or simply email sales@gamescom.asia
to reach any of our sales managers.You can also read
