DIGITAL MARKETING TIPS - by Country Fried Creative 8/19/2021
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DIGITAL MARKETING TIPS
by Country Fried Creative
PRESENTATION TO THE FAYETTE COUNTY
CHAMBER OF COMMERCE 8/19/2021
JOE DOMALESKI TAMMY LANIER PRESIDENT, CHIEF DONUT OFFICER MARKETING MANAGER Over 25 years of web design, development, Over 10 years of marketing experience and project management experience in the local community 2018 Chamber Business Person of the Passion for big ideas Year, 2010 Board Chair Expert at creating personalized Passion for the local community marketing plans MBA ’93 GSU, B.S. ’89 UNG
to our client
Heirloom Bakeshop
for providing donuts!
VIEW CASE STUDY
1
CONTENT
SOCIAL MEDIA Blogs, Video, Custom
Graphics, and more.
Create a strategy that
Create a content
increases brand awareness
strategy that engages.
and creates a
conversation!
WEBS 1 3
UR
O ANDIN IT
G
Y
R
E
B
PRINT
Letterheads, business cards,
2 posters, and more. Get
noticed!
SEO/SEM 6
Keyword optimization,
directory listings, and more
for higher Google 7
rankings.
4 5
EMAIL ADVERTISING ANALYTICS
Reach your customer’s Advertise on Google, Measure your progress-
inbox with e-mail Facebook, or in your local and tweak your
marketing magazine. strategy.
strategies.
2
BRANDING
AUTHENTICITY CONSISTENCY
GO FOR GOLD VALUE FIRST
3
ESTABLISHING AUTHENTICITY &
BRAND AWARENESS
What is the experience working
with my business?
What makes my business the most
money? Where do I want to focus?
What are my business goals?
Answer these questions
Who has the need that my in your worksheet!
business solves?
4
Who is your audience?
Their interests & What problems
Their age occupation Their location do they have?
People do business with businesses
they know, like and trust!
Nowadays, we are on a journey with a
business WELL before they even know us.
Don't let your business
We’re trying to establish that awareness, have multiple personality
likability and trust 3 steps removed. disorder! 5
Answer the following:
Does my brand currently align
with my business?
Do I have a branding guide?
Does all my marketing have
a clear and consistent look, feel
& message?
6
WEBSITE
DESIGN CONTENT FUNCTIONALITY
Your website should be Content needs to be People expect shopping
appealing, modern, and relevant to what your carts, contact forms, and
engaging. People want to audience is looking for, donation portals to be
see that a site is presented in a clear, easy to use. If they're not-
aesthetically pleasing and engaaging, and concise you've just lost your
designed to lead them manner- and updated sale/lead/donation.
where they need to go. frequently.
7
Make sure your website looks good
DO on ALL devices.
DON'T
Overcomplicate your content. Keep
things simple.
Know what your main goals are. What
DO do you want visitors to do? Forget about SEO! Make sure your
DON'T site is optimized on the front and
back-end.
DO Have high quality images and videos.
Let your website get hacked. Make
Make sure your site is easy to DON'T sure your site is secure.
DO navigate.
8EFFECTIVE
Put yourself in the shoes of a prospective "new DESIGN CO W EB
client." Pull up your website on your phone NSIDERS
right now. NEW CLIEN
EXPERIENC T
Is your website appealing? E AND
MINDSET F
Is your website easy to use? IRST.
If used internally, is the functionality easy to
access for your staff?
Does your website load quickly?
If you answered "No" to any of these,
it may be time for an upgrade!
9SOCIAL MEDIA
TO PROMOTE TO ENTERTAIN
Social media is a great People look to social
MOST WIDELY USED place to promote your media to be entertained.
events, products, and If you can entertain
SOCIAL MEDIA PLATFORMS: business. WHILE educating &
promoting, you're golden!
TO CONNECT TO EDUCATE
It's a way to connect Educate and inform
with friends, family, and your audience on your
also your audience. industry and offer them
value.
10EACH SOCIAL MEDIA POST SHOULD
ANSWER
Why does the audience How does this further the What is the emotion I hope to evoke
care about this? business goal? with this post? (laughter, concern,
empathy, etc.)
Why would someone stop Is it engaging? (How do we
scrolling on this? anticipate people engaging What are the audience’s emotional
with it?) motivators (‘heart strings’ that motivate
How does this relate to the the audience to take forward action)?
audience’s life/concerns? Does it tell a story?
11HOW TO
ELEVATE YOUR SOCIAL MEDIA
INCORPORATE VIDEO CONTENT BOOST YOUR POSTS
Video is quickly becoming an integral part of social Facebook is quickly turning into a "pay to play"
media growth and it's what people want to see. This operation. Boosting posts and running ads is a great
doesn't mean you need a professional video way to move the needle on engagement and brand
production team. Casual Q&As, Instagram Reels, and awareness.
Customer Testimonials are very effective.
GET A CONSISTENT SCHEDULE RUN A GIVEAWAY
Going weeks or months without any consistent posts Giveaways are an excellent way to
is going to hurt your social media presence. Give guarantee increased followers and
yourself a reasonable schedule to maintain and see engagement. Combine this with a
your social media come to life! boost and see your numbers soar!
FEATURE PEOPLE BE REAL
People are drawn to other people and stories about Have you fallen into a trap of
people. The more you can use actual photos of coming across too "sales-y"? Tell a story,
customers, staff, etc. and utilize tagging features, the be vulnerable, show your personality. People
more engagement you will get. are attracted to real.
12ASK YOURSELF:
Am I consistent with my social
media presence?
What are the struggle points in
coming up with content?
Am I happy with my engagement?
What are some things I can do to
improve my social media right
now? (based on the list above)
13SEO
GOOGLE MY BUSINESS WEBSITE OPTIMIZATION
SOCIAL MEDIA PRESENCE ONLINE REPUTATION & REVIEWS
BUSINESS DIRECTORIES LINKS
14INSTANTLY IMPROVE YOUR SEO
An easy way to easily improve your SEO is
to gather Google reviews and make sure
your listing is optimized. You can generate
a direct link to send to customers. More 5
star reviews places you higher in listings!
TIP: ALSO MAKE SURE YOUR CHAMBER
BUSINESS DIRECTORY LISTING IS
ACCURATE AND UP-TO-DATE!
15SEM
16ASK YOURSELF:
Does my website show up
on the 1st page of Google?
Am I getting enough web traffic?
Do I have an optimized Google My
Business Listing and reviews?
17CONTENT
You can't have a successful marketing strategy
without content to bring your messaging to life.
PHOTOGRAPHY VIDEOGRAPHY VOICEOVER WRITTEN COPY
Bring your staff and Professional video for Professional voiceover Copy for your website,
products to life with use on websites, social for use in training ongoing blog posts, press
professional media, and ads. materials, advertising, releases, etc.
photography. and more.
TIP: Start with your biggest piece of content (like a long form blog or
video) then piece that out onto social media, e-mail, etc. 18ASK YOURSELF:
Does the written copy on my
website and social media come
across professionally?
Do I have high quality photos and
video content to post on social
media?
Am I getting out regular updated
content on my website?
19EMAIL
Love it or hate it- e-mail marketing
is here to stay. A successful
marketing strategy includes regular
e-mails (on a schedule) with
content that isn't just promotional,
but educational and engaging.
TIP: YOU CAN GET STARTED
FOR FREE ON MAILCHIMP!
20You can grow your newsletter audience in the following ways:
AUTOMATIONS (WHEN
AN EMBEDDED FORM LANDING PAGE
PEOPLE PURCHASE
ON A WEBSITE CAMPAIGNS ITEMS, ETC.)
What VALUE are they getting from signing up?
21ASK YOURSELF:
Am I utilizing e-mail marketing as
effectively as I can be?
Am I growing my e-mail list?
What can I offer of value to
my audience?
22ADS
ADS
FACEBOOK ADS:
Get the most out of social
media with promoted posts
and social ad campaigns.
ADVERTISE IN THE LOCAL NEWS
Digital advertising on social media and Utilize your local news websites
Google PPC is proving to be one of the most (Like TheCitizen.com) to target
effective methods for lead generation and your local audience.
brand awareness. 2324
ASK YOURSELF:
When was the last time I bought
something from a digital ad?
Am I currently running any digital
ads for my business?
Where am I seeing the most
traction?
25ADS
PRINT
There are so many opportunities to
stand out from the crowd with print
marketing.
People like something tangible they
can hold. Brochures, flyers, business
cards, stickers, banners, etc. are an
excellent way to generate brand
awareness.
26Are you proud to show off your
current print material?
What is an example of a creative
print marketing piece you've seen
recently?
27ADS
ANALYTICS
ANALYTICS HELP YOU MEASURE:
Cost Effectiveness
Revenue Efficiency
Performance Results
WEBSITE SOCIAL MEDIA
ANALYTICS ANALYTICS
EMAIL ADVERTISING
ANALYTICS ANALYTICS
The beauty of digital ads is that they are far easier to
track analytics for than a traditional print ad! 28The analytics of your website is one
of the most important things to
track.
Google Analytics is an extremely comprehensive
analytics tool that is essential for any business. We
install this by default on any CFC website. Getting
this installed on your website is a great first step in
diving into the world of analytics so you can measure
the progress of your marketing efforts!
29Do you know how many people
are using your website on a daily
basis?
Do you know the most visited
pages of your website?
Are you tracking your best-
performing social content?
30To thank you for your attendance
today, we are offering 25% off an
online ad package on TheCitizen.com-
and we will create your ads FOR FREE!
OFFER VALID FOR 45 DAYS USING THE
PROMO CODE: SUPPORTLOCAL2021
160,000 MONTHLY VIEWS!
31Marketing Mentor is a
MONTHLY CONSULTATIONS
brand new program we
created to support business
owners and professionals in
EXCLUSIVE CONTENT
our community get
hands-on help in reaching
your next level business PRIVATE FB GROUP
goals!
JOIN FOR OUR SPECIAL PROMOTIONAL PRICE
OF $94.99 FOR THE ENTIRE YEAR!
32TAMMY LANIER
Tammy@countryfriedcreative.com
CONTACT US JOE DOMALESKI
Joe@countryfriedcreative.com
(678) 783-0138 401 Westpark Ct #200
INFO@COUNTRYFRIEDCREATIVE
Peachtree City, GA 30269
COUNTRYFRIEDCREATIVE.COM
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